Uma das perguntas que recebemos com frequência é: quanto custa criar um site WordPress?
Embora o software principal do WordPress seja gratuito, o custo de um site depende inteiramente de seu orçamento e de suas metas.
Neste artigo, vamos detalhar tudo isso para responder à pergunta definitiva: Quanto realmente custa criar um site WordPress? Também mostraremos a você como evitar gastos excessivos e minimizar os custos ao criar um site.
![How much does it cost to build a WordPress site? How much does it cost to build a WordPress website](https://www.wpbeginner.com/wp-content/uploads/2019/02/how-much-does-it-cost-to-build-a-wordpress-website-og.png)
Essa leitura é longa, e é por isso que adicionamos um índice. Aqui está o que abordaremos neste artigo:
- What Do You Need to Build a WordPress Website?
- Estimating The Real Cost of Building a WordPress Site
- What's the Cost of a WordPress Website (Low Budget)?
- What's the Cost of a WordPress Site (with More Features)?
- What's the Cost of a Small Business Website with WordPress
- What's the Cost of a WordPress Ecommerce Website?
- What's the Cost of a Custom WordPress Site?
- How to Avoid Overpaying and Cut Down Spending?
Tutorial em vídeo
Se você preferir instruções por escrito, continue lendo.
O que você precisa para criar um site WordPress?
O WordPress é gratuito para qualquer pessoa baixar e usar. É um software de código aberto que lhe dá a liberdade de instalá-lo em qualquer tipo de site.
Então, se o WordPress é gratuito, de onde vem o custo?
O custo de um site WordPress pode ser dividido nas seguintes categorias:
- Hospedagem WordPress
- Nome de domínio
- Design
- Plug-ins e extensões (aplicativos)
Para criar um site WordPress auto-hospedado, você precisa de hospedagem na Web para armazenar seus arquivos. Todo site na Internet precisa de hospedagem. Essa é a casa do seu site na Internet.
Há diferentes planos de hospedagem disponíveis para todos os tipos de sites. Você precisa escolher um que atenda às suas necessidades e se ajuste ao seu orçamento.
Em seguida, você precisará de um nome de domínio. Esse será o endereço do seu site na Internet e é o que os usuários digitarão no navegador para acessar seu site (por exemplo, wpbeginner.com ou google.com).
Com o WordPress, há vários modelos de sites gratuitos disponíveis que você pode usar. No entanto, se você quiser algo mais avançado/personalizado, poderá comprar um modelo premium ou mandar fazer um personalizado, o que aumentará o custo.
Há mais de 59.000 plug-ins gratuitos para o WordPress. Esses são aplicativos e extensões para seus sites. Pense em recursos como formulário de contato, galeria, etc.
Portanto, embora seja possível criar um site apenas com o custo da hospedagem e do domínio, dependendo da sua situação, você pode acabar pagando por ferramentas e serviços adicionais. É por isso que muitas vezes é confuso para as pessoas descobrirem o custo real de um site WordPress.
Vamos orientá-lo sobre o custo real da criação de um site WordPress.
Estimando o custo real da criação de um site WordPress
![Calculating cost of building a WordPress site Calculating the cost of building a WordPress website](https://www.wpbeginner.com/wp-content/uploads/2019/02/calculating-cost-of-building-wordpress-site.png)
Dependendo de suas necessidades, o custo para iniciar um site WordPress pode variar de US$ 100 a US$ 500 a US$ 3.000, ou até mesmo US$ 30.000 ou mais.
É importante saber que tipo de site você está criando e o que precisará para ele, pois isso afetará diretamente o custo.
Mas não se preocupe, nós lhe mostraremos como evitar um desastre financeiro e tomar as melhores decisões.
Para fins deste artigo, vamos dividir os sites em diferentes categorias de orçamento:
- Criação de um site WordPress (baixo orçamento)
- Criação de um site WordPress (com mais recursos)
- Criação de um site WordPress para pequenas empresas
- Criação de um site de comércio eletrônico WordPress
- Criação de um site WordPress personalizado
Agora vamos ver quanto custa cada um desses projetos e como você pode evitar gastar mais do que o necessário.
Qual é o custo de um site WordPress (baixo orçamento)?
![Building a low budget WordPress site Building a low budget WordPress site](https://www.wpbeginner.com/wp-content/uploads/2019/02/low-budget-wordpress-site.png)
Você pode criar um site WordPress totalmente funcional para si mesmo e manter seus custos abaixo de US$ 100. Aqui está o detalhamento dos custos de um site WordPress com um orçamento baixo.
Primeiro, você precisará de um nome de domínio e de hospedagem na Web.
Um nome de domínio normalmente custa US$ 14,99 / ano, e a hospedagem na Web normalmente custa US$ 7,99 / mês.
Felizmente, a Bluehost, um provedor de hospedagem oficial recomendado pelo WordPress, concordou em oferecer aos nossos usuários um nome de domínio gratuito e até 61% de desconto em hospedagem na Web.
Para obter mais recomendações de hospedagem, confira nosso guia sobre como escolher a melhor hospedagem WordPress.
Em seguida, você precisará instalar o WordPress em sua conta de hospedagem. Consulte nosso guia passo a passo sobre como iniciar um blog no WordPress para obter instruções completas.
Depois de instalar o WordPress, você pode escolher um design para seu site usando um modelo gratuito.
Esses modelos de design são chamados de temas do WordPress e controlam a aparência do seu site.
Há milhares de temas gratuitos com design profissional disponíveis para WordPress que você pode instalar. Veja nossa seleção especializada de belos temas gratuitos para blogs do WordPress para obter alguns exemplos.
Depois de escolher um modelo do WordPress, siga as instruções em nosso guia passo a passo sobre como instalar um tema do WordPress.
Em seguida, talvez queira adicionar determinados recursos ao seu site, como adicionar um formulário de contato, uma galeria de fotos, um controle deslizante etc. Não se preocupe; há mais de 59.000 plug-ins do WordPress disponíveis que o ajudarão a fazer isso.
