Insightful opinions on WordPress, web tools, and other small business technology from the expert team at WPBeginner. Learn more about our Editorial Process.
Choosing the right tool to build your website is crucial. WordPress is known for powering over 43% of all websites, highlighting its popularity and robust features. GoDaddy’s website builder is also a popular choice, and it is known for its simplicity and quick setup. This… Read More »
Are you wondering whether you should use an excerpt instead of full posts in your archive pages? A summary helps provide a quick glimpse to your visitors about your content. Users can read through the short excerpt and decide if they’d like to view the… Read More »
Our team at WPBeginner knows that feeling of being ‘stuck’ with a tool that just isn’t keeping up anymore. For years, that tool for us was Yoast SEO. The thought of switching something so critical to our traffic felt scary, and maybe you’re feeling that… Read More »
If you’ve ever searched for “best WordPress page builder,” you’ve probably seen these three names pop up everywhere: Elementor, Divi, and SeedProd. They all promise drag-and-drop simplicity, stunning designs, and code-free customization. So does it really matter which one you choose? 🤷 At WPBeginner, we… Read More »
In the last 16 years, we’ve seen WordPress grow to power over 43% of websites on the internet. During that time, we’ve also used the platform to run this blog. We’ve even built various online stores with WordPress so we can sell our successful software… Read More »
When we started WPBeginner back in 2009, we chose WordPress because it gave us complete control over our content. But lately, many of our readers have been asking about Substack, especially since it’s become such a popular platform for writers and creators. After spending countless… Read More »
Creating high-converting landing pages has become essential for any successful online business. Whether you are promoting a product launch, running ad campaigns, or building your email list, the right landing page builder can make all the difference in your results. At WPBeginner, we’ve been using… Read More »
Back when we started WPBeginner in 2009, SEO tools were a lot simpler. Today, we’ve tested dozens of platforms, learning that the best tool isn’t one-size-fits-all. Choosing the wrong SEO software can be a costly mistake, and we know how frustrating it is to invest… Read More »
It’s easy to be impressed by Wix’s shiny ads and slick marketing. It really is a simple website builder, but once you start doing your own research, you’ll quickly see WordPress at the top of nearly every recommendation list. So which one should you choose?… Read More »
Are you looking for an honest web hosting comparison of SiteGround vs Bluehost vs WP Engine? These top WordPress hosting companies are recommended by WPBeginner and many other industry experts. However, for beginners it’s often not clear which one is better for them. In this… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.