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How to Change the WooCommerce Shop Page Title (Quick & Easy)

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Do you want to change the shop page title in WooCommerce?

By default, your main shop page is simply called ‘Shop’. You may want to change the default title to be more descriptive and engaging, and better reflect your brand.

In this article, we’ll show you how to change the WooCommerce shop page title easily.

How to change the WooCommerce shop page title (quick & easy)

Why Change the Shop Page Title in WooCommerce?

When you install WooCommerce, it will automatically create pages like your shop page, account page, checkout page, and more.

By default, the shop page title will be ‘Shop’, but you can change this to anything you want, like ‘Boutique’ or ‘Store’ or something more detailed and descriptive. Overall, this can help create a better shopping experience and help build trust with your visitors.

Customizing your shop page title can also help your WooCommerce search engine optimization. Google and other search engines look at the words used in page titles to determine how to rank them in search results. If your shop page title is more descriptive, it can help you get more traffic to your online store.

With that said, let’s show you how to easily change the WooCommerce shop page title. Simply use the quick links below to jump straight to the method you want to use.

Method 1: Changing the WooCommerce Shop Page Title with Built-in WordPress Settings

The easiest and most beginner friendly way to change the shop page title in your online store is by using the built-in settings.

To change the title of your shop page, simply go to Pages » All Pages. You’ll need to find the page that says ‘Shop – Shop Page’ and then hover over it and click the ‘Edit’ button.

Go to all pages and open shop page

From here, you can enter a new page title at the top of the page.

Make sure to click the ‘Update’ button to save your changes.

Add new shop page title

Now, you can visit your shop page, and you’ll see your new shop page title live.

Changing your shop page title this way will update your breadcrumbs and navigation menu too.

Shop page new title example

Method 2: Changing the WooCommerce Shop Page Title by Adding Code to WordPress

Some WooCommerce themes might not give you the option to change your shop page title.

So, you’ll need to add code to WordPress. If you haven’t done this before, then see our guide on how to copy and paste code in WordPress.

Then, you can add the following code snippet to your functions.php file, in a site-specific plugin, or by using a code snippets plugin

add_filter( 'woocommerce_page_title', 'new_woocommerce_page_title');
function new_woocommerce_page_title( $page_title ) {
  if( $page_title == 'Shop' ) {
    return "New Shop Title";

Note: Make sure you replace the ‘New Shop Title’ with your own shop page title in the snippet above.

We recommend adding this code using WPCode, the best WordPress code snippets plugin.


WPCode lets you easily add custom code in WordPress, without editing your theme files. That way, you don’t have to worry about breaking your site.

To get started, you need to install and activate the free WPCode plugin. If you need help, see our guide on how to install a WordPress plugin.

Upon activation, visit the Code Snippets » + Add Snippet page from your WordPress dashboard.

Then, click the ‘Use Snippet’ button under the ‘Add Your Custom Code (New Snippet)’ option.

Add new snippet

From there, add a title for your code at the top of the page, which can be anything to help you remember what the code is for.

Next, paste the code from above into the ‘Code Preview’ box and select ‘PHP Snippet’ as the code type from the dropdown menu on the right.

Paste code snippet in Code Preview box and choose code type

Once that’s done, simply toggle the switch from ‘Inactive’ to ‘Active’ and hit the ‘Save Snippet’ button.

Activate and save code snippet WPCode

Now, you can visit your online shop page to see your new title live. You’ll notice this method doesn’t change the shop page URL or WooCommerce breadcrumbs, but only changes the title on the page itself.

Shop page title example with code

Method 3: Changing the WooCommerce Shop Page SEO Title with a WordPress Plugin

Another way to change your WooCommerce shop page title is by changing the shop title that shows up in the search engines, which is called the SEO title or title tag.

This can be a great way to get more traffic and target more relevant keywords related to your online store.

The easiest way to do this is by using the AIOSEO plugin. It’s the best WordPress SEO plugin in the market used by over 3 million websites. 


You can use the plugin easily optimize your SEO title to improve your search engine rankings.

For more details on setting up the plugin, see our guide on how to setup All in One SEO for WordPress correctly.

After that, you can easily change your shop page SEO title by opening up your shop page and scrolling down to the ‘AIOSEO Settings’ box beneath the page editor.

You can use smart tags to automatically generate the shop page title, or enter a custom title instead.

AIOSEO shop page title

If you want to fully customize the title and page design of your WooCommerce shop page, then we recommend using SeedProd.

It’s a drag & drop design builder that lets you customize every aspect of your WooCommerce store, including product pages, checkout pages, cart pages, and more.

SeedProd WooCommerce Design Builder

For more details, see our guide on how to customize WooCommerce product pages.

We hope this article helped you learn how to change the WooCommerce shop page title. You may also want to see our expert pick of the best WooCommerce plugins and best WooCommerce hosting for creating a successful online store.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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