Os plugins são como aplicativos ou extensões para o seu site WordPress. Consulte nosso guia passo a passo sobre como instalar um plug-in do WordPress.
Abaixo está nossa seleção dos plug-ins essenciais do WordPress que você deve instalar em seu site. Todos eles estão disponíveis gratuitamente.
Recursos
- WPForms Lite – Adicione formulários de contato ao seu site WordPress e aceite pagamentos on-line com o Stripe.
- Shared Counts – O melhor plug-in de mídia social do WordPress que não deixa seu site lento e é totalmente compatível com o GDPR.
- SeedProd Lite – Crie facilmente páginas de destino personalizadas para seu site sem nenhum código.
Otimização de sites
- All in One SEO – Melhore o SEO do WordPress e obtenha mais tráfego do Google.
- MonsterInsights (gratuito) – Ajuda a rastrear as estatísticas dos visitantes usando o Google Analytics.
- WP Super Cache – Aumenta a velocidade do seu site adicionando cache.
Segurança do site
- Duplicator ou UpdraftPlus: plug-ins gratuitos de backup do WordPress.
- Sucuri ou MalCare – scanners gratuitos de malware para sites.
Há muitos outros plug-ins gratuitos do WordPress para adicionar diferentes recursos e ampliar seu site WordPress. Consulte nossa categoria de melhores plugins para WordPress, onde analisamos centenas de plugins para WordPress.
Custo total do site: US$ 46 – US$ 100 por ano
Qual é o custo de um site WordPress (com mais recursos)?
![Cost of WordPress site with more features Cost of WordPress site with more features](https://www.wpbeginner.com/wp-content/uploads/2019/02/cost-of-wordpress-website-extra-features.png)
Sempre recomendamos que nossos usuários comecem com pouco e depois adicionem mais recursos à medida que o site cresce. Dessa forma, você não estará pagando por nada que não seja realmente necessário.
À medida que você adicionar mais recursos ao seu site, o custo do site começará a aumentar.
Você pode continuar a usar o Bluehost para hospedagem do WordPress para manter o custo baixo e obter um nome de domínio gratuito.
Entretanto, como você adicionará mais recursos ao seu site, talvez faça sentido obter uma configuração de hospedagem mais poderosa, como o plano GoGeek da SiteGround. Esse plano custará um pouco mais caro, mas vem com recursos premium, como preparação, desempenho mais rápido e pode receber até 100.000 visitantes por mês.
Você pode usar nosso cupom SiteGround para obter 83% de desconto no primeiro ano de sua hospedagem.
Você também pode optar por um modelo WordPress premium para o seu site. Ao contrário dos modelos gratuitos do WordPress, esses modelos vêm com recursos extras e suporte prioritário. Consulte nossa seleção especializada dos melhores temas responsivos para WordPress para ver alguns modelos premium excelentes que você pode usar.
Para obter mais recursos do site, você precisa usar uma combinação de complementos de plugin gratuitos + pagos.
Aqui estão alguns plug-ins e extensões premium essenciais do WordPress que você precisará à medida que seu site crescer:
Recursos
- WPForms Pro – Adiciona um construtor de formulários de arrastar e soltar ao seu site WordPress.
- WP Rocket – Plugin premium de cache do WordPress para acelerar seu site.
- SeedProd Pro – Adiciona um construtor de páginas do WordPress do tipo arrastar e soltar.
- WP Mail SMTP – Melhora a capacidade de entrega de e-mails e corrige o problema de o WordPress não enviar e-mails.
- Uncanny Automator – Plug-in de automação do WordPress que ajuda você a conectar seu site a ferramentas e serviços populares sem nenhum código.
Marketing
- Constant Contact – Um dos melhores serviços de marketing por e-mail.
- OptinMonster – Converte visitantes de sites abandonados em assinantes. Poderosa geração de leads para WordPress.
- MonsterInsights Pro – Veja como os visitantes encontram e usam seu site.
- All in One SEO Pro – Melhore a classificação de SEO do seu site.
- PushEngage – Obtenha mais tráfego com notificações push.
- HubSpot – CRM completo, bate-papo ao vivo, marketing por e-mail e ferramentas de vendas.
Segurança
- Duplicator – Para backups automáticos do WordPress e armazenamento seguro na nuvem.
- Sucuri Firewall – Firewall de site e proteção contra malware.
Há muitos outros plug-ins e serviços do WordPress que você pode adicionar. Cada serviço ou complemento pago que você adicionar aumentará o custo do seu site WordPress.
Custo total do site: Dependendo dos plug-ins e serviços premium do WordPress que você adicionar, o custo pode ficar entre US$ 500 e US$ 1.000 por ano.
Qual é o custo de um site para pequenas empresas com WordPress?
Muitas pessoas nos perguntam com frequência quanto custa criar um site para uma pequena empresa com o WordPress. A resposta depende de suas necessidades comerciais e das ferramentas que você usará para expandir seus negócios on-line.
Basicamente, você pode estimar o custo em algum lugar entre um site WordPress de baixo orçamento e um site WordPress com mais recursos.
Lembre-se de que você não adiciona uma loja de comércio eletrônico completa ao site da sua empresa. Nesse caso, consulte a próxima seção deste artigo para obter uma estimativa mais precisa.
Se você está apenas começando e precisa de um site simples para apresentar seus produtos e serviços, recomendamos começar com a Bluehost. Seu plano inicial reduzirá significativamente o custo e deixará você com dinheiro que poderá gastar em outras ferramentas premium, se necessário.
Se você tiver um orçamento mais flexível, poderá se inscrever no plano GrowBig da SiteGround. Eles são conhecidos por seu excelente suporte, o que é bom para o proprietário de uma pequena empresa sem formação técnica.
Em seguida, você precisará escolher um design para o seu site. Você pode procurar um tema WordPress para sites de negócios ou escolher um tema WordPress responsivo que atenda às suas necessidades.
