Do you want to automate the process of posting your WordPress posts to social media sites like Facebook and Twitter?
There are many social media platforms, and it can become time-consuming to manually post to all of them each time you create a new blog post.
In this article, we’ll show you how to automatically schedule WordPress posts for social media with Buffer.
Why Schedule WordPress Posts for Social Media?
Social media is an important source of traffic for many websites including WPBeginner.
An easy way to encourage your visitors to share your content is by adding social sharing buttons in WordPress.
However, social media platforms require you to be actively engaged. One way to do that is to regularly post updates to your social media accounts.
It can become time-consuming to post several times a day and spend time on each social platforms.
Wouldn’t it be nice if you can automate and schedule some of that work, so you can focus on growing your business?
This is what Buffer does. It allows you to schedule your social media posts and even automatically schedule blog posts to be shared on social media from WordPress.
What is Buffer?
Buffer is a web-based app that allows you to post across various social networks.
In their own words, Buffer is a smarter way to share things. It allows you to integrate your Facebook, Twitter, and Linkedin to one single Buffer account.
You can use a single dashboard to share things on all your networks. It also offers analytics, easy scheduling of posts, and URL shortening.
You can also add team members, which is great for dividing up social media activities.
If you prefer written instructions, then please continue reading.
Connecting Buffer to Social Accounts
The first thing you need to do is go to the Buffer homepage and sign up with your email. You can also sign up using your Twitter, Facebook, or Linkedin account.
Once you’re done, you will be taken to your Buffer Dashboard. Inside of your Buffer dashboard, it’s time to connect your social media accounts.
Click on any of those links to connect your social media profiles. For this example, we connected a Twitter and Facebook account.
Here’s what you’ll see in your Buffer dashboard:
The next thing you’ll want to make sure of is that you’ve created specific times to post to your social accounts in the Buffer dashboard.
Simply go to your Buffer ‘settings’ and then ‘posting’ schedule. From here, you can set up your timezone and posting time.
Once that’s done, it’s time to set up your WordPress site to automatically post via the Buffer.
Connecting WordPress to Buffer
Now that you’ve created a Buffer account, the next thing is to connect it to your WordPress site. To do that, install and activate WP to Buffer plugin on your site. For more details, please see our ultimate guide on how to install a WordPress plugin.
After activating the plugin, go to WP To Buffer » Settings and you’ll see this:
Next, click the ‘Authorize Plugin’ button, and you’ll see this screen:
You will need to click on the ‘Allow access’ button and that will connect your WordPress site to your Buffer account. Now that your Buffer account is connected with your WordPress dashboard, you’ll see the following:
You’ve successfully authorized the plugin to automatically add blog posts to be shared on your Buffer account. Next, you need to click on the ‘Posts’ tab.
Schedule Posts for Social Media using Buffer
To automatically share posts when they are published, you need to go to WP to Buffer ‘settings’ page and click on the ‘Posts’ tab.
On the left side, you’ll see all the social media accounts you’ve connected inside of Buffer. You need to select the account you want to manage and then check the box to enable this account to be added to your Buffer feed.
Now, when you publish a new post on your WordPress site, you’ll see the following in your Buffer dashboard:
This post that was just published was automatically added in the next time slot available in our Facebook and Twitter schedule.
We hope this article helped you learn how to schedule WordPress posts for social media with Buffer. You may also want to see our guide on how to create an email newsletter, and how to add web push notification, so you can let your website visitors know when you publish a new posts via email and push notification.