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6 Best WordPress Newsletter Plugins (Easy to Use + Powerful)

Creating an email newsletter for your WordPress site is a great way to stay connected with your audience. It allows visitors to subscribe and receive updates about your latest offers, blog posts, sales, and more.

Across our business websites, we run several successful newsletters with thousands of subscribers and sent millions of emails. Newsletters have been an effective tool for building relationships with our audience and growing our business.

Although we use Drip to send our email newsletters and OptinMonster to collect more email addresses, we wanted to investigate the other options for small business owners.

And in this article, we will show you some of the best WordPress newsletter plugins you can use to quickly build and manage your email list. With these tools, setting up your newsletter is easier than ever.

Best WordPress newsletter plugins

In a hurry? No worries! Check out our top picks below to quickly find the right newsletter plugin for your WordPress site.

🏆Plugin NameBest ForPricing
🥇Constant ContactEasiest to use for small businesses$20/mo
🥈OptinMonsterPowerful plugin to grow your email newsletter$9/mo
🥉HubSpotMultiple marketing tools with free plan$20 /mo (Free plan available)
4️⃣BrevoEase of use with a generous free plan$25/mo (Free plan available)
5️⃣OmnisendeCommerce stores needing automation tools$16/mo (Free plan available)
6️⃣FunnelKitCreating sales funnels and growing emails$99/year
7️⃣SeedProdAdding newsletter signup forms easily$39.50/year
8️⃣Uncanny AutomatorAutomating tasks and growing your email list$149/year

How We Test and Review Newsletter Plugins

We tested several popular WordPress newsletter plugins on our websites. Here are the criteria we used:

  • Ease of Use: We evaluated how simple it is to set up and use each plugin, including creating signup forms and sending newsletters.
  • Features and Integrations: We looked for essential features like automation, analytics, and how well the plugin integrates with email marketing services.
  • Performance: We measured each plugin’s impact on website speed to ensure it doesn’t slow down your site.

Why Trust WPBeginner

At WPBeginner, we’re a dedicated team of people with over 15 years of experience in WordPress, design, and email marketing. Our WordPress experts extensively review each plugin or tool that is featured here and thoroughly test them on real websites. To learn more, see our complete editorial process.

Why Your Site Needs an Email Newsletter

An email newsletter lets you stay in touch with your site’s visitors, and based on our experience, email marketing is one of the most effective ways to generate revenue from your website.

Some website owners think they need to reach a certain level before starting a newsletter. However, from what we’ve seen, it’s crucial to begin building your email list as early as possible.

Although we’re using the term “newsletter,” you don’t need to stick to regular news updates. Many of our users have successfully created short email courses for new subscribers to help them connect with their audience. Others use their email list to offer exclusive discounts on products and services.

If you’re looking for more inspiration, check out our step-by-step guide on how to create an email newsletter the right way. We’ve seen it help countless WordPress users craft effective campaigns.

There are three different types of WordPress newsletter plugins:

  • The first type is tied to email marketing services, which provide the most extensive set of features.
  • The second type allows you to draft emails directly inside WordPress but requires third-party SMTP services for reliable delivery to subscribers.
  • Lastly, the third type focuses on helping you grow your email list by integrating it with popular email marketing services and other newsletter tools.

With that in mind, let’s explore the top WordPress newsletter plugins you can use to build and grow your email list.

1. Constant Contact

Constant Contact review

Constant Contact is a service that you can use to build an email list and send out emails. Based on our extensive testing, we believe it’s the best email marketing service for small businesses (see our in-depth Constant Contact review to learn more).

Due to Constant Contact’s popularity, leading WordPress form plugins like WPForms offer built-in integration for it, so you can quickly build newsletter subscription forms.

Constant Contact integration is also available in the WPForms free version.

This lets you easily build your email list from your WordPress site while relying on a powerful email deliverability platform, Constant Contact, to send emails.

Pros

  • Constant Contact is a fully-featured email marketing service. It lets you easily create beautiful emails using templates, segment your list, set up automated emails, and more.
  • It offers detailed reporting with stats like open rates, clicks, and more so that you can track and optimize your email campaigns.
  • If you don’t already have a Constant Contact account, they offer a generous free trial for you to get started.
  • There are a lot of third-party plugins like WPForms that offer native integration for Constant Contact.
  • Constant Contact comes with excellent support (email, chat, and live phone support).
  • You can also integrate Constant Contact with WooCommerce and other eCommerce platforms.

Cons

  • Constant Contact email marketing service lacks advanced targeting features that are available in marketing automation platforms like Drip or ConvertKit.

Why We Recommend Constant Contact

We recommend Constant Contact because it is the easiest email marketing service for small businesses. It offers a user-friendly interface and straightforward tools that simplify setting up and managing email campaigns, even for beginners.

Pricing

The plugin to integrate Constant Contact with WordPress (WPForms Lite) is 100% free.

But you’ll need to use their email marketing service. Constant Contact has a free trial that allows you to send 100 emails (no credit card required). After that, their pricing starts as low as $12/month.

WPBeginner users can use our Constant Contact coupon code for 20% off.

2. OptinMonster

OptinMonster email newsletter growth plugin

OptinMonster is a popular marketing and email popup plugin for WordPress. We use it on all our websites, which you can learn more about in our case study of how it helped us grow our email list.

It lets you create personalized newsletter opt-in forms so you can grow your email list and convert more abandoning visitors into subscribers.

OptinMonster works with all major email marketing services and popular WordPress newsletter plugins. It also has all of the tools you need to be GDPR-compliant.

Pros

  • OptinMonster integrates with lots of different email marketing services, including popular ones like Constant Contact. It also integrates with plugins like Brevo and MailPoet.
  • You can use OptinMonster’s signature Exit-Intent® technology to create popups that appear when visitors are about to leave your site. This will prevent interruptions in the visitor’s experience.
  • You get access to a huge template library of beautiful email opt-in forms, email subscription widgets, popups, sidebar forms, and more to kickstart your list building.
  • It’s easy to A/B test your sign-up forms to see what headlines, offers, and layouts lead to the best conversion rate.
  • You can create segmentation rules to target specific pages on your site. OptinMonster also lets you personalize your newsletter forms based on user geolocation, past site behavior, etc.
  • All plans include full access to OptinMonster university training. This is a library of plans, checklists, ebooks, guides, webinars, and more to help you grow your email list faster.
  • There’s a full money-back guarantee. If you don’t like the software for any reason, cancel within 14 days of purchasing, and you can get a full refund.

Cons

  • OptinMonster doesn’t provide the actual mailing list software. You’ll need to join a separate service (such as Constant Contact, Drip, etc.) for this.
  • There’s no free version of OptinMonster, and you can’t take a free trial. However, there is a full money-back guarantee.

Why We Recommend OptinMonster

We recommend OptinMonster because it is the most powerful plugin for growing your email newsletter. It offers an easy-to-use drag-and-drop builder, allowing you to create high-converting opt-in forms and popups in minutes. With its advanced targeting features, you can personalize campaigns to maximize subscriber growth.

Pricing

OptinMonster premium plugin costs $9/month (billed annually). You can upgrade to unlock powerful features like geolocation, gamified opt-in forms, and more.

You can read our complete OptinMonster review for more details.

Alternatives: We also recommend Thrive Leads and PopupAlly for creating email optin popups.

3. HubSpot

HubSpot email newsletter plugin

HubSpot is a complete all-in-one marketing platform that allows you to set up email newsletters on your WordPress website.

We thoroughly explored many of its advanced features, including email marketing, CRM, sales tools, automated workflows, a website builder, and more. To learn more, see our complete HubSpot review, which has more details.

Using the HubSpot email marketing feature, you can easily create professional-looking newsletters. It offers a drag-and-drop editor, different templates, and customization options.

Pros

  • HubSpot offers an easy-to-use email editor with drag-and-drop functionality, so you can quickly create email newsletters.
  • It offers multiple templates, layouts, images, call-to-action (CTA) buttons, and other options to customize your newsletters.
  • With HubSpot, you can schedule emails ahead of time. The email marketing tool also ensures high email deliverability, so your newsletters don’t end up in the spam folder.
  • HubSpot CRM allows you to create a personalized experience for each user. You can see where the email subscribers are in the buying stage and automatically serve the latest email subject line, link, CTA, and more.
  • It makes creating drip campaigns, autoresponder, and A/B test your email subject lines and landing pages easy.
  • HubSpot seamlessly integrates with WordPress, WooCommerce, WPForms, and other premium marketing services.

Cons

  • You’ll need to upgrade to the premium plan to access advanced add-ons like email automation or A/B testing.
  • You won’t be able to remove the HubSpot branding in the free version or get access to advanced reporting for your newsletters.

Why We Recommend HubSpot

We recommend HubSpot because it offers multiple marketing tools in one platform, making it easier to manage your marketing efforts. Their free plan allows you to send up to 2,000 emails per month, which is great for small businesses starting out with email marketing.

Pricing

HubSpot Email Marketing is available for free, and you can get to send 2,000 emails per month. For more advanced features, you can upgrade to their premium plan, which starts from $20 per month.

4. Brevo (Formerly Sendinblue)

Brevo formerly Sendinblue email marketing service

Brevo, formerly known as Sendinblue, is another email marketing and email management software that we highly recommend. It’s easy to use and has a free plan, as well as a simple plugin that you can download from WordPress.org.

Along with email marketing, you can also use Brevo to send emails through your website. In fact, it’s one of our top recommendations for the best SMTP email service provider with high email deliverability.

Pros

  • The Brevo (Sendinblue) WordPress plugin can be easily installed through your WordPress dashboard. Once you’ve created it, you simply activate it using the API key from your Brevo account.
  • There’s a completely free plan that allows you to send up to 300 emails per day to your newsletter list without entering any credit card details.
  • The Brevo customer service team is helpful and responsive. You can contact them through email or live chat.
  • If you’re using WooCommerce, you can use the WP Mail SMTP plugin to connect Brevo’s SMTP and send your confirmation emails to buyers.
  • Within Brevo, there’s a range of newsletter templates to choose from. All of them are responsive, which means they’ll look good on mobile devices.

Cons

  • Brevo doesn’t offer the range of templates that some other email service providers offer, and it also lacks powerful segmentation and automation options.
  • Importing your contacts can be a bit fiddly if you’ve already created a mailing list somewhere else.

Why We Recommend Brevo

We recommend Brevo because it offers a user-friendly interface that makes email marketing simple, even for beginners. Additionally, their free plan allows you to send up to 300 emails per day, which is great for small businesses looking to grow their newsletter without extra costs. See our detailed Brevo review for more information.

Pricing

Brevo has a free plan that allows you to send up to 300 emails daily. Their paid plans start at $25/month if you want more. That gives you 20,000 emails each month and no daily sending limits.

5. Omnisend

Omnisend email newsletter plugin

Omnisend is a powerful omni-channel marketing automation solution for eCommerce businesses. We found it a helpful newsletter plugin for online stores looking for more automation options.

Creating professional email campaigns is easy, thanks to the drag-and-drop email builder and pre-made responsive email templates.

Plus, Omnisend offers a generous free email marketing plan that includes advanced features like pre-built automation, subscriber segmentation, A/B testing, SMS, web push notifications, and more.

Pros

  • You can easily connect Omnisend to your WooCommerce store using the Omnisend WordPress plugin.
  • The free plan allows you to send up to 500 emails per month to up to 250 contacts. You can also send up to 500 push notifications and you’ll receive free SMS credits.
  • Unlike other newsletter plugins, the free plan includes access to advanced features like unlimited subscriber segmentation, A/B testing, and performance reports.
  • It comes with pre-built email workflows for product abandonment, cart abandonment, cross-selling, and more to drive sales on autopilot.
  • It offers built-in signup forms, popups, and landing pages to get more email subscribers.

Cons

  • All of Omnisend’s advanced features can be overwhelming if you’re looking for a simple email newsletter plugin.
  • Omnisend’s setup and interface can be a bit confusing, especially if you’re new to email marketing.

Why We Recommend Omnisend

We recommend Omnisend for eCommerce stores looking for a multi-channel marketing platform with more automation tools. It offers advanced features that allow you to engage customers via email, SMS, and other channels, simplifying marketing efforts and boosting sales.

Pricing

Omnisend’s free plan lets you send up to 500 emails/month. As your subscriber list grows, you’ll need to upgrade to a paid plan starting at $16/month.

Related: See our detailed Omnisend review to learn more.

