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YouTube vs Vimeo – Which One is Better for WordPress Videos?

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Are you looking for a YouTube vs. Vimeo comparison to find out which one is better for embedding videos in WordPress?

When it comes to uploading videos online, YouTube and Vimeo are the two most popular platforms. Both are great, but they have their own features and faults.

In this article, we will compare YouTube vs. Vimeo and share their pros and cons to help you choose a platform for your WordPress videos.

YouTube vs Vimeo - Which One is Better?

Why Use a Hosting Platform for WordPress Videos?

If you want to start a blog, then WordPress is the most popular blogging platform, used by 43% of all websites.

Many blogs include videos in their content to make it more engaging. While you can directly upload your videos to WordPress, it is not designed to stream videos.

This is because videos are large files, and most WordPress hosting providers don’t offer servers optimized for video streaming. If multiple users access videos on your website at once, then this could crash your server and increase bandwidth usage.

Plus, each user has a different type of internet connection, meaning your high-quality videos will take forever to load on slower internet connections.

On the other hand, you can use video hosting platforms like YouTube or Vimeo that are designed to serve videos. They have server resources and technology to offer a far better video streaming experience than WordPress.

Plus, you can easily embed these videos in WordPress to improve your site’s SEO, monetize your content, and build a community around your brand.

For more on this topic, see our guide on why you should never upload videos to WordPress.

That being said, let’s take a look at YouTube vs. Vimeo to find out which one is better for your WordPress videos. Here is an overview of the topics we will cover in this comparison:

1. Pricing

Both YouTube and Vimeo are for-profit companies, and their pricing options are based on how they make money online.


YouTube has a completely free plan that comes with unlimited storage and bandwidth.

This is because YouTube mainly earns money by showing advertisements on the platform. These ads are displayed inside the YouTube video player, the sidebar, and the YouTube app.

As a content creator, you can upload as many YouTube videos as you want in the free plan. You can even host YouTube live streams on your channel.

However, it has some limitations, such as the inability to upload videos larger than 15 minutes or monetize videos with ads.

You can easily increase this limit by verifying your account. You will need at least 100,000 subscribers to get verification.

Additionally, users can purchase a YouTube Premium subscription if they want to get ad-free viewing, video downloads, and more. Premium plans start at $13.99 per month.


Vimeo’s business model is quite different from YouTube’s because the platform makes money by selling video hosting services. This allows publishers and small businesses to offer an ad-free viewing experience to their users.

Vimeo even has a free plan that you can use. However, it only allows you to create up to 2 videos per month (with a total of 25 videos) and is limited to 500 MB of weekly storage.

Alternatively, you can sign up for Vimeo Starter, Standard, or Advanced plans to access more features.

Vimeo pricing

If you are just starting your business, then we recommend getting the Starter plan for $20/month, which allows you to upload 60 videos on Vimeo.

2. Upload Limits

YouTube and Vimeo have different policies regarding how much video content you can upload on these platforms.


By default, you can upload unlimited videos with YouTube’s free plan, but each video should be under 15 minutes.

However, after verifying your account, you can upload videos with up to 12 hours of playback or a 128GB file size.

You can easily create a verified account on YouTube by providing your phone number and then adding the verification code sent on your mobile. Note that you will need at least 100,000 subscribers to get verified.

This is very generous and fairly reasonable for all types of video creators.


On the other hand, Vimeo has different limitations on the upload size for each plan.

  • Free: 500 MB per week and up to 5 GB total
  • Plus: 5 GB per week up to 250 GB per year
  • Pro: 20 GB per week up to 1 TB per year
  • Business: No weekly limits and up to 5 TB total storage

You can see the detailed comparison of all Vimeo plans. This means that the upload limit on Vimeo will depend on the pricing plan that you choose for your videos.

3. Audience Size and Reach

Both platforms have a huge user base and a dedicated following. Vimeo and YouTube even offer video-sharing options and social features to further increase your content reach.


When it comes to audience size and reach, YouTube is the winner because it has over 2.2 billion monthly users.

YouTube is owned by Google, which means that It has more visibility than Vimeo. Plus, almost all Android phones worldwide come with the YouTube app pre-installed.

Due to boasting a huge community, YouTube is also considered the world’s second-largest search engine.

The platform recommends videos to viewers based on their watch history or interests, lets you add end screens and cards to your videos to promote other videos, and even comes with features like polls and live chats to further increase reach.


Vimeo has about 260 million monthly viewers and 1.9 million subscribers, which is much fewer than YouTube.

However, the platform is growing at a significant rate and is trusted by more than 287 million creatives, entrepreneurs, and businesses worldwide.

Vimeo stats

Vimeo also offers other features that can help improve your channel’s reach. For example, it has a search feature that allows users to search for videos, people, channels, and groups.

It also has a content discovery feature that shows relevant videos in the sidebar. However, by design, they are not as noticeable as on YouTube.

Similarly, Vimeo has a Groups feature where users can create and participate in groups and limit group content to be visible only to members.

Plus, the platform shows staff picks on its homepage that are hand-selected by Vimeo’s staff.

4. Privacy Controls

Not all publishers want their content to be seen by everyone. For example, if you are selling online courses or running a video membership website, then you will want to restrict video access to paying subscribers only.

Let’s check out how both platforms allow publishers to control the privacy of their videos.


YouTube offers three privacy options for the videos that you upload on your channel:

  • Public – These videos are publicly accessible by anyone. They can be searched, listed, and displayed all across YouTube.
  • Unlisted – These videos can be accessible by anyone who has the URL. However, they will not appear in YouTube searches or related videos.
  • Private – These videos are only visible to you and the specific users you choose.
Privacy controls in YouTube

Apart from these settings, you can also disable comments or the like/dislike buttons on your videos.

Plus, YouTube lets you prevent the embedding of your videos on any website. Keep in mind that this setting will also block you from embedding videos on your own WordPress website.

Overall, YouTube is not the ideal platform if you want to host private videos.


In terms of privacy controls, Vimeo is superior to YouTube. It lets you make your videos public, private, or unlisted and even lets you hide them on Vimeo.

This means that your video can be embedded and viewed on your WordPress site, but it will not have a homepage on Vimeo.

Vimeo privacy controls

If you are using a paid plan, then you can also restrict video embeds to your website only. Plus, you can password-protect your videos so that only the users with the password can view and share them.

You can then add those videos to password-protected posts on your WordPress website.

If you want to have more control over who can watch your online videos, then Vimeo is a much better platform.

5. Video Editing

Both platforms offer great tools to upload, edit, and manage your videos. Let’s take a look at the video editing options for YouTube vs. Vimeo.


YouTube offers powerful video editing features that allow you to create videos from your previously uploaded videos, photos, titles, and more.

You can also make videos using your videos and photos in Google Photos.

YouTube video editing

Their web-based video editing tools offer a simple and easy video-creating process. You can easily trim or crop unwanted footage, add audio effects, add text and overlays to your videos, use transition effects, and more.

YouTube allows you to add links, annotations, captions, and subtitles to your videos. It also offers a live streaming feature where you can live broadcast events, news, or just casual vlogs.


Vimeo does not offer as many video editing features as YouTube. However, it does provide all the basics you’ll need.

Its video editor allows you to add titles, descriptions, categories, tags, licenses, and audience ratings. You can also upload captions and subtitles to your videos.

However, Vimeo does not have annotation features, so you cannot add clickable links to your videos.

Vimeo video editing

Some of Vimeo’s other editing features include trimming and cropping videos, audio effects, text overlays, transition effects, screen cards, color correction and grading, curve editing, custom watermarks, and more.

The best thing about Vimeo is that you can even replace your video with a newer version without having to change the video URL or stats. This is something that you cannot do on YouTube without uploading a new video with a totally new URL.

This specific feature is really handy because if you made a mistake or just need to update footage in your tutorials, then you can easily do so while keeping all the view count and the same video URLs. This also helps you keep your content fresh, which can help drive more traffic.

6. Monetization Options

Both platforms allow their users to make money online from their videos. Let’s compare Vimeo vs. YouTube for monetization options.


This platform allows content creators to join the YouTube partner program by signing up for Google AdSense to monetize their videos. Creators then get a cut of the ads displayed on their videos.

However, you will first need to be at least 18 years old, have 4,000 watch hours in the last 12 months, and have 1,000 subscribers on your YouTube channel to join the program.

YouTube monetization

YouTube also allows content creators to use other monetization options.

For example, publishers can sell products in their videos, add paid reviews, join affiliate programs, get sponsors for their videos, ask for donations, and more.

Many of YouTube’s most popular content creators also use platforms like Patreon, where viewers can directly support their channel with donations.


Vimeo prides itself on offering an ad-free video platform because they do not have an advertising program that you can join to earn money.

However, they do offer a “Vimeo on Demand” feature where you can sell videos directly to viewers. You’ll need at least a Vimeo Pro account to join the program.

Vimeo on demand

Similarly, you can also create and sell subscription plans that will allow viewers to access exclusive content like early access to new videos, behind-the-scenes content, and discounts on merchandise.

With Vimeo, you can even host live events like concerts, webinars, and workshops that users can pay to watch.

Another way to make money is to mention sponsors in your Vimeo videos, add links in video descriptions, and ask users to support your channel on platforms like Patreon.

YouTube vs. Vimeo – Which One Is Better?

YouTube and Vimeo are both great video hosting platforms that are easy to use. They offer excellent video editing features, make it super easy to embed videos on your website, and even provide many ways to make money online.

If you have just started a WordPress blog or have a small business and want to use videos to build a subscriber base and reach a much larger audience, then YouTube will be better for your goals.

However, if you have a website with membership options, sell courses, or host webinars or live events, then you will need more privacy and a top-notch viewing experience. That’s when Vimeo is a better choice.

Bonus: How to Embed TikTok Videos in WordPress

YouTube and Vimeo are two of the most popular video hosting platforms. If you are looking to reach an even larger audience, then you might also consider using TikTok.

This social media platform has more than 1 billion monthly users and is particularly popular among young audiences. You can also embed TikTok videos into your WordPress site to get more views, engagement, and social media followers.

Doing this can improve your website’s SEO by making your content more helpful to users and even build brand awareness.

An example of a TikTok video, embedded in a WordPress website

If you have a WooCommerce store, then you can also use the TikTok platform to showcase your products and increase conversions.

For detailed instructions, just see our tutorial on how to embed TikTok in WordPress.

We hope this article helped you learn more about YouTube vs. Vimeo and which is better for your WordPress videos. You may also want to see our step-by-step guide on how to start a podcast and our comparison of the best video editing software.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

30 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Dennis Muthomi says

    Well, for me, I prefer YouTube over Vimeo. It’s faster, free and the most audience in the world.
    While Vimeo has better privacy controls, I don’t need to limit access yet.
    Maybe when I have premium content or courses to sell I would reconsider Vimeo, but for now I will stick with Youtube.

  3. Mrteesurez says

    I just discovered this post. it great.

    But one thing is the difference is clear.
    Youtube is still a way better. For It been faster, free, embeds, SEO, popularity and monetization, you can earn money with ads even without selling your video directly.

    To me Vimeo is only for more private videos and paid courses that need more security to protect.

    For small business running on low budget, Youtube might be better, even discovered some ways to deliver your YouTube videos as paid courses without users knowing that you hosted them on YouTube.

    Thanks for this great comparison.

  4. Sameer Hussain says

    Vimeo is like premium as compared to YouTube because there is little to no video compression, and the bitrate is kept the same as uploaded video file. But Youtube is more reliable because the embedded feature works flawlessly. And it is more commonly used already for all the good reasons.

  5. A Owadud Bhuiyan says

    I enjoy creating YouTube videos, but I’m considering a shift away from the platform. I simply want to share my content without the constraints of monetization. I’m disappointed with YouTube’s current approach, as we used to have more control over these aspects.

    After pondering this, I’m exploring Vimeo as an alternative. I’ll see if it suits my needs better. Also, I’m curious if you have any articles on video editing.

    Thanks in advance—I’ll be eagerly awaiting your response!

  6. Kabsha Majid says

    I think both platforms are good enough to do great things with them. You have provided clear facts and figures. Now, one can choose any one of them according to his requirements.
    For me, YouTube is best, as I don’t need privacy for my content on any site, and I’m not looking for ad-free videos for my audience.

  7. Jiří Vaněk says

    When I create videos for my website, I chose YouTube for one simple reason. I’ve practically met the 4000-hour requirement, and if I eventually reach subscribers, I can monetize the videos. The entire website and its content are provided for free and without ads, only with a PayPal donate button for those who wish to contribute. Therefore, monetizing the video content, for example, would be useful.

  8. Ahmed Omar says

    Very helpful! I’ve often wondered about this and now after this extensive comparison, I belive that youtube is best platform for most of my video.
    Thank You

  9. Ralph says

    Youtube is way better. It’s faster, free and you can earn money with ads. Also if you make videos you can build personal brand there after some time. And it is always good to have one more working channel for your content. Noone will discover you on vimeo.

    • WPBeginner Support says

      Thank you for sharing your opinion, Vimeo has an advantage of limiting embeds for sites who are offering paid tutorials instead of looking to grow from YouTube discovery :)


    • Jiří Vaněk says

      I share the same opinion. Nowadays, the trend greatly favors new influencers, and that’s why I believe YouTube is a better platform. It allows individuals to establish a personal brand much more rapidly and gather a larger following. Moreover, if someone is creative, success can come relatively quickly. I personally believed in this only after trying both platforms, and in terms of audience engagement, YouTube stands out significantly.

  10. Damian Cichosz says

    Well writed article! It provides a lot of important informations and is easy to read :)

    One question I have is, are there any specific considerations or recommendations for video embedding in terms of SEO and page loading speed, depending on whether you choose YouTube or Vimeo? Embedding videos can impact website performance, so it would be helpful to understand best practices in that regard.

    • WPBeginner Support says

      Unless we hear otherwise, there shouldn’t be an SEO advantage for embedding one over the other at the moment.


  11. Hannah Somerville says

    Great content! Previously I didn’t know the major differences between YouTube and Vimeo, and now I do! Thanks for sharing.

  12. Magnus says

    i will be publishing videos for a B2B audience. I do not want that my viewers are distracted by advertising while loading or watching a video clip. Any difference between the two in this regard? Btw, I am willing to pay a monthly fee.

  13. Bruce Maples says

    Are you going to do a follow-up comparing these two to Facebook video?

    Also — saw a comment in another article (on another site) that recommended using Facebook video as a “teaser” to the longer version on YouTube. Thoughts?

  14. Rushikesh Thawale says

    YouTube is better, as it gives opportunities to Vloggers to earn good money. What do you think?

  15. Jonathan Wilson says

    Very nice breakdown, thank you! (I use both platforms)
    One huge area missing from this discussion is Statistics! (If you’re interested in that kind of thing!) :)
    Obviously, YouTube has a major advantage having a close cousin in Google Analytics, but I’m excited to see that Vimeo has made huge strides in this area recently!

  16. Susan says

    Love this site and get my best tips here … This is exactly what I needed. When you are brand new to the video world you don’t have a clue how to even start or where to start.

  17. Sten Allen says

    I have no- that is zero, zilch, absolutely no computer savvy, yet I want and am trying to enter the e-commerce field of business. I read and read then try to follow directions only to brush a wrong key (unbeknownst to me) and it is a failure.
    I have tried to watch videos only to have the screen tell me that the email address I entered in the verificationn box is an invalid email address.
    Should I just give up and get a real job?
    Thank You,

    • WPBeginner Support says

      Hi Sten,

      As a resource website for beginners, we have seen many beginners succeed. Many of them start with zero technical skills and some with physical challenges as well. This difficult phase will soon pass and you will start getting better as you keep trying.


  18. Dawn says

    Very helpful! I’ve often wondered about this and now I know that Vimeo is the best platform for most of my video. Thank You :)

  19. Wisdom says


    Youtube seems more of a practical option for me though since i’m still a beginner.

    But this does give me some insight on how i can take advantage of both platforms

  20. Chris says

    Nice one :) Really makes it easy to avoid having heavy data clogging up my site. There’s really no reason to upload any video at all (I just checked out your article about embedding Facebook videos as well).

    it’ll be interesting to see how Facebook are going to find their niche in the area.

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