Do you want to automate the process of posting your WordPress posts to social media sites like Facebook and Twitter?
There are many social media platforms, and it can become time-consuming to manually post to all of them each time you create a new blog post.
In this article, we will show you how to automatically schedule WordPress posts for social media with Buffer.
Why Schedule WordPress Posts for Social Media?
Social media is an important source of traffic for many websites, including WPBeginner.
An easy way to encourage visitors to share your content is by adding social sharing buttons in WordPress.
However, social media platforms require you to be actively engaged. One way to do that is to regularly post updates to your social media accounts.
It can become time-consuming to post several times a day and spend time on each social platform.
Wouldn’t it be nice if you could automate and schedule some of that work so that you can focus on growing your business?
This is what Buffer does. It allows you to schedule your social media posts and even automatically schedule blog posts to be shared on social media from WordPress.
What Is Buffer?
Buffer is a web-based app that allows you to post across various social networks.
In their own words, Buffer is a smarter way to share things. It allows you to integrate your Facebook, X/Twitter, and Linkedin into one Buffer account.
You can use a single dashboard to share things on all your networks. It also offers analytics, easy scheduling of posts, and URL shortening.
You can also add team members, which is great for dividing up social media activities.
If you prefer written instructions, then please continue reading. You can also use the quick links below to skip to a specific step:
Step 1: Set Up a Buffer Account
The first thing you need to do is go to the Buffer homepage and click the ‘Get started now’ button at the top right corner.
Then, follow the Buffer onboarding wizard. Click ‘Connect Channels’ in the Grow your audience section to get started.
Once you are done, you will see some social media channel options that you can connect to Buffer.
In this example, we will use Facebook.
Now, you will select what kind of Facebook account to connect to Buffer. We have chosen the Facebook Page option for the sake of demonstration.
Once done, just click ‘Start Connecting.’
The next step is to allow Buffer to access your Facebook account.
Go ahead and click the ‘Continue as …’ to proceed.
Once done, you will arrive at the Buffer dashboard.
Here, just select the Facebook page you’ve connected to Buffer earlier, like below.
The next thing you will want to make sure of is that you have created specific times to post to your social accounts in the Buffer dashboard.
Simply switch to the ‘Settings’ tab and then click ‘Posting Schedule’. From here, you can set up your posting time. You can add as many as you like.
Once that’s done, just click ‘Add Posting Time.’
Step 2: Connect WordPress to Buffer With WP to Buffer
Now that you have created a Buffer account, the next thing is to connect it to your WordPress website.
After activating the plugin, go to WP to Buffer » Settings and click the ‘Authorize Plugin’ button.
You should now see this screen below.
You will need to click on the ‘Allow access’ button, and that will connect your WordPress site to your Buffer account.
Now that your Buffer account is connected to your WordPress admin area, you will see the WP to Buffer plugin option there.
Here is what the plugin page looks like:
Step 3: Publish a Blog Post to Test the Posting Schedule
To automatically share posts when they are published, you need to go to WP to Buffer » Settings and go to the Posts tab.
Then, switch to the social media channel tab you have added in Buffer. In this case, that would be the Facebook page we added earlier.
After that, tick the ‘Account Enabled’ box.
Then, click ‘Save.’
Now, every time you publish a new post on your WordPress blog, Buffer will automatically schedule it for publication.
Once the WordPress post is published, you can go to WP to Buffer » Logs. You should see what posts are being queued up for publishing in the future.
We hope this article helped you learn how to schedule WordPress posts for social media with Buffer. You may also want to see our guide on how to create an email newsletter and our expert picks for the best social media plugins for WordPress.