Você pode escolher um tema gratuito do WordPress. No entanto, como se trata de um site de negócios, recomendamos que você compre um tema premium que lhe dê acesso a suporte e atualizações.
Agora, vamos falar sobre plug-ins.
Você precisará usar uma combinação de plug-ins gratuitos e premium para controlar o custo. Veja a seguir alguns dos plug-ins premium que são absolutamente essenciais para um site de pequenas empresas.
Recursos
- WPForms Pro – A versão premium lhe dará acesso a todos os recursos necessários para a geração de leads. Isso inclui pagamentos via PayPal, Stripe e Square, formulários de conversação, integração com e-mail marketing e muito mais.
- SeedProd Pro – Adiciona um construtor de páginas do WordPress do tipo arrastar e soltar.
- WP Mail SMTP – Melhora a capacidade de entrega de e-mails e corrige o problema de o WordPress não enviar e-mails.
- Uncanny Automator – Plug-in de automação do WordPress que ajuda você a conectar seu site a ferramentas e serviços populares sem nenhum código.
Marketing
- Constant Contact – Um dos melhores serviços de marketing por e-mail, especialmente para pequenas empresas.
- OptinMonster – Ajuda você a converter visitantes do site em clientes potenciais e clientes. Você precisará dele para geração de leads e otimização de conversões.
- MonsterInsights Pro – O melhor plug-in do Google Analytics ajuda a ver de onde vêm os usuários e o que eles fazem no seu site. Isso permite que você tome decisões baseadas em dados para expandir seus negócios.
- All in One SEO Pro – Melhore a classificação de SEO do seu site.
Segurança
- Duplicator Pro – A versão premium do plug-in vem com agendamento automático de backup, locais de armazenamento remoto para manter seus backups, migrações de sites por arrastar e soltar e muito mais.
- Sucuri Firewall ou MalCare – Firewall de site e proteção contra malware.
Agora, há muitos outros plug-ins e ferramentas que você pode querer usar. Recomendamos que você experimente primeiro a versão gratuita e veja se ela é adequada para você. Muitas ferramentas premium estão disponíveis com as avaliações gratuitas, aproveite-as para ver se você realmente precisa dessa ferramenta.
Como um site de negócios, você gostaria de gastar dinheiro para expandir seus negócios. Não estamos aconselhando que você não gaste dinheiro quando isso faz sentido e você pode pagar por isso.
Para obter mais detalhes, consulte nosso guia passo a passo sobre como criar um site para pequenas empresas.
Custo total do site: Mais uma vez, isso depende das ferramentas premium e dos plug-ins que você adquirir. Pode ser algo entre US$ 300 e US$ 700 por ano, mas pode chegar a US$ 1.000 por ano.
Qual é o custo de um site de comércio eletrônico WordPress?
![Cost of building a WordPress eCommerce website Cost of building a WordPress eCommerce website](https://www.wpbeginner.com/wp-content/uploads/2019/02/ecommerce-website-cost.png)
O WordPress alimenta milhões de sites de comércio eletrônico em todo o mundo.
O custo de criação de um site de comércio eletrônico WordPress pode ser significativamente mais alto, mas mostraremos como criar um site de comércio eletrônico WordPress evitando possíveis perdas e gastos excessivos.
Além da hospedagem e do domínio, seu site de comércio eletrônico também precisará de um certificado SSL, que custa cerca de US$ 69,99/ano. O SSL é necessário para transferir com segurança os dados dos clientes, como informações de cartão de crédito, nomes de usuário, senhas etc.
Recomendamos o uso do Bluehost. Ela lhe oferece um domínio e um certificado SSL gratuitos, além de um desconto na hospedagem.
Depois disso, você precisa selecionar um plugin de comércio eletrônico para WordPress.
Há vários plugins de comércio eletrônico para WordPress, mas nenhum chega nem perto do WooCommerce. Ele é o plugin de comércio eletrônico mais popular do WordPress, que permite criar lojas on-line robustas para vender seus produtos/serviços.
Em seguida, você precisará instalar o WordPress e o WooCommerce em seu site. Temos um guia passo a passo sobre como iniciar uma loja on-line.
Embora o WooCommerce seja gratuito, você precisará usar complementos pagos para obter recursos adicionais. O custo do seu site aumentará dependendo de quantos complementos você precisar adicionar ao seu site.
Quando estiver pronto e funcionando, você precisará escolher um tema do WooCommerce WordPress para o seu site. Há vários modelos pagos e gratuitos do WordPress com suporte total ao WooCommerce. A escolha de um modelo premium ou pago lhe dá acesso a suporte e recursos extras.
Temos uma lista dos melhores complementos gratuitos do WooCommerce, mas, dependendo de suas necessidades, talvez seja necessário usar também algumas extensões pagas.
Aqui estão alguns outros serviços pagos de que você precisará em seu site de comércio eletrônico.
Recursos
- WPForms – Para adicionar formulários de consulta e feedback de clientes, pesquisas e enquetes e muito mais.
- SeedProd Pro – Adiciona um construtor de páginas do WordPress do tipo arrastar e soltar para criar belas grades de produtos, personalizar o checkout do WooCommerce e muito mais.
- WP Mail SMTP – Melhora a capacidade de entrega de e-mails e corrige o problema de o WordPress não enviar e-mails.
- Uncanny Automator – Plug-in de automação do WordPress que ajuda você a conectar seu site a ferramentas e serviços populares sem nenhum código.
- FunnelKit – Crie funis de vendas de alta conversão, carrinhos deslizantes, checkouts sem atrito, upsells com um clique, aumento de pedidos e muito mais.
Marketing
- OptinMonster – Converta visitantes em clientes com essa poderosa ferramenta de geração de leads.
- Constant Contact – Serviço avançado de marketing por e-mail.
- MonsterInsights – Acompanhamento de comércio eletrônico com estatísticas em tempo real usando o Google Analytics.
- All in One SEO Pro – Melhore sua classificação de SEO do WooCommerce.
- HubSpot – CRM completo, bate-papo ao vivo, marketing por e-mail e ferramentas de vendas.
