Trusted WordPress tutorials, when you need them most.
Beginner’s Guide to WordPress
25 Million+
Websites using our plugins
Years of WordPress experience
WordPress tutorials
by experts

What Are the Limitations of (Expert Insights)

Editorial Note: We earn a commission from partner links on WPBeginner. Commissions do not affect our editors' opinions or evaluations. Learn more about Editorial Process.

Are you wondering whether you should use to launch your new blog?

If you are new to WordPress, then you may be curious why WPBeginner and other experts recommend more than While is easy to use, it comes with a lot of pitfalls that you may not notice when you first build your website.

In this article, we will explain the limitations of so that you can choose the best website builder for your needs.

What Are the Limitations of

An Overview of vs.

Before we start, let’s review the key difference between and is an open-source content management system (CMS), which is a type of software used to build websites.

Open-source means the software is freely available for anyone to download and modify.

The homepage

While itself is free, you will need to pay for hosting and a domain name to start a website on this platform. That’s why is also often called self-hosted WordPress.

On the other hand, is a website builder that’s based on the same WordPress software as It is run by Automattic, the company founded by WordPress founder Matt Mullenwegg.

With, users don’t need to find their own hosting plan and install the software themselves. They can choose a free plan or one of the available paid plans, and Automattic will host their website for them.

New plans

For beginner WordPress bloggers, having your hosting taken care of might seem like a more convenient option.

However, there are actually some drawbacks that you should consider. Let’s go through them one by one. You can use these quick links to skip to a specific topic:

Limited Access to WordPress Plugins

Whether you use or, the core software only allows you to create a simple personal blog or website. That means you can only write content, add images, publish your pages or posts, and that’s it.

There are no built-in tools to do special things, like add a contact form or sell online. If you want to use these features, then you will need to install a WordPress plugin, which is like an app that extends the WordPress software.

In, you get access to 59,000+ free plugins for various functions. You can install a page builder to get more customization options for your web design or a Google Analytics plugin to track your site performance.

The plugin directory

These plugins are what turned WordPress from a simple blogging platform to a powerful and widely used website builder.

Meanwhile, users have limited access to these free plugins. For starters, you need to have a Creator plan or higher to be able to install them. The plan itself costs $25 per month, which is pretty pricey to begin with.

You also cannot install third-party premium plugins unless you have a Creator plan or higher.

If you use, then you can install any free or premium plugin, no matter what. And if you use a hosting provider like Bluehost, then you can even get some must-have WordPress plugins pre-installed so that you can use them right away.

Bluehost offer for WPBeginner readers

The best part is that Bluehost’s cheapest plans are much more affordable than’s Creator plan. They’ve also offered an exclusive discount for WPBeginner readers so that you can save even more money!

Limited Access to WordPress Themes

WordPress themes are ready-to-use template files that users can install to design their websites. This way, you won’t need any coding or design skills to make your site look good.

With, you will have the freedom to pick from more than 11,000 free themes or install a premium theme of your choice.

The theme directory

However, just like with plugins, users’ access to themes is limited. While Free plan and Starter plan users can use free themes, premium and third-party custom themes are only available for Explorer plan users or higher.

In other words, besides the cost of the premium theme, you will also have to pay $8 per month or more to be able to install it.

Of course, the 11,000+ free themes available are great. But often, premium themes come with advanced features, like more customization options and unique designs.

Customize theme in the Customizer

Even if you know how to style your theme using CSS, you cannot do so with unless you have a Premium plan or higher.

Limited eCommerce Features

Online store features in are only available if you buy the Entrepreneur plan or higher.

This plan costs $45 per month and includes features like premium store themes, inventory management, unlimited products, and a 0% commission fee.

The Entrepreneur plan landing page

If you are running a small business, then this price tag can feel a bit steep, especially when compared to

On, you can install the free WooCommerce plugin to sell online. Then, you can sell multiple physical and digital products, get your storefront pages running, and enable online payment methods.

WooCommerce landing page

If you need more features, then there are tons of free and premium WooCommerce plugins available to extend the core WooCommerce plugin. This way, you can buy and use the tools you truly need to maximize your small business budget.

Limited SEO Features

Search engine optimization (SEO) is one of the most important marketing tactics for getting more traffic to your website. Both and have features that make optimizing your content for search engines easy.

For example, both platforms include heading tags in the block editor. You can use these to create structure in your pages or posts and help search engines and users navigate your content.

You Can Easily Add Heading Tags Without Code Using the WordPress Block Editor

They also have an alt text editor to provide more context to images. Search engines use this information to understand what the image is about. Screen readers also read the text out loud to visually impaired users when they are browsing the web.

What makes and different is the access to SEO plugins.

On, you can easily install a plugin like All in One SEO to get more SEO control. Some of this plugin’s features include the meta title and description editor, on-page content suggestions, an internal linking assistant, and so on.

AIOSEO's landing page

Meanwhile, you can’t get access to those features if you are a free user. You will need the Creator plan ($25 per month) to use Jetpack’s SEO tools and install an SEO plugin.

This makes it pretty hard to optimize your content and do technical SEO, especially if you have a limited budget.

That said, all plans have an integrated Jetpack AI Assistant, which gives 20 free requests to check mistakes in your WordPress blog posts. However, the feedback won’t be specifically related to SEO.

JetPack's AI writing assistant in's block editor

You can also see stats via Jetpack to evaluate your website performance. Still, it’s not as in-depth as using a Google Analytics plugin like MonsterInsights.

Limited Monetization Opportunities

Monetization in has improved over the years, but it still has some drawbacks if you are looking to make money from your website.

Today, all plans allow donations, tips, payment buttons, paid content gating, and paid subscribers. These options are great if you are a content creator who wants to offer members-only perks on your site.

That said, you can only accept PayPal payments if you are on a Starter plan or higher. PayPal is one of the most widely-used payment methods on the internet, so not having it can make you miss out on potential sales.

Plus, WordAds (WordPress’s advertisement program) is only available for Explorer users or higher.

WordAds, WordPress' advertising program

What’s more, takes commission fees from your payments, which lowers your profits. The rate ranges from 0% to 10%, and the cheaper your plan, the higher the fees.

On the other hand, puts no limit on how you make money on your blog or website. As a result, you can have full control over your revenue.

You can also join any advertising platform or use any online payment provider you want. Here are some guides on how to do that:

Possible Website Suspension (Without Warning)

Speaking of limited monetization, may also take down your site if you don’t follow their terms of service for advertising, among other things.

The other rules are pretty standard, such as avoiding spam and illegal activities. However, some users have reported unexpected suspensions without warning.

Here is what their user guidelines say: “Bear in mind that these are just guidelines — interpretations are solely up to us. These guidelines are not exhaustive and are subject to change.”

On the other hand, doesn’t have such specific terms or guidelines. Since it’s free software, the policies depend on the hosting provider and server configuration. This offers users more flexibility, but you do need to comply with your host’s rules.

Limited Branding Opportunities

Another limitation of is you don’t have complete control over your website’s branding.

You can customize your site’s appearance to some extent, including changing the color scheme, adding a custom logo, and customizing the site’s layout.

However, for Free and Starter plans, the level of customization is limited. Depending on how you change the theme’s style, you may get a notification that you are using a premium style and have to upgrade to use it.'s notification about upgrading to a higher plan to use a premium theme style

What’s more, if you use the free plan, then you will have ads displayed on your website.

On, you have much more flexibility in branding your site, and you won’t have any ads shown on your website unless you put them there.

Plus, you can use and customize any theme available. If you want more customization options, then you can just install a page builder plugin like SeedProd.

One perk of is it still allows the use of a custom domain name in all plans. Paid plans also come with a free domain name for one year. However, this feature is not something new, especially since many WordPress hosting providers like Bluehost offer it, too.

Limited Performance and Security

Like many other website builders, offers several plans that you can purchase as you build your business. What’s tricky is that certain security and performance features are only available if you upgrade to a specific plan.

