We’ve reviewed a lot of online stores over the years, and one thing that always stands out is how different the customer experience can feel, sometimes just from the emails alone.
Some stores send plain, generic notifications that are easy to overlook. Others use beautifully designed messages that feel personal and polished – and those are the ones we remember.
Your customers probably feel the same way. A thoughtful confirmation or shipping email can build trust, reinforce their decision to buy, and even bring them back to your site.
That’s why we always recommend customizing your WooCommerce emails. It’s an easy way to make your store stand out and leave a strong impression, without touching a single line of code.
In this guide, we’ll share the best WooCommerce email customizer plugins we’ve tested, so you can send better emails and grow stronger relationships with your customers.
Overview of the Best WooCommerce Email Customizer Plugins
If you’re in a rush, here’s a comparison of the best WooCommerce email customizers so you can make a quick decision:
| # | Plugin | Key Features | Price | Free Version |
| 🥇 | FunnelKit Automations | WooCommerce email automation, drag-and-drop email builder, sales funnel builder | Starts at $249.50/yr | ✅ |
| 🥈 | Email Customizer for WooCommerce | Drag-and-drop email builder, email templates, WPML compatibility | Starts at $39/yr | ✅ |
| 🥉 | YayMail | Visual email builder, dynamic blocks, shipment tracking | Starts at $59/yr | ✅ |
| 4 | Spark Editor | Drag-and-drop builder, email templates, test emails | Starts at $60/yr | ✅ |
| 5 | Decorator | Multiple customization option, works with the WordPress theme customizer | Free | ✅ |
| 6 | Kadence WooCommerce Email Designer | Works with the theme customizer, live previews, import templates | Free | ✅ |
Why Use a WooCommerce Email Customizer Plugin?
WooCommerce is the #1 most popular eCommerce platform for WordPress, and it comes with built-in settings to edit the emails that you send to your customers. However, these customization options are very limited and basic.
For instance, you can only change the font and background colors, edit the email content, and add a logo. These minimal customization options make your emails look generic and unattractive.
Here’s what default WooCommerce emails look like:
A WooCommerce email customizer gives you more options and flexibility to customize your email notifications.
You can upsell products, offer coupons, or even direct users to relevant posts on your WordPress blog. A plugin can also help you customize the email notifications that are sent when a customer creates a new account, resets a password, and more.
Some tools even let you create automation workflows for your online store. For instance, you can automatically send pre-written emails when a customer buys a new product, subscribes to your newsletter, books an appointment, or abandons a cart.
How We Test And Review WooCommerce Email Customizer Plugins
Picking the right email customizer isn’t just about making emails look good — it’s about choosing a tool that helps us communicate more effectively with customers.
Over the years, we’ve set up dozens of WooCommerce stores and know how frustrating it can be to work with plugins that are clunky, limited, or not as beginner-friendly as they claim to be.
That’s why we went beyond surface-level features and personally tested each of these plugins on a live WooCommerce setup. Here’s how we evaluate every WooCommerce email customizer:
- Ease of Use: We looked for a true drag-and-drop builder that shows real-time changes. FunnelKit’s builder stands out as the most flexible, while tools like Decorator and Kadence, which use the WordPress Customizer, are simpler but more limited.
- Automation & Marketing Features: Can the plugin do more than just style emails? We checked for must-have automation like abandoned cart recovery, post-purchase follow-ups, and win-back emails.
- Template Library: Starting from scratch is rarely ideal, so we reviewed the quality of built-in templates. We looked for modern designs that are easy to customize and align with different brand styles.
- Customization Power: We tested how deeply the emails can be tailored. This included checking if we could add dynamic content like the customer’s name, product suggestions, or custom fields from checkout.
- Pricing & Value: Beyond just the cost, we assessed whether the plugins offer good value for what you get.
Our goal is to help you choose the tool that best fits your store’s needs — whether you’re just getting started or ready to take your email strategy to the next level.
Why Trust WPBeginner?
At WPBeginner, we don’t just list features — we test plugins in real demo environments to see how they actually perform.
For this guide, we set up and tested popular WooCommerce email customizer plugins like FunnelKit, YayMail, and Email Customizer for WooCommerce. We focused on ease of use, integration with WooCommerce, and flexibility for styling and automation.
This hands-on approach helps us go beyond marketing claims and give you practical, honest insights based on real-world use.
Our recommendations are based on what actually works — not just what sounds good on paper. To learn more, see our complete editorial process.
That said, let’s look at some of the best WooCommerce email customizer plugins on the market.
1. FunnelKit Automations
FunnelKit Automations is the best WooCommerce email customizer and marketing automation plugin available. It’s an all-in-one solution that goes far beyond just styling your emails; it helps you build entire marketing workflows.
It comes with a powerful drag-and-drop email builder that gives you complete control.
As we were testing it, we found it incredibly easy to add columns, headings, images, and buttons to the email template. We could then customize every element’s color, font, and spacing, which gives you total design freedom.
For more in-depth details, you can view our complete FunnelKit Automations review.
The best part is that you can further customize each element by changing its color, font, alignment, and more. This gives you complete control over the appearance of your WooCommerce emails.
FunnelKit Automations also offers a pre-built WooCommerce email library.
You can create an email sequence for your eCommerce store with a single click.
One of the standout features we found during testing is its visual email automation builder, where you get to customize your workflows.
This makes it effortless to set up automated emails, as you can choose which emails to show based on the user’s action and when to show them.
FunnelKit Automations is a sister product to FunnelKit (formerly WooFunnels), which is a powerful sales funnel builder for WooCommerce.
You can set up a complete sales funnel and use pre-built templates for custom checkout pages, upsells, discount offers, and more.
Pros of FunnelKit Automations
- Powerful visual automation builder for creating custom workflows.
- Beginner-friendly drag-and-drop email editor.
- Excellent library of pre-built templates and automation recipes.
- All-in-one solution for email marketing and sales funnels.
- Integrates deeply with WooCommerce and other WordPress plugins.
Cons of FunnelKit Automations
- Can be overkill if you only need simple email styling.
- The price is higher than simpler customizer plugins.
Why we recommend FunnelKit Automations: It is a great choice for any WooCommerce store owner who wants to use email to drive sales. If you need powerful automation for things like abandoned cart recovery, this is the best tool for the job.
Pricing: To use FunnelKit Automations, you’ll need to purchase the Professional plan, which will cost you $249.50 per year.
That said, there is also a free version of FunnelKit Automations with limited features that you can get started with.
2. Email Customizer for WooCommerce
Email Customizer for WooCommerce by ThemeHigh is our top pick for store owners who want a straightforward way to style their transactional emails without the complexity of marketing automation.
Its strength lies in its simplicity. The plugin provides a drag-and-drop builder where you can easily add elements like text, images, social icons, and buttons.
When we were evaluating the tool, we appreciated the live preview—you can see exactly what the email will look like as you’re making changes. It’s very intuitive for beginners.
The plugin also offers 11 pre-built custom email templates, so you can quickly select any email type and customize it according to your needs.
It also offers WPML compatibility, allowing you to create emails in multiple languages. You can integrate it with other plugins like WooCommerce Order Status Manager and YITH WooCommerce Gift Cards.
On the downside, we found that you don’t get any automation features like FunnelKit Automations offers. The plugin doesn’t offer a workflow builder or an option to set up automated email series.
Pros of Email Customizer for WooCommerce
- Very easy-to-use drag-and-drop builder.
- Live preview shows you changes in real-time.
- Comes with 11 pre-built templates to get you started.
- WPML compatibility for multilingual sites.
- Affordable pricing.
Cons of Email Customizer for WooCommerce
- No marketing automation features.
- Fewer design elements compared to FunnelKit Automations.
Why we recommend Email Customizer for WooCommerce: This plugin is perfect for beginners or store owners who just want to make their default WooCommerce emails look better without getting into complex marketing workflows.
Pricing: Email Customizer for WooCommerce pricing starts from $39 per year for a single site. There is also a free version of Email Customizer for WooCommerce available.
3. YayMail
YayMail is another excellent WooCommerce email customizer that strikes a great balance between ease of use and powerful features.
Its drag-and-drop editor is really intuitive and will feel familiar if you’ve ever used a page builder like Elementor or the WordPress block editor.
We especially liked that the plugin comes with different widgets and dynamic blocks that you can use to add elements to the WooCommerce transactional email template.
The visual builder also gives a real-time preview of your changes.
Besides that, the premium version of YayMail offers features like shipment tracking, custom order status, checkout field editor, and more.
You also get powerful add-ons and WooCommerce extension support with YayMail Pro.
Pros of YayMail
- Intuitive interface similar to popular page builders.
- Dynamic blocks make it easy to add personalized content.
- Excellent third-party plugin support in the Pro version.
- Live preview for easy editing.
Cons of YayMail
- Lacks advanced marketing automation workflows.
- Many of the best features require the premium version.
Why we recommend YayMail: It is an amazing tool for store owners who want a user-friendly way to deeply customize their transactional emails with dynamic content and third-party plugin data.
Pricing: YayMail is a premium email customizer plugin for WooCommerce, with prices starting from $59 per year for a single WordPress site.
4. Spark Editor
Spark Editor is a a solid premium plugin designed to make creating custom transactional emails as simple as possible.
Its drag-and-drop builder allows you to change the layout and customize your emails the way you want. You can add a logo, edit email content, add social icons, and more.
There’s no need to manually edit HTML, CSS, or PHP code to change the look and feel of your emails. The plugin offers basic elements and WooCommerce elements that you can add to the template.
During our review, we found its collection of pre-built templates to be a useful starting point. You don’t have to design from scratch, which is a nice time-saver.
Another feature we found helpful was the ability to send test emails directly from the builder. This lets you quickly check how your email looks in an actual inbox before it goes out to customers.
However, it faces stiff competition from tools like YayMail and FunnelKit, which offer more advanced features and integrations for a similar or slightly higher price.
Pros of Spark Editor
- Simple and straightforward drag-and-drop builder.
- Good library of pre-built email templates.
- Includes a built-in tool to send test emails.
- No coding skills required.
Cons of Spark Editor
- Lacks the advanced automation of FunnelKit.
- Fewer unique features compared to other plugins on this list.
Why we recommend Spark Editor: This is a good choice if you want a reliable, premium plugin with ready-to-use templates and a simple editor.
Pricing: Spark Editor prices start from $60 per year for a single site. They also offer a 14-day money-back guarantee. Plus, there’s a free version of Spark Editor that you can download from WordPress.org.
5. Decorator
Decorator is a completely free plugin that offers a unique approach: it lets you customize your WooCommerce emails using the native WordPress theme customizer.
This is great if you want a lightweight solution without adding another complex interface to your site. Inside the familiar WordPress customizer, you can change colors, headings, and body text, as well as add a logo and social media links.
It also lets you use shortcodes to display dynamic information like the customer’s name or order details.
The Decorator plugin also lets you add shortcodes and placeholders to show additional information in the emails, like customer name, order details, company name, order date, and more.
Pros of Decorator
- Completely free to use.
- Uses the native WordPress customizer, so there’s no new interface to learn.
- Lightweight and won’t slow down your site.
Cons of Decorator
- Not a drag-and-drop builder.
- Very limited layout and customization options.
- No pre-built templates are included.
- Lacks any marketing or automation features.
Why we recommend Decorator: This plugin is a good option if you are on a tight budget and only need to make basic branding changes (like colors and fonts) to your WooCommerce emails.
Pricing: Decorator is a free plugin that you can use on your WooCommerce store.
6. Kadence WooCommerce Email Designer
Kadence WooCommerce Email Designer is another excellent free plugin that uses the WordPress customizer to style your emails. It’s built by the same team behind the popular Kadence theme.
Similar to Decorator, it gives you live-preview controls within the WordPress customizer to change headings, text styles, colors, and more.
For example, you can easily customize headings, subtitles, and body text using the plugin.
However, we discovered that Kadence WooCommerce Email Designer lets you import pre-built email templates, which isn’t possible in the Decorator plugin.
On the downside, you don’t get the flexibility or customization options that other drag-and-drop email builders provide, like FunnelKit Automations.
Pros of Kadence WooCommerce Email Designer
- Free to use.
- Lets you import pre-built templates to get started quickly.
- Live preview inside the familiar WordPress customizer.
Cons of Kadence WooCommerce Email Designer
- Not a true drag-and-drop experience.
- Limited compared to dedicated email builder plugins.
- No automation capabilities.
Why we recommend Kadence WooCommerce Email Designer: If you’re looking for a free plugin and want beautiful pre-built templates as a starting point, then Kadence WooCommerce Email Designer is the best choice.
Pricing: This plugin is completely free to use.
Bonus: WP Mail SMTP
WP Mail SMTP is the best WordPress SMTP plugin on the market. It doesn’t customize your emails, but it solves an even bigger problem: it makes sure they actually get delivered.
By default, WordPress uses a method for sending emails that many hosting companies don’t support well.
As a result, you’ll notice that many emails simply vanish and never reach your customers. WP Mail SMTP solves the issue of WooCommerce not sending emails and improves deliverability.
The best part is that WP Mail SMTP easily integrates with WooFunnels and offers multiple mailers, including Gmail, Outlook, Sendinblue, Amazon SES, and more.
For more details, you can see our detailed guide on how to set up WP Mail SMTP with any host.
Pros of WP Mail SMTP
- Fixes the common issue of WordPress and WooCommerce emails not being delivