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WordPress vs Static HTML – What’s Best for Your Business Website?

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Are you comparing WordPress vs. static HTML for your business website?

WordPress is a dynamic website builder, and a static HTML website is a custom-developed website with static HTML pages.

In this article, we will compare WordPress vs. static HTML with pros and cons to help you decide which is better for your website.

HTML vs WordPress for business websites

Here is a list of topics we will cover in this guide:

What Is WordPress?

WordPress is a website builder with a built-in CMS (Content Management System). It allows you to easily make a website using an intuitive interface.

You can make all the changes on your website from an admin area, which is quite easy to understand, even for absolute beginners.

While there are many website builders, WordPress is the most popular one because it powers nearly 43% of all websites on the internet.

Important: When we say WordPress, we are talking about, the self-hosted website builder, and not, which is a hosting service. Please see our guide on the difference between and

Having said that, let’s take a look at the pros and cons of using WordPress.

Advantages of Using WordPress

Easy to Update – You can simply log in to your WordPress site and add new pages without paying your developer.

WordPress is easy to use and has an intuitive user interface, making it easy to create or update pages on your site.

Creating pages in WordPress

Professional Templates – There are thousands of ready-made templates that you can use on your site. These themes are developed by professionals from all over the world.

Incredibly Powerful – WordPress websites can be easily extended with plugins. By installing plugins, you can add any functionality to your existing website, such as:

Full control and Ownership – You get complete control over your website, its domain name, and all its contents. You can make any changes you want, and there is no limit on how much your site can grow in popularity, traffic, sales, and users.

Disadvantages of Using WordPress

Learning Curve – While WordPress is easy to use, it takes a while for most beginners to get familiar with the software. There is plenty of help available to get over this learning curve quickly, but it will take a little effort.

Maintenance – You will be responsible for keeping backups, installing software updates, and securing your website. However, there are plugins for these tasks which completely automate the process for you.

What Is a Static HTML Website?

HTML is the markup language used to display web pages. Most websites on the internet use HTML with a variety of markup and scripting languages to create web pages.

Typically, you will need to hire a web developer to create an HTML website for your business. They will use HTML, CSS, JavaScript, and other technologies to build your website.

HTML code behind a static HTML site

CMS software like WordPress uses a database to store and retrieve content. On the other hand, HTML websites have all your content in static files.

Having said that, let’s look at the advantages and disadvantages of an HTML website for your business.

Advantages of an HTML Website

Little to No Maintenance – Once your website is live, you do not need to install any updates or regularly back up your content. If nothing has changed, then you can just back up your website once and forget about it.

Low Requirements – HTML websites don’t need servers with PHP or MySQL installed on them. They can run on cheaper servers with low resources. However, most good web hosting companies offer PHP and MySQL support.

Disadvantages of an HTML Website

No Updates – Unless you know HTML/CSS, static HTML websites can be very difficult to update for beginners. You will need to hire a developer even for small tasks like adding new pages, updating old content, or uploading videos or images.

No Additional Features – If your business grows and you want to add a feature to your website, like an online store, a survey or poll, or a gallery, then you will need to hire a developer. In most cases, they would recommend moving to WordPress.

Costs – Considering that you will have to hire people even for the smallest tasks, the cost of an HTML website could become much higher than a WordPress website.

What Is Better? WordPress or Static HTML?

Now that we know the pros and cons of both WordPress and HTML websites. Let’s talk about which one is better for your business website.

If you want to have freedom and control over your website and not waste money on monthly retainers paying developers to add images, then WordPress is the better choice.

If you are certain that you will never want to update, change, or add anything new to your website, then by all means, go for an HTML website. It will be faster and will serve your purpose.

For people who want to grow their business website to make money online, WordPress is the way to go.

Plus, you can create any type of website with WordPress or even add additional revenue streams to your existing business, like:

You will be part of a global community of businesses using WordPress to manage their online presence. You will find plenty of free help, resources, tools, and plugins to grow your business daily.

Instead of paying developers loads of money for the smallest things, you can spend that money on growing your business with WordPress.

How to Get Started With WordPress for Your Business Website

First, you will need to sign up for a WordPress hosting service provider. These are specialized companies that will host your website on their servers.

We recommend Bluehost as they are the official WordPress recommended hosting provider. They also offer our users a free domain name and up to 61% off hosting (see our Bluehost coupon).

WordPress is famous for its quick and easy installation. Take a look at our step-by-step WordPress installation tutorial for beginners.

After the installation, you will need to select a theme for your website. You may also want to check out the must-have WordPress plugins for business websites.

For more detailed instructions, please refer to our Ultimate Guide on How to Start a WordPress Blog.

Frequently Asked Questions About WordPress vs. Static HTML

1. Is a static site better than WordPress for SEO?

No, a static site is not better than WordPress for SEO. WordPress allows you to use powerful SEO plugins and tools that can automatically optimize your pages for the latest SEO guidelines. A static website would require coding to utilize and add those SEO best practices.

2. Can WordPress be as fast as a static website?

Yes, it can be. With a good WordPress hosting company and using a caching plugin, a user can use WordPress while still serving cached static pages to their users. This practice makes a WordPress website even faster than most static HTML websites.

We hope this article helped you compare WordPress vs. HTML and the best solution for your business website. You might also want to see our list of types of websites you can create with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

59 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Dennis Muthomi says

    For me I will still prefer WordPress because it does not require me to code which is a major advantage.
    I can easily drag-and-drop blocks in Gutenberg editor and build a professional website with zero code knowledge.

  3. Jiří Vaněk says

    The advantage of dynamic websites over static ones is so immense today that it’s not worth considering traditional HTML pages. Personally, I can’t even imagine creating a personal one-page portfolio in any other way than dynamically. And it doesn’t matter whether it’s with WordPress or a framework like Nette, etc. I would even venture to say that using WordPress or another CMS, I can create a website faster than with an HTML editor, where I also have to design the graphics. The benefits of dynamic websites clearly outweigh those of static HTML. In my opinion, their time is irretrievably gone.

  4. Jagdeesh says

    Hey All,

    Just would like say one thing about Words Press and Website Developer
    Both are easy to use when compare to past 10 years coding knowledge.


  5. David E. Roy, Ph.D. says

    Hi, years ago, at the dawn of Internet time, I created my own websites w/ Dreamweaver. I got used to easily creating a page as well as linking various pages together. With WordPress, so far, I can’t seem to get the logic sufficiently to do easily what I want to do. I want to be able to have a home page that lists topics I am writing about and where I can archive them in separate topics; perhaps have titles of past comments pop up with a mouse over, etc.

    I know also there are a number of terms and names of processes to be learned, but what I keep feeling is that I don’t know what I’m going nor how it is going to look or function. In the long run, if I do earn some $ from what I am doing, I probably will want to hire someone to post, maintain, etc. But until or unless that day arrives, I need to do this myself.

    So, I’m open to suggestions!

  6. Mauro says

    Hello everybody,

    I have a WP site (impreza theme) and I’d like to upload some elearning courses whose content starts wiith home.htm.

    The user experience would be very simple: when they reach courses page (regular WP page) they can choose form a grid of courses that basically are thumbnail impages with proper links to

    Where I should put the home.htm and following contents? I have another site with AVADA and I put them under wp-contents/upload/2017…etc. and it works! But with Impreza I get a page error.

    Do you have any suggestion?

    Thanks a lot,

  7. Justin says

    Im a pro developer and its true, when you need a new section people need to hire me but i never need to recommend WP it can be easily done in code.
    Also you can have a CMS in html.
    Most importantly people pay me 80k-100k a year because html website rank better on google because they load faster then WordPress and the code to make wordpress work ranks you lower as well.

  8. Rojar says

    I really can not understand what is the best between 2 , if i tell you to chose what you will take?
    Thank you!

  9. Johnny says

    Wow what a a hot topic as I was stuck between the 2. HTML or CMS WP. I think. I’ll stick to Dreamweaver meanwhile.

  10. sergio says

    who said HTML is only static guys?with the HTML 5, it can be also dynamic or add node.js it will go real-time live lolll when you change your code in HTML it will be right away displaying on the server.

  11. Michael says

    HTML / CSS and everything that comes with creating a fully functional responsive website costs too much time. It becomes too expensive for the customers and is time consuming.
    With WordPress, you can set up a complete website within 1 day. HTML is fun but takes too much time so you miss other projects.

  12. David says

    HTML/CSS and all that goes into it to make a fully functional responsive website just takes too much time. It’s not practical anymore. With WordPress you could set up a professional website in one day and you move one to another. It’s noble/fun to do HTML/CSS/JQuery/Bootstrap etc, but it’s soooo time consuming that it’s just not worth it.

  13. Suanlian Tangpua says

    Static HTML5 website loads very fast and really good for SEO when compared to WordPress. But, like you’ve said it needs the knowledge to update a page.

  14. Dean says

    I find there is a problem that most newbies and some professed users of WordPress don’t speak much about. When comparing WP with HTML you need to bring up the need to update constantly with WordPress where as HTML if coded correctly lasts far longer without any updates making it superior to WP as a content management system.
    Security is the biggest issue of all with WordPress. Most people get breached because of sloppy website management. While it is understood that HTML websites can sing the same song yet WordPress is to easy to publish with out the right precautions set.

  15. Peter H says

    Static html is not obsolete. So many professionals in here bot nobody mentioned that you can have best of both worlds. You can easily combine static pages and use wordpress for just on blog pages or just where you need to manage the content. People tend to push wordpress everywhere. Think twice and use right tool …

  16. Mustafa Faris says

    I have WordPress sites and i am very happy with them but sometimes i missed my old simple, fast and white HTML pages …. these days we need something like WordPress to make it faster to update and add.

  17. Rajiv says

    Awesome article! WP indeed gives you en easier interface to update your site and it’s time saving too for non-tech friendly people specially. However the worst thing about WE is that almost all websites look similar. For someone like me who wants innovation and things done as per my own requirements, HTML is the buddy.

  18. Daniel says

    I’m a certified web developer/graphic artist that has been doing this for a while. I consider it all a matter of personal preference. I personally love to type out and build an entire responsive site in html/css, or buy a nice template and alter it. I know that’d make some people put an ice pick in their ear, but for me, I enjoy the minute details that you can do with html/css that you can not do with wordpress. C’mon… with css/html you can have a website that looks exactly like a wordpress site, you can go into the code and edit things anywhere on your site down to moving 1 specific pixel for goodness sake…. wordpress does not give you that level of control. Then you just attach your clients website to a WYSIWYG editor, and they can then log in and make any text changes that they want to pages, change text content, swap pictures, whatever…. and you don’t have to lift a finger, and you can define with css the areas that they can and can’t edit in their nice and easy user friendly UI.

    The amount of customization that you can do to your site when you build it yourself with html/css/javascript/whatever….. is 10x more customizable than with wordpress. Sure you can add plugins in wordpress, but you can do the same thing with coding it yourself into your site. It’s all personal preference though.

    Static html sites are in no way going away. If done properly they are much more secure than ones built with wordpress. At the end of the day though, it’s what works best for you and your client though. Some of us just like to look at text strings, others don’t :)

  19. hammad says

    This article is very helpful for us..

    I have a question here… that which is more secure about security ?

    • Ash says

      That is a great question and one that most people don’t consider. WordPress has some serious security concerns. Like any platform, if you keep it updated, it SHOULD stay ahead of the hackers. However, most beginners and casual users will not keep WordPress up to date.

      On the other hand, the static html example (leave out JavaScript) in this article would have no inherent security vulnerabilities. But like anything, in the hands of a novice, mistakes could be made which could open a door.

      If security is your concern, a professionally coded site with managed hosting or a (semi) active webmaster is the way to go. And don’t let people tell you this is too expensive. It can be the most affordable option when you count the time of learning a platform like WordPress or the hassle of dealing with a hacked site.