6. FunnelKit Automations

FunnelKit Automations

FunnelKit Automations, formerly Autonami, is an all-in-one email automation platform for WordPress. We loved how it enables users to easily create broadcast and automated email campaigns from your WordPress dashboard.

It comes with pre-built workflows for abandoned shopping cart emails, automated coupons, upsell emails, follow-ups, welcome emails, and more. You can also create your workflows from scratch using the visual builder.

There’s also a built-in library of pre-made WooCommerce email templates, and you can easily customize your WooCommerce emails using the drag-and-drop builder.

Pros

  • There are no limits on the number of emails you can send or how many contacts you add.
  • Integrates with popular email marketing services like Brevo, Mailgun, Amazon SES, and SendGrid, as well as SMTP plugins like WP Mail SMTP to improve email deliverability.
  • Easily customize all of WooCommerce’s default emails to match your brand with the drag-and-drop email builder.
  • Create email marketing automation from scratch with the visual builder. Or, import pre-made email automations with 1-click.
  • Built-in CRM with 360° contacts view to learn more about your subscribers and keep track of their journey through your campaigns.
  • The free version of FunnelKit Automations has everything you need to create autoresponders for your WooCommerce store.

Cons

  • The free version of FunnelKit Automations comes with basic features.
  • Offers fewer integrations with popular apps and tools compared to other newsletter plugins.

Why We Recommend FunnelKit

We recommend FunnelKit because it offers an easy-to-use platform for creating high-converting sales funnels and growing your email newsletter. With its powerful automation tools and seamless integration with WordPress, FunnelKit helps you optimize your marketing efforts and boost conversions without needing advanced technical skills.

Pricing

FunnelKit Automations starts at $249.50 per year, which includes unlimited emails, contacts, and automation. Plus, you’ll get access to FunnelKit, which is the best sales funnel builder for WooCommerce. There’s also a free version of FunnelKit Automations that you can try out.

Bonus: SeedProd

SeedProd WordPress email newsletter plugin

SeedProd is the best landing page builder for WordPress. It helps you create stunning landing pages to start an email newsletter and build an email list.

In fact, we use SeedProd across many of our websites to design high-converting landing pages. Learn more in our SeedProd review.

Hundreds of professionally designed landing page templates are available to get you started, and they’re all completely customizable. The plugin offers a drag-and-drop page builder, which makes it effortless to create any type of page, including coming soon pages, sales pages, checkout pages, and much more.

SeedProd easily integrates with email marketing services like Constant Contact, ConvertKit, Brevo, and more.

Pros

  • SeedProd is beginner-friendly and offers a drag-and-drop landing page builder, which makes it super easy to create pages for collecting emails.
  • It offers over 300+ pre-built landing pages and theme templates to get you started. You can also use a blank template to create a landing page from scratch.
  • There are multiple blocks to customize your email newsletter landing page. You can add an opt-in form, contact form, testimonials, countdown timer, social sharing options, and much more.
  • SeedProd supports premium integrations, including popular email marketing services and eCommerce platforms like WooCommerce.

Cons

  • SeedProd offers a free version to help you get started. However, it has limited features, as you won’t get pro blocks for customization or premium integrations with email marketing services.
  • You won’t be able to see your actual mailing list in SeedProd. However, you can integrate the plugin with an email marketing tool like Constant Contact.

For more details, see our complete SeedProd review highlighting its pros, cons, and various features.

Why We Recommend SeedProd

We recommend SeedProd because it provides an easy way to add beautiful landing pages for your newsletter signup form. It also helps you create on-demand landing pages for your newsletter campaigns using its drag-and-drop builder.

Pricing

SeedProd prices start from $39.50 per year, and you get a 14-day money-back guarantee. A free version of SeedProd is also available to help you get started.

Bonus: Uncanny Automator

Uncanny Automator

Uncanny Automator is the best WordPress automation plugin. It allows you to automate multiple tasks in WordPress easily without editing code.

Uncanny Automator is like Zapier for WordPress. It helps you connect different WordPress plugins and marketing tools, allowing Uncanny Automator to do the work for you.

You can create automated workflows for many different processes. For example, when a user submits a form using WPForms, they’ll be automatically added to the email list in ActiveCampaign.

Similarly, you can create more automation recipes, such as integrating Google Sheets with WooCommerce or adding Zoom calls and webinars in WordPress.

Pros

  • Uncanny Automator is very easy to use and helps you create powerful automated workflows.
  • With automation, you’ll save time and make fewer errors, and you can automate multiple tasks without writing code.
  • The plugin supports over 150+ different WordPress plugins and third-party apps.
  • You get to choose from over 1,000+ triggers and actions.

Cons

  • Uncanny Automator offers a free version with many integrations. However, if you’re looking for integrations with Google Sheets, Mailchimp, Slack, Zoom, and other marketing tools, then you’ll need to upgrade to the premium version.

Why We Recommend Uncanny Automator

It allows you to automate tasks and connect your WordPress site with your favorite email marketing tools. With its powerful automation features, you can set up workflows that help grow your email newsletter effortlessly.

Pricing

Uncanny Automator prices start from $149 per year and you get premium integrations, unlimited recipes, premium support, and more. You can try out the free version to setup newsletter automation.

Note: There are many other WordPress newsletter plugins we looked at, including ConvertKit, MailPoet, The Newsletter Plugin, Newsletter Glue, and more. But, we decided it wasn’t best to list them all in this article because we don’t want to cause choice paralysis.

Final Thoughts

When it comes to WordPress newsletter plugins, you almost always want to use a proper email marketing platform that offers full email delivery services like Constant Contact, Brevo (formerly Sendinblue), Drip, etc.

The challenge is that most of these platforms lack powerful signup form features, and that’s where WordPress newsletter plugins like OptinMonster and, to some extent, form builder plugins like WPForms can help.

These plugins let you connect your WordPress site with powerful email marketing services, combining the best of both worlds.

Most professionals and skilled WordPress users DO NOT use a newsletter plugin inside WordPress to manage their email list. This is because they don’t want the hassle of connecting an SMTP plugin with an email delivery service.

Your email list is too important and valuable, and it’s best practice to let expert email marketing companies handle that part for your business. Even at WPBeginner and our software businesses, we use third-party email marketing companies even though we have all the technical know-how.

We hope this article helped you learn about the best WordPress newsletter plugins for creating and building your email list. You might also enjoy our tried and tested ways to grow your email list faster, and our list of the best business phone services.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

9 CommentsLeave a Reply

  1. Syed Balkhi

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
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  2. Moinuddin Waheed

    Successful email list building and send periodic newsletter is a practical way to increase customer trust and build confidence with the product or services they are offering.
    I am a fan of many bloggers and influencers who send periodic newsletters. I read them and know a lot about them. But the fact remains the same that they don’t anything about the end user. such is the influence of newsletters.
    planning to use contant contact and planning to scale with this service.
    Thanks for pros and cons of all the email newsletter plugins.

  3. Jiří Vaněk

    How about SMTP? Did I understand correctly that with Brevo I can use their smtp? I’m talking about smtp limits on the side of the email provider. Otherwise, regarding BREVO, hello, I will first collect email addresses with the help of wpforms and create a list for the newsletter, and then with the help of Brevo, I can send up to 300 emails per day for free? I currently use wpforms and mailchimp, but I find it too robust for the needs we have.

    • WPBeginner Support

      You are correct that you can use their SMTP to send emails up to their daily limit.

      Admin

      • Jiří Vaněk

        Thank you for the advice. Sometimes we struggle with our providers in the Czech Republic with absurdly low limits for sending e-mails, and sometimes it is unfortunately a problem for larger websites. If we can use their smtp that’s great.

  4. Rupam

    Informative and helpful post. I am a newbie blogger and hopefully some of these plugins can satisfy my needs.

    Thank you for sharing this post.

    • WPBeginner Support

      Glad you found our article helpful :)

      Admin

  5. Atul Kumar Dhuriya

    Sir
    Great content as always.
    Keep it up.
    I have a question for you guys.
    How you use the images of plugin logos in your blog? Do you take permission from owners. I want to use images of plugin logos but I don’t know how to use them because they must be copyrighted.
    Any reply will be highly appreciated.

    • WPBeginner Support

      It depends on the specific plugin, some plugins have a media kit that you can view while others you would need to reach out to the author if they do not have something like that available.

      Admin

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