How to Add Your WordPress Site in Yandex Webmaster Tools

At WPBeginner, we regularly use Google Search Console and Bing Webmaster Tools to improve our rankings. Yandex Webmaster Tools is another way website owners can monitor website traffic, manage their robots.txt file, check for site errors, and much more.

You may not realize that Yandex is the fourth-largest search engine in the world. If you only optimize for Google, you can miss out on traffic from millions of users who prefer Yandex.

That’s why we created this complete guide to help you add your WordPress site to Yandex Webmaster Tools. We’ll show you the exact steps to get set up and start accessing insights that can help improve your website’s performance across all search engines.

What Is Yandex?

Yandex is Russia’s leading search engine and the fourth-largest search engine globally. While it started in Russia, Yandex now serves millions of users across Europe, Asia, and other regions.

Think of it as the Russian equivalent of Google. It offers web search, images, videos, maps, email, and dozens of other services.

Here’s why Yandex matters for your WordPress site: it processes over 3 billion search queries every month and has a dominant market share in Russia (over 60%) and a significant presence in countries like Turkey, Belarus, and Kazakhstan.

If you have visitors from these regions or want to expand your reach, Yandex can be a valuable traffic source.

Just like Google Search Console and Bing Webmaster Tools, Yandex Webmaster Tools gives you insights into how your site performs in their search results. You can monitor your traffic stats, see which keywords bring visitors, identify technical issues, and optimize your site for SEO.

The best part? You can easily connect your WordPress site using the All in One SEO plugin.

How to Add Your WordPress Site in Yandex Webmaster Tools

Before we start, you need to create a Yandex Webmaster tools account to connect your site.

Once you have created your account, you can log in to your WordPress site to configure Yandex Webmaster tools using the All in One SEO plugin. You can learn how to install and configure the plugin in our guide on how to set up All in One SEO for WordPress.

The free version of All in One SEO includes the webmaster tool verification feature. Their pro version comes with more powerful SEO features.

Let’s take a look at how you can add your site in Yandex Webmaster tools and start optimizing it right away. Here are the steps we will cover:

1. Create an Account on Yandex
2. Log In to WordPress Admin Area and Add the Code
3. Expert Guides on Submitting Your Website to Search Engines

Step 1: Create an Account on Yandex

The first thing you need to do is log in to your Yandex Webmaster tools account. If you don’t have a Yandex account, then you can create one using this link.

After creating the account, you will see the Yandex Webmaster page.

On this page, you need to click on the ‘+’ button in the top bar to add your site to Yandex.

In the site address field, you need to add your website’s full domain name and click on the ‘Add’ button.

On the next page, you will be asked to verify website ownership by adding meta content to your WordPress site.

Go ahead and copy the content code from this page because you will need it in Step 2.

Step 2: Log In to WordPress Admin Area and Add the Code

Now, you need to log in to your WordPress admin area and add the verification code in the All in One SEO webmaster settings.

Simply head over to All in One SEO » General Settings and click on the ‘Webmaster Tools’ menu item.

Next, select the ‘Yandex Webmaster Tools’ block.

Then, you need to paste the code in the Yandex verification code field and click on the ‘Save Changes’ button.

After adding the code to your WordPress site, you need to go back to the Yandex Webmaster tools page where you copied the code from.

Now, you should click on the ‘Check’ button to verify ownership.

After successful verification, it will show your username that has the right to manage your site in Yandex Webmaster Tools.

You can also delegate the rights to other users by adding their usernames and clicking on the ‘Delegate rights’ button.

Now that your site is verified and added to Yandex Webmaster tools, you can see traffic stats, search errors, search queries, internal and external links, site information, robots.txt analysis, audit pages for mobile, and more in the Yandex dashboard.

You can use the menu on the left side of the screen to find any information that you need.

Yandex Webmaster has options for site optimization that are filtered from troubleshooting to important settings like robots.txt and .htaccess. You can further optimize your robots.txt for SEO separately and regularly perform WordPress maintenance tasks to keep your site up to date.

Expert Guides on Submitting Your Website to Search Engines

We hope this article helped you learn how to add your WordPress site to Yandex Webmaster tools. You may also want to see some other articles related to submitting your WordPress website to search engines:

• How to Submit Your Website to Search Engines (Beginner’s Guide)
• How Do I Get My WordPress Site Listed on Google? (Beginner’s Guide)
• How to Submit Your WordPress Site to Google News (Step by Step)
• How to Ask Google to Recrawl URLs of Your WordPress Site
• How to Recover a WordPress Site from a Google Search Penalty
• Why Did My WordPress Site Get De-Indexed From Google?
• How to Add Your WordPress Site to Google Search Console
• How to Add Your Website to Bing Webmaster Tools
• What Is an XML Sitemap? How to Create a Sitemap in WordPress

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