Segurança
- Duplicator ou BlogVault – Backups automáticos do WordPress.
- Sucuri – Firewall de site e scanner de malware.
Lembre-se de que a melhor maneira de manter seus custos baixos é começar com pouco e adicionar extensões e serviços à medida que sua empresa cresce.
Custo total da criação de um site de comércio eletrônico WordPress: $1000 – $3000. Pode ser maior dependendo de quantos complementos e serviços pagos você adicionar ao seu site.
Qual é o custo de um site WordPress personalizado?
![Cost of a custom WordPress website Cost of a custom WordPress website](https://www.wpbeginner.com/wp-content/uploads/2019/02/cost-of-a-custom-website.png)
Um site WordPress personalizado é quando você contrata um desenvolvedor de WordPress para criar um design exclusivo e desenvolver recursos específicos para ele.
Normalmente, empresas bem estabelecidas, de grande e médio porte, escolhem esse caminho.
Para dar suporte a um site personalizado do WordPress, você também pode optar por um provedor de hospedagem gerenciada do WordPress. Esse é um ambiente de hospedagem centrado no WordPress com atualizações gerenciadas, suporte premium, segurança rigorosa e ferramentas amigáveis ao desenvolvedor.
Além da hospedagem e do nome de domínio, você também pagará ao desenvolvedor da Web que está criando o seu site. Dependendo da sua necessidade, talvez você queira obter orçamentos de vários desenvolvedores de temas, web designers e agências.
O custo de um site personalizado depende de seus requisitos, do orçamento e das taxas do desenvolvedor ou da agência que você contratar.
Um tema padrão personalizado do WordPress sozinho pode custar até US$ 5.000. Sites WordPress mais robustos com recursos personalizados específicos podem custar até US$ 15.000 ou até mais.
No entanto, se você quiser obter um site WordPress personalizado sem gastar muito, o WPBeginner Pro Services oferece design e desenvolvimento de sites WordPress personalizados a preços revolucionários.
![mini-orange-choose-file-min WPBeginner Pro Services Custom Website Design](https://www.wpbeginner.com/wp-content/uploads/2019/02/wpbeginner-custom-web-design.png)
O pacote Custom Web Design, que custa US$ 1.299, inclui um gerente de projeto dedicado, configuração do WordPress, design de página inicial sob medida, 5 subpáginas com modelos, configuração de análise, guia de estilo da Brandy e muito mais.
Para obter mais recomendações, veja nossas escolhas dos melhores lugares para contratar desenvolvedores de WordPress.
Atualização: Como muitos de vocês pediram mais detalhes sobre essa seção, criamos um guia abrangente sobre o custo de um tema personalizado do WordPress e dicas sobre como economizar dinheiro.
Além disso, criamos um guia para iniciantes sobre quanto custa iniciar um site de associação no WordPress.
Independentemente do tipo de site personalizado que você deseja criar, uma maneira eficaz de reduzir os custos de sites personalizados do WordPress é usar o plug-in SeedProd. O SeedProd é um construtor de sites de arrastar e soltar que permite criar temas e layouts de página personalizados sem editar nenhum código.
![SeedProd drag and drop WordPress theme builder SeedProd drag and drop WordPress theme builder](https://www.wpbeginner.com/wp-content/uploads/2015/10/seedprod-visual-theme-builder.jpg)
Você pode usar o SeedProd para reduzir os custos de seu site WordPress personalizado em até 90%.
Para obter mais detalhes, consulte nosso tutorial sobre como criar facilmente um tema WordPress personalizado com o SeedProd.
Como evitar pagar a mais e reduzir os gastos?
Sempre recomendamos que nossos usuários comecem com algo pequeno e, em seguida, dimensionem seu site WordPress à medida que ele cresce. Em muitos casos, você não precisa de todos os recursos premium que vê em muitos sites bem estabelecidos do seu setor.
Lembre-se de que esses sites tiveram uma vantagem inicial e provavelmente levaram algum tempo para descobrir como gerenciar os custos e expandir seus negócios.
Você pode começar com um site econômico usando plugins e modelos gratuitos. Quando começar a receber visitantes, considere adicionar recursos premium, como um modelo premium, marketing por e-mail, um plug-in de backup pago, um firewall de site, um endereço de e-mail comercial, serviços de telefone comercial, bate-papo ao vivo e assim por diante.
O mesmo se aplica ao seu site de comércio eletrônico. Comece com o mínimo necessário e, à medida que começar a vender, você descobrirá exatamente as ferramentas que ajudarão você e seus clientes.
Procure as melhores ofertas e cupons do WordPress para obter descontos adicionais sempre que possível.
Mesmo para sites WordPress robustos, nem sempre é necessário contratar um desenvolvedor. Temos tutoriais passo a passo sobre como criar diferentes tipos de sites WordPress, como:
- Como criar um diretório de empresas com o WordPress
- Como criar um site de avaliação on-line com o WordPress
- Como criar um site de leilões usando o WordPress
- Como criar um site de cupons com o WordPress
- Como criar um site multilíngue com o WordPress
- Como criar um quadro de empregos com o WordPress
- Como criar um site de perguntas e respostas com o WordPress
- Como criar um site de portfólio com o WordPress
- Como criar um site de base de conhecimento wiki usando o WordPress
- Como criar um mercado on-line usando o WordPress
Esperamos que este artigo tenha respondido suas perguntas sobre o custo de construção de um website. Talvez você também queira ver nossa lista de maneiras legítimas de ganhar dinheiro on-line com o WordPress e nossa ferramenta geradora de nomes comerciais com tecnologia de IA para ter ideias de nomes de empresas.
Syed Balkhi says
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al amin Sheikh says
I don’t know why still people go to Shopify where WP with WC can be scaled up for large e-commerce websites.
Very helpful for the business owner.
Moinuddin Waheed says
Most of the times when we get into something and start doing , it becomes very difficult to come out of that platform and test other available options.
