How to Send a Coupon After a WooCommerce Product Review

Do you want to send your customers a coupon code whenever they leave a product review on your WooCommerce store?

Rewarding customers who leave reviews on your online store builds loyalty and can get you more sales. It also encourages shoppers to review more products in the future.

In this article, we’ll show you how to send a coupon after a WooCommerce product review.

Why Send a Coupon After a Customer Leaves a Review?

Many online shoppers read reviews before making a purchase, including the people who visit your online store. Positive reviews help to build trust and confidence in your business, and customers tend to spend more money when a store has good reviews.

However, many customers don’t leave reviews even when they’re happy with their purchase. With that in mind, you can encourage shoppers to post reviews by sending them a coupon code as a simple thank you.

WooCommerce lets you create simple coupons, but you can get more powerful features by choosing the right WordPress coupon code plugin.

Manually sending a message to every customer who leaves a review could become a lot of work, so we’ll show you how to automate the process.

With that being said, let’s take a look at how to easily send a coupon code when a customer leaves a product review on your WooCommerce store.

Sending a Coupon After a WooCommerce Product Review

The best way to send a coupon after the customer reviews a product, is by using Uncanny Automator. It is the best WordPress automation plugin on the market and lets you create powerful workflows to save time and reduce errors without writing any code.

Uncanny Automator seamlessly integrates with all the must have WordPress plugins and third-party tools. 

Think of it like Zapier, but for WordPress websites.

There is a free Uncanny Automator plugin that lets you automate many common tasks. However, we’ll be using Uncanny Automator pro because it integrates with WooCommerce and lets you create all sorts of automated workflows for your online store.

Upon activation, you will also be asked to install the free version of Uncanny Automator. This light version of the plugin is limited in features but is used as the base for the Pro version. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, go to Automator » Settings and enter your license key into the ‘Uncanny Automator Pro license key’ field.

You can find this information under your account on the Uncanny Automator website.

Now we’re ready to create an automated workflow that will send a coupon code every time a customer reviews one of your products.

Simply go to Automator » Add new to create your first workflow, which Uncanny Automator calls ‘recipes.’

You’ll be asked whether you want to create a recipe for logged in users, or everyone. We want customers to be logged into their account, so select ‘Logged-in users’ and then click on the ‘Confirm’ button.

Next, you can give the recipe a name by typing into the ‘Title’ field. This is just for your reference so you can use anything you want.

After that, click on ‘WooCommerce’ in the ‘Select an integration’ area.

Setting Up the Uncanny Automator Trigger

Now you can choose your trigger, which is anything that kickstarts the recipe.

In the dropdown menu, start typing the following ‘A user reviews a product’ and then select the right option when it appears.

Next, you need to choose the condition that will trigger the action. You should start by clicking the WooCommerce icon under ‘Select an integration’.

You’ll now see a list of WordPress triggers. You need to search for ‘review’ and then choose the trigger called ‘A user reviews a product.’

If you would prefer to approve the user’s review before sending the coupon code, then select the trigger called ‘A user’s review on a product is approved’ instead.

Next, you need to choose whether the Uncanny Automator workflow should run when a customer reviews any product, or a particular product only. We want to create a coupon code for every review, so we’ll be using the default setting, which is ‘Any product’.

After that, click on the ‘Save’ button to store your changes.

Setting Up the Uncanny Automator Action

Now it’s time to set up the action. This will be a bit more work because there are a lot of different ways to configure a coupon.

To get started, click on the ‘Add action’ button.

You can now see all of Uncanny Automator’s integrations, for example there’s a Twilio integration that lets you send SMS notifications from WooCommerce.

Since we want to send a WooCommerce coupon code every time a customer posts a review, select ‘WooCommerce.’

In the search bar, start typing ‘Generate and email a coupon code to the user’ and then select the right option when it appears.

This will add some new settings where you can create the coupon code.

If you’ve created a coupon using a plugin like Advanced Coupons then simply type the code into the ‘Coupon code’ field.

If you don’t already have a coupon, then you can leave the field blank. This will create a coupon code automatically, so it’s what we’ll be doing in this guide.

Next, you need to type a description for the coupon into the ‘Description field.

In the ‘Discount type’ field, you can choose the kind of coupon you want to create, such as a fixed cart discount or percentage discount.

For this guide, we’ll select ‘Percentage discount’.

Next, you can type the percentage discount into the ‘Coupon amount’ field.

In the following image, we’re offering customers a 30% discount on their purchase.

You can also offer free shipping by checking the ‘Allow free shipping’ box.

In the next field, you can set an expiry date for the coupon, by either by using the YYY-MM-DD format or typing in the number of days until the coupon expires. For example, in the following image the coupon will expire after 14 days.

You can also set a minimum and maximum spend for the coupon. We’ll leave these fields blank so the customer can use the code with any purchase.

There are a number of other restrictions that you can apply to the coupon. The first ‘For individual use only,’ which means customers can’t use this coupon in combination with other coupon codes in the same purchase.

There is also an ‘Exclude sale items’ box that you can check if you don’t want shoppers to use this coupon on sale items.

There are a lot of other settings you can change for the coupon. For example you can limit this coupon to certain products.

It’s a good idea to look through these settings to see whether you want to make any changes.

Once you’ve done that, scroll to the ‘Usage limit per coupon’ section. The shopper should only be able to use this coupon once, so type in ‘1.’

You can also limit the number of items the shopper can purchase in the transaction. For this guide, we’ll leave the field blank so the customer can use this coupon no matter how many items they have in their WooCommerce cart.

Next, you can create the email that will be sent to customers when ever they post a review. In the ‘Subject’ field, you can type in the email subject.

We’ll scroll past a few more settings until we get to the email section at the bottom of the page. To encourage shoppers to open the email, it’s a good idea to type in a subject that’s clear and descriptive.

After that, you can customize the message in the ‘Body’ box.

You can type plain text, but you can also create a more personal message by adding data from the shopper’s order. To do this, simply click on the ‘Asterix’ then search for the information you want to add.

When you’re happy with the message, click on the ‘Save’ button to store your recipe.

Activating the Uncanny Automator Recipe

After that, you can go ahead and make the recipe active.

In the ‘Recipe’ box, click the ‘Draft’ switch so that it shows ‘Live’ instead.

That’s it. Now, the next time someone posts a review they’ll get a coupon code in their box as a thank you.

We hope this tutorial helped you learn how to send a coupon after a WooCommerce product review. You may also want to learn how to create an email newsletter the right way, or check out our list of the best WooCommerce plugins for your store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.