How to Increase Your Landing Page Conversions by 300% (Proven Tips)

Landing pages are designed to turn website visitors into customers, subscribers, and leads. However, there is always room to improve their conversion rates.

Over the years, we have experimented with plenty of landing page strategies to improve conversions on our websites. We are always testing new techniques and tips to generate more leads. From using attractive layouts to adding social proof and large call-to-action buttons, we have tried it all.

Through this hands-on experience, we now have a solid understanding of what it takes to create a successful landing page that actually converts.

In this article, we will share some proven tips to increase your landing page conversion rate by up to 300%.

Here is a quick overview of the topics we will cover in this beginner’s guide. You can use the links below to jump to specific sections:

1. Creating a Conversion Oriented Landing Page Design
2. Choose One Call to Action for Your Landing Page
3. Use Simplicity in Landing Page Design
4. Use Colors and Contrast to Drive Action
5. Use Urgency For Higher Landing Page Conversions
6. Add Social Proof to Your Landing Page
7. Using Live Chat to Answer User Questions
8. Make It Easier for Users to Contact You
9. Convert Abandoning Visitors with Timely Prompts
10. Optimize Your Landing Page for SEO
11. Improve Page Load Speed for Higher Conversions
12. Track Conversions to Optimize Your Landing Pages
13. Increasing Your Landing Page Conversions: FAQs

Ready? Let’s get started.

1. Creating a Conversion Oriented Landing Page Design

First, you need to make sure that your landing page is designed for conversions.

If you’re a small business owner, you might not have the specific design skills to create a page that really drives conversions. And honestly, building the whole thing from scratch with code can be a big task.

This is where SeedProd comes in.

It is the best landing page builder for WordPress and allows you to easily create beautiful landing page layouts that are professionally designed and optimized for conversions and sales.

SeedProd works with essential third-party tools that you may already be using. This includes top email marketing services, WooCommerce, Google Analytics, and more.

First, you need to install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you must enter your license key. You can find this information in your account on the SeedProd website.

After that, you can simply go to the SeedProd » Landing Pages screen and click the ‘Add New Landing Page’ button.

Next, you’ll be asked to choose a template.

You can start with a blank template or choose from one of several pre-made landing page templates that are already optimized for conversions.

You can then provide a title and URL slug for your page.

Once you do that, SeedProd’s intuitive drag-and-drop builder will load on the screen.

You can now point and click on any item on the page to edit it. You can also add commonly used landing page design blocks from the left column.

For example, you can add testimonials, optin forms, FAQ accordions, and more.

Once you are satisfied with the design, you can switch to the ‘Connect’ tab to integrate with popular email marketing platforms or more than 3000 third-party apps via Zapier.

After that, you can switch to the ‘Page Settings’ tab.

From here, you can change the SEO settings, add Google Analytics tracking, and add header or footer scripts.

You can also connect your page to a custom domain name. This is really helpful if you’re making multiple landing pages for different areas or groups of people.

Finally, you can go ahead and save or publish your landing page.

You can now visit your website to see the landing page in action.

For more detailed instructions, you can see our tutorial on how to create landing pages in WordPress.

Just building a great-looking landing page is a good start, but it’s not the only thing you can do to get more sign-ups or sales. Actually, there’s many ways to make your conversion rates even better.

Let’s take a look at some of these tried and tested landing page best practices.

2. Choose One Call to Action for Your Landing Page

One of the most common landing page mistakes is not setting a proper goal for your campaign.

For instance, having multiple calls to action on the same page can distract or confuse your visitors, so they leave without taking action.

It’s best to have just one action you want people to take on your page. For example, if you want to capture email leads, then your sign-up form should be the only thing you ask visitors to do.

That can mean removing navigation menus and other links from the page or making them stand out less.

Similarly, if you want users to make a purchase, then this should be the only course of action users are directed to.

Following are a few landing page examples with clear calls to action.

1. MonsterInsights

The MonsterInsights landing page has two very clear call to action buttons that lead users to make a purchase.

2. OptinMonster

OptinMonster is conversion optimization and lead generation software, and they have several landing pages for different use cases. Each one of them is targeted at different audiences.

3. All in One SEO for WordPress

All in One SEO is the best WordPress SEO plugin on the market. For their landing page, they use a similar strategy. If you check out their features section, you’ll find more landing pages for each specific feature. Every one of these pages guides visitors toward making a purchase.

As you can see, all these pages have a clear call to action that is designed to stand out from the rest of the page.

3. Display Simplicity in Landing Page Design

If you want more conversions, you need visitors to really focus on your call to action, without anything pulling their attention away. If your landing page is too busy, it’s easy for visitors to get distracted.

To avoid this, make sure that you keep your landing page layout clean and simple. You can easily achieve this simple look by using plenty of empty space, good color contrast, and large fonts.

Here is an example of the WPForms landing page that uses a light background to make the CTA button stand out.

4. Make Use of Colors and Contrast to Drive Action

It’s a smart idea to make your call to action stand out more than anything else on your landing page. That way, it really grabs your visitors’ attention.

The simplest way to do this is by using bright colors that are very different from the background.

You can also use this same method to stop less important information from taking people’s focus away from what you really want them to do. For those less important parts, just pick a color that blends in more with the rest of your page’s colors.

5. Showcase Urgency For Higher Landing Page Conversions

Limited offers are an effective marketing technique you’ll see everywhere.

That’s because the scarcity adds urgency to an offer, which makes it harder for users to ignore.

You can use the same marketing principles on your landing page by adding a countdown timer to your landing page layout.