I had similar interests in other platforms untill I tested wordpress myself. once I started working on wordpress, it started giving a feeling like I can make anything on the web with the help of wordpress.
This has led me to make a nearly complete transition to this platform.
Those who are using Shopify or other platforms are infact never tasted the ease of wordpress.
Jiří Vaněk says
It’s an interesting comparison when I compare it to the prices in the country where I live. Web hosting here is at a similar price, but, for example, own server here is significantly cheaper. The biggest costs for us are the plugin prices, which are the same for everyone, and then, of course, the developer, who costs about 50 Euros per hour of work. However, a small blog or personal portfolio in the Czech Republic costs around 500 Euros, and a large website or e-shop costs ten times as much.
Moinuddin Waheed says
Thanks for the breakdown of the costing for making an online presence whether it’s a blog or a website.
The cost may vary depending upon the nature and requirements of the website but the basic and standard cost of most important aspects of the website like domain name , hosting almost remains the same.
Iriogbe peter says
I appreciate the effort you put into crafting this article.
I want to ask, how much should a web developer charge from a client who wants to build a customized WordPress website?
WPBeginner Support says
It heavily depends on the individual and site, we do not have a guide for deciding pricing from a developer’s perspective at the moment sadly.
Administrador
Ahmed Omar says
An insightful exploration into the real costs of building a WordPress website!
Your detailed breakdown of expenses, from hosting to premium themes, is invaluable for budget planning.
A technical suggestion, leveraging Caching Plugin can significantly optimize performance and cut down on hosting costs.
Thanks for shedding light on the true investment
WPBeginner Support says
You’re welcome!
Administrador
Sameer Hussain says
Such a detailed and organized article, considering there is so much competition out there. I would just like to add one thing. Start small and keep the ‘Snowball effect’ in mind. Treat your website as a plant seed. And don’t forget to water it. The tools mentioned in this article are spot on.
Shafqat Khan says
Great breakdown of WordPress website costs! Your detailed guide covers expenses for various site types, emphasizing the smart approach of starting small and expanding as needed. The section on avoiding overpaying is insightful, suggesting a gradual adoption of premium features. The step-by-step tutorials are a valuable resource. Overall, your article is a go-to guide for users at different stages. Kudos for providing valuable insights to the WordPress community!
WPBeginner Support says
Happy to hear you liked our article and found it helpful![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
Administrador
Lara Carter says
I was wondering, how do websites, like wpbeginer make money if all of the content is free, is it just from adverts?
WPBeginner Support says
We cover how we make money in our article below![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
https://www.wpbeginner.com/opinion/wpbeginner-income-how-much-money-does-wpbeginner-make/
Administrador
Suresh says
Building a WordPress website is really affordable if you choose the right hosting company that supports WordPress. This guide explains it all.
Lara Carter says
I have recently started to try and learn about website development and how to build a website yet and a question I kept trying to understand was about the cost of WordPress. This website explained it clearly naming all the differences in price between the different plan options including the features and the different options, comparing the value of the different plans. I have been wanting to experiment with WordPress by starting website possibly for young enterprise, but I didn’t want to spend too much money on it as I am only experimenting and playing around with the website, becoming familiar with it. This webpage was very helpful for to gain an understanding of this.
WPBeginner Support says
Glad to hear our article was helpful![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
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Олександр says
At the age of 53, I need to learn a new profession. I want to try my hand at creating websites. But I am an absolute zero in this area of knowledge, so I need very simple and detailed explanations. I hope your blog will help me with this. What I have read here inspires me to keep learning. I don’t know if I will be able to go all the way, but you have convinced me to keep learning with this article. Some things are already becoming clear. At least, the skeleton of understandable concepts is beginning to emerge. Thank you for your work. Greetings from Ukraine!
WPBeginner Support says
Glad this guide was helpful and we hope you find our other articles just as helpful!
Administrador
Shashwata says
Very well explained, A person without any single programming knowledge can easily understand what you want to saying. Very Nice, Keep it up…
WPBeginner Support says
Glad our guide was helpful![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
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Iwuozor John says
Thank you so much WPbeginners. You explain these concepts so well that I no longer have doubts. I really appreciate.
WPBeginner Support says
You’re welcome, glad our guides are able to help![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
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julius says
This is beautiful and well detailed explaination
WPBeginner Support says
Thank you, glad you found our article helpful![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
Administrador
Jackie Lambert says
Hi – this is a great and comprehensive article, but it has left me with a couple of questions.
I am on a Premium plan. I understood that I can’t install plugins but you mention free plugins that I should install even on a most basic website.
I would love to have backup at the very least. What do you suggest?
I set up my blog on WordPress. How does Bluehost relate to this? I don’t remember choosing hosting.
Thanks a mill!
WPBeginner Support says
This guide is for WordPress.org sites and you are on WordPress.com, for a better understanding of the difference between the two, you would want to take a look at our article here:
https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Administrador
Richard Thatcher says
I enjoy reading through WP Beginner for the wealth of information that I will need to learn to have a good site in the future. It also has an interesting Do-it-yourself spirit to it that is empowering.
I am looking forward to learning as much as I can.
WPBeginner Support says
Glad you like our content, hope we continue to be helpful with your learning and site itself![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
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William Becker says
I really appreciate your work that you have done in this blog.I like it keep it up.
WPBeginner Support says
Thank you, glad you like our content![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
Administrador
James D. A. Terry says
I’m an author, book reviewer and author interviewer. I also produce a monthly newsletter. Which WordPress should I use .com or .org and at what level?
Also, if I decide to go with .org can I transfer my .com to .org?
WPBeginner Support says
You can transfer a WordPress.com site to WordPress.org, for which to use, it would depend on what your goals for the site are. You can see the different features for each in our article here: https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Administrador
ashley says
I’m wondering if it makes sense to host something on Bluehost PLUS pay for WordPress.com’s Business Plan for $25/month? Or do both of those offer more or less the same thing?
