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7 Most Expensive Premium WordPress Themes and Why They’re Worth It

Have you ever wondered about the most expensive WordPress themes in the market?

The premium WordPress theme market is flooded with great products across different prices. Many of them are around $50. But there are also a lot of higher-priced themes with advanced features, or that cater to specific niches.

In this article, we list some of the most expensive premium WordPress themes and why they’re worth it.

Most expensive WordPress themes compared

A Note on Expensive Premium WordPress Themes

Just because a theme is expensive, it doesn’t necessarily mean it’s the best option for you. Make sure you check out our guide on selecting the perfect theme for WordPress so you know what to look for.

The main reason why the themes we’ve picked here are more expensive than average is that they offer all the tools that are needed to make a perfect website.

So in reality, you’re buying a theme, plus a bunch of what would otherwise be premium plugins.

Of course, you’ll still need to buy a domain name (a website address, like for your site. You’ll also need WordPress web hosting.

When you’re looking at buying an expensive premium theme too, the costs of building a website can add up fast.

Luckily, the web hosting company Bluehost is offering a great deal for WPBeginner’s readers.

You can get a huge discount on web hosting with Bluehost, plus a free domain name and free SSL certificate. This is a great way to get powerful web hosting for your WordPress site at a fraction of the usual price.

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If you’ve never added a WordPress theme to your site before, you’ll also want to work through our step by step guide on how to install a WordPress theme.

Now let’s look at some of the more expensive premium WordPress themes on the market.

1. Genesis Framework from StudioPress

StudioPress Genesis Theme Framwork

StudioPress is the company that owns and develops the Genesis Framework. A WordPress theme framework is a library of code that is used as the basis for theme.

The Genesis Framework is what we use here at WPBeginner. Here’s why:

  • Community: When customizing your theme, you’re bound to have questions. StudioPress has a helpful community you can reach out to for help 24/7.
  • No starting from scratch: A framework is already developed. You just need to use a child theme as-is or customize it to your liking.
  • Built-in functionality: Theme frameworks often come with widgets and options built into the theme. This can reduce your need for extra plugins.
  • Quality codework: Multiple people are typically working on a theme to ensure it’s robust. Plus, Genesis is open source, meaning various experts are contributing to the product.
  • Seamless updates: You can update your theme without losing any style or customizations you’ve made.

The Genesis Framework comes with 60+ child themes (some by StudioPress, some third-party) that you can choose from.

Some of the Genesis child themes available

Here are the pricing options:

Genesis Framework only: $59.95

Genesis Pro, including all themes: $360/year

Need hosting too? There’s a great deal available if you buy your hosting from WP Engine, which offers fantastic hassle-free hosting.

StudioPress is now part of WP Engine, the most popular managed WordPress hosting company. You can get the Genesis Framework and 35+ other StudioPress themes when you sign up for WP Engine hosting to build your website.

Bonus: WPBeginner users also get an additional 20% OFF with our WP Engine coupon. You don’t need to enter a code, just go through our link to get started with WP Engine today!

2. Divi

ElegantThemes Divi

Divi is a drag and drop theme and WordPress page builder plugin from Elegant Themes. It comes with 20+ templates you can use for all different types of websites.

This page builder features a true ‘what you see is what you get’ (WYSIWYG) editor. This means you can see exactly what you’re changing on the page as you edit.

It also comes with 46 content modules you can drag and drop into your layout. You can then arrange these with 20 row types and 3 section types in the Divi design settings.

To make it easy for you to create a great website fast, Divi has 166 unique layout packs. This gives you a total of over 1200 individual layouts that you can use and customize.

A few of Divi's layout packs

Divi makes it super easy to create custom page layouts, including sales/landing pages, without any coding.

You can then save the pages you’ve created as templates and use them to create more custom layouts on your site. You can even export a layout and use it on another site that you’ve installed Divi on.

When you buy Divi, you’ll also get these Elegant Themes products along with it:

  • Extra: a magazine-style WordPress theme and visual page builder
  • Bloom: an email optin and lead generation plugin
  • Monarch: a social media sharing plugin

You don’t have to pay anything extra for these.

Divi: $89/year or $249 for a lifetime license.

3. Astra

Astra Pro theme for WordPress

Astra is a multipurpose theme that can be used for any type of website. It’s lightweight, meaning that it’ll help with your WordPress site’s speed.

With Astra, you have full control over the look and feel of your site. There are 800+ Google fonts included and you can change the colors and background of any area on your website.

Astra gives you lots of control over your site’s header and footer, too. For instance, you can create a sticky header that stays fixed to the top of the screen as the user scrolls down.

