Are you looking for ways to get more Likes on your Facebook page?
Facebook Likes add social proof for your online business, which attracts more users and helps you expand your social reach. You can gain more of a Facebook audience even when users aren’t actively using the social network.
In this article, we will show you some simple and quick ways to get more likes on Facebook.
Why Should You Get More Likes on Facebook?
Facebook is the top social media website in the world with more than 2.9 billion active users. For marketers, this brings tons of opportunities to leverage Facebook’s massive reach for growing their websites and businesses.
Facebook likes are visible to users and their friends, helping you increase your reach and find new audiences for your WordPress website.
Likes also add social proof for your new visitors, helping you win their trust, and get more users engaged with your content on Facebook.
That being said, let’s take a look at some of the quick ways to start getting more likes on Facebook. You can click the links below to jump ahead to any section:
- Add Facebook Page Plugin to Your Blog
- Add Facebook Like and Share buttons
- Display a Custom Facebook Feed in WordPress
- Share Your Content Across Facebook
- Run Contests and Giveaways to Get More Likes
- Schedule Status Updates and WordPress Posts
- Reply to Comments on Facebook Posts
- Retarget Website Visitors on Facebook
- Make Your Posts Standout with Open Graph
- Track Your Facebook Users in WordPress
1. Add Facebook Page Plugin to Your Blog
Facebook Page Plugin is an easy way to get more likes on your business page. It allows you to promote your Facebook page on your WordPress website. Users can like and share your page.
See our guide on how to add a Facebook page plugin to your WordPress website.
Normally, you would add the page plugin to your blog’s sidebar. However, this makes it less noticeable and may not get you as many likes as you want.
OptinMonster comes with beautiful WordPress popups that you can trigger when users are about to leave your site, scroll down, or view specific pages. These optins include exit-intent popups, slide-in boxes, after-post banners, and more.
Using the drag-and-drop campaign builder and pre-built templates, you can create a lightbox popup to promote your Facebook page and get more likes. It offers multiple blocks to customize your popup and see a real-time preview of what it will look like.
For details, see our guide on how to create beautiful Facebook Like box popup in WordPress.
2. Add Facebook Like and Share buttons
Facebook like and share buttons allow your users to like and share your individual blog posts without leaving your website.
This is easier and more convenient for your users. If you are using it with share counts, then it also adds social proof to your blog posts.
There are a ton of social media plugins for WordPress that can help you add share and like buttons to your site.
However, social sharing plugins can affect WordPress speed and performance by loading too many external scripts.
Now, many of our users ask us what we use to display the social sharing buttons on WPBeginner articles. We actually use a custom code solution explicitly written for our websites. If you are looking for something similar, then we recommend the Shared Counts plugin. It is extremely simple to use and incredibly fast.
For more details, see our guide on how to add social share buttons in WordPress.
3. Display a Custom Facebook Feed in WordPress
Another way to get more Facebook likes is by displaying your social media posts in a custom social feed.
A custom Facebook feed allows you to display posts from your business page or group onto your WordPress website.
Since it is difficult for users to view all the posts on your Facebook page, a custom feed helps solve this issue. You can show what’s happening on your page, add all your Facebook posts in one place, boost engagement, and allow users to easily like and share your content.
With the help of the Smash Balloon Custom Facebook Feed plugin, you can easily create a Facebook feed. It offers powerful features and lets you customize the feed using its visual editor.
For more details, please see our guide on how to create a custom Facebook feed in WordPress.
4. Share Your Content Across Facebook
You need to ensure that your Facebook page is active, and the easiest way to do this is by regularly sharing content on your page. You can automatically post to Facebook from WordPress and don’t need to manually share your articles.
Usually, users share a post and wait for the likes to follow. If your page is new, then chances are that very few people would see the post, and even fewer would click the Like button.
Facebook’s algorithm shows users the content they and their friends like. This means that if you get enough likes for your posts from the start, then Facebook will start showing your content to your followers more often.
