How to Automatically Add WordPress Products in Google Shopping

At WPBeginner, we’ve helped many store owners grow their online businesses. One thing we always recommend is setting up Google Shopping, because it’s one of the most effective ways to get your products in front of high-intent buyers.

When someone searches for products like yours, your items can appear right at the top of Google’s results.

The best part about connecting WordPress with Google Shopping is that once you’re set up, your products will show up in Google’s shopping results automatically.

This means potential customers can find your products right when they’re ready to buy.

In this article, we will walk you through connecting your WordPress store to Google Shopping.

Why Add WordPress Products to Google Shopping?

The main reason to add your products to Google Shopping is to get them in front of customers right when they are searching to buy.

It puts your products at the top of Google’s search results, often with images and prices, which can significantly increase traffic and sales for your online store.

Unlike regular search results, Shopping listings are highly visual and provide key information at a glance. This helps attract high-intent buyers to your website.

Here are the key benefits of adding your products to Google Shopping:

• Increase Product Visibility: Your products can appear in the main search results and the dedicated “Shopping” tab, giving you more chances to be seen.
• Attract High-Intent Buyers: People searching on Google Shopping are actively looking to make a purchase. This means the traffic you get is more likely to convert into sales.
• Gain a Competitive Edge: Displaying your products with images, prices, and reviews helps you stand out from competitors who are only using text-based ads or organic results.
• Leverage Free Listings: You don’t have to pay for your products to show up. Google offers free listings, making it a cost-effective marketing channel for any eCommerce business.

With that in mind, let’s walk through how you can add WordPress products to Google Shopping.

• Step 1: Creating a Google Merchant Account
• Step 2: Link Your Google Ads Account
• Step 3: Create a Product Feed in WordPress
• Step 4: Configure Your Product Feed Settings
• Step 5: Submit Your Product Feed to Google
• Bonus: How to Add Google Merchant Center Schema in WordPress
• Frequently Asked Questions About Adding Products in Google Shopping

Step 1: Creating a Google Merchant Account

To add your products to Google Shopping, you have to start by creating an account in the Google Merchant Center. This is where your product information will be stored for viewing by Google Shopping.

First, go to the Google Merchant Center page and click the ‘Sign up for free’ button.

After that, Google will ask you about your online business.

Just check the answers that apply to you, and then provide your website’s URL.

After you’ve provided the details, you’ll be redirected to another page.

Here, you simply have to click the ‘Create a Google Merchant Account’ button at the bottom of the page.

Now, you will be asked to provide your business details. You can start by writing your business name.

Next, select the country where your business is based from the dropdown menu below the ‘Registered Country’ option.

After that, click the ‘Continue to Merchant Center’ button.

You’ve successfully created your Google Merchant Account. Now, all you have to do is provide your business info and shipping details.

Once you’ve filled in those details, simply click the ‘Save’ button at the bottom to store your settings.

Step 2: Link Your Google Ads Account

Now, you’ll have to link your Google Ads account to your Google Merchant Center account so that you can show your products via Google Shopping.

To link your account, simply go to the Google Merchant Center dashboard and click the gear icon at the top of the page.

Clicking it will open up a ‘Tools and Settings’ prompt. Here, you simply have to choose the ‘Linked accounts’ option.

This will take you to the ‘Linked accounts’ page.

Now, you simply have to click the ‘+’ button to create your Google Ads account.

This will open up a ‘Create Your Google Ads Account’ prompt.

Simply choose your preferred time zone and currency and then click the ‘Create’ button.

You have now successfully created your Google Ads account.

This is how it will look once your account has been created.

Step 3: Create a Product Feed in WordPress

To add your WordPress products to Google Shopping, we will be using the AdTribes plugin to create a WooCommerce products feed that you can submit to Google Shopping.

Why we recommend AdTribes:

• Easy Integration: Quickly sync your WooCommerce products with Google Shopping.
• Customizable Feeds: Easily customize product feeds to fit your store’s needs.
• Automated Updates: Keeps your product data up-to-date automatically.
• Affordable Solution: Offers great features without breaking the bank.

