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Coming Soon vs Maintenance Mode: What’s the Difference (Explained)

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Are you wondering if there is a difference between coming soon and maintenance modes?

The answer is: Yes. They are both used for different purposes, and search engines treat coming soon mode differently from maintenance mode.

In this article, we will explain the difference between coming soon vs maintenance mode so that you can choose the best option for your needs.

What's the difference between coming soon and maintenance mode

What Is Coming Soon Mode vs. Maintenance Mode, and Why Does It Matter?

The coming soon mode is used when your WordPress site has not yet been launched. On the other hand, maintenance mode is used when your website is temporarily offline for maintenance.

It’s easy to get confused by these 2 modes because they are similar in appearance. Both are used to temporarily take a website offline.

Several WordPress plugins, such as SeedProd, let you put your site into either coming soon mode or maintenance mode. However, you may not be sure about the difference.

It’s extremely important to use each mode correctly because choosing the wrong option can harm your WordPress site’s SEO rankings.

When to Use a Coming Soon Page

You should use a coming soon page after registering for a domain name but before you have finished creating your website.

A coming soon page lets you generate buzz about your upcoming site before launching it. Plus, it allows Google to start sending you visitors.

It’s also best practice to have an email newsletter signup form on your coming soon page. This allows people to get an email when your site goes live and also helps you get a head start on building an email list.

You can easily create great-looking coming-soon pages with SeedProd.

It is the best WordPress landing page builder on the market that comes with a drag-and-drop builder and premade templates, allowing you to create an amazing coming soon page for your site.

Coming soon page preview

Let’s take a look at how to create a coming soon page in WordPress.

How to Create a Coming Soon Page

To create a coming soon page, you first need to install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: We are using the SeedProd pro version for our tutorial because it offers more customization features and templates, but you can also use SeedProd’s free plan.

Upon activation, you should be prompted for your license key. You will find this in your account area on the SeedProd website. Enter the key and click the ‘Verify Key’ button:

Enter SeedProd license key

After that, you can visit the SeedProd » Landing Pages screen from your WordPress dashboard.

Here, click the ‘Set up a Coming Soon Page’ button to start the process.

Click the set up coming page button

This will direct you to the ‘Choose a New Page Template’ screen, where you have to pick a template for your coming soon page.

There are over 150 different premade SeedProd templates to choose from.

All you have to do is hover over a template and click the orange tick mark button.

Choose a template

You will now be taken to SeedProd’s drag-and-drop page builder. Here, you will notice a coming soon preview on the right with a block panel on the left.

Go ahead and change anything you want by easily dragging and dropping blocks from the left column.

For instance, you can drag and drop standard blocks for text and images or choose Advanced blocks to add a countdown timer, contact form, icons, and more.

Edit the design of the page

Besides that, there are options to change the font, background image, text and color of the button, and more.

For detailed instructions, you may want to see our tutorial on how to create coming soon pages in WordPress with SeedProd.

If you would like to integrate your coming soon form with your email marketing service, then simply go to the ‘Connect’ tab at the top and select your email marketing service.

Select an email marketing service

You then need to follow the on-screen instructions to connect your coming soon page with your email service.

Once you’re happy with your coming soon page’s design, head over to the ‘Page Settings’ tab at the top. After that, click on the Page Status toggle and switch the status from Draft to Publish.

Publish your page

Don’t forget to click the ‘Save’ button at the top and then exit the landing page builder.

Next, you must visit SeedProd » Landing Pages from your WordPress dashboard and click the toggle under the Coming Soon Mode to make your page ‘Active.’

Make the coming soon page active

Your coming soon page is now live.

To view it, log out of your website and visit any page.

Final coming soon page preview

When to Use Maintenance Mode

You can use maintenance mode if you need to briefly take your site offline for changes or updates.

For instance, you may want to use maintenance mode while changing WordPress themes. This ensures that your site functions correctly and looks good with the new theme.

Another good time to use maintenance mode is to add an online store to your site. You can leave your website online but put your store into maintenance mode.

Maintenance mode lets search engines know that your site is currently down. It does this by returning the header code 503. That way, your site’s SEO won’t be affected by downtime.

It’s good practice to let users know that your site will be back soon, too. You can do this by putting a message on your maintenance page. You might want to add an email form so they can get an email alert once your site is back up.

Tip: When you update plugins, themes, or core WordPress, your site will automatically go into maintenance mode for a few seconds. If your site gets stuck in this mode, we have instructions on fixing the WordPress maintenance mode error.

How to Put Your Site in Maintenance Mode

You’ll need to install and activate the SeedProd plugin to put your site in maintenance mode. For instructions, see our beginner’s guide on how to install a WordPress plugin.

Upon activation, you can head over to the SeedProd » Landing Pages screen from your WordPress admin panel and then click the ‘Set up a Maintenance Mode Page’ button.

Click the set up a maintenance mode page

Next, you can select a template for your maintenance mode page.

SeedProd offers numerous templates to get started. If you are still confused, then you can see our showcase of maintenance page ideas that you can use on your WordPress site.

Select maintenance mode page template

After that, you can customize the page in the SeedProd landing page builder.

Simply drag and drop the blocks that you want to add to the template and edit the text, font, size, layout, color, and more. For detailed instructions, see our guide on how to put your WordPress site in maintenance mode.

Edit your maintenance mode page

You can now add an email marketing service under the ‘Connect’ tab.

Simply choose a service and follow the on-screen instructions to set it up.

Select an email marketing service

Next, head over to the ‘Page Settings’ tab.

Here, click the Page Status toggle to Publish your maintenance mode page.

Publish your maintenance mode page

Once that’s done, go ahead and click the ‘Save’ button and exit the page builder.

When you are ready to put your site into maintenance mode, simply go to the SeedProd » Landing Pages in your WordPress admin area and then make the maintenance mode page ‘Active.’

Make your maintenance mode page active

Remember, maintenance mode should only be used when your site is down for maintenance. If you have not yet launched your site, use the coming soon mode instead.

Bonus: Create a Custom WordPress Login Page

Other than a coming soon and maintenance page, you may also need a custom login page once you have launched your website online. It will provide a visually appealing way for users to log in to your site and can help generate more leads.

To create a login page with SeedProd, just visit the SeedProd » Landing Pages screen and select the ‘Login Page’ option.

Select Login Page

After that, you can choose any one the premade templates to add to your site.

Once you do that, the login page template will be launched in the drag-and-drop builder, where you can add a countdown timer or social sharing icons according to your liking.

After that, just click the ‘Save’ button to store your settings.

Edit Your Login Page

Now head to the SeedProd » Landing Pages screen again and switch the login page status to ‘Active’.

You have now successfully added a custom login page for your website. For more details, see our beginner’s guide on how to create a custom WordPress login page.

Make Your SeedProd Login Page Active

We hope this article helped you understand the difference between the coming soon vs. maintenance mode. You may also want to check out our expert picks for the must-have WordPress plugins for your website and our guide on how to install Google Analytics in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

4 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. Jiří Vaněk says

    Thank you for the explanation. I had no idea that Google differentiates between the two mods in some way.

  3. Lorenzo says

    Maintenance mode does it arms SEO for longer periods? I mean if you make a quick change, it won’t hurt your website but what if you have problems and you need to keep the website in maintenance for some days. After how many days a website will be penalized?

    • WPBeginner Support says

      There is no specific time limit on when it would negatively affect your site but it is best to keep maintenance as short as possible to prevent any issues.


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