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How to Switch from Blogger to WordPress without Losing Google Rankings

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How to Switch from Blogger to WordPress without Losing Google Rankings

Blogger is an awesome free tool to quickly start blogging. However, many Blogger users eventually realize that if they want full control of their blog, then they would be better off with their own self hosted blog (what’s the difference between self-hosted vs blogs). In this step by step tutorial, we will help you switch from Blogger to WordPress without losing Google rankings.

Safely moving a Blogger blog to WordPress

Video Tutorial

If you don’t like the video or need more instructions, then continue reading.

Step 0. Before You Start

To get started with WordPress, the first thing you would need is a good WordPress hosting company and your own domain name. We highly recommend Bluehost because they will give you a free domain and 50% off their hosting plan (special for WPBeginner users). Bluehost is also an officially recommended hosting provider of WordPress.

If you want a Bluehost alternative, then take a look at Siteground who also offer the same special offer to WPBeginner users.

Once you have signed up for WordPress hosting and set up your domain name, the next step is to install WordPress on your hosting account. We have a step by step tutorial on how to install WordPress. Once you have installed WordPress, it is time to move your content from Blogger to WordPress.

Step 1. Export Your Blogger Blog

First thing you need to do is export your blogger blog’s content. Simply log into your blogger dashboard and go to Settings » Other page. Under the blog tools, click on the Export Blog link.

Export Blogger blog

This will bring up a popup where you need to click on the Download Blog button.

Download your Blogger blog's export file

Your Blogger blog’s content will be downloaded to your computer in an XML file.

Once the download is complete, it is time to import it into your WordPress site.

Step 2. Import Blogger to WordPress

To start importing your Blogger site into WordPress, you need to go to your WordPress admin and visit Tools » Import. On the Import page, click on Blogger.

Blogger importer under WordPress import tools

This will bring up a popup asking you to install the Blogger to WordPress importer. You need to click on the Insall button.

WordPress will now download and install the Blogger Importer plugin for you. Once it is finished installing, you would need to click on the Activate Plugin and Run Importer link to continue.

Activate and run blogger importer

On the Import Blogger screen, WordPress will ask you to upload the XML file. This is the file that you downloaded in Step 1.

Simply click on the choose file button and upload the XML file you downloaded earlier. Next, click on the Upload file and import button to continue.

Upload Blogger export file to WordPress

Now if you didn’t select one of our recommended hosts or your site is really large, you may get an error that your file size is too large. In this case, you would need to increase your maximum file upload limit. If your file is small, then you won’t see any errors.

WordPress will now import your blogger posts one by one. When it is finished, you will be asked to assign an author to the imported posts. You can assign your blogger posts to an existing author (you) or create a new author account.

Congratulations! you have successfully imported your Blogger content into WordPress. However, you still need to make sure that you don’t loose any search rankings and that visitors from your old blog easily land to the same content on your new WordPress website.

Step 3. Setting up Permalinks

Permalinks is the term used for URL structure of individual pages. WordPress comes with a feature that allows you to set up SEO friendly URL structure. However, since you are importing content from Blogger, you would want your URL structure to be as close to your Blogger URL structure as possible.

To set permalinks, you need to go to Settings » Permalinks screen and choose Month and Name as your permalink structure.

Choosing a permalink structure for your WordPress site

Step 4. Setting up Redirection

The most important step in moving any website is to set up proper redirection so that users are redirected to your new website.

The important part of redirection is that you want users to land on exactly the same page on the new site which they were trying to access on the old site. Secondly, this also notifies search engines that your old site is moved to a new location.

To successfully move from Blogger to WordPress, you need to set up redirection on two levels.

First, you will redirect Blogger visitors to your new WordPress blog. Second, once users reach your WordPress site, you will redirect them to the exact post they were trying to read.

Let’s first set up redirection on the blogger blog. You need to log on to your Blogger account and go to your Blog’s settings and click on Template.

Blogger Template

On the template page, you need to scroll down to the bottom of the page and click on Revert to Classic Template link.

Revert to classic template for your Blogger blog

After switching to classic template, you will see ‘Edit Template HTML’ textarea. You need to replace everything in this text area with the following code. Make sure that you replace with your own domain name.



   <link rel="canonical" href="" />

    <link rel="canonical" href="<$BlogItemPermalinkURL$>" />

   <h1><a href=""><$BlogTitle$></a></h1>
    <h1><a href="<$BlogItemPermalinkURL$>"><$BlogItemTitle$></a></h1>

Save your template, and you have successfully implemented redirection on your Blogger blog.

