Do you want to display live sale notifications to WooCommerce customers?
Live sale notifications let your visitors know about all the real-time sales happening on your online store. It’s a powerful form of social proof that can increase your overall sales.
In this article, we’ll show you how to create a live sale notification for WooCommerce.
Why Display Live Sale Notifications on WooCommerce?
People feel more comfortable making a purchase when they know others have also bought the same product or service and had a good experience with it.
This is why smart WooCommerce store owners use social proof in their marketing. You might add reviews and testimonials or display the number of Facebook followers your store has.
Another good strategy is to display live sale notifications. This creates a sense of FOMO, or fear of missing out, among your online store visitors and makes them more likely to take action.
By displaying recent customer interactions on your WooCommerce store, you can use social proof to increase sales by up to 15%. You can follow our guide to learn how to track user engagement on your online store so you can see the effects on your own site.
That being said, let’s look at how to create a live sale notification on your WooCommerce store.
If you’d prefer written instructions, just keep reading.
How to Create a Live Sale Notification for WooCommerce
Here’s why we like to use TrustPulse to create live sales notifications:
- It works great with WooCommerce and other eCommerce platforms like Shopify
- Comes with a user-friendly visual builder that allows you to create FOMO popups proven to convert visitors
- You can show more than just recent sales, such as email signups and user registrations
- ‘On-fire’ campaigns display how many people purchased a specific product during a set time period.
- Popups are clickable to boost sales, upsells, and cross-sells
- Smart-targeting features to show popups at the right time and place
There is a premium version of TrustPulse with more advanced features like analytics notifications, priority support, and sub-accounts. However, we will use the free plugin for this tutorial since it offers everything needed to set up basic live sale notifications.
Upon activation, you’ll be taken to the TrustPulse page of your WordPress admin area. Here you can click on a button to create a free account, or connect your existing TrustPulse account if you already have one.
Note: You will need to enter a credit card or debit card number even if you choose a free account. Your account will not be charged at this time, but the details will be used if you decide to upgrade in the future.
Once you’ve signed up for TrustPulse, you’ll be asked to add your website details. You’ll need to enter the name of your WordPress site and also its URL. When you’re done, you should click the green ‘Save Site’ button.
Creating a Live Sale Notification Campaign
Now that you’ve added your WooCommerce site to TrustPulse, the next step is to create a campaign.
Simply click the ‘Create Campaign’ button at the top right of the screen.
The first thing you need to do is give the campaign a name. We’ll call it ‘Live Sale Notification’.
After that, if you have more than one website connected to TrustPulse, then you’ll need to select the correct online store from the drop-down list.
Next, you should scroll down to the section labeled ‘Select Your Campaign Type’ and then select the ‘Recent Activity’ option.
This will create notifications of purchases, registrations, and signups on your online store.
After that, simply click on the ‘Next Step’ button at the bottom right of the screen.
On the next screen, you can customize the design and appearance of your live sale notification.
For this tutorial, we’ll stay with the default settings, but feel free to make adjustments to suit your own online store.
These settings include the language to use, the way you refer to your visitors, the link that will be used when visitors click on the notification, the size and position of the notification, and much more.
When you’ve finished customizing the notification, you should click on the ‘Next Step’ button.
You’ll now be asked to decide where TrustPulse will find the information to include in the live sale notifications. For this tutorial, we’ll select ‘AutoMagic’ because it is the simplest and works well if you’re a beginner.
Next, you should scroll down to the section labeled ‘Where should we watch for activity on this site?’
For this tutorial, we’ll select the default ‘Activity on any page’ for simplicity and to maximize the number of notifications shown.
However, if you want your notifications to be more targeted, then you might select ‘Exact URLs’ instead. You could then enter, for example, the URL of your WooCommerce store checkout page so your notifications will display only purchases, rather than sign-ups or opt-ins.
We’ll also go with the default options for ‘Select an Automagic Activity Type’ and ‘Activity Verification.’
TrustPulse is very flexible, so you can set this up however you’d like, and then you should click the ‘Next Step’ button at the bottom of the screen.
The next page allows you to decide how the notifications will be displayed. The first question is ‘Where should we display your notifications?’
If you want live sale notifications displayed everywhere on your site, go with the default setting ‘Display on any page’.
However, if you only want to show live sale notifications on certain pages or products, then you can choose to display them on certain URLs. You can even set it up so that your FOMO notifications will only appear on URLs containing certain text or matching a specific pattern.
After that, you should scroll down to the ‘Notification Settings’ section. Here you can decide how long to delay your notifications and how long to display them.
You can also determine whether to show them on mobile and whether to loop them.
In this tutorial, we’ll stay with the default settings, but you can make any changes you like. After that, you’ll need to click the ‘Next Step’ button. You’re almost finished!
Publishing the Live Sale Notification Campaign
The last step is to publish your live sale notification to your online store. On this page, you will see a confirmation that your website is connected, and a preview of your campaign will be displayed.
All you need to do is click the ‘Launch your TrustPulse campaign’ button to push it live.
Note: Sometimes it takes a few minutes to complete the connection to your site. You can test whether your site is connected by clicking the green ‘Check Now’ button.
Congratulations! Your customers can now see live notifications when other customers purchase items from your store. If you’d like to make any changes to the campaign, then you can go back and change the settings at any time.
We hope this tutorial helped you learn how to create a live sale notification for WooCommerce. You may also want to learn how to create an email newsletter the right way, or check out our expert pick of the best WooCommerce plugins for your store.