WPBeginner Support says
If you are hosting on BlueHost, you do not need to pay anything to WordPress.com, you may want to take a look at our article here: https://ithemes.com/tutorials/wordpress-com-vs-wordpress-org/
Administrador
Lisa says
The articles on your site are very very much informative and straight to the point. I am really thankful for your help.
WPBeginner Support says
Glad our articles are helpful![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
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Bill Patterson says
I would avoid wordpress.com at all costs. They handcuff you if you want to expand and get into the backend files. I have taken over sites built on that platform and had nothing but trouble moving to a normal site hosting.
WPBeginner Support says
Thanks for sharing your experience with WordPress.com, we normally recommend WordPress.org to avoid the restrictions but for just starting out WordPress.com is a free option for a hobby site or similar. For moving WordPress.com sites in the future you may want to take a look at our guide here: https://www.wpbeginner.com/wp-tutorials/how-to-properly-move-your-blog-from-wordpress-com-to-wordpress-org/
Administrador
SHIVANI UMEACADEMY. COM says
There is a great blog, very good information in it, very good its content, this has helped me.
WPBeginner Support says
Glad our content help![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
Administrador
Keith says
I need to build a page with a header photo and title followed with 3 columns of photos. Can you recommend a theme that is simple for a beginner/non-programmer to accomplish this? Thanks
WPBeginner Support says
If you have a specific design that you are wanting to customize, you may want to take a look at our recommended page builder plugins here: https://www.wpbeginner.com/beginners-guide/best-drag-and-drop-page-builders-for-wordpress/
Administrador
Moses says
Thanks a lot for this article, it was so helpful to me.
Kim says
I am a small blogger (blog is less than 1 year). I currently am on wordpress.com. My renewal is coming up and I am wondering if I should upgrade to the business plan on the .com site or move over to wordpress.org ? I’ve been focusing this year on content (I’m a food blogger), but I want to get social media numbers up so I can get paid work. Would love your advice!
Sadi says
WordPress.com has some limitations while .org is more preferable in your case.
Their is a post regarding WordPress.com Vs WordPress.org on Wpbeginner, it will help you take better decision.
Fred says
Hello, I’m interested in building a financial eCommerce (paid subscription via credit card, Square, PayPal) website with 3 to 5 pages and a 30-45 second YouTube video explaining my business model.
I’m undecided between using Bluehost or GO Daddy, which one can deliver a more robust performance at a lower cost?
Or can you give me a better alternative instead of Bluehost or GO Daddy?
Thank you so much!
Best regards,
Fred
WPBeginner Support says
Hi Fred,
The performance of your website depends on how many people will be visiting it and how well optimized it is. We recommend using Bluehost and then gradually increasing your server resources as your traffic grows.
Administrador
George says
Hi Fred, Go for Godaddy…if you can manage Amazon AWS is even better, try lightsail. I tried both Godaddy and AWS, the later edged over….it’s just the setting up needs a bit of tech.
Steve Donoso says
We are setting up a simple webpage on WordPress (hosted by Bluehost) for a nascent film festival. It will solely be an informational webpage with three links to other sites. Nothing will be sold, or downloaded or uploaded on the webpage. WordPress wants to know if we want to build a personal or business site — given what I’ve just described, which option is simplest?
WPBeginner Support says
Hi Steve,
You are probably signing up for a WordPress.com website. Please see our guide on the difference between self hosted WordPress.org vs free WordPress.com blog.
Administrador
Don Vannice says
Hi…My book just got published and will be for sale on Amazon.
I need a site that shows a graphic of my book cover, plus a link to Amazon, plus a forum, plus a blog, plus links to FB and Twitter.
I already have my domain name with Go Daddy.
Can I hear from someone on this setup and the cost?
Thanks.
David says
The many levels of hosting plans is what confuses me the most. I see a lot of add-ons and features.
I want to create a blog with with a forum feature for discussions. I am doing it more for my own satisfaction than to make money but monetizing the site would be nice. I would use either an affiliate program and/or pay per click.
It would also be nice to have a separate email associated with the domain.
Any suggestions on where to start and what level hosting plans would get me what I want.
WPBeginner Support says
Hi David,
If you are just starting out, then the basic or plus plans on Bluehost would be good for now.
However, you will need to upgrade your hosting as your website gets more users.
Administrador
VectorJournal says
I see that many web designers have chimed in and were worried that they would lose jobs because people were building their own websites. If that logic stands, then there would be no hope for carpenter, chef, plumber, marketer, business consultant etc.
Indeed, a few years ago when Canva, a graphic design software was launched, many graphic designers were worried that it would take their jobs. But many are still doing fine. Canva’s primary market is bloggers who hope to monetize from their blogs. They have never been a big client for graphic designers. It takes much more than script fonts, gaudy background, Photoshop level adjustment to ensure a consistent and beautiful branding image for your website.
So folks, keep calm and focus on growing your skills. And huge thanks for WPBeginner for the most helpful WordPress tutorial series on the planet.
Vicki says
Well said VectorJournal.
I am a total believer in an educational approach with my clients. I find the more I educate them on how to “do-it-yourself,” the more they rely on me to take them to the next step, and the next – at their pace of readiness. They also learn what they don’t want to do themselves and what takes too much time for them to do (and get me to do that task instead) or what they can do themselves. When they understand the time and cost involved in the processes, they can better make decisions about where there money and time goes. I find it is a win-win situation. There is plenty of work to go around, but when we want to hold onto our knowledge tightly, it only breeds distrust.
In regard to this article, I think it is great.
Vicki says
I don’t often subscribe for stuff based on one article but I find your style is very easy to understand and progresses logically. Thanks! So many “educators” actually leave out simple but crucial steps. Nice job!
My question is…if I want a responsive site, can I still obtain that through getting a .org template and adding bootstrap? Is it that easy? Or, as a beginner in wordpress, will I need to hire someone to get bootstrap and worpress to work together?
Thanks.
WPBeginner Support says
Hi Vicki,
Most themes on .org are already responsive. There are also some themes that are built using bootstrap.
Administrador
JoDel says
Hi! Thank you for the article it’s clear and very helpful.![:)](https://www.wpbeginner.com/pt/wp-content/plugins/classic-smilies/img/icon_smile.gif)
I was wondering though, if I wanted to pay someone to review everything I’ve done and check the security of the domain as well as everything I have on the hosting site, where would I go to find someone? There’s so many random people and places, it’s hard to tell who is legit and who is going to run off with all of my info.
Thanks in advance for any help you can give!
WPBeginner Support says
hi JoDel,
You can find developers on websites like UpWork and Freelancer. Thoroughly check their profiles and completed jobs before hiring them.
Administrador
Yonatan says
A great website and great content; very much helpful for beginners.
Ellen says
I read your article and several others, and I’m still not clear.
– You say WordPress is free but WordPress lists the cost of $4/month (in another place on their site I thought I saw $12/month) for a site with a custom domain. The WP site says that cost includes a custom domain name. Does that mean you don’t have to pay extra to register the domain?
– If you pay the $4/month, you still have to pay for a host, correct?
Thanks much.
WPBeginner Support says
Hi Ellen,
You are probably looking at WordPress.com prices. We recommend using self-hosted WordPress.org and the article above will give you an estimate of how much it would cost to start a WordPress blog using self hosted WordPress.org.
Administrador
Ellen says
Thanks! So, I can create a Web site by paying for just the domain and the host?
WPBeginner Support says
Hi Ellen,
Initially, yes. However, you will have to use free themes and plugins WordPress.org has thousands of free plugins and themes. If you choose to use paid themes, plugins, or services then this will increase your cost.
Elli says
Hi, thanks for a straight-forward article!
I am a total beginner taking on a challenge to build my first simple blog site…
I use bluehost
I use wordpress
I am playing with some templates
I have created a localhost to work on
I am making good progress!
My question is:
When do buying Genesis and a child theme come into play?
I signed up with Bluehost through The Minimalist website and watched their tutorial to set up. Everyone keeps talking about Genesis but I am not sure if it is something I need right now as a beginner?? And I didn’t see it mentioned above.
Thanks in advance for any help!
WPBeginner Support says
Hi Elli,
Good luck with your blog
Genesis is a WordPress theme framework, which makes it easier for theme developers to create child themes based on a rock solid and performance optimized parent theme. You can purchase genesis and a child theme for it.
However, if you are just starting out, then you can start with any good standard compliant theme and with proper optimization it could even outperform a Genesis theme.
Administrador
Ravi says
hi,
I want to build a crowdfunding site in wordpress and cant find any in the mentioned list ‘how to create different types of WordPress websites such as:’. please advise how can I do so with the low budget as suggested in the article to start small. to be more precise, it would be an equity crowdfunding site.
Hasnain says
Hello first of all above knowledge is very useful .I have a question that if you make money online via Google adsense so you have to pay wordpress also? If yes so how much?
WPBeginner Support says
Hi Hasnain,
No, you don’t have to pay WordPress. If you are on a self hosted WordPress.org website, then you have complete ownership and control of your website.
Administrador
Grace says
Hello,
Thanks for the article. I clicked the button, but Bluehost does NOT give over 60% off ‘on web hosting.’ There is no indication of your website either on the Bluehost website while I go through the sign up process. How can I get the discount you mentioned?
Thanks in advance
Thankfully, Bluehost, an official WordPress recommended hosting provider, has agreed to offer our users a free domain name and over 60% off on web hosting.
WPBeginner Support says
Hi Grace,
When you click the button it takes you to Bluehost website, where you see a message ‘Special offer for WordPress users’. You will see the discounted price above the green ‘Get Started’ button.
Administrador
Raka says
If I were to pay $10k+ for a WordPress ecommerce, why should I not go for a Magento.
Lodi Daniel says
I think this article is great for some one is well articulate with website design and cost implications but a bit misleading for some one who is very naive about website costing. cheap can be cost saving in the short run but a complete disaster in the long run.
I have built websites for clients who really want to save a huge cost but in the end they fail to get value for their little money.
Awontis says
Everyone wants a beautiful website and luckily WordPress offers many themes at reasonable prices. Since you’re doing things yourself, you’ll probably want to choose a pre-made WordPress theme for your site’s design. A lot will depend on the type of look you want for your WordPress site and you need to think about how you want to represent yourself or your brand online, and that costs.
Nate says
A lot of these articles neglect a huge factor of building your own site: time. If you have never built a site before you are going to spend a lot of time figuring out things work. Then once you do have it built, how do you know it is right?
What is your time worth? Would you pay me with no experience in your job the same amount you make.
Looking at the Holistic Cost and the TERM cost is important: Time, Enjoyment, Result, Money. Money is last for a reason.
Jeffrey Samorano says
Great article! I love how you’ve broken it down.
However, I feel there needs to be some words of caution for the “cheapest” option you’ve outlined.
Sometimes, saving money in the short-term can cause headaches and larger financial burdens later on down the line.
I would add that *if you know you want to grow your site* (more then just validating an idea or starting a blog), that you should really start out with a premium theme. I feel that the ‘cost’ (time, headache and money) of changing themes later is unnecessary and more trouble than it’s worth.
Premium themes are so cheap that, in my opinion, it’s better to start out with something really good that you can grow into, than to upgrade later. This is even more true for “free” themes that use proprietary visual editors and shortcodes. moving from one shortcode library to another is, essentially, re-constructing every single page of your website.
Another word of caution is to find a reputable source for free themes. the danger is that “free” themes could have built-in back doors for potentially nefarious intrusions. beware free themes that have not gone through some kind of checks and balance or, third part verification.
I’m sure this could probably be an entire post in itself but, i feel it’s worth mentioning here as well.
Great Article!
Naseem khan says
I am Confused, as I have purchased Domain name from Godaddy and Hosting from Hostgator. But still thinking that I dont know the basic wordpress Editing.
Currently using Blogger and very Well known. But wanted to work on it.
Can you please suggest me should I register my domain name and hosting without an experience?
