Trusted WordPress tutorials, when you need them most.
Beginner’s Guide to WordPress
25 Million+
Websites using our plugins
Years of WordPress experience
WordPress tutorials
by experts
Advanced Coupons is the best WordPress coupon code plugin. It has everything you need to create BOGO offers, free gift coupons, loyalty programs, and more.
Have you used "Advanced Coupons" before? Add Your Review to help the community.

What do you get with Advanced Coupons?

  • Create free shipping coupons, percentage discounts, one time personalized coupons, and more
  • Control how customers can use coupons with detailed cart conditions and usage restrictions
  • Auto-apply coupons
  • Build your own loyalty program
  • Give shoppers store credit

WPBeginner users can get a 60% discount!

Visit Advanced Coupons

(this discount will be applied automatically)

Advanced Coupons: The Right Coupon Code Plugin for Your WordPress Website?

Editorial Note: We earn a commission from partner links on WPBeginner. Commissions do not affect our editors' opinions or evaluations. Learn more about Editorial Process.

Are you looking for an Advanced Coupons review to help you decide whether it’s worth it?

With Advanced Coupons you can set up all kinds of offers, including buy one get one free, shipping discounts, and free gifts. You can apply these coupons to eligible carts automatically, or improve the customer experience with auto-apply URLs, one-click notices, and other convenient features.

In this Advanced Coupons review, we’ll see whether it’s the right coupon code plugin for your WooCommerce website.

Is Advanced Coupons the right coupon plugin for your WooCommerce store or WordPress website?

What is Advanced Coupons?

Advanced Coupons is a popular WordPress coupon code plugin for WooCommerce stores. It allows you to create all kinds of coupons that customers can apply to their cart at checkout.

How to accept coupons on your WooCommerce store using Advanced Coupons

While WooCommerce has a built-in coupon feature, it’s quite limited.

Advanced Coupons lets you create more advanced offers, including shipping discounts, buy one get one free coupons, free gifts, and more.

The Advanced Coupons dashboard

You can control exactly when and where customers can use each coupon, so you can increase sales without undermining your profit margins.

You can even create one-time personalized coupons, so only specific shoppers can take advantage of the deal.

Creating a personalized coupon in WordPress

To help manage your store, Advanced Coupons allows you to schedule your campaigns in advance, bulk generate codes, and auto-apply codes to eligible carts.

If you want to go beyond coupon codes, then you can add store credits, gift cards, and even a loyalty program to your store. This can give you a big advantage over the competition.

Adding a loyalty program to your WooCommerce store

If you’re looking for a free coupon plugin, then you can download the lite version of Advanced Coupons from the official WordPress repository.

This free plugin allows you to create as many coupons as you want, including buy one get one free codes. You can even create auto apply coupons, so customers can claim a deal simply by clicking a link.

The free Advanced Coupons WordPress plugin

However, the premium plugin unlocks more powerful features including the ability to give customers store credit. This means you can reward or refund customers in a way that encourages them to buy from your online store in the future.

By upgrading to a premium license, you’ll also get access to more powerful cart conditions. This allows you to offer different coupons based on how many items the customer has in their cart, whether they’ve ordered before, their shipping zone, and more.

Advanced Coupons Review: The Right Coupon Code Plugin for You?

Coupon codes are perfect for promoting your online store, reducing cart abandonment rates, and boosting overall sales. Although you can create basic coupons in the WooCommerce dashboard, smart store owners use a third-party plugin instead.

With that in mind, let’s see whether Advanced Coupons is the right coupon code plugin for your WooCommerce store.

1. Easy to Use

Advanced Coupons is designed with ease of use in mind. In fact, you can create a coupon at any point simply by clicking a button.

Creating a new coupon code for your online store

On the next screen, you need to type in a title for the coupon. This will become the actual code that customers will use to claim the discount, free gift, or other perk.

If you’re not sure what code to use, then Advanced Coupons can automatically generate a coupon for you.

Generating coupons using the Advanced Coupons WordPress plugin for WooCommerce

You can then choose between a fixed cart discount or a percentage discount. For example, you can type in ’10’ to create a 10% discount coupon.

