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How to Monitor Google Algorithm Updates in WordPress

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Do you want to monitor Google algorithm updates in WordPress?

Google algorithm updates are changes made by Google to its search engine ranking algorithm. These updates can significantly impact your website’s visibility on search engines and its organic traffic.

In this article, we will show you how to monitor Google algorithm updates in WordPress. This way, you can stay ahead of the curve and improve your site’s search engine optimization (SEO).

How to Monitor Google Algorithm Updates in WordPress

Why Is It Important to Monitor Google Algorithm Updates?

Google algorithm updates are changes made by Google related to how it ranks websites. These changes can affect which sites appear on the first page of search engine results pages (SERPs) when users search for a certain topic.

Google algorithm changes are important to monitor because they directly impact how easily people can find your WordPress website.

If your site doesn’t meet Google’s requirements, then it can lose its SEO rankings for keywords. This means fewer people might see your web pages when they search for topics related to your brand.

Additionally, lower visibility can lead to fewer clicks, organic search traffic, and potential conversions.

By monitoring Google’s major updates, you can quickly spot any changes that might have caused your site’s rankings to go up or down. This way, your website stays competitive and visible to your target audience.

How Often Does Google Update Their Search Algorithm?

Google updates their search algorithm several times a year, but the exact frequency is not predictable.

Google rolls out two types of core algorithm updates. One is a core update, which involves significant and widespread changes to the search algorithm.

The other type is smaller core updates. For instance, there have been updates specifically focusing on areas like review content. While these updates might not be as obvious, they can still have an impact on your SEO performance.

Here is the official Google update list for a summary of all the recent Google algorithm changes.

Now, let’s look at how to check for Google algorithm updates in WordPress. Here is a quick summary of the steps we will cover in this tutorial:

Step 1: Install and Activate All In One SEO (AIOSEO)

The easiest way to do SEO monitoring in WordPress is with the All In One SEO (AIOSEO) plugin.

AIOSEO is an all-in-one solution for optimizing WordPress websites and increasing your organic search traffic. Trusted by over 3 million sites, it makes improving your website content easy, even if you are a beginner.

You can learn more about the plugin in our full AIOSEO review.

AIOSEO's landing page

For this tutorial, you will need AIOSEO’s Search Statistics feature, which is available in the Elite plan. You can head over to the AIOSEO pricing page to make a purchase.

Besides the Search Statistics feature, AIOSEO’s Elite plan lets you use other top tools like Keyword Rank Tracking to see your page rankings for specific keywords.

Plus, you can use Content Decay Tracking to monitor articles that have been losing traffic so that you can improve their performance.

Once you have purchased the Elite plan, simply log in to your WordPress admin panel to install the plugin. For more details, you can see our guide on how to install a WordPress plugin.

Once the plugin has been installed and activated, you can navigate to All In One SEO » General Settings. Scroll down to the License section and insert your license key to start using the Elite plan features.

Activating the license key on AIOSEO

For more information, check out our full guide on how to set up AIOSEO in WordPress.

Now that you have access to the plugin’s full features, you can move on to the next step.

Step 2: Connect Search Statistics With Google Search Console

To use AIOSEO’s Search Statistics feature, you will first need to connect your WordPress site to Google Search Console.

Google Search Console is a free platform that helps you keep track of your website’s performance and SEO rankings in Google search results.

If you haven’t submitted your website to the platform yet, check out our tutorial on how to add your WordPress site to Google Search Console.

Then, in the WordPress dashboard, head to All In One SEO » Search Statistics. Then, click ‘Connect to Google Search Console.’

Connect Google Search Console

You will now see the ‘Choose an account’ screen from Google, where you can select a Google account.

Here, make sure to pick the account you use for Google Search Console, and then click on ‘Allow’ to verify the connection.

Choosing a Google account to connect Google Search Console with AIOSEO

After that, you will see a dropdown menu where you can choose a site to connect to AIOSEO’s Search Statistics.

Pick your website, and then go ahead and click ‘Complete Connection.’

Select site from Google Search Console

Now, the AIOSEO plugin will start fetching your ranking data and search traffic from Google Search Console, which may take a few minutes to complete.

Step 3: Check Your Website’s SEO Statistics

Once the AIOSEO plugin has gotten all your website data, you can navigate to the ‘SEO Statistics’ tab. Here, you can see a timeline of your website’s search impressions and clicks from a certain period of time.

AIOSEO's SEO Statistics feature, where you can see markers for every Google update

The timeline comes with markers for all the search updates, so you can see exactly when a change was rolled out. Changes in the Google search algorithm are represented by a Google logo.

Feel free to adjust the dates using the buttons on the right side of the page.

Adjusting the dates in AIOSEO's SEO Statistics feature

If you click on a marker, then you can get a brief summary of the core update.

Just click the ‘Read More’ button to go to Google’s Search Status dashboard and learn more about the update.

Clicking the Read More button on AIOSEO's Search Statistics timeline

You can also see different kinds of data in the SEO Statistics report.

The first is ‘Search Impressions’. This shows how many times all of your web pages have appeared on search engine results pages (SERPs) within the selected period.

For example, if you have 1000 search impressions, then that means your web pages were displayed 1000 times in SERPs during that timeframe. The more search impressions you get, the higher your chances of getting organic traffic.

The second is ‘Total Clicks,’ which refers to the number of clicks your web pages have received from SERPs.

AIOSEO's SEO Statistics data showing the total of impressions and clicks

The next one is ‘Avg. CTR’ or average click-through rate. This percentage can indicate how effective your website is in attracting visitors.

And last but not least is ‘Avg. Position’ or average position. This data shows the average ranking position of all of your web pages. It can determine how well your content has performed against competitors.

AIOSEO's SEO Statistics data showing average click-through rate and position

Next to each data point is a symbol that shows whether your performance has increased or decreased compared to the previous period.

This way, you can tell whether your strategy has succeeded or needs more work. If it has increased, then the color will be green. Otherwise, it will be red.

The timeline below the data compares two types of website performance metrics: ‘Impressions’ and ‘Clicks’. You can hover your cursor over different dates to see the number of impressions and clicks received on a specific date.

AIOSEO's SEO Statistics timeline showing the total of search impressions and clicks within a given timeframe

If the ‘Impressions’ and ‘Clicks’ graphs are close to each other, then you are likely on the right track. This shows that Google likes your content and, at the same time, people find it interesting enough to visit your site.

With all this information, you can now see if your web pages and posts have dropped or risen in search rankings after a Google core algorithm update.

What to Do If Your Website Was Hurt by Google Algorithm Updates

If a Google core update has hurt your WordPress site performance metrics, don’t panic! Here’s how you can recover from a Google algorithm update and improve your marketing strategies.

Understand What Kind of Update Was Rolled Out

First, you need to find out what type of Google update it was.

Was it a broad core update or a smaller one targeting certain types of content? Understanding this helps you pinpoint what changes are necessary and what ranking factor you haven’t optimized yet.

For example, Google rolled out the Helpful Content Update. It aims to prioritize content that is original and helpful in search results.

If some of your web pages dropped in rankings after this algorithm update, then you may have to look at your content and see how to add more originality and value for your readers.

Pro Tip: Writing blog content is hard work. If you want to speed up the process, consider using AI writing assistants to help with your content generation.

For more information, check out our guide on how to write content using AI content generator in WordPress.

Audit Your Website for Related Issues

Next, you can check your website for issues related to the update. Common issues are thin or low-quality content, slow-loading pages, and lack of mobile-friendliness.

With AIOSEO’s Search Statistics feature, you can easily find which content pieces have risen or dropped in rankings. Simply go to the ‘SEO Statistics’ tab and scroll down to the ‘Content Performance’ section.

AIOSEO's Content Performance feature

Here, you can dive deeper into each page’s Clicks, Impressions, Position, and Position Differences (Diff) compared to the previous period.

If you need help interpreting all this data, remember that the goal of SEO is to rank on the first page of SERPs. With that in mind, the most important elements to pay attention to are the ‘Position’ and ‘Diff’ columns.

If your page has been dropping in rankings, then you should see if it has specific issues related to the recent core update.

As for ‘Impressions’ and ‘Clicks’, you can use this information to see how well you are catching Google’s attention and getting people to visit your page.

You can also check each page’s TruSEO score. It’s an indicator that tells you how well your page has been optimized for search engines. The closer the score is to 100, the better.

If you want to learn more about improving your web page’s TrueSEO score, read our guide on how to check if your website is SEO-optimized.

Implement the Changes and Monitor Your Site Performance

Recovering from a drop in rankings can take time, but with the right adjustments, your site can bounce back stronger than before.

After identifying the issues with your website, you can go ahead and make the necessary changes. These may be:

For more tips and tricks, you can see our complete WordPress SEO audit checklist and our guide on how to recover your WordPress site from a Google search penalty.

We also recommend monitoring your site closely. You can use AIOSEO or a free digital marketing platform like Google Analytics.

With MonsterInsights, you can track your Google Analytics data right from the WordPress dashboard. It allows you to keep an eye on your search traffic, bounce rates, and keyword rankings.

If you need help with monitoring all this data in WordPress, then you can read our guide on how to track website visitors to your WordPress site.

MonsterInsights page insights reports

Frequently Asked Questions About Google Algorithm Updates

At WPBeginner, we have helped thousands of WordPress website owners with their SEO and marketing strategies. Here are some of the most common questions we have gotten about how to monitor Google algorithm updates.

How do I keep up to date with Google algorithm changes?

If you use AIOSEO, then you can use the SEO Statistics timeline feature to keep track of Google algorithm changes. It lets you look at when the update was rolled out and what kind of update it was. This way, you have an idea of how it could have affected your website.

Plus, you can view your website’s search impressions and clicks after the change is released. Then, you can see the impact of the update on your site’s visibility and user engagement.

Other than that, it’s good to follow trustworthy SEO blogs in the industry to get expert views on Google’s search updates. Popular platforms like Semrush and Ahrefs also often share SEO-related news on their social media accounts.

Is Google’s search algorithm a secret?

Google’s search algorithm is not entirely a secret. Specific details about their search updates are confidential. However, Google does provide general guidelines about their ranking factors without revealing every detail.

What is RankBrain?

RankBrain is an artificial intelligence (AI) algorithm that Google uses to improve its SERPs.

Before there was RankBrain, Google used to match the words from a user’s search query to words on web pages to find and show the right information to users.

With RankBrain, Google can process words and contexts as humans do. That’s why Google’s SERPs have gotten smarter and more accurate in presenting the most relevant results.

What is Panda and Penguin in SEO?

Panda and Penguin are Google’s algorithms that aim to improve search quality.

Panda focuses on content quality. It penalizes low-quality and duplicate content while rewarding original and valuable content. Penguin, on the other hand, targets link quality. It penalizes websites with spammy backlinks.

We hope this article has helped you learn how to monitor Google algorithm updates in WordPress. You may also want to see our guide on how to use AI for SEO in WordPress or the best SEO checker and website analyzer tools.

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Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

28 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
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  2. mohadese esmaeeli says

    Can multiple algorithmic penalties be applied simultaneously to a website? In cases where a website has more than one issue from the perspective of Google’s algorithms, is it possible to be penalized multiple times?

    • WPBeginner Support says

      The penalty would normally be considered a single penalization and not something that would affect a site multiple times.

      Admin

  3. mohadese esmaeeli says

    What an interesting option! Monitoring Google changes and studying them always requires visiting various websites and conducting in-depth research. Searching can take up a considerable amount of time! How practical and excellent this method is.

  4. Jiří Vaněk says

    Thanks to this article, I found out that Google was implementing algorithm updates. I observed a significant increase in traffic, around 60%, in the statistics. At first, I didn’t know why, but I assume it’s related, as nothing as significant had happened in the past year. This at least shows how important web analytics is for keeping track.

  5. Konrad says

    AIOSEO comes in handy again, keeping track of Google algorithm updates is crucial for maintaining a strong online presence. thanks for the deep dive into it

  6. Ahmed Omar says

    Actually, It is important to check how google algorithm is dealing with your site.
    sometimes my site come first and many times it goes back.
    All In One plugin looks great, I tried the free version
    this feature will encourage me to join the premium service
    Thank you

  7. Ralph says

    After having problems with All in One SEO plugin when i started blogging I don’t trust that plugin so much and I’m using Yoast. To be fair to anyone reading this comment, it was almost 5 years ago so don’t take my comment for granted. I might be something on my end.

    BUT… are you guys planning on creating such guide for Yoast? I don’t want to mess anything with already installed plugins. Does Yoast even offer such things?

    • WPBeginner Support says

      Unless we hear otherwise, this is not a currently available feature in Yoast’s plugin.

      Admin

    • Jiří Vaněk says

      I was dealing with a similar fear of transition. I have a blog where there are currently already 1300 articles and it was all optimized using Yoast SEO. I was also afraid to switch to a different plugin on such a large site, lest I break something. You don’t have to be afraid. The whole migration of so many articles took me about an hour of work. The plugin migrated everything by itself and I only completed things that Yoast didn’t allow me to do. E.g. thanks to the difference between the paid version of AIO SEO and the free version of Yoast, I started adding e.g. markup schemes to the articles, and it really affected the site’s performance. Don’t worry about it and go to AIO SEO. It cannot be compared. It’s really probably the best thing you can get on WordPress right now.

  8. Damian Cichosz says

    Wow, that’s a lot of important informations, and you explained it very well. I really appreciate that you did step-by-step guide for that. Also are there any other plugins or tools you recommend for monitoring Google algorithm updates in WordPress, especially for those who might be on a tight budget or looking for free alternatives?

  9. Ram E. says

    The marker on the performance stats feature looks so helpful, especially with all the major Google updates released since Sep 2023. This is something missing in RankMath – – or maybe I haven’t noticed a similar feature yet. I had used Yoast for 5 years before switching to RM, and AIOSEO is the only tool among the 3 most popular SEO plugins that I haven’t tried yet. Will love to consider using the free version of AIOSEO in my next WordPress project. :)

  10. Harry says

    Hi

    Google recently closed my AdSense account on grounds of alleged unauthorized file sharing.

    However, it doesn’t affect my search rankings, as my ranking articles are still maintaining their spots in SERPs.

    So, I want to ask if there is another way to earn from my content apart from Google AdSense.

    Or what do you think I can do?

    I am expecting your useful answer.

  11. Wesley Carnicle says

    Just wish All In One Seo wouldn’t mess my site up in the admin area where the post are it shows my post title different

    • WPBeginner Support says

      AIOSEO shouldn’t change how your post title looks normally, we would recommend reaching out to AIOSEO’s support and they can take a look to help solve the issue.

      Admin

  12. Balakumaran V says

    Hello,

    Over 3+ years using Yoast SEO PLUGIN, and I hope installing AIOSEO requires to uninstall Yoast SEO RIGHT?

    let me know can we able to use both plugins

    • WPBeginner Support says

      It would require you uninstall one of the plugins to use the other to prevent errors, there should be warnings in each plugin for disabling the other.

      Admin

  13. Shafqat Khan says

    Thank you for this informative blog post. I followed your steps and successfully connected Google Search Console to my website. I found it very easy and helpful to see the statistics of my site’s performance and traffic. I appreciate your clear and detailed instructions on how to do this. Keep up the good work!.

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