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How to Schedule WordPress Posts for Social Media with Buffer

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You’ve just hit ‘Publish’ on your latest WordPress masterpiece. Now comes the familiar dance of hopping from Facebook to Twitter to LinkedIn to share your content manually. Exhausting, right?

There’s a better way: automating your social media sharing with Buffer.

Buffer is a tool that allows you to schedule and manage your social media posts across multiple platforms from one dashboard. When integrated with WordPress, it can automatically share your new posts on your social media accounts.

In this guide, we’ll show you how to schedule WordPress posts for social media with Buffer and streamline your social media strategy.

How to Schedule WordPress Posts for Social Media with Buffer

Why Schedule WordPress Posts for Social Media?

Social media is an important source of traffic for many websites, including WPBeginner.

An easy way to encourage visitors to share your content is by adding social sharing buttons in WordPress.

However, social media platforms require you to be actively engaged. One way to do that is to regularly post updates to your social media accounts.

It can become time-consuming to post several times a day and spend time on each social platform.

Wouldn’t it be nice if you could automate and schedule some of that work so that you can focus on growing your business?

This is what Buffer does. It allows you to schedule your social media posts and even automatically schedule blog posts to be shared on social media from WordPress.

What Is Buffer?

Buffer is a web-based app that allows you to post across various social networks.

In their own words, Buffer is a smarter way to share things. It allows you to integrate your Facebook, X/Twitter, and Linkedin into one Buffer account.

Buffer's homepage

You can use a single dashboard to share things on all your networks. It also offers analytics, easy scheduling of posts, and URL shortening.

You can also add team members, which is great for dividing up social media activities.

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If you prefer written instructions, then please continue reading. You can also use the quick links below to skip to a specific step:

Step 1: Set Up a Buffer Account

The first thing you need to do is go to the Buffer homepage and click the ‘Get started now’ button at the top right corner.

Then, follow the Buffer onboarding wizard. Click ‘Connect Channels’ in the Grow your audience section to get started.

Buffer's onboarding wizard

Once you are done, you will see some social media channel options that you can connect to Buffer.

In this example, we will use Facebook.

Choosing a social media channel to connect to Buffer

Now, you will select what kind of Facebook account to connect to Buffer. We have chosen the Facebook Page option for the sake of demonstration.

Once done, just click ‘Start Connecting.’

Choosing a Facebook account page to connect to Buffer

The next step is to allow Buffer to access your Facebook account.

Go ahead and click the ‘Continue as …’ to proceed.

Allowing Buffer to connect to your social media accounts

Once done, you will arrive at the Buffer dashboard.

Here, just select the Facebook page you’ve connected to Buffer earlier, like below.

Selecting a social media channel in Buffer

The next thing you will want to make sure of is that you have created specific times to post to your social accounts in the Buffer dashboard.

Simply switch to the ‘Settings’ tab and then click ‘Posting Schedule’. From here, you can set up your posting time. You can add as many as you like.

Once that’s done, just click ‘Add Posting Time.’

Setting up a social media posting schedule in Buffer

Step 2: Connect WordPress to Buffer With WP to Buffer

Now that you have created a Buffer account, the next thing is to connect it to your WordPress website.

To do that, you need to install and activate WP to Buffer plugin on your site. For more details, please see our ultimate guide on how to install a WordPress plugin.

After activating the plugin, go to WP to Buffer » Settings and click the ‘Authorize Plugin’ button.

Authorizing the WordPress-Buffer connection

You should now see this screen below.

You will need to click on the ‘Allow access’ button, and that will connect your WordPress site to your Buffer account.

Connect Buffer account

Now that your Buffer account is connected to your WordPress admin area, you will see the WP to Buffer plugin option there.

Here is what the plugin page looks like:

WP to Buffer dashboard

Step 3: Publish a Blog Post to Test the Posting Schedule

To automatically share posts when they are published, you need to go to WP to Buffer » Settings and go to the Posts tab.

Then, switch to the social media channel tab you have added in Buffer. In this case, that would be the Facebook page we added earlier.

Selecting a social media channel in the WP to Buffer plugin

After that, tick the ‘Account Enabled’ box.

Then, click ‘Save.’

Now, every time you publish a new post on your WordPress blog, Buffer will automatically schedule it for publication.

You can test this out on the local version of your website or your staging site. This way, you won’t accidentally publish a test blog post to your live WordPress blog.

Once the WordPress post is published, you can go to WP to Buffer » Logs. You should see what posts are being queued up for publishing in the future.

Looking at the blog post publishing schedule in WP to Buffer

More Ways to Automate Your WordPress Social Media Strategy

Want to take your WordPress social media automation to the next level? Check out these additional guides:

We hope this article helped you learn how to schedule WordPress posts for social media with Buffer. You may also want to see our guide on how to create a custom Instagram photo feed in WordPress and our expert picks for the best social media plugins for WordPress.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

18 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
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    • WPBeginner Support says

      Sadly not at the moment, that is a limitation set by the social media platform rather than buffer itself.


  2. Dave says

    For Some reason the Buffer plugin, brings my Google Chrome to a standstill whenever I try to load a post or page in the admin, anyone else had this?

  3. Davide Corizzo says

    Hey guys, thanks for writing this interesting article! :)

    It’s been a while I wanted to automatize publishing my blog articles as the way you made it and was successful.

    Just an issue with WP to Buffer plugin… I’d like to get the same result when I copy & paste manually the URL of the article using Facebook Open Graph and Twitter Cards features.

    At the moment, the plugin just publish a very basic {title} {url} #{category} plus the image of the article. How could I fix it and get your same result?

    Thanks for your attention.


  4. Sach says

    If I schedule a post within WordPress, will it still be scheduled to go to Buffer when it was scheduled to be posted within WordPress? Thanks.

  5. Mike says

    Hi guys, I’m wondering if we can have our Buffer posts or IFTTT or Pocket post updates directly to our WordPress blog page (not home page)? So not WP -> Buffer but reverse and have things auto posted to my blog page on my WP site through Buffer or IFTTT or Pocket.

    This would be extremely useful for posting important articles from the web to my website and then my Get Response feed that is already set up.

    Any help is much appreciated!

    Thanks :)


  6. David Pappas says

    What’s the use case? If I can schedule posts within WordPress and publish directly to different social media sites, under what circumstance is this a useful service?

    • Editorial Staff says

      Buffer allows you to space your tweets out. If the only thing you do is tweet links for your site, then you don’t need buffer. It is also great for sharing in general aside from WordPress.


  7. François says

    Thanks for your tuto, I followed all the steps to successfully set my buffer account.
    It’s a pitty that google+ is not supported by buffer, do you know a solutions to deal with it please ?
    Thanks for your answer !

  8. Abdul Rahim says

    Very nice post, WordPress have already schedule post option, but BufferApp provide more option for publishing post and share on social network automatically.

    I like this app

  9. Gurjit Singh Khehra says

    Nice Service for WordPress Users. Do you know something similar for Blogger Users? That would be much helpful.
    Thanks and Regards.

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