However, you still need to setup redirection on your WordPress site so that users are redirected to the proper posts.

You need to copy and paste the following code in your WordPress theme’s functions.php file or in a site-specific plugin.

If this is your first time adding code to your WordPress site, then you may want to check our beginner’s guide to pasting snippets from the web into WordPress.

function blogger_query_vars_filter( $vars ) {
  $vars[] = "blogger";
  return $vars;
add_filter('query_vars', 'blogger_query_vars_filter');
function blogger_template_redirect() {
  global $wp_query;
  $blogger = $wp_query->query_vars['blogger'];
  if ( isset ( $blogger ) ) {
    wp_redirect( get_wordpress_url ( $blogger ) , 301 );
add_action( 'template_redirect', 'blogger_template_redirect' );
function get_wordpress_url($blogger) {
  if ( preg_match('@^(?:https?://)?([^/]+)(.*)@i', $blogger, $url_parts) ) {
    $query = new WP_Query ( 
      array ( "meta_key" => "blogger_permalink", "meta_value" => $url_parts[2] ) );
    if ($query->have_posts()) { 
      $url = get_permalink(); 
  return $url ? $url : home_url();

The code above creates a blogger to WordPress 301 redirect which is what you need to ensure best SEO.

Once you have pasted this code, that’s all you need to do for setting up redirection.

Now anyone visiting a post on your old Blogger blog will be redirected to the same post on your new WordPress site.

Step 5. Redirect Feeds

Your RSS subscribers on the old Blogger site will not be able to notice the switch. That’s why you will need to redirect your Blogger feed to your new WordPress site’s feed.

You can do this by logging in to your Blogger account and then visit Settings » Other page under your blog dashboard.

Under the Site Feed section, click on Add link next to Post Feed Redirect URL. Here you can enter your new WordPress site’s feed address.

Usually it is (don’t forget to replace your-awesome-site with your own domain name).

Redirect blogger feed readers to your WordPress feed

Step 6. Import Images From Blogger to WordPress Media Library

When you are transferring blogger to WordPress, the WordPress importer will download images from your blogger posts into the WordPress media library. However, it can fail to download some images. This doesn’t happen often, but it can happen.

But there’s nothing to worry about because you can find and import these images into WordPress. Follow the instructions in our how to import external images in WordPress tutorial.

This will import all images from your blogger into your WordPress Media Library. Once the images are in your WordPress media library, you can easily create image galleries and more.

We hope this tutorial helped you switch from Blogger to WordPress without losing Google rankings. We would like to welcome you to the WordPress community. To get started with WordPress, please take a look at our beginner’s guide section and our WordPress beginner videos.

If you have a friend still using Blogger, then you can show them our comparison on WordPress vs Blogger and convince them to switch over.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi. Page maintained by Syed Balkhi.

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  1. Jen says:

    Thank you so much for the awesome tutorial! It was easy to follow. But I only have one problem. Some of my pictures didn’t transfer and I did Step 6. I think it may be because those pictures were from my Google Drive. Is there a way to transfer them or would I manually have to upload those images again? Thanks for your help.

  2. Paige says:

    Love this site so much! So question is when I copy and paste the lines get all jumbled when I try to paste it into my php thingy. I deleted it because I was scared I would blow something up on my site. Is there a way to make my paste look like what I copied?

    • WPBeginner Support says:

      Take your mouse over to code snippet on our site and you will see a viewsource button at the top right corner of the snippet. Clicking on it will open the source code in new popup window. Copy that code and then paste it.

  3. Rena says:

    PLEASE HELP! I did everything your post and video says but for some reason when I click on an old link for a specific post, it redirects to the .com but to the homepage, not the actual post.
    How can I fix this?
    For example, which I click on this-

    it brings me to this-

    THANK YOU!!!

    • satz says:

      make sure the destination of your wordpress post slug are the same with your old blogger post slug. for example if your blogpost url are then make sure your wordpress url are

  4. Bharat says:


    These lines of code are giving an error in blogger.

    Error parsing XML, line 3, column 11: The content of elements must consist of well-formed character data or markup.

  5. Christopher says:

    I’m having issues on the 301 redirection. I’m Using News pro genesis child theme, should i paste the code in the function.php of the child theme or function.php of Genesis frame work?

  6. Barry O'Leary says:

    Thanks so much have managed to migrate a blog of over 200 posts to a new one and not lost anything. Great stuff! Thanks.

  7. Heike says:

    Thank you for this tutorial! Everything moved over fine, except the pictures. Can you advise?

    • WPBeginner Support says:

      Looks like you already resolved the issue :)

      • Heike says:

        Yes, I uploaded another plug in that transfered the photos too. Unfortunately, now all posts are double, with the same publishing date. This means I get to go back and reminisce while I delete doubles! Still, I appreciate the tutorial, it really helps to have both the video and written instructions. Also, why do I have to go into the FTP for each template? You mentioned if I change templates, to do this again?

  8. Susan says:

    Hi there. I’m really frustrated. I posted a comment on Apr. 6 but haven’t heard back from anyone.

    I followed the instructions on how to switch from blogger to wordpress. And I made a site-specific plugin because I was nervous about messing with the functions.php code to put in that redirect code.

    Here’s the problem: with that site-specific plugin activated on my website (, if I click on a link to a blog post that was on my old blogger site, it redirects to my new homepage… which is great, but my goal is to have a person go directly to the SAME post on my new website and not to my homepage.

    What am I doing wrong? I’m losing sleep over this so please help ASAP! (and if anyone else sees this and knows what’s wrong, please comment. I’d really appreciate it!) Thanks.

    • Christopher says:

      I’m also having the same issues. Have you been able to solve yours? If yes, How?

      • Susan says:

        Hi, Christopher. I’ve heard from anyone about this. Have no idea how to solve this problem as I’ve done everything to the letter. Very frustrating. I wish someone would help us out with this problem. Sooo, if anyone out there experienced this, would you please let us know how you solved it so folks are directed from an old Blogger post to the SAME post on WordPress? Thank you.

        • Susan says:

          Sorry, meant to say “I haven’t heard from anyone about this.”

        • Christopher says:

          Hello, Susan. Hope you are good?

          I was able to redirect mine but I had to purchase Yoast SEO premium . Yoast did all the redirection for me.

  9. Kadi says:

    I don’t have the blog tools or export in blogger. Mine just says delete blog.????

    • Kris says:

      I’m having the same problem Kadi is having – blogger doesn’t give me the “import/export” option, just “delete blog”. Would love to hear how to export from blogger to WP or it’ll be a lot of cut & pasting. :) Thanks!

    • Christopher says:

      Above “Delete Blog” you should see ‘Import Content’ and “Backup content”. Just click on Backup content. Hope it works for you.

  10. balu says:

    Hello! Editorial Staff.
    I have a problem.
    I recently migrated from blogger to wordpress as you said in this tutorial. And also done changes in blogger template and in feed redirection. But posts are not redirecting from search results and also in post internal links.
    What is the problem. I have also blogger custom domain. What to do?

  11. Susan says:

    I have a question re: setting up the permalinks. On blogger, this is the format of the links to my blog posts:


    On WordPress, this is the format of the links to my blog posts:


    So the differences are the underscores on blogger, plus the day, plus the “.html” on the end.

    How would I resolve this? Do search engines automatically “translate” the underscores into slashes? And do they ignore the “.html”?

    If this is the case, perhaps I would need to make a custom permalink that is something like this:


    Could this work? Thanks in advance for your help.

  12. Adam G says:

    Thanks for the info– however, my blog is currently on blogger as its own domain name. How do I do the redirection if I’m going to switch the name over to wordpress as well?

    My blog is currently I use blogger, but want to switch to wordpress, but continue to use

  13. Martyna says:

    Any of you experiencing 403 error after all of this. Contacted the domain hoster and said it probably the issue with the plugin that being used. Anyone else experienced that?

  14. SMLocke says:

    Thank you so much for this post, it is just what i was looking for. However, I am having an issue withe the 301 redirects. When a page is redirected, it is looking for whereas the permalinks in wordpress are That is, to be more succint, the URI ends with a ‘/’ instead of ‘.html’. Is there a way to remedy this.

    • Susan says:

      Hi, SMLOCKE. Did you get a response on this because I’m having the same problem with the lack of an .html causing a 404 not found error. Thanks.

    • Kareem says:

      Use the following customized permalink:

      It worked for me.


  15. Archna says:


    I’ve done everything explained above but stuck in the wordpress 301 redirection process

    Parse error: syntax error, unexpected ‘<' in /home/manage1991/public_html/wp-content/themes/aqueduct/functions.php on line 446

    Redirection Code for Posts
    <?php ////Line 446

    function blogger_query_vars_filter( $vars ) {

    $vars[] = "blogger";

    return $vars;


  16. thebdxoul says:

    This is best wordpress blog ever

  17. Mini says:

    This useful even for moving free blog on blogspot to free blog on wordpress?
    And will it transfer previously received comments too?

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