6. Add Social Proof to Your Landing Page

People are often more likely to buy something if they see other people purchasing it or saying good things about it. This idea is called social proof.

There are many ways to use social proof on your landing page, in order to get more conversions and keep people on your site longer.

The most common type of social proof is customer testimonials. SeedProd comes with a built-in testimonials block so you can easily add testimonials to your landing page.

For details, you can see our tutorial on how to add a customer reviews page in WordPress.

Another way to add social proof is by using TrustPulse on your landing page, which is the best WordPress social proof plugin on the market.

It lets you easily show small popup messages with live updates of what customers are doing on your site.

This adds a FOMO effect to your landing page, encouraging more users to convert.

TrustPulse also works with all popular eCommerce platforms and can automatically detect your visitors’ actions on your website. It can show email conversions, user sign-ups, and lots of other activities.

Finally, you can also put actual tweets and social media posts from your customers directly onto your website. Smash Balloon’s Twitter Feeds Pro lets you create a custom feed of user tweets that you can then embed on your landing page.

7. Using Live Chat to Answer User Questions

Most of the time, customers abandon a landing page simply because they can’t find the information they need.

A lot of time, they need that information instantly. Luckily, there are easier ways to help your customers without setting up a dedicated customer support team.

First, you can add a live chat bot to your website. This can help people find the answers they need right on your landing page, without leaving.

You can also set up a business phone number so customers can reach out to your sales or support team directly from the landing page. You could even use an auto attendant service so you don’t have to answer the calls yourself.

8. Make It Easier for Users to Contact You

Some of your customers may not have time to make a phone call or interact with live chat. Often, customers just want to leave a message. 

That’s why it’s important to make sure that it’s easy for users to reach out by adding a contact form to your website.

WPForms is our top choice here, because it’s the best contact form plugin for WordPress. It lets you easily add a contact form to your website.

Plus, it is a full-fledged form builder, so you can use it to gather new leads and make things better for your visitors by adding things like request a quote forms, an order form, a user registration form, and more.

For details, you can see our tutorial on how to create a contact form in WordPress.

9. Convert Abandoning Visitors with Timely Prompts

Showing visitors a personalized message right when they’re about to leave your site is a really great way to get them to stay and take action.

That said, OptinMonster lets you easily create exit intent popups that automatically detect when a user is about to leave your landing page and then show them a special popup.

For example, Easy Digital Downloads shows this popup when a visitor is about to abandon the checkout page.

You can display a popup with custom coupons, time-limited offers, a buy 1 get 1 free offer, and other promotional tools to encourage those visitors to take action.

OptinMonster also allows you to create personalized campaigns. You can modify your popup based on the user’s geographic location, pages they have seen, or products they have looked at.

10. Optimize Your Landing Page for SEO

Search engines are the main source of free traffic for most websites. That said, optimizing your landing page for SEO helps you rank higher in search engines, which brings more traffic for you to convert.

With that in mind, we recommend installing All in One SEO for WordPress as it’s the best SEO plugin on the market. It helps you easily optimize your website for SEO.

Another benefit of using AIOSEO is that it makes sure your landing page shows the correct title and image when shared on Facebook and other social media sites.

For more details on using AIOSEO, see our tutorial on how to properly install and set up All in One SEO for WordPress.

11. Improve Page Load Speed for Higher Conversions

No one likes a slow website. In fact, studies show that a second delay in page load can cause a 7% loss in conversions, 11% fewer page views, and a 16% decrease in customer satisfaction.

You can see how much time your landing page takes to load by testing it with an online speed test tool.

For speed optimization, see the ultimate guide on how to improve WordPress speed and performance with step-by-step instructions.

12. Track Conversions to Optimize Your Landing Pages

Here’s something we always say: You can’t make something better if you don’t measure it.

To optimize for higher conversions, you need to first make sure that you properly set up conversion tracking for all your landing pages.

This helps you see exactly how your landing page is doing and check how fast it loads. If you have more than one landing page, you can also tell which ones are working best.

The easiest way to set up conversion tracking is by using MonsterInsights. It allows you to easily install Google Analytics in WordPress.

It also comes with enhanced eCommerce tracking, so you can see your eCommerce conversion rate inside the WordPress admin area.

For more details, see our ultimate guide on conversion tracking in WordPress to learn how to set it up and how to track different conversion goals on your website.

Once you have baseline data, then you can set up A/B test campaigns to further optimize your landing pages.

Increasing Your Landing Page Conversions: FAQs

It’s common to have questions about increasing your landing page conversions. To help you out, we’ve collected all the most common questions we hear from our readers, so you can get the answers you need to improve your stratedgy.

What are the most important elements of a high-converting landing page?

To make your landing pages work well, you need a clear call to action, very few distractions, a design that looks good, and strong social proof. When it comes to putting high-converting landing pages together quickly, we recommend using a drag-and-drop builder such as SeedProd.

How can social proof increase my landing page conversions?

Things like testimonials and user reviews (that’s social proof!) really help build trust with your visitors. When people trust you, they’re more likely to become subscribers and even customers.

The best way to display social proof is by using a dedicated plugin like TrustPulse.

Is a fast loading time crucial for landing pages?

Yes, when your page loads quickly, it keeps people interested and stops them from leaving your landing page too fast. People usually don’t like waiting around for pages to appear!

That said, your site’s speed directly impacts your conversion rates so we recommend using tools such as WP Rocket, which can make sure your website loads faster.

We hope this article helped you find ways to improve your landing page conversions. You may also want to see these bonus tips on capturing abandoned cart sales or see these proven tips to increase your website traffic.

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