Lodi Daniel says
WordPress can offer your website a better visual appearance and functionality than blogger, But as far as managing your hosting account is concerned, you can watch self guiding tutorials or get some one who is well conversant with cPanel since you said you bought hosting from HostGator and they use the industry standard cPanel, then you’ll have o make GoDaddy point your domain to the Hostgator nameservers where your files shall be hosted.
I hope this helps a bit.
Regards.
Jeremy says
One thing that I think is important to point out in terms of cost is maintenance. A lot of people buy or build a website without considering that there are ongoing costs and time. WordPress sites tend to need some TLC when it comes to updates, security, and backups. While some of this can be automated, there’s some risk of updates breaking themes and plugins. There’s also issues that your backups could be compromised, if you’re just letting a server keep 30 days worth.
Overall, the point here is that if you’re serious about owning a website and keeping it healthy, don’t consider your cost a one-time thing. Factor in the other ongoing costs. Managed hosting does a lot of this, but it’s not the be-all to end all solution.
Barbara J says
That is so true. I have seen so many people say they want to upkeep and maintain thier websites, but they don’t.
Jeffrey Samorano says
Oh man.. Every client I’ve ever had. :o)
satya says
how to create a flate image for blog post like you ???? ?????
Nanang says
An appropriate comparison to notify the clients, that there is a fair price if you want to get a professional website. If you want cheap, you will “play” in around a free templates that is used millions of others throughout the world.
Brett Atkin says
The title of this article is misleading at the very least. Nowhere do you mention the cost of content, imagery, learning WP, etc… Building a web site is so much than what you outline, even for experienced individuals.
WPBeginner Support says
Hi Brett,
We wrote this article for our DIY users. They normally create their own content. You can use WPBeginner to learn WordPress (all for free). There are tons of cc0 images that one can use as well.
Administrador
Amanda says
WordPress and web designers dont need to worry about their future just because people can build their own site for free. Yes, anyone can learn how to make a WordPress page for free, that is so true. But I have many years of experience working with a lot of clients both building websites for them and teaching them how to manage it themselves, and there are two important reasons why the general public will always need web designers. First, many people are completely incapable of Googling something or even reading a WP Beginner article and doing their own DIY. If the entire world was capable of DIY there would be no Jiffy Lubes or plumbers. Tons of people will always need their hand held or someone to just do it all for them. The other reasons why people will always need to hire web designers is that you can teach a few of them how to *build* it, but so many will stop learning there, and never realize that being a carpenter is not the same thing as being an architect. Good design is hard to find on most DIY sites. Only a tiny fraction will ever push through both learning construction and learning design, let alone marketing. The rest will always be willing to throw a couple bucks into hiring a designer with business & marketing knowledge.
I like your article…except that it leaves out even the possibility of hiring someone to help with design until they are at massive corporate website level. I think you should consider that probably a good number of your subscribers are semi-pro designers who are the real people who do DIY. And at least give them a nod. Recognize that if small businesses didn’t hire web designers the web would be filled with hideous websites, with menus that have too many options, sidebars cluttered with dozens of distracting widgets, headers that don’t look right on mobile….and worse….Possibly dancing baby gifs, visitor counters, guest books…wallpaper!
I think you need something in between the “basic DIY site” and “Site with more features”. Because “more features” obviously means more paid plugins. And a good designer can get a wordpress website to do more and look better with less plugins…And certainly avoid paying for plugins for as long as possible. Depending on how “fussy” the client is they could easily have this designed for them for a one time fee of $300 – $500. Now I am being controversial because I know some designers charge $1000 and up. But I am talking simple sites for small businesses that only take a few hours to set up. Paying $1000 for that is over-paying.
And if I really want to get controversial and fly in the face of DIY, I have recently been exploring designing Wix sites for a few small business people. They may be built for DIY, but they still need someone with a designer’s eye and good marketing sense to help them out.
Vicki says
Amanda I totally agree. I like to think of my superpower as being the Madame of General Knowledge of Everything. I can put together an html site (for examp) and it will look decent. U can do a certain level of seo and web marketing, and marketing in general. That is what many webbie newbies need to get their feet wet at a low cost. However, I also know my limitations as well as my gifts, and I know when my client is ready for the next level, and when it is time I bring my talented friends in for specific tasks. It is also about time and efficiency and money. For myself, just learning wordpress, I will do what I can, but there will be certain limitations with templates esthetically and functionally that I will overcome by bringing in a more talented tool (talented person) in my toolbox to change this or that…and it really doesn’t have to cost much to do that. In fact more of you would get business if the general public understood that. They don’t need to hire someone for $5000. They can hire someone for a couple to 10 hours at a reasonable cost.
Dr.Varun says
It is less costly if you just buy domain and let your friend host for you. For me, premium version cost 700 INR. Special thanks to the guy, hosting is the real money. And for addons, i guess it’s better to leave them and focus on your content first. Once you have 20-30 posts (or had earned from adsense), go premium plugins.
John says
Why would a person select Woo Commerce instead of paying $29.95 for Shopify? By the time a person purchased the paid plugins for Woo Commerce wouldn’t it be more expensive than just getting a shopify store? Thanks.
WPBeginner Support says
Hi John,
Most WooCommerce plugins come with yearly licenses, WooCommerce itself is free. You are free to add features and extensions to your eCommerce site but you are not required to. You can control your expenses quite easily and spend as your business grows.
Administrador
Pankaj Dhawan says
Hello Syed,
Great post as always. One thing though, for security, I am using Wordfence. I hope that is also a good plugin for the security purpose.
WPBeginner Support says
Hey Pankaj,
We use Sucuri on all of our websites. We try to recommend products and services that we use ourselves.
Administrador
Joe B says
This is a very comprehensive breakdown of WordPress associated cost. Very good to see the breakdown from low cost to advance cost for ecommerce. This gives the novice user a better understanding of what WordPress is and how it can be leveraged for various types of projects as what we do. Ultimately, professional looking websites don’t have to cost a bundle.