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How to Properly Disable Google AMP in WordPress

Do you want to disable Google AMP in WordPress? Many bloggers and websites who jumped on the Google AMP bandwagon are now disabling it for different reasons. The challenge is that disabling Google AMP is not as simple as one would hope for. In this article, we will show you how to properly disable Google AMP in WordPress.

How to Properly Disable Google AMP

Why and Who Should Disable Google AMP in WordPress

Accelerated Mobile Pages or AMP is an open source initiative with aim to make the web faster for mobile users and improve user experience.

It does so by serving pages with bare minimal HTML and JavaScript. This allows the content to be hosted on Google AMP Cache. Google can then serve this cached version to users instantly when they click on your link in the search results.

AMP pages appearing in Google search results

We shared our concerns and issues raised by other bloggers regarding AMP in our guide on how to set up Google AMP in WordPress.

Since then many website owners, influential bloggers, and online publications have stopped using AMP. Many of them shared the reasons behind their decision.

For example, Alex Kras wrote in great length about why he decided to disable AMP on his website.

He also shared what happened one month after he disabled Google AMP.

Traffic rate appears to stay roughly the same and all metrics appear to improve. To be fair, I did publish four new articles since I disabled AMP, so my numbers could have had a nice bump from the new content.

Here are some of the concerns shared by many influencers, bloggers, and developers.

Drastic Drop in Conversion Rates

AMP uses a restrictive set of HTML/JS. Site owners cannot do much about encouraging users to subscribe, fill out contact forms, or buy stuff.

Lower Pageviews by Mobile Users

AMP does not show your website’s navigation menus, sidebars, or other content discovery features. This causes significant drop in pageviews by mobile users.

In fact some user experience experts suggest that the close button on top actually encourages users to return back to Google search after reading your article instead of browsing your website.

Close button in AMP viewer on Android

Lower User Engagement

Many websites thrive on user interactions, like click to tweet widgets, user ratings, comments, and so on. Google AMP makes it quite difficult for website owners to keep users engaged and interact with their content.

Should You Disable Google AMP?

The answer to this question actually depends on your website. If mobile users make the majority of your audience, then you may still want to use AMP.

On the other hand, if you have tried Google AMP, and it has negatively affected your conversion rates, then you should probably disable Google AMP on your website.

Contrary to popular belief, Google does not penalize websites for not using AMP. You can still improve your website’s speed and performance on mobile to compete for mobile search audience.

Step 1. Disabling Google AMP in WordPress

There are a couple of WordPress plugins that allow you to add AMP support to your website. The basic settings remain the same regardless of what plugin you are using.

First thing you need to do is to deactivate the AMP plugin. Simply visit the plugins page and click on the deactivate link below AMP plugin.

Deactivate AMP

Deactivating the plugin will disable the AMP support on your website.

Step 2. Setting up Redirects

Disabling the AMP plugin will remove the AMP version of your articles from the website, but that alone is not enough specially if you have AMP turned on for more than a week.

There is a very good chance that Google already have those pages cached in their index, and it will keep showing those pages in search results.

To fix this problem, you need to redirect users coming to AMP pages to the regular non-AMP pages.

We will show you two different methods to set up redirects for Google AMP. You can choose the one that’s most convenient for you.

Method 1: Using a Redirect Plugin

First you will need to install and activate the Redirection plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, go to Tools » Redirection page to set up redirects.

AMP Redirect

First, add the following code in the source URL field:

/(.*)\/amp

In the target URL field, you need to add your website’s URL in the following format:

http://example.com/$1

Don’t forget to replace example.com with your own domain name.

Now check the Regex checkbox and select Redirections under the Group drop down menu.

Finally click on the ‘Add Redirect’ button to save your changes.

You can now visit an AMP page on your website to see if the redirect is working properly.

Method 2: Manually Set Redirects in .htaccess

If you don’t want to use a plugin to setup redirects, then you can setup redirects using the .htaccess file on your WordPress hosting account.