Here are a few tips that will help you get the ball rolling:
- Ask your friends to like and share posts from your page
- Share your page posts on your own personal profile
- Share the post in Facebook groups or events where it is relevant and useful
5. Run Contests and Giveaways to Get More Likes
One of the simplest and quickest ways to earn more likes on your Facebook page is to run contests and giveaways. You can offer valuable and attractive giveaways that are relevant to your users. In return, they’ll like your Facebook page and boost engagement.
The prizes in your giveaway don’t need to be very expensive. You can select something your users may need and post it on your Facebook page. The more giveaways you offer, the more likes you get on your Facebook page.
You don’t even need third-party apps to run these contests. You can announce them on your WordPress blog or a Facebook post, allowing users to enter by liking the post, leaving a comment, or uploading a photo.
However, a proper WordPress giveaway plugin like RafflePress can significantly improve your chances of running a successful giveaway by introducing various viral sharing elements and giving you an easy way to manage your giveaway.
For more details, see our guide on how to create a giveaway in WordPress.
6. Schedule Status Updates and WordPress Posts
To gain more likes on your Facebook page, you need to keep your users engaged by actively posting new updates. Now, this would take a lot of your time if you started doing that manually.
Luckily, you don’t need to. There are apps like Buffer to schedule your status updates on social media. Please see our guide on how to schedule WordPress posts for social media with Buffer for more information.
Scheduling status updates work alongside your automatic sharing of new WordPress blog posts. Make sure that you schedule both updates to appear at different times for maximum reach.
7. Reply to Comments on Facebook Posts
Comments bring life to any social platform, including Facebook. They are the easiest way to engage your users and build a thriving community around your website and brand.
When users leave a comment on your page, Facebook starts showing them your posts more often. To boost this effect, you can encourage users to leave more comments by simply answering their comments on your Facebook page.
8. Retarget Website Visitors on Facebook
Have you ever visited a website and started seeing its ads in your Facebook feed? These are called remarketing or retargeting.
Basically, you install a cookie on your website, which helps Facebook identify that user. After that, you purchase Facebook ads and select your website visitors as the target audience.
Contrary to popular belief, Facebook ads don’t cost that much money, and you can control how much money you want to spend. For more details, see our step-by-step guide on how to install Facebook retargeting pixel in WordPress.
9. Make Your Posts Standout with Open Graph
Open Graph is metadata that you can add to your content and control how it appears when shared on social media websites like Twitter and Facebook.
Usually, Facebook can automatically fetch the correct title and description for your content. However, if you don’t explicitly tell it which image to use, then it will randomly pick any image from your article which may not look good.
The easiest way to use Open Graph metadata on your website is by using the All in One SEO (AIOSEO) plugin. You can enable open graph markup with a click of a button and then upload your Facebook post image.
Images work like a charm when it comes to getting your users to click on something. It will make your post more attractive and help you get more likes, shares, and comments.
You can see our guide on how to add Facebook open graph metadata in WordPress themes for further details.
10. Track Your Facebook Users in WordPress
Now you may be wondering, how do I track if all my efforts to get Facebook likes are paying off? The obvious answer is by looking at your Page’s Facebook Insights report.
However, it doesn’t tell you how much traffic you are getting from Facebook to your website and how those users are converting. A better way of tracking traffic from social media is using Google Analytics.
You get insights about your campaign’s performance and whether it’s generating likes and engagement on your site. Plus, you get to see the social channels people use to arrive on your site.
The easiest way to configure Google Analytics in WordPress is using MonsterInsights. It is the best Analytics plugin and configures advanced tracking out of the box without editing code. For more details, please see our guide on how to install Google Analytics in WordPress.
Once you have set it up, you can view your Facebook traffic in Universal Analytics under the Acquisition » Channels » Social report. Simply click on the ‘Social’ channel to see how many visitors are coming from Facebook.
On the other hand, if you’re using Google Analytics 4, then you can view your Facebook traffic by going to Reports » Acquisition » Traffic acquisition.
Do note that now is the best time to switch to Google Analytics 4. That’s because Universal Analytics will stop working from July 1, 2023.