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Gravity Forms vs. Wufoo (Which is a better form management solution?)

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Gravity Forms vs. Wufoo (Which is a better form management solution?)

Recently one of our users asked us which is a better form plugin between Gravity Forms and Wufoo. In the past we have done a lot of posts about Gravity forms but none about Wufoo. We have used both form management softwares personally, so we can give you a fairly un-biased comparison of these two platforms. In this article, we will compare Gravity Forms vs. Wufoo to determine which is the better form management solution for WordPress. One thing that is important to note is that we will be using our frugal blogger / developer mentality to cast the winner.


Yes we know that pricing is one of the most important factor for bloggers when choosing a platform. It is even more important in this comparison because it shows you a key difference between these two platforms. Gravity Forms is a plugin whereas Wufoo is a hosted service. Having that said, to utilize the full set of features Gravity Forms has to offer, you must get the developer option which costs $199 with a coupon it can get as low as $149. This gets you all what Gravity Forms has to offer with 1 year of support and updates, so it is sort of like an annual subscription except for the renewal price you can get a 50% discount. To utilize all what Wufoo has to offer, you must get their Bona Fide plan which goes for $29.95 / month. This makes it roughly $359 / year.

Winner: Gravity Forms

Usage Restrictions

Because Wufoo is a hosted platform there are usage restrictions. With the Bona Fide plan you are only allowed 5 users which is something most can deal with. You get unlimited forms / reports. However, you are limited to 3,000 Entries / month. If you have file attachment option in your form, then you have a total of 1GB storage. Ofcourse you can upgrade to one of their higher plans which goes as high as $199.95 / month for 100,000 entries. So this really depends on how large your site is. Note: If you go over your allocated amount of entries then you pay $0.05 USD per entry.

Gravity forms allows you to have unlimited forms, unlimited users (you can have as many in your WordPress install), and there is as much storage available as your web hosting plan allows. Last but certainly not the least, you have unlimited entries.

Winner: Gravity Forms

Ease of Use

Both platforms are fairly easy to use. Both Gravity forms and Wufoo has a drag drop form editor. You can select the type of field and create it with one click. The process of creating forms on both are fairly intuitive and easy to learn. When it comes to managing entries, the interface is far superior in Wufoo probably because they are not restricted by the WordPress backend UI. Gravity forms tries to adhere to the WordPress user-interface therefore cannot provide a superior UI with icons and such like Wufoo. While Gravity forms have all the similar features, we personally like the Wufoo interface better. You can see it for yourself how Wufoo makes it so much easier to browse between the entries with the navigation. You can also edit, delete, email, or print the entry all from one spot.

Wufoo Entry UI

While gravity forms have these options, its just not as clear. P.S. There is no option navigate between the entries from the entry page in Gravity forms.

Winner: Slight edge to Wufoo


Security can be crucial when you are collecting important information through your forms. While gravity forms is a secure plugin, it is not a service. So the security responsibility of the data collected falls on you. Wufoo comes with SSL encryption, so all of your data is transmitted securely. Getting a SSL certificate can cost as much as $79 bucks, but if you install it on your server then Gravity Forms is hundred percent compatible with it.

Winner: If you are paying for SSL with Gravity Forms and handling your server security then there is tie. Otherwise Wufoo wins.

Multi-Page Forms

Often when doing lead generation, you may find a need to collect some extra information to provide superior service. Multi-page forms help a ton in order to increase your submission rate. Thankfully both of these platforms have the option that allows you to easily create multi-page forms. In the layout, you have the option to show the progress bar which helps the user see how long the form really is. However, one thing that gives Wufoo a huge edge in our eyes is the partial form submission. A lot of times users tend to leave the survey / form half way through if they feel that it is way too long. Wufoo allows you to save that partial entry everytime a user goes on to then next page of the form. If you are only showing like 2-3 questions / page, then you will get as much information from the user as possible. Gravity forms on the other hand has no way to store a partial submission.

If you are a consultant and you have a client survey, you might as well have as much information possible rather than losing the whole lead entirely.

Winner: Wufoo

Third Party Integrations

Gravity Forms offer integrations with Aweber, MailChimp, Campaign Monitor, Freshbooks, PayPal, and Twilio. This allows you to collect emails from your forms and collect payments as well. Wufoo which has been in the market since 2006 with a fairly recent acquisition of $35 million boasts a lot of third party integrations. To list some popular ones: PayPal, Authorize.Net, Google Checkout, Freshbooks, HighRise, Salesforce, MailChimp, Campaign Monitor, and more.

Wufoo has a lot of third party integrations, but they have a much larger team and funding. Not to mention they have been around for longer.

Winner: Wufoo

Ability to take Guest Posts

Gravity forms has an option that allows you to accept guest post submission using Gravity forms and save them as drafts. This has made our life so much easier in managing our WordPress Gallery. You can have the option for attachments, categories, tags etc. While Wufoo is a great form management solution, it does not have this feature available for WordPRess.

Winner: Gravity Forms

User Registration

Gravity Forms have a powerful user-registration add-on that works seamlessly with Multi-site and BuddyPress installs. Wufoo lacks such integration with WordPress. You can use this add-on to create custom user meta so much easier than before.

Winner: Gravity Forms

Cool Examples

Wufoo has a page dedicated to examples of how users are using their service.

Gravity Forms should have something like that, but they do not. The two cool uses that we have found are:

WPBeginner WordPress Gallery
Custom Post Type Generator

As you can see that both of these platforms have something unique to offer. It is very hard to say that one is completely superior to other. We still use Gravity Forms on our sites. We are also using Wufoo on some of our other projects. It really depends on what you really need.

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Page maintained by Syed Balkhi.

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  1. WPBeginner Staff says:

    I don’t see leadin offering partial form submissions…

  2. Silas Jura says:

    Hi, I’m trying to figure out if Gravity forms works with Responsive themes. I want to make sure that it will responsively adjust its size/layout as the browser size adjusts just as my responsive theme does. If it does not, is there another solution such as adjusting some code or another provider perhaps.


    • WPBeginner Support says:

      Gravity forms fields are all displayed in percentages, this makes them able to work with most responsive themes.

  3. Patrick says:


    Can you explain what a gravity form is? I get that you can make forms however I do not entirely understand the difference between Gravity and say the opt-in forms you can create with mailchimp or aweber?

    doesn’t one negate the other?

    I cannot find a decent explanation anywhere including the Gravity form site.


    • Silas Jura says:

      @Patrick. The difference between a Gravity form and say an Aweber form is that the form can be used to submit information directly to you rather than just signup for an email newsletter. For instance, you can use Gravity to create a contact form so visitors can directly contact you. You can also customize the form so it displays a drop down which routes the submitted information to different emails/departments based on the user selection. You can also use the form for taking payment info, login credentials, file submission and among other things. The Gravity form is very versatile in it’s use where an Aweber/MailChimp form is only used for collecting information for a newsletter signup. So it really depends on what your needs are, if all you need is a simple form to collect emails for a newsletter than the form Aweber/MailChimp provides you will do that just fine. But if you need it to do anything more such as the things listed above than a plugin like Gravity Forms will be needed. Hope that helps.

  4. Jason says:

    I would be curious to know if in the 1.5 years that has passed, what you would say about gravity forms vs. wufoo today.
    If all of your sites are built on WordPress, is it a no-brainer to use gravity forms?

    • Editorial Staff says:

      Gravity Forms still doesn’t have partial form submission. Aside from that yes Gravity Forms is the best.

      • somedayrainbows says:

        What if you use LeadIn to capture partial submissions? Do you still consider Wufoo the winner here?

  5. Mathias says:

    At the moment I use Gravity forms. But we want to use Highrise as CRM software to manage our contacts and leads. But the integration between Highrise and Gravity forms is not working very well. As labels only english terms are accepted. But we have labels in german languages.

    Now I think about Wuffoo as an alternative, because they have the german language integrated.

    Best regards

    • Editorial Staff says:

      Did you talk with the folks at Gravity Forms about it? IF you can’t find a resolution, then I would go with Wufoo. They are pretty good as well.


  6. Fortis Themes says:

    If you are using wordpress, Gravity forms is definitely the winner.

  7. James says:

    The challenge we had with both Gravity Forms and WuFoo was we still needed to drive traffic to those form web pages (i.e. – all of our traffic was coming to the homepage, but we built the webforms on a separate page). Came across which solves this problem.

    • Editorial Staff says:

      You can embed Gravity Forms on your homepage. They just don’t have a built-in sliding popup option like the site you mentioned.

      • Josh Carpenter says:

        And Wufoo of course has several embedding options too, including a very handy WP ShortCode. Do all your design in Wufoo’s slick interface then just drop the code on a WP page and Shazam! there it is!

  8. badr says:

    Gravity forms is certainly a good contender and it has many features other form generators for wordpress have, but its not a walk in the park.  There are some structural design elements that could be thought out better.  All in all its a good form generator and probably the best of all of them.  The one part which is a huge minus is their customer support.  It’s abysmal at best and they are quicker to return your money than to help figure out a solution to work out any issues you may encounter.

    • wpbeginner says:

       @badr Sorry for your experience with their support. We have noticed that @Carl Hancock and his team is always very helpful. But they do have priority support for Developers and we have the developer account. 

  9. HeadwayExpert says:

    I recommend Gforms specifically for the WordPress integration. It gives me the chance to control most aspects of my actual site from one central place.

  10. CarlHancock says:

    One thing to note, while Wufoo currently has more official 3rd party integration options, with Gravity Forms you have the capability to create your own. So if it doesn’t integrate with a service you want to use you can create your own add-on just like you create a plugin in WordPress. Overall good comparison. Wufoo is a great hosted service and makes sense depending on the users needs.

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