  20. Arthur D. Clerk says

    Something that doesn’t seem to be mentioned is the ability, or lack thereof, for HTML sites to easily be responsive. Given the need these days to suit a site to desktops, laptops, tablets and phones, working with a WordPress theme gives you that power.

    One of the drawbacks these days to using WordPress is that so many template demos look alike. There’s a lack of originality in design from theme developers. I find it refreshing to stumble upon an HTML site, and for very small sites (local salon, pizza delivery place, car repairman, etc.), the HTML sites work fine. Maybe even better. Less hassle and less subject to being hacked.

  21. Marcos says

    What about static HTML generating plugins for WordPress?

    Where the WordPress runs on a local (your own computer) or a local server (with the client), a plugin creates the files as they are published and then it’s uploaded using FTP (together with the wp-content/uploads/ folder). It would be necessary a script to regenerate files like the home page.

    You get the update advantage of WP, the speed and better security of pure HTML.

    I’ve been thinking on this solution, I can imagine a few hickups but most can be solved. I only have 2 problems (all theoretical): different post types, created by themes and plugins (even so I believe it’s still possible) and comments (if you use them – not my case).

    Does anyone see this possibility any different?


    • Marjolein says

      The idea of a CMS separated from the HTML output is not new. Moreover; a large proprietary CMS works like this. Benefit; secure & if hacked easy to recover. Downsite; more and more large websites are very interactive; more like applications then website. So working with a CMS set-up like this while maintaining code on the server-side simultaiously can be a challenge. Like you mentioned. But the basic idea works.

  22. Aliji says

    HTML will only get more widespread adoption. the insicurity of wordpress and other content management system is a problem for web developers, as hackers and the web continue to advance more businesses will rely on html rather than a CMS to manage their site. i would say, for very security consceious businesses html is still the best for you.

  23. Ruby says

    I have a business, and the person who did my website used WP. My website was hacked into, and the hacker used my website as a fake page to do ATM transactions online. I now have no website, and getting a new one done in HTML. As a client, I do not want to deal with security issues and updating the site myself, which the web developer insisted I could do, and then was nowhere to be found to help me out. I am extremely frustrated! Will a new website in HTML fix my problem? I will change my web hosting as well.

  24. Rahul says

    Building a website is not very tough job, just we need to choose proper platform to work on it. Creating a website according to our business is something different as just building a website. WordPress is easy way to any kind of website with no more coding issues. It have plugins option, user friendly features, best way to update and many more. It supports all SEO activities too. So having wordpress is any time best option for you

  25. Gary Sjogren says

    I’m just starting to learn about what’s involved with a WP site. But I’ve hand-coded html for 15 years, and more recently created some sites using Google sites. No one mentioned Google, so I wonder how that compares with WP, especially since it has a WYSIWYG editor for text, tables, and embedded graphics. Please comment!

  26. M says

    Can any domain name be mapped onto a WordPress Business account? Or is it only some domain names with certain endings ie. .com , etc?

  27. Edward says

    I like WP but I’ve just started with html and css and in my humble opinion html is for me.

  28. Osama says

    Great post,but i think html site is more easy to manage by myself there are services like weebly or wix that you can do your website in no time and so easily no need to hire anyone.

    • raybees says

      Wix? Weebly? cmon have you read their terms? They can terminate your site at any time for any reason with no comeback. Also they are limited in MANY ways that most business web developers understand but normal people do not. The advantages depend on what the site is being used for of course – but ownership, revisions, flexibility, high perf hosting and upkeep are just a few (probably over 100 advantages i could call off the top of my head). And the people saying pro sites are easy? show me the pro site created in a day. It will be crap – SEO tuned content, custom vector/svg graphics and photographers – Its actually a big job and why they cost so much.

  29. Rudy says

    HTML sites may not be as popular as CMS style site, however, you do have a variety of add-ons to use, like surveys, polls, photo gallery, etc….To add or modify a page is not difficult to do with HTML/CSS if YOU are the one who created the site. Even with CMS, if you use a developer, they may not always be avail when you need them.

    Fortunately, WP for Beginners provides great information and I’ve learned how to configure my websites on my own…

  30. Susan Holland says

    I’ve been working with static sites from the olden days of such things. While I am not a professional web designer, nor am I an html expert, I have found that the tools offered on DIY sites make it seem comparatively simple compared to the old necessity of STP interfaces and constant learning curves. How wonderful it is to put up a gallery by uploading images to a “gallery” and then manipulating from there, linking to anything you want from that base.

    What I love about WordPress is the fluidity of it. It has the opportunity for a LOT of personality, and so I have used it for a blog platform for many years as well. Linking content from one platform to another is such a fine smorgasbord!

    My new venture will be with a domain I own…a portal site (html) from an easy “sitebuilder” provided by the host, and many pages with links to my blog entries on your Wonderful WordPress.

    I have a job ahead transplanting specific blocks of data from old blogs and also old business oriented websites. There will be some complicated linking going on until I can detach the “old” and move on with the new. But I am excited about the possibilities. i would be interested to know if this seems a good plan to WPbeginner techs? Susan

  31. Kaye Handlon says

    I make a modest living building WordPress websites for small to medium size businesses. And while I love WordPress for certain types of websites, I don’t full agree with this article.

    The main point I do not agree with is the cost, and specifically the statement “f you want to have the freedom and control of your website and not waste money on monthly retainers paying developers to add images, then WordPress is obviously the better choice.”. It has been my first hand experience with over 150 clients that many of them simply do NOT feel comfortable keeping a WordPress website up to date (WordPress itself, plugins, making backups to run updates and managing security).

    Quite honestly I believe the learning curve for PROPERLY keeping WordPress updated and secure about as easy or difficult as setting up an FTP client to download / upload static html files to make simple text changes.

    So in that regard, most ‘non-techy’ business owners will still pay a developer (like me) to properly update their WordPress website and keep it, on a basic level, secure.

    Personally, my suggestion is if they plan to make weekly, or even a large amount of monthly updates (church websites are ideal candidates for WordPress website) then WordPress is worth it for the ‘non-techy’ business or organization. If they plan to make updates less than that, and the changes would be small (an update on yearly policy documents, quarterly updates for service prices, or that sort of thing) then they are better off with a static HTML website and paying a developer for 15 minutes or even an hour of time to do those updates. Chances are they would be paying a developer that much yearly for a developer to keep their WordPress site secure and properly backed up and updated.

    Don’t get me wrong, I love WordPress, I just think for smaller websites that might only receive light text updates less-than-monthly, a static html website may be the way to go as far as money spent with a developer for maintenance.

  32. teri matelson says

    Technically, html has been evolving and changing, and coders learning and moving forward. Still, I think the Admin-backend programs like WP, Weebly and such will take over. That’s fine. However… “Quite Easy” is not the case in WP and although some clients will be able to log in to make minor changes in text or upload an image, they better have contact with the developer and be prepared to pay an hourly fee when the developer needs to add/design new pages/content, fix what the client broke, fix what a WP update broke, renew a license, or help with what just didn’t come out looking quite right. WP is highly technical and complex, and design is still a skill many people don’t have. This “free and easy” type advertising of WP is ok when it’s .com, but WP websites of any quality… just not so.

    • Louis says

      I try to stick with a static site over WordPress whenever possible. My 2 main reasons are speed and security.

  33. JasonW says

    You forgot to add that static sites are a ton more secure. With no server side language script bugs to exploit, it makes it 100x harder for hackers.

    @ADRIENNE WordPress and all other CMS’ combined is only about 60% of what makes up the internet. Static sites are still alive and well in 2016 making up the largest part of the interwebs.

    • Kaye says

      I totally agree with you. I have clients who can barely wrap their mind around how to make simple text changes in WordPress, or ad an image to content. They simply do not want anything to do with keeping their WordPress websites moderately secure, properly backed-up (and archived) and updated.

      I think for the average non-tech related small business (or organization) owner/manager with a small website with less than monthly content changes, they are better off with a static HTML website and just paying a developer for 30 minutes – 1 hour of their time to do the updates. This type of website owner would be paying that to a developer for WordPress maintenance anyhow.

      • Lyn Anderson says

        I like WordPress and will continue to use it but there are sites I’m thinking of making static HTML, mainly for speed.

  34. Alan says

    A good article but if I may add further consideration based upon my own experience (I am not an expert!)

    One thing that hasn’t been focussed on is security. I manage a number of Joomla and WordPress sites.

    Whilst both suffer from hacking attempts the WordPress sites suffers many more in comparison.

    I am not saying Joomla is better than WordPress here (that is a totally different subject) but the facts speak for them themselves in my experience of both – WordPress is more susceptible to hack attempts.

    WordPress (and Joomla) require a database to store content and sensitive data like admin login details. The databases can be hacked and injected with nasty stuff that breaks your site or allows someone to steal information or let them do whatever they want with your lovingly crafted website or blog. Security plugins are available to deter this however.

    As the Editor has pointed out, with WordPress you HAVE to keep your WordPress version up to date as well as your theme(s) and plugins through regular updates as all use the database and they can and sometimes do suffer from vulnerabilities. Updates can also break your site which is applicable across the CMS system.

    If you are a business that depends on your website this is a matter you must consider because realistically you need someone to manage the updates (although you can have WordPress on auto update). This may need to be a developer who can take steps to prevent upgrade mishaps.

    With a static site you have none of these issues as there is no database. You may need a developer to build your static site but on the flip side if you need a developer to regularly manage the security and updates of the software and plugins on your WordPress, which will impact most upon your business?

    Whilst Adrienne’s view that static site’s are a thing of the past is shared by many (mine included up to a few months ago) there is a movement towards static site generators such as Hugo and Grav that are addressing the constant headache of security updates associated with the likes of Drupal, Joomla and WordPress by generating a flat file CMS (no database).

    WordPress is a fantastic tool for a business website but beware – do your research on how to protect your website from some not so nice people out there…

    • Edward Martin III says

      I have been REALLY enjoying exploring Grav! It’s j-u-s-t at the limit of what I know, but the results are very nice, and I am enjoying learning about it more than I enjoyed learning about WP.

      I can’t bring myself to agree that static sites are a thing of the past. (respectfully disagree — not being mean about it)

      As you and others have mentioned: it really REALLY depends on your business needs.

      And security needs. Ugh, security needs…

  35. Adrienne says

    In 2016, a static page is really a thing of the past. I can’t even image going back to static web pages. Keep up with WordPress, it’s the best thing out there.

    • Angus says

      Personally I would bet that there will be an increased move towards static html sites with GUI back end editors.

  36. Marius says

    I don’t know of any web developer in 2016 that offers only static html versions of a website unless you specifically ask for it, maybe simple one-pagers aside. I’m not surprised you’re touting WP given your business, but then let’s be honest and name all the disadvantages.

    I have a developer background and I’ve been working for years with WP. Let me tell you, while WP is powerful, it is just as cost-intense as any other website once you want some individual functions for your business. And at one point you’ll want something individual to be implemented or a broken plugin to be fixed, because it doesn’t work with the latest WP update.

    Second – WP is *fat* and will deliver a much slower user experience compared to a neat, individual website. Period. And yes, while the availability of plugins is an advantage of WP, the security risks coming with them gives us devs a headache. Ask the creators of Linux Mint – and they’re not newbies. You don’t want to ruin your business because your wordpress installation secretly distributes malware.

    And just don’t think I’m a WP-basher – I love WP especially for the speed to set it up. It’s like five minutes and I’ve got a blog going. That’s awesome.

    • Edward Martin III says

      “You don’t want to ruin your business because your wordpress installation secretly distributes malware.”


      What a lot of folks don’t realize (and what I realized when it happened to me) is that once Google figures out your site is hijacked, they de-list you.

      Once you aren’t on Google, you are literally nobody.

      I think it’s… less than fully responsible to talk up CMSs for businesses without underscoring how important security is — and how much damage can be done by lack of security. If my personal blog site gets dropped by Google for a month while I work out a security issue, no biggie, but if my business site vanishes for a month, that’s money out of my pocket starting on day 1.

      (and on shared hosting — even more dangerous)

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