First you will need to connect to your website using a FTP client or File Manager in cPanel. Once connected, you need to locate the .htaccess file in your website’s root folder and edit it.

Simply add the following code at the bottom of your .htaccess file:

// Redirect AMP to non-AMP 
RewriteEngine On
RewriteCond %{REQUEST_URI} (.+)/amp(.*)$
RewriteRule ^ %1/ [R=301,L]

Don’t forget to save your changes and upload the file back to your server.

You can now visit the AMP version of any post on your website to make sure that redirect is working as intended.

We hope this article helped you properly disable Google AMP in WordPress. You may also want to see our step by step ultimate WordPress SEO guide for beginners.

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Reader Interactions

117 CommentsLeave a Reply

  1. After following all the steps, now I’m getting this error “Discovered – Currently not Indexed” for my non-amp pages.

  2. I’ve tried applying this to a site I’m working on without any luck. I’ve cleared cache and tried a handful of other things, but the redirects do not seem to be catching. Does this work for sites that google is wrapping the url in themselves?

  3. I installed the Redirection Plugin and followed the process. Amp was only Active on our mobile version and only showed if our website was searched, for example, Delta, and then clicked on the link. If you entered the URL in the address bar it would show our website correctly. I am at a loss!

    I know it was amp because Amp is the in URL when the website is not displayed correctly. Any advice would be sincerely appreciated.

    • You would want to ensure you clear any caching you have on your site as that could be showing the cached version of the page on your site instead of the updated version.

      Admin

  4. I did it and it works thanks.. I was in a panic. Just one thing – a little sad looking emoji guy pops up and says ‘404 that’s an error’ just before the user is directed to the correct page. It pops up for a minute then goes away. How can I get rid of him?

    • You may either need to clear your browser cache or check with your hosting provider to ensure there isn’t something causing issues with your redirects.

      Admin

  5. I have removed AMP from my website but when disabled my AMP i will recieved new issue in Google Search Console as a “Referenced AMP url is not an AMP”.
    Please tell me sir how can it solved.

  6. That’s great info and help guys. Thanks a lot. Here’s my question:

    What is the right direction code or way for redirect my old website’s amp pages to my new domain’s non-amp pages?

    • You would want to follow step 2 in the article and have the source URL be the old domain before the / in our recommendation.

      Admin

    • We would recommend keeping the plugin active while using the redirect if you use the plugin method.

      Admin

  7. Hit a little snag. I have added the code you suggest to my .htaccess file. I now get an internal error 500 from the server if I am trying to access an amp post. Normal pages display correctly.

  8. Thanks for the wonderful article. I wonder how one can remove just a single page from amp. Your method only explains removing all amp pages of a website but I want to remove just one page. How can I remove it please help.

    • You would want to check with the plugin’s support for if that is currently an option. Normally, you should see an option on the page/post itself to not use AMP.

      Admin

  9. This is super easy to follow, so I’m so grateful to have found this post – but my AMP pages are still showing on Google, even after doing the redirection using the Redirection plugin. I’m not sure what to do, I saw in the comments something about caching, but I’m not sure how to do this?

    • For Google’s cache, you would need to have Google recrawl your site with its URL checker or wait for Google to notice the update and change your links.

      Admin

  10. Thanks for such a nice article and your way of explaining was very simple. With this helpful article, I have easily redirected my website and remove AMP successfully.

    Lots of thanks

  11. Hi Sir, i following all the steps but, i saw all the amp link on google which are ranked now how i can removed that amp ranked links on google. As well when i search on google about my site then i saw amp logo after my site tittle even now I’m not using apm. Now how i removed that icon.

  12. Hey I have page which have /?amp AMP format. So what change I have to do for proper redirection,

    As the code given above /(.*)\/amp is only redirection pages with /amp.

    Please tell me what change required for this ? thing.

    • You could create an additional redirect where you add * before amp if you customized your amp URLs to show like that.

      Admin

  13. I have disabled AMP on my site using the mentioned codes. But the post/page previews are showing in AMP mode. What to do? Using TagDiv NewsPaper theme.

    • You would want to ensure you’ve cleared all of your caching for the most common reason for that.

      Admin

    • Yours AMP pages are in Google cache, so when Google Bot re-index and check no rel=”amphtml” tag they index non-AMP page.

  14. Hi, this article sounds very useful, thanks for sharing!
    Before I will deactivate/uninstall AMP plugin as well, I have to ask a question.

    I have, by mistake, redirected few of amp links (with amp plugin already installed) to my normal url link:
    example.com/amp to example.com
    The reason why I did that redirect with redirection plugin, is that I had no knowledge of what amp is, and so I thought it’s an error, when I was migrating my site.
    Now my question is, should I rather disable all my redirects with amp and then disable/uninstall the AMP plugin and then do the bulk redirect ?

    Thank you for your help!

    • To be safe you may want to create an export of your current redirects, remove them, then do the method in this article to prevent the possibility of multiple redirects

      Admin

  15. Hi,
    Can you tell me, when we can remove the redirection plugin. Does google remove the amp pages automatically after some time?

    • Once the amp pages are no longer being indexed you can remove the redirection. It takes time and Google recrawling your site for the links to be removed.

      Admin

      • Thanks for the quicky reply.

        One more question, I’ve to ask, If I don’t do the redirection, then still google remove the amp pages after some time?

        Thanks.

  16. Hi

    I followed the steps above. However, when searching on my mobile device the amp pages are still popping up (It’s only been a few hours so this may be why). When I search on desktop device and type in domain.com/amp the redirect works perfectly. Do you know why this is happening?

    • You would need to clear any caching as the most common reason it would still be showing up.

      Admin

  17. Hey,

    I tried this way and now my website is not loading, it is giving an error message that

    ” redirected you too many times ”

    Please help me out in getting it back.

  18. I have done method 1 and cleared/deleted cache and it still shows the AMP version? Any tips how to fix?

    • You would want to check that your host does not have caching enabled and your redirects do no have any typos

      Admin

  19. Hi,
    You guys are doing great.
    After creating AMP i have seen down in my traffic.
    So i decided to remove that and i did.
    I got many errors. So, i had to install amp again.
    Now finally this article helped me a lot to completely remove amp.
    Thank you very much WPbeginner.
    You are a lifesaver!

  20. Can I disable redirection plugin after AMP completely gone from Google search result? Please help.

    • If you would like you can. Be warned that would remove the redirects so if the links start appearing as broken links in your search console you may need to readd the redirects.

      Admin

  21. Hey. Thank you very much for the info but i had a question. It does not work with me method 1. it suppose to be non amp as soon as i do redirect right ?

    my website is https so i made it as https that what it should be ? Thanks in advance

    • If you are using https then you would want the second field as https, as long as you don’t have caching then it should automatically update. If not, you would want to reach out to the plugin’s support for them to take a look.

      Admin

    • As it would depend on if Google still links to your AMP pages, we don’t have a set time to remove it we would recommend at the moment.

      Admin

  22. Hi, thanks for helping. I used method 1. All the blog posts are being displayed in proper format but home page, about, contact such pages are still being displayed in AMP. How to fix it?

    • You may want to check with the author of the redirection plugin to ensure there isn’t a hiccup with the created redirect.

      Admin

  23. Thanks a lot
    Now I disable and delete AMP Plugin. and redirect lINKS by first method.
    but I have a question , If I want reinstall AMP plugin again
    what I should do about redirections????

  24. I’ve used Method 1 – Using Redirection Plugin. Now, my question is after adding the redirection is it necessary to keep plugin installed & activated?

    OR I can remove the plugin after adding the redirection?

    • Using the plugin, you would need to keep the plugin active for the redirects to continue.

      Admin

  25. Hi,
    I used the redirection method and the AMP pages are redirected to fine, but the address remain as /?amp.

    Should I worry?

    • If the redirection is working correctly, then you do not need to worry about the urls.

      Admin

  26. I would like to know how can I 301 redirect if my amp url is structured like this

    site.com/amp/your-article/

    I am using better amp.

    Thank you.

    • Hi Mark,

      The htaccess method in this post should handle that redirect for you

      Admin

  27. Thank you so much! I was struggling with accidentally adding AMP pages and then removing them to losing a lot of traffic. Then, I felt defeated, so I reinstalled AMP. Method 1 with the Redirection plug-in was so easy I wish I had seen this sooner. THANKS!!

    • If you removed AMP completely and clearing your cache did not remove the AMP versions you may want to check with your hosting provider to ensure they don’t have caching or similar that would be affecting the AMP pages.

      Admin

  28. I’m using the Yoast plugin for redirects – what do I input and where to redirect my amp urls to my non-amp ones?

  29. Hi I disabled the AMP plugin and set up a redirect as per the article. The redirect works, but the AMP pages are still in google index and working. How long until google replaces them with my non amp pages. Please let me know how long it takes organically vs anything I can do to speed this up that is proven to work. Thankyou!

  30. This helped so much thank you! I’ve asked WP support, and they had nothing to offer me for a solution. The new version of WordPress.com doesn’t let you deactivate AMP so I used the Redirection plugin. Thank you again!!!

  31. You are an absolute lifesaver! After implementing AMP, my user engagement dropped significantly, my site links in Google totally disappeared, my ranking (for my niche) was at the bottom of the barrel.

    AMP is not really designed for podcasts AT ALL.

    Once I decided it wasn’t going to work out, I deleted the plugin only to generate thousands of 404 errors related to AMP. I found myself creating unnecessary laborious work creating redirects every day as they popped up.

    Finally, I got frustrated and performed a search and replace in my database to remove amp/ which was a massive mistake. Suddenly my site was no longer available. I deleted the plugin and everything was restored but what to do about all the 404 errors related to AMP?

    I ran across your website through a Google search and presto. In one fell swoop, all my headaches disappeared. My sitelinks have been restored and yesterday I received an email from Google stating that mobile-first indexing was enabled on my site.

    I cannot thank you enough!

    • Hi Keith,

      We are glad you found the article helpful :) You may want to join us on Twitter for more WordPress tips and tutorials. Next time you come across an issue, don’t forget to search WPBeginner first for a solution :)

      Admin

  32. hi, I`ve been using AMP but it generated a lot of errors in Google Search console. I´m an amateur blogger so I can´t identify properly the reasons when something isn´t working.

    A thing I´ve noticed with AMP is that they cherrypick which image they show as your featured image in a blogpost, and it´s NEVER your actual featured image!! they choose to show an image uploaded inside the body of the post. And I run a travel blog, so I have a lot of unattractive -but useful- images like “this is the almost-hidden-kiosk where you can buy tickets to Eiffel Tower for less”. Well..they decided to show THOSE images instead of my well-curated eye-catching images featuring each post… It´s a NO- NO !!

    By the way I was affected by the Yoast SEO bug early this year (which erased the no-index labels in media files, so if someone googled my blog, random images -like pie charts- showed in the results AS PAGES and posts in my blog without a single word explaining anything… a nightmare). I´ve installed a plugin called “404 redirect” to get rid of that mess, redirecting images to actual posts. It´s working fine as much as I know!

    I´m trying to redirect all my /amp pages to the original URL, but a few days ago they changed the way the /amp pages show in browsers… is isn´t anymore /blogname.com/posttitle/amp Where can I find my amp pages to copypaste them and redirect all of them to my proper URLs?

    Great article! Thank you for giving me more valid reasons to unistall AMP. :)

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