Once you’ve bought Astra, you can use it on as many websites as you want. This makes it a great deal if you want to create several websites, either for yourself or for clients.

If you opt for the Essential Bundle or the Growth Bundle, you’ll get 55+ special templates. These are full websites that you can use as-is or customize to suit you. All of them are built using either Beaver Builder or Elementor.

Selection of the 55+ Astra Pro templates

The full Growth Bundle also gives you several premium plugins, unlimited addons for Beaver Builder and Elementor, and more.

Astra is one of the best WordPress themes for developers, but it’s also very easy to use for complete beginners.

Astra Pro: $47/year or $249/lifetime

Essential Bundle: $169/year or $499/lifetime

Growth Bundle: $249/year or $699/lifetime

4. Jubilee from ChurchThemes

Jubilee theme from ChurchThemes

Jubilee from ChurchThemes is a fast loading WordPress theme. It comes with an easy-to-use homepage builder you can customize to your liking.

You can easily design your site to match your church’s colors and fonts. Plus, Jubilee’s responsive design means it’ll look great on phones and tablets as well as on computers.

The Jubilee theme in action

Jubilee is ideal for church websites. Along with it, you’ll also get ChurchThemes’ other themes. These are Saved, Maranatha, Exodus, and Resurrect.

These themes also come with the Church Content Pro plugin. This fantastic plugin is really useful for building a church website. It allows you to set up custom archives, event calendar, personal profiles, and location information.

To get you started quickly, all the themes comes preloaded with starter content you can install and then make custom changes to.

You’ll also get access to easy-to-follow guides, videos, and support from the creators.

All 5 Themes: From $129/year

Themes & Church Content Pro plugin: from $199/year

Church Content Pro only: $79/year

5. Bordeaux

Bordeaux Theme

Bordeaux is a premium WordPress hotel theme from Hermes Themes. It comes with all the standard features you would expect from a premium theme.

It’s fully responsive and looks equally great on all devices and screen sizes. It is highly optimized for speed, performance, and SEO. All theme settings can be easily set up with an intuitive theme options panel.

Apart from the standard premium features, Bordeaux comes with features specific to hotel websites. It allows you to easily integrate popular hotel booking systems into your WordPress site.

You can add custom templates for rooms, rooms and rates, testimonials, attractions, a photo gallery, a blog, and more. This allows you to quickly fill your website with content.

Bordeaux theme, showing room details

Bordeaux is fully compatible with plugins like The Event Calendar, WooCommerce, and WPForms. You can also use it with the WPML plugin to create multilingual websites.

Once you’ve purchased the theme, you can use it on unlimited domains. This makes it ideal if you have a chain of hotels or if you create websites for clients.

Single Theme License: $125 (annual renewal of $75)

All 18 Themes: $275 (annual renewal of $225)

6. Beaver Themer

Beaver Themer

Beaver Themer isn’t a theme, but a plugin that allows you to create custom layouts for any pages and blog templates. You could think of it as a theme builder.

It can be used on many WordPress themes, making it easy to customize your site with detailed layouts. Once you’ve designed your layouts, you can duplicate and use them over and over again.

Most importantly, you won’t have to dig into code or mess with PHP and theme template files to get the results you want for your site.

Beaver Themer lets you create page parts, such as headers and footers, 404 pages, search pages, and more.

Creating a header, footer, 404 page, and more in Beaver themer

Note that you’ll need the premium version of Beaver Builder in order to use Beaver Themer.

Beaver Themer: $147 for a year, renews at $88.20/year (40% off)

Beaver Builder Premium: From $99 for a year, renews at $59.40 (40% off)

7. Shoptimizer

The Shoptimizer theme

Shoptimizer is a WooCommerce theme that’s built with speed, design, and conversions in mind. It has loads of great features, like the ability to add key product information right below the “buy” button.

You can create sticky product details in a bar at the top of the page that remain there as the user scrolls down. This sticky bar can include details like the price and the buy button, so your potential customer can easily and quickly buy at any time.

Shoptimizer also offers a distraction-free checkout, where you can remove the headers, footers, and sidebars from the page. You can also easily add trust badges and a testimonial to your checkout page, boosting conversions further.

You can even create a countdown timer or a notification about how many items are left in stock to encourage customers to buy quickly. Shoptimizer can show real-time notifications of sales too.

Live notifications in Shoptimizer

To help boost your WordPress site’s SEO, Shoptimizer also offers extra features. These include a space for keyword-rich text on your product category pages. It also prioritizes mobile page speed to help your page rank highly in Google’s “mobile first” search indexing.

Shoptimizer: $99/year

We hope this article helped you learn about some of the most expensive premium WordPress themes. If you haven’t launched your website yet, make sure you also check out our guide on how to make a website. After that, take a look at our must have WordPress plugins for all business websites.

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Reader Interactions

25 CommentsLeave a Reply

  1. does anyone know if michael hyatts wordpress theme GET NOTICED will work with Thrive Themes?

  2. I have a question for those using Get Noticed: does it get in the way of hiring a free lance designer to spruce it up? Specifically, designers who have worked with Get Notice before.

    Thanks – T

  3. very nicely written. i m roshni singh i have started a blog on technical mobile and PC tricks with the help of your articles and website plz give me some tips to improve its seo and visitors. I’m waiting for your repl

  4. I use the x-theme and I have to say I just love it. It costs 65$ per license and it’s more of a framework than a theme. I’m a web developer and I have built a few and modified a lot of themes (premium and free) and until now, no other theme has given me the support and flexibility X has

    It also has a very nice set of extensions and pligin partners that make my work way easier and more beautiful *_*

  5. Great list… thanks for putting it together for us! My favorite WP theme to use on client sites is iThemes Builder. It’s got a fantastic layout editor that uses “building blocks” — modules — for creating unique page templates. They also have 100+ pre-made child themes that already have the basic layouts included and can be quickly customized by the user, which saves even more time.

    The coding is super-clean and the support team is awesome. I’ve tried using other themes throughout the last several years and I always end up going BACK to iThemes… that’s not me being inflexible — it’s because they’ve got a high-quality product. :-)

    P.S. No, this isn’t a paid endorsement! LOL – I just really like them.

  6. I am surprised that you didn’t include the Studio Press framework and their great themes which are easily customizable and lower in price than Michael Hyatt’s and others listed here. I’ve used them for years and I’m not a web designer or developer. It’s easy for non-techies like myself.

  7. I am a hypnotherapist that conducts sessions regarding weight management/loss, smoking cessation, sports motivation; plus I conduct Past Life Regressions. Having difficulty with a theme – don’t want it to appear, “airy fairy, “any ideas? I want it to be taken seriously yet to acknowledge that we are entering the spiritual realm

    • Hi Deborah, I had to comment :) I’m a spiritual seeker and follow a lot of metaphysical teachers/alternative healing/etc. blogs. The one comment I always laugh at is WHY oh WHY do they choose a website that looks like a galaxy, purple and indigo stars everywhere, magenta font, I think you know exactly what I mean! Not saying that you would do that but it made me think. Anyway, I’m currently building a new blog for conscious travelers (On The Purple Path) and chose a minimalist design. It’s easy to read, clean, and you can beautify it with photos but themes are easier to digest when they’re minimal, monochromatic especially since you want to reach out to the people who would be turned off from an “airy fairy” look.

  8. I would guess that I save about 75% of your emails in a special folder for future reference. Sorry to say, but this is one I will NOT be saving. My pockets are not that deep, and there are thousands of excellent themes in the $50.00 to $80.00 range that I can afford.

    • I completely agree with you. There are some staggering designs out there. You just have to know where to look.

      Customising is easy but I charge heavily for the research that goes into unearthing that perfect theme for my clients.

  9. Thanks for featuring Bordeaux & Imperial!

    I said this time and time again: a theme is worth as much as someone is willing to pay for it.
    If you don’t see value in some of the features provided by the above-mentioned themes then most likely you wouldn’t buy them even for $50.

  10. They are not worthy, maybe these are your themes and you are trying to sell them IDK.
    Best themes are on Mythemeshop and Themeforest

  11. You mentioned themes are too expensive. I was shocked why misguide wordpress lovers & Users?
    This is top wordpress themes i used under my budget

  12. too expensive i’m better with bridge and salient theme, i recommend these two themes to all my clients.

  13. I’d like to see a comprehensive comparison of themes/plugins for non-profits and similar organizations with committees and boards and volunteers that are constantly changing and events and other necessary things for a non-profit or similar governmental organization.

  14. Great content! Based on your searches, do you have a recommendation for the best Real Estate Agent theme?


  15. A theme for WordPress shouldn’t be more than $50 bucks…. You are going to do a lot of work to it anyway.

  16. I’ve been in search for a good word press theme for a classified website. I hope you’ll consider doing a article on some themes for this purpose soon.

  17. Bookmarked it. I’ll use the time to analyse them, compare and maybe even use some of them. Thank you for the research.

    • Do you have a recommendation for a therapy practice website (single practioner)?

      Thank you,

      Stephanie Kriesberg

  18. I do not see the reason to pay the extra expense when themes such as Avada and Betheme offer far better value.

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