Are you looking for ways to get more Likes on your Facebook page? Facebook Likes add social proof for your online business, which attracts more users and helps you expand your social reach. In this article, we will show you some simple and quick ways to get more likes on Facebook.
Why You Should Get More Likes on Facebook?
Facebook is the top social media website in the world with more than 2 Billion active users. For marketers, this brings tons of opportunities to leverage Facebook’s massive reach for growing their websites and businesses.
Facebook likes are visible to users and their friends, helping you increase your reach and find new audiences for your website. Likes also add social proof for your new visitors, helping you win trust and get more users engaged with your content on Facebook.
That being said, let’s take a look at some of the quick ways to start getting more likes on Facebook.
1. Add Facebook Page Plugin to Your Blog
Facebook Page Plugin is an easy way to get more likes on your business page. See our guide on how to add Facebook page plugin to your WordPress website.
Normally, you would add the page plugin to your blog’s sidebar. However, this makes it less noticeable and may not get you as many likes as you want.
OptinMonster comes with beautiful WordPress popups that you can trigger when users are about to leave your site, scroll down, or view specific pages. These optins include exit-intent popups, slide-in boxes, after post banners, and more.
For details see our guide on how to create beautiful Facebook Like box popup in WordPress.
2. Add Facebook Like and Share buttons
Facebook like and share buttons allow your users to like and share your individual blog posts without leaving your website. This is easier and convenient for your users and if you are using it with share counts then it also adds social proof to your blog posts.
There are a ton of social media plugins for WordPress available. All of them can help you easily add share and like buttons to your site. However, social sharing plugins can affect WordPress speed and performance by loading too many external scripts.
Now many of our users ask us what do we use to display the social sharing buttons on WPBeginner articles? We actually use a custom code solution written specifically for our websites.
If you are looking for something similar, then we recommend Shared Counts plugin. It is extremely simple to use and incredibly fast.
For more details, see our guide on how to add social share buttons in WordPress.
3. Share Your Content Across Facebook
You need to make sure that your Facebook page is active and the easiest way to do this is by regularly sharing content on your Facebook page. You can automatically post to Facebook from WordPress and don’t need to manually share your articles.
Now, normally users would just share a post and wait for the Likes to follow. If your page is new, then chances are that very few people would actually see the post and even fewer would click the Like button.
Facebook’s algorithms show users the content they and their friends like. This means that if you get enough likes for your posts from the start, then Facebook will start showing your content to your followers more often.
Here are a few tips that will help you get the ball rolling.
- Ask your friends to like and share posts from your page
- Share your page posts on your own personal profile
- Share the post in Facebook groups or events where it is relevant and useful
4. Run Contests/Giveaways
One of the simplest and quickest way to earn more likes on your Facebook page is to run contests and giveaways. You can offer useful and attractive giveaways that are relevant to your users. In return, they’ll like your Facebook page and get more engaged.
The giveaway doesn’t need to be very expensive. You can select something that your users may need and post it on your Facebook page. The more giveaways you offer, the more likes you get on your Facebook page.
You don’t even need third-party apps to run these contests. You can announce them on your blog or a Facebook post and allows users to enter by liking the post, leaving a comment, or uploading a photo.
However a proper WordPress giveaway plugin like RafflePress can significantly improve your chances of running a successful giveaway by introducing various viral sharing elements along with giving you an easy way to manage / run your giveaway.
For more details, see our guide on how to create a giveaway in WordPress.
5. Schedule Status Updates
To gain more likes on your Facebook page you need to keep your users engaged by actively posting new updates. Now, this would take a lot of your time if you started doing that manually.
Luckily, you don’t need to. There are apps like Buffer to schedule your status updates on social media.
Scheduling status updates works side by side with your automatic sharing of new WordPress blog posts. Make sure that you schedule both updates to appear at different times for maximum reach.
6. Reply to Comments
Comments bring life to any social platforms including Facebook. They are the easiest way to engage your users and build a thriving community around your website and brand.
When users leave a comment on your Facebook page, Facebook starts showing them your posts more often. To boost this effect you can encourage users to leave more comments by simply answering their comments on your Facebook page.
7. Retarget Website Visitors on Facebook
Have you ever visited a website and then started seeing their ads in your Facebook feed? These are called remarketing or retargeting ads.
Basically, you install a cookie on your website which helps Facebook identify that user. After that, you purchase Facebook ads and select your website visitors as the target audience.
Contrary to popular belief, Facebook ads don’t cost that much money and you can control how much money you want to spend. For more details, see our step by step guide on how to install Facebook retargeting pixel in WordPress.
8. Make Your Posts Standout with Open Graph
Open Graph is metadata that you can add to your content and control how it appears when shared on social media websites like Twitter and Facebook.
Normally Facebook can automatically fetch correct title and description for your content. However, if you don’t explicitly tell it which image to use, then it will randomly pick any image from your article which may not look good.
The easiest way to use Open Graph metadata on your website is by using the Yoast SEO plugin. After installing the plugin, simply edit a post and scroll down to Yoast SEO box. Click on the social sharing tab and then upload your Open Graph image.
Images work like a charm when it comes to getting your users to click on something. This brings us to the next tip.
9. Upload Photos and Images to Get More Likes
A study conducted by HubSpot found that photos on Facebook generate 53% more Likes and 104% more comments than an average post. That’s why you see top brands uploading tons of photos to their Facebook pages.
Photos of products, services, employees, holidays, or even random quotes work really well on Facebook. You can use free tools like Canva to create beautiful infographics, quotes, and other images to use on your Facebook page.
10. Track Your Facebook Users in WordPress
Now you may be wondering, how do I track if all my efforts to get Facebook likes are paying off? The obvious answer is by looking at your Page’s Facebook Insights report.
However, it doesn’t tell you how much traffic you are getting from Facebook to your website and how those users are converting.
For that, you’ll need to install Google Analytics in WordPress. Once you have set it up, you can view your Facebook traffic under Acquisition » Channels » Social report.
For more details, see this step by step article on how to track your Facebook users in Google Analytics.
We hope this article helped you find the ways to get more likes on Facebook. You may also want to see our list of best WordPress SEO plugins to grow your website traffic.