First, you need to install and activate the free AdTribes plugin. For more instructions, check our guide on how to install a WordPress plugin.

Upon activation, head over to the Product Feed Pro » Create feed page from the WordPress admin sidebar.

From here, simply fill in your business details and choose ‘Google Shopping’ from the dropdown menu next to the ‘Channel’ field.

Then, click the ‘Save & continue’ button at the bottom.

Step 4: Configure Your Product Feed Settings

Next, you’ll be taken to the ‘Field mapping’ page. This is where you’ll have to match Google Shopping’s attributes to your WooCommerce attributes.

Luckily, the plugin does most of the work for you by default. So, when you reach the Field mapping page, many of Google Shopping’s attributes like the product ID, product description, product link, pricing, image, and more, will already have matching values.

You can add extra fields by clicking the ‘+ Add field mapping’ button. This adds an empty field to the list, and you can choose a new attribute and matching value from each dropdown menu. You also have the option to add a custom field.

Select and fill in as many attributes as possible for more visibility in Google Shopping and click the ‘Save’ button.

Next, you’ll be taken to the ‘Category mapping’ page. Here, you need to select your product categories.

Simply type your product categories in the corresponding ‘Google Shopping Category’ fields and select the most appropriate category from the suggestions that appear.

When you’re done, click the ‘Save mappings’ button to continue.

Afterward, you’ll be directed to the ‘Feed filters and rules’ page. From here, you can control exactly what you want your feed to display.

For example, you can add a filter to exclude products that are less than $10. Or, you can add a rule to change a specific products’ details, like ‘if a product’s price is $20, then change its sale price to $10’, for instance.

Then, click the ‘Continue’ button.

Next, you can enable Google Analytics tracking by toggling the switch at the top of the ‘Conversion & Google Analytics settings’ page. This will add Google Analytics UTM parameters to your product URLs.

Lastly, click the ‘Generate Product Feed’ button at the bottom.

Step 5: Submit Your Product Feed to Google

After you’ve created your Google Shopping feed, you’ll be redirected to the ‘Manage feeds’ page in AdTribes.

Here, you will be able to view your Google Shopping Feed. Now, you have to simply click the ‘Download’ button beside it.

Once you’ve downloaded your feed as an XML file, go back to the ‘Google Merchant Center’ dashboard and click the Products » Feeds option from the sidebar.

This will open up the ‘Primary Feeds’ page, where you have to click the ‘+’ button to add a new feed.

This will take you to the ‘New Primary Feed’ page where you can start by filling in basic details. First, start by adding all your target countries.

Next, select your preferred language and then click the ‘Continue’ button.

Then, you have to choose a name for your feed and select a method to connect your data to the Merchant center.

For this tutorial, we will be uploading the feed XML from WordPress.

After that, just click on the ‘Continue’ button.

Now that you’re on the ‘Setup’ page, simply type the name for your Google Shopping Feed.

Next, just upload the Feed file you got from WordPress and click the ‘Create Feed’ button.

You have now successfully added your WordPress products to Google Shopping.

Bonus: How to Add Google Merchant Center Schema in WordPress

To improve your product search visibility in Google Shopping and increase conversion rates, you should add a Google Merchant schema in WordPress.

Schema markup is HTML code that provides search engines with more details about your products.

A GMC listing schema will make your search snippets more prominent and will allow your products to be featured as popular products for the relevant search terms.

The easiest way to add a Google Merchant Center listing schema to WordPress is to use All in One SEO for WordPress.

It is the best SEO plugin for WordPress that is used by over 3 million websites. We use AIOSEO on all our websites. See our case study on why we switched to AIOSEO.

Why we recommend All in One SEO:

• Optimized Product Pages: This helps you easily optimize product titles and descriptions for better search rankings.
• Schema Support: Adds rich snippets for products, reviews, and pricing to improve visibility in search results.
• XML Sitemaps: Automatically generates sitemaps to ensure all your products are indexed by search engines.
• WooCommerce Integration: Seamlessly integrates with WooCommerce, making it simple to manage SEO settings for your entire store.

To learn more, see our complete AIl in One SEO review.

First, you need to install and activate the All in One SEO for WordPress. For more instructions, please see our guide on how to install a WordPress plugin.

Upon activation, a setup wizard will open up. Simply go ahead and click the ‘Get Started’ button.

After that, you need to follow the setup wizard’s onscreen instructions to configure the plugin. If you need help, please see our guide on how to properly set up AIOSEO in WordPress.

After the AIOSEO plugin is set up, you need to visit the Products » All Products page from the admin sidebar.

From here, simply click the ‘Edit’ link below a product to open the ‘Edit Product’ page.

Once there, scroll down to the ‘AIOSEO Settings’ section and click on the ‘Schema’ tab.

Now, you need to ensure the schema type is set to ‘Product’ by default.

If that is not the case, simply click the ‘Generate Schema’ button.

It will open up the Schema Catalog, listing all available schema templates.

From here, click the ‘Add Schema’ (+) button beside the Product option to set it as your primary schema.

Note: You may see the ‘Article’ schema already applied. If so, you can remove it as you add the new one because, in Google’s eyes, this particular page isn’t an article or blog post.

Next, you will need to fill in the product information to add the GMC listing schema.

For that, you need to click the ‘Edit Schema’ button next to the ‘Schema in Use’ option.

This will open up the ‘Edit Product’ modal, where you will need to fill in the product details.

If you’re using WooCommerce, AIOSEO will automatically pull most of the product data from your product information.

However, if you want to fill in the information manually, you need to simply toggle the ‘Autogenerate Fields’ switch to ‘No.’

You will need to add the product attributes, including the name, description, image, ISBN, price, material, color, shipping details, and more.

We recommend that you provide all the details so that the schema markup can make your product snippets more engaging.

Once you’re done, simply click the ‘Update Schema’ or ‘Add Schema’ button to store your settings.

You have successfully added the Google Merchant Center listing schema to WordPress. Your products can now be featured on the platform, hopefully earning you more sales.

Frequently Asked Questions About Adding Products in Google Shopping

Here are some questions that our readers frequently ask about adding their WordPress products in Google Shopping:

How long does it take for my products to appear on Google Shopping?

After you submit your feed for the first time, it can take Google up to 3-5 business days to review and approve your products.

Once approved, the “scheduled fetch” you set up usually runs daily, so any new products or changes to existing ones (like price or stock) should appear within 24-48 hours.

What should I do if my products are disapproved by Google Merchant Center?

If your products get disapproved, don’t worry. This is a common issue. Go to your Google Merchant Center account and navigate to the Products » Diagnostics page.

Google will provide the exact reasons for the disapproval there (e.g., missing product identifiers like GTIN, low-quality images, or policy violations). You can then fix the issues in WooCommerce, and they will be resubmitted the next time your feed is fetched.

Can I add products with different sizes or colors (variable products)?

Yes. The AdTribes plugin automatically handles variable products. It will create a separate entry in the product feed for each variation. This ensures that customers can see and select the specific size, color, or other option they want directly from the Google Shopping results.

Do I have to pay to get my products on Google Shopping?

No, you do not have to pay. The method described in this tutorial allows you to get your products into Google’s “free listings.”

While you can also pay for Google Shopping Ads to get more prominent placement, it is not required to appear in the Shopping tab and search results.

Bonus Resources for Online Stores

The following are some additional useful resources that will help you manage and grow your online store:

• Best WordPress Coupon Code Plugins for Your Online Store
• eCommerce Price Model — How to Easily Price a Product
• Best WordPress Store Locator Plugins to Boost Local SEO
• eCommerce Website Maintenance Tips – How to Maintain Your Store
• How to Show Product Recommendations in WordPress (Easy Ways)
• eCommerce Security Tips: How to Secure Your WordPress Store

We hope you learned how to add WordPress products to Google Shopping. You may also want to check out our best WooCommerce reporting and analytics plugins and our article on how to speed up your eCommerce website.

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