For example, only Creator and Entrepreneur users can use Jetpack’s real-time backup and uptime monitoring features. These tools can help ensure that your site is available at all times, and you can restore it in case a disaster strikes.

Users with lower-tier plans cannot use these features. They can’t install their own backup plugins to enable them, either.

Plans below Creator also don’t include a web application firewall, which is a basic security feature that most major web hosting providers offer.

Many people choose self-hosted to avoid these problems. With it, they can choose a hosting platform and buy a hosting plan with the storage space, bandwidth, and other resources that suit their needs best.

If the hosting service doesn’t include certain tools like backups, then the user can freely install a plugin like Duplicator to enable it.

Is Duplicator the right backup and migration plugin for you?

These reasons make a much more scalable option than, especially for an online business.

When to Use Instead of

In most cases, we recommend using instead of That being said, based on our experience, could be suitable if:

  • You want to create a free blog with a subdomain – If you are just running a personal blog and have no intention of branding it, then a free website could be a good option.
  • You want a no-frills solution to run a simple blog or website – In this case, you may not need any third-party plugins and would be happy with the Free, Starter, or Explorer plan.
  • You are a content creator or online business owner who wants to use an all-in-one website-building solution –’s Creator and Entrepreneur plans can be suitable as they are already tailored to these use cases.
  • You need direct WordPress support – With, the help you get often comes from community forums, blogs like WPBeginner, or theme or plugin developers. If you are a paid user, then you can get direct email or live chat support.

Moving From to

While is good for certain types of users, many hosting providers offer solutions that have made this open-source platform much easier to use.

For example, hosting services like Bluehost, Hostinger, and SiteGround include a one-click WordPress installer. This way, you won’t need to set up the platform manually. Just click a few buttons, and you can log in to WordPress right away.

What’s more, they also offer pre-installed free plugins, so you won’t have to find plugins on your own. For instance, Bluehost’s WordPress installation includes OptinMonster and WPForms, which are must-have WordPress plugins to grow your website.

On top of that, many WordPress hosting providers offer plans that are more affordable than’s Starter plan, which costs $4 per month.

Just take a look at Bluehost’s offers below:

Bluehost pricing plans

The best part is that doesn’t restrict how you make money from your site or the plugins you can install on your WordPress account. This gives you full control over the activities and growth of your business.

If you already have a site but aren’t satisfied with it, then you can migrate it to easily. You can read our step-by-step guide on how to move your blog from to

Alternatively, check out WPBeginner’s free blog setup service. This allows you to buy a hosting plan from one of our trusted hosting partners, and in exchange, we will move your blog for free.

We hope this article helped you learn what the limitations of are. You may also be interested in our guide on how much it costs to build a WordPress website and our list of the best WordPress website examples for inspiration.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

The Ultimate WordPress Toolkit

Get FREE access to our toolkit - a collection of WordPress related products and resources that every professional should have!

Reader Interactions

45 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Jiří Vaněk says

    I’ve always used on my own hosting or server and actually never thought about the limitations of However, I have been asked a few times if this is a good hosting option for WordPress. I couldn’t answer because I didn’t know the limits. Now yes. Thanks for the clear list, it really comes in handy.

  3. WPBeginner Support says

    You can upload pictures to a site but you would want to reach out to their support for any current limitations.


  4. Heidi Jasper says

    So, I’ve read over the info on WordPress.Org and WordPress.Com, on differences between blog sharing companies, and all these comments and I still have questions….on can I upload my own pictures for a Gardening Blog? Are there limits to the number of blogs I post or pictures I upload?

  5. Steve Walker says

    I really think this article needs a bit of an update. has a free tier and multiple paid tiers where many, if not all, of the things you cannot do in the free tier can be done. is the source of the software for self-hosted sites, but for those new to WP, managing hosting and configuration might be more than they are looking for. I use both self-hosted and Business tier and 99% of the time there is no difference except the peace of mind that somebody is optimizing the infrastructure versus doing it myself.

