How to Change the WooCommerce Shop Page Title (Quick & Easy)

A lot of new WooCommerce users leave the default “Shop” page title as is, without realizing how much potential they’re missing.

Think about it: your shop page title is usually the first thing visitors see. It’s like the sign above your store’s front door. Leaving it as just “Shop” is the online equivalent of putting up a sign that says “Store.” You can make a much better first impression.

A custom title lets you show off your brand’s personality (“Gear Up for Adventure”), highlight what makes your products special (“Handcrafted Treasures”), or simply make things clearer (“Men’s Collection”). It’s a small change that can make a big difference in how people see your store.

In this guide, I’ll show you a few easy ways to change your WooCommerce shop page title, from quick updates to more advanced customizations.

Tips for Choosing a SEO-Friendly WooCommerce Shop Page Title

When you install WooCommerce, it creates several default pages, including your shop page, account page, cart page, and checkout page. While the default ‘Shop’ title works, it’s not optimal for WooCommerce search engine optimization.

Before we show you how to change your title, here are some SEO-focused examples that could work better:

• Include buying intent: ‘Buy Men’s Clothing Online’, ‘Shop Women’s Accessories’
• Add location: ‘Buy Jewelry in New York’, ‘Los Angeles Fashion Store’
• Use quality indicators: ‘Premium Watch Collection’, ‘Best Handmade Jewelry’
• Target specific needs: ‘Affordable Designer Clothes’, ‘Luxury Wedding Dresses’

Remember: Your shop page title appears in search results and browser tabs, so choosing the right keywords can significantly impact your store’s visibility.

With that said, let’s show you how to easily change the WooCommerce shop page title.

Simply use the quick links below to jump straight to the method you want to use.

• Option 1: Edit WordPress Page Title (Simplest Method)
• Option 2: Add Code (When Your Theme Doesn't Allow Title Changes)
• Bonus Tips: How to Change Your Shop Page's Title Tag + Design
• Frequently Asked Questions About WooCommerce Shop Title

Option 1: Edit WordPress Page Title (Simplest Method)

The easiest and most beginner-friendly way to change the shop page title in your online store is by using the built-in settings.

To change the title of your shop page, simply go to Pages » All Pages. You’ll need to find the page that says ‘Shop – Shop Page’ and then hover over it and click the ‘Edit’ button.

From here, you can enter a new page title at the top of the page.

Make sure to click the ‘Update’ button to save your changes.

Now, you can visit your shop page, and you’ll see your new shop page title live.

Changing your shop page title this way will update your breadcrumbs and navigation menu too.

Option 2: Add Code (When Your Theme Doesn’t Allow Title Changes)

Sometimes, even after changing your shop page title in the editor, your theme might override it and continue to display the default ‘Shop’ title.

If the first method didn’t work for you, then this is likely the reason.

So, you’ll need to add code to WordPress. If you haven’t done this before, then see our guide on how to copy and paste code in WordPress.

Then, you can add the following code snippet to your functions.php file, in a site-specific plugin, or by using a code snippet plugin. 

add_filter( 'woocommerce_page_title', 'new_woocommerce_page_title');
 
function new_woocommerce_page_title( $page_title ) {
 
  if( $page_title == 'Shop' ) {
 
    return "New Shop Title";
 
  }
 
}

Note: Make sure you replace the ‘New Shop Title’ with your own shop page title in the snippet above.

We recommend adding this code using WPCode, which is the best WordPress code snippets plugin.

WPCode lets you easily add custom code in WordPress, without editing your theme files. That way, you don’t have to worry about breaking your site.

To get started, you need to install and activate the free WPCode plugin. If you need help, see our guide on how to install a WordPress plugin.

Upon activation, visit the Code Snippets » + Add Snippet page from your WordPress dashboard.

Then, click the ‘+ Add Custom Snippet’ button under the ‘Add Your Custom Code (New Snippet)’ option.

After that, you need to choose a code type from the list of options that appear on the screen.

For this tutorial, select the ‘PHP Snippet’ option.

From there, add a title to the top of the page that helps you remember what the code is for.

Next, paste the code from above into the ‘Code Preview’ box.

Once that’s done, simply toggle the switch from ‘Inactive’ to ‘Active’ and hit the ‘Save Snippet’ button.

Now, you can visit your online shop page to see your new title live.

You’ll notice this method doesn’t change the shop page URL or WooCommerce breadcrumbs, but only changes the title on the page itself.

Bonus Tips: How to Change Your Shop Page’s Title Tag + Design

Another way to change your WooCommerce shop page title is by changing the shop title that shows up in the search engines, which is called the SEO title or title tag.

This can be a great way to get more traffic and target more relevant keywords related to your online store.

The easiest way to do this is by using the AIOSEO plugin. It’s the best WordPress SEO plugin in the market, used by over 3 million websites. 

You can use the plugin to easily optimize your SEO title to improve your search engine rankings.

For more details on setting up the plugin, see our guide on how to setup All in One SEO for WordPress correctly.

After that, you can easily change your shop page SEO title by opening up your shop page and scrolling down to the ‘AIOSEO Settings’ box beneath the page editor.

You can use smart tags to automatically generate the shop page title, or enter a custom title instead.

If you want to fully customize the title and page design of your WooCommerce shop page, then we recommend using SeedProd.

It’s a drag-and-drop design builder that lets you customize every aspect of your WooCommerce store, including product pages, checkout pages, cart pages, and more.

For more details, see our guide on how to customize WooCommerce product pages.

Frequently Asked Questions About WooCommerce Shop Title

Here are some questions that our readers frequently ask before changing their WooCommerce shop title:

Will changing the WooCommerce shop page title change my URL?

No, changing the title using the methods in this guide will not affect your shop page’s URL, which is also known as the permalink. Your URL will stay the same unless you change it separately in your page settings.

What is the difference between the page title and the SEO title?

The page title is the main heading that visitors see on your shop page. It’s what we focused on changing in Options 1 and 2.

The SEO title is what appears in search engine results and browser tabs. You can customize this separately for better search rankings using a plugin like All in One SEO.

Will this change affect my navigation menu or breadcrumbs?

Yes, if you use the first method (editing the page title directly), your navigation menu and breadcrumbs will update automatically to show the new title. The code snippet method usually only changes the on-page heading.

We hope this article helped you learn how to change the WooCommerce shop page title. You may also want to see our expert pick of the best WooCommerce plugins and best WooCommerce hosting for creating a successful online store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.