With that done, you can configure the settings in the ‘Coupon data’ section. Here, you can add a minimum spend, exclude some items from the deal, set a usage limit, and more.

When you’re happy with the information you’ve entered, simply click on ‘Publish.’

Publishing a coupon code on your online marketplace or store

With that done, the coupon is now live and ready for customers to use on your online marketplace or store.

2. Create Buy One Get One Free Coupons

Buy one, get one free offers are a great way to convert visitors into first-time customers. BOGO deals also encourage existing customers to make repeat purchases, and can convince shoppers to add more items to their cart, in order to qualify for the deal.

This means a BOGO coupon can increase the average order value, similar to techniques like cross-selling and upselling products in WooCommerce.

That said, Advanced Coupons allows you to create BOGO coupons with just a few clicks.

Creating a buy one, get one free coupon for your online store

When creating the coupon, you can choose the product, combination of products, or product category that will trigger the deal.

For example, the following image shows a BOGO offer that’s triggered every time a shopper adds the Cap product to their cart.

An example of a BOGO deal, created using Advanced Coupons

3. Offer Free Gifts

Free gifts are another popular offer that can make shoppers feel more valued, build customer loyalty and help you recover abandoned cart sales.

Advanced Coupons has everything you need to create a free gift coupon.

Adding free gift coupons to your online store

You can even set a minimum amount the customer must spend in order to qualify for the coupon. Often, this will increase the average order spend as most customers will be willing to spend a little more, if it means getting a free gift.

To learn more, please see our guide on how to create a free gift coupon in WooCommerce.

4. Shipping Discount Coupons

If you sell physical products, then you can use Advanced Coupons to create codes for free or discounted shipping.

Creating a shipping discount for your online store

This feature integrates seamlessly with WooCommerce’s shipping zones and shipping methods. This means you can limit the coupon code to specific zones and methods, so it doesn’t hurt your profit margins.

For step-by-step instructions, please see our guide on how to offer a shipping discount.

5. Support for One Time, Personalized Coupons

Sometimes, you may want to limit a coupon to specific users. This might be the winner of your latest WordPress giveaway or contest, or a valuable wholesale customer who hasn’t placed an order recently.

When creating a coupon, you can choose individual customers from a dropdown menu.

Creating personalized coupons for an online store

You can also restrict coupons to specific email addresses. In the Advanced Coupons editor, just paste a list of all the emails you want to use, separated by commas.

This is perfect if you have addresses stored in a customer relationship management (CRM) program, database, or similar software and want to offer all these contacts an exclusive discount code.

6. Easily Create Coupon URLs

Typing out long, complicated codes can be frustrating, especially for people who are visiting your store on a smartphone or tablet. Long coupons are also difficult to share on social media.

With Advanced Coupons, you can create auto-apply coupon URLs. Instead of typing in the code, customers can simply click on a special URL. Advanced Coupons will then apply the coupon to their cart automatically.

Creating URL coupons for an online marketplace

This is a much better user experience, compared to forcing the shopper to type in an entire code. These URLs are also perfect for adding to your social media posts, email newsletter, and anywhere else you promote your store online.

7. Auto-Apply and One-Click Notifications

Customers may not know all the different coupons they can use on your store. As a result, they might miss out on discounts, which is a poor user experience.

That said, it’s a good idea to notify customers when they’ve qualified for a coupon. The easiest method is to simply auto-apply the coupon when they meet the necessary criteria.

Even if the shopper knows about a coupon, applying the discount automatically is a much better experience. This is particularly true for smartphone and tablet users, who often find it difficult to type in long or complicated codes.

According to our internet usage statistics, mobile internet traffic accounts for almost 55% of total web traffic, so this can have a big impact on your overall sales and customer satisfaction.

Advanced Coupons can auto-apply codes to eligible shopping carts. When creating a coupon, simply check a box and Advanced Coupons will handle the rest.

How to auto-apply coupon codes on your online store

Another option is to show a notice when the customer is eligible to use a coupon code.

The customer can then apply the coupon simply by clicking the notice.

How to apply coupons to a cart with a single click

This is perfect for discounts that need some extra explanation, or if you want to encourage the customer to spend more. For example, you might show a notice that they’ve qualified for a shipping discount, while also offering to unlock free shipping if they spend another $10.