  6. Michael says

    I have signed up to a personal plan at but through my personal account. I have 2 sites now, one that is free and is just used for personal blogging and suits my purposes fine. The other one however which i am currently in the process of setting up is for business purposes. I am starting to get the feeling though that I have been scammed, not intentionally scammed but just certain details omitted at the signup stage like how many pages you can have with a personal website? Currently in my editor it shows all the buttons for pages but I seem to only be able to navigate to Home and Blog in the customising editor but in the site editor I am able to navigate to all the pages i have created?? Its really weird and I have to say I am not very fond of the editor interface, Why couldn’t they just combine the customising editor into the site editor like google does, so much easier and straight forward to understand?

  7. Tyler says

    Testing shows automating blog posts also has a limitation, it looked like i hit a terms of service, it removed the and I have to say my test was very insightful. Thanks for the blog mate. It’s a hard topic to discuss the complexities of wordpress ownership & the slap on the wrist that is swapping from free version to your own personal hosted solution.

  8. Mary Connor says

    I want a personal record of my travels for friends and family. That’s all. No money, no ads, no paypal or buttons.

    Can I write about and add multiple photos in a single posting?

  9. Cheryl Ahlquist says

    Is my use of a free blog site limited to a certain number of years or to a limited amount of space used on my site? I would like to continue to indefinitely use the free wordpress option if possible.

  10. OT says

    Hi ! I already decide but i am a 0 about codes and maintenance is my biggest question. When you talk about maintenance what it is mean.

    • WPBeginner Support says

      Hi OT,

      It means that you will have to install updates when they are available. You will see a notification in WordPress admin area that updates are available and you just need to click on update to install them. You will also need to setup a backup plugin to automatically backup your WordPress site.


  11. shiq4 says

    I want ask one question, is it fine to offering a page for my own service such as content writer’s page?

  12. Leigh says

    One of the things that is never mentioned in using is that it has excellent security and a very strong fire wall to protect your site/blog from hackers.
    Our site (which publishes global news on human rights issues around the world) actually moved from a very developed platform back over to this last year. was actually the original platform we used over a decade ago. But after we grew to a site that had over 105,000 impressions per day we also started having an ongoing assault of global hackers trying to get into our site. This required more and more security on our end….with more more cost and effort in hiring the right security experts. We also had many more hassles. Along with all of this we had numerous times when our site went offline due to hackster attempts. is much more safe for any of you wanting this with your site/blog.

      • Leigh says

        Hi There – Our past experience is with a great app that is used by many people on called Bullet Proof Security (we used the Pro version) and we did work closely with Edward Alexander the creater of this program. While this is probably one of the best, it also requires alot of tech (knowlede) based management and troubleshooting when php, .htacess and other actionable code needs tweeking when hackers efforts are present. Going over to made the process with security a no time, no problem, no effor processt. Thanks again for provinding this forum to discuss this important topic. : )

  13. Mr Free account says

    I have been building web-site for many year and had a look at using a free account and did not think much too it.

    Yes i can upload one picture to be used on the home page but apart from that they don’t let you upload nuffing and all you can do is embed images that are hosted on remote servers by using the editor and switching to HTML view.

    Web-pages are all about pictures and it seems like a waste of time if they won’t provide any space for uploading files even on a free account so i think i will knock it on the head

  14. Velik says

    I feel scammed. When I signed up for wordpress recently and bought my own domain – around $70 in total, nobody told me that there are TWO types of wordpress :
    Wordpress.COM and WordPress.ORG

    You can’t access permalinks, nor add/remove plug-ins on WordPress.COM . Now I need to buy a new domain and pay $70 more in order to do this….

    I feel scammed.

    • Alana says

      This is a very resourceful article that can help many people. Last week I purchased my domain (premium) on and feel scammed because I didn’t realize that I cannot add advertising, plugins, and that I earn through wordads by US based traffic only coming to my page.

      Now I am making my plan to move over to because my whole intention was to build my brand, focus on product reviews, airlines, and hotels that I have used that I trust. I cannot do this with I have thirty days to claim my refund………

  15. Amanda says

    Hello Editorial Staff,

    I know would be ideal for my needs as I would like to have a blog about my craft projects and then be able to sell them, but currently do not have the income to spare to pay for a self-hosted website though Bluehost.

    You said to Widdershins that they can put a paypal button for their book. Can I do the same for multiple items or just one or two till I can switch to a self-hosted website?

    Thank you,

  16. M.A. says

    I have been using for over a year now, and just this week, I am having trouble downloading pictures to my blogs? Is there ever a maximum # of blogs/pics I can post before it is full? Please help.

  17. Darrell Wolfe says

    And THAT is the reason I went from WordPress.Com (even though I liked all of those features they do have and it’s technically easier to use) to Blogger.Com because I want to make money on my blog before paying to use a blog.

    Will Word-press ever lighten up on this monetization policy? It seems like they’d be loosing money by blocking monetization and Affiliate links? How am I supposed to learn to use their service and upgrade if I can’t use their service first? It seemed very elitist. Like they didn’t want me on their services?

    So why do they put all these blocks on?

    Darrell Wolfe

  18. KathyE says

    I’m interested in creating a website that includes a blog, but is not ‘blog-driven’ . We are an art gallery. Is or is more appropriate. Thanks.

  19. Dawn Oviedo says

    So if I register my domain to own it… Can I bring it with me to What is the minimum traffic needed to be considered for Wordads?

  20. Geoff says

    Everything you say about not being able to upload themes is correct, but it makes the situation sound a little more dire than it is. There are still over 200 themes (50 being premium) and they seem to add a couple more every week.

    Many of these themes have very nice visual customisation options, even if you don’t pay for the ‘custom design’ features. If you do pay, you’ll see that they’ve done an excellent job there: Users can create unique colour schemes with a brilliant designer tool, get access to lots of web fonts, and even more through Adobe. The CSS editor is snazzy too, even allowing LESS and Sass to be used.

    Of course, if you want to make functional changes you’ll be out of luck.

    • Editorial Staff says

      You are correct, there are 200+ themes on But there are almost 1700 themes for (in the free WP repository). This is not counting tons of commercial themes that are not listed in the repository.


      • Geoff says

        I wasn’t challenging your correctness, just the tone:

        > “In any case the theme choice is very limited. Secondly, you can not modify those themes.”

        200 themes isn’t really ‘limited’, and you can modify them. Your thesis for this article is totally correct: has big limitations. Users should know up-front what they want to accomplish. I was just picking at the fact that you made it sound like there were hardly and themes available and that you couldn’t touch them. (without paying for CSS anyway).

  21. Gautam Doddamani says

    i believe is a great step for whoever wants to take the plunge into the blogging ocean…beginners can analyze and assess themselves if they have what it takes to make their business a professional one…there are many limitations i agree but its great for free blogging! :)

  22. Adam says

    But all this info should have been appearing the step before registration not only from this link.
    Then the customer will know what he wants. For instance I did register but as I am very new to creating a blog or websites I didn’t know all this and I didn’t understand that my domain which I registered by WordPress is now stuck 60 days due to a law that doesn’t allow the user to move the domain to a another webhost. This should some go be appearing before payment .
    Now I can’t install plugins and have to wait 60 days until I remove my domain

  23. Widdershins says

    So … I can have an ad for my book – which I have, with links to my publisher … but if I self publish a book, I can’t SELL it FROM my blog … for instance have a paypal ‘buy me’ button for it on my blog … yes? … no? … otherwise?

  24. Umer Rock says

    Yes WordPress is very limited… but for beginners it is very best to start their demo WordPress :-)

  25. Rohit says

    At the price, it does not get cheaper for the reliability they offer. It can be a good starting point for many blogger, who want to experiment with a blog, but on a budget. You can always migrate if your blog grows big.

Leave A Reply

Thanks for choosing to leave a comment. Please keep in mind that all comments are moderated according to our comment policy, and your email address will NOT be published. Please Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.