8. Usage Restrictions and Limits

To keep your profit margins healthy, you’ll typically want to set some rules about how customers can use each coupon.

Advanced Coupons has a wide range of usage conditions that you can apply to your coupons. For example, you might set a minimum spend, exclude sale items, or even exclude entire WooCommerce product categories.

Creating coupon exclusion rules using Advanced Coupons

You can also set a usage limit, so a customer can’t use the exact same coupon an unlimited number of times.

Another option is to set a usage limit per coupon. Once this limit has been reached, the coupon will expire automatically.

Setting usage limits for your online discounts and coupon codes

9. Detailed Cart Conditions

Cart conditions are another way to control how customers can use your coupons.

Advanced Coupons' cart condition settings

With these rules in place, shoppers can only use a coupon if their cart meets the specified criteria. For example, they may need to add at least 3 products to their cart, reach a cart total of $50, or even add a specific item to their shopping basket.

10. Schedule Coupons in Advance

If you run a lot of campaigns, then you may want to schedule your coupons in advance.

Advanced Coupons will then automatically make the coupon live at the right time, and disable it once the campaign is over. In this way, you can be confident that your coupons will go live and expire at exactly the right time, no matter how busy you get.

This automated workflow can also save you a ton of time and effort, so it’s perfect for busy business owners.

Save time by scheduling your offers in advance

This feature is also ideal if you work with affiliate marketing partners, as you can create the codes and then share them with your partners in advance. This gives them time to plan their own campaigns so they can effectively promote the code to their own audience.

By default, Advanced Coupons will show an error message if a customer tries to use an expired coupon. You can replace this text with your own messaging and include any other useful information, such as the date of an upcoming sale or an alternative coupon the customer can use.

Setting a schedule for your coupon campaigns

11. Offer Store Credit

At some point, you may want to add store credit to a customer’s account. This is an easy way to issue refunds and reward your best customers, which can encourage brand loyalty.

With Advanced Coupons, you can add store credit to any customer account.

Giving your customers store credit in WordPress

The customer can then use this credit on your online store. At checkout, they just need to type in how much store credit they want to use, and then pay the difference using any other payment method available on your site.

12. Sell Digital Gift Cards

If you upgrade to the Plugin Bundles package, then you’ll also get the Gift Cards add-on. This allows you to sell gift cards on your WooCommerce site, just like any other digital product.

An example of a gift card, created using Advanced Coupons

When a customer buys a gift card, WordPress will send an email containing a coupon code for that amount.

The customer can decide whether this email gets sent to them, or to another email address if they’re buying the card as a gift.

An example of a gift card, created using Advanced Coupons

Advanced Gift Cards has several ready-made designs that you can add to your emails.

Another option is uploading an image of your choice. For example, you might use web design software to create a thank you image featuring your store’s unique branding.

Designing a gift card for your WooCommerce store

For more on this topic, see our guide on how to add advanced gift cards in WooCommerce.

13. Create a Loyalty Program

A loyalty program will encourage customers to come back to your digital marketplace or online store, and keep them away from your competitors.

It’s also a great way to reward your best customers and make them feel valued.

How to add a loyalty program to your WooCommerce store

If you invest in Advanced Coupons’ Plugin Bundles package, then you’ll get access to the Loyalty Program add-on.

This allows you to create a loyalty program and give customers points when they take certain actions on your online store. This might be leaving a product review, posting a comment, buying a product, or some similar action.

How to create a loyalty program for your WooCommerce store

You can also encourage shoppers to spend more by awarding extra points for orders over a certain amount.

You can even award extra points during busy or competitive periods, such as Black Friday. This gives customers an extra reason to buy from your store, rather than a competitor.

Setting a spending threshold for your online loyalty program

Once a customer has earned loyalty points, they can turn them into coupons by logging into their account.

Here, they can simply type in how many points they want use, and your WordPress blog or website will show how much the coupon is worth. If the shopper chooses to redeem their points, then Advanced Coupons will automatically generate a code worth that amount.

14. Community and Professional Support

Advanced Coupons lets you create all kinds of coupons and offers from the same user-friendly dashboard. However, sometimes you may need some extra information, or help.

If you prefer to research yourself, then Advanced Coupons has a detailed knowledge base.

The Advanced Coupons knowledge base

There’s also the Advanced Coupons blog where you’ll find detailed, step-by-step guides on how to use this popular coupon plugin.

Here, you’ll also find general advice and best practices covering topics such as WooCommerce SEO, how to promote your eCommerce site, and more.

The Advanced Coupons WordPress blog

Even better, you can access all these resources no matter whether you’re using the free or premium Advanced Coupons plugin.

However, if you upgrade to the premium plugin then you’ll also get access to professional support. Simply submit a ticket, and a member of the Advanced Coupons team will get back to you within 24-48 hours.

Advanced Coupons Pricing and Plans

If you’re looking for a free plugin, then Advanced Coupons lite allows you to create as many coupon codes as you want.

However, if you want to unlock powerful features such as restricting coupons to specific user roles or payment gateways, then you’ll need to upgrade to the premium plugin.

The Advanced Coupons pricing plans

There are 4 plans to choose from:

  • Growth. For $47.60, this plan makes it easier for shoppers to use your coupons by auto-applying them to eligible carts. You can also create coupon URLs and then add these links to your social media posts, newsletters, and email blasts. With that in mind, this is a great plan if you’re looking to promote and grow your WooCommerce store.
  • Plus. Do you own multiple store fronts? For $79.60, this plan allows you to use Advanced Coupons on up to 3 websites. It also officially supports over 20 extensions, so Plus is a good option if you use WooCommerce extensions.
  • Business. For $119.60, you can use Advanced Coupons on an unlimited number of sites. This is perfect if you’re a WordPress development agency, freelancer, or you manage lots of client sites. Advanced Coupons Business is also compatible with multilingual plugins such as WPML and multi-currency solutions such as Aelia’s Currency Switcher for WooCommerce. If you run a network, then Business also supports WordPress Multisite.
  • Plugin Bundles. Priced at $95.20, this plan adds the popular Loyalty Program and Advanced Gift Cards add-ons. This is perfect if you want to sell digital gift cards, or add a loyalty points and rewards program to your online store.

Conclusion: Is Advanced Coupons the Right Plugin for Your WooCommerce Store?

After looking at everything Advanced Coupons has to offer, we’re confident that it’s the best WordPress coupon code plugin.

If you want to extend WooCommerce’s limited built-in coupons, then Growth is a great place to start. It allows you to create all kinds of coupons and then control exactly how customers use those codes.

If you own more than one online store, then you can use Advanced Coupons Plus on up to 3 websites. It also supports many official WooCommerce extensions, so it’s a great choice if you use extensions on your online store.

Offering coupon codes is a great start, but sometimes you may want to extend this by setting up your own loyalty program, or selling gift cards. This gives shoppers more ways to claim deals and discounts, which can give you an edge over the competition.

In this case, Plugin Bundles is an affordable plan that includes Advanced Coupons, plus the Advanced Gift Cards and Loyalty Program add-ons. This complete suite of tools has everything you need to set up all kinds of coupons, discounts, and other perks.

Finally, if you’e a WordPress developer, agency, or freelancer, then you can buy a Business license and use Advanced Coupons on an unlimited number of sites. This allows you to create coupon codes for all your clients, using the same plugin and license.

Advanced Coupons Business also supports WordPress Multisite, and integrates with multilingual plugins and multi-currency plugins. With that being said, this is a flexible plan that you can use on all kinds of client sites.

We hope this Advanced Coupons review helped you decide whether it’s the right coupon code plugin for you. Next, you may want to see our guide on how to create a WooCommerce popup, or check out our expert pick of the best email marketing services.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

WPBeginner users can get a 60% discount!

The Ultimate WordPress Toolkit

Get FREE access to our toolkit - a collection of WordPress related products and resources that every professional should have!

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Reader Interactions

1 User ReviewAdd Your Review

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

Leave A Review

Thanks for choosing to leave a review. Please keep in mind that all reviews are moderated according to our comment policy, and your email address will NOT be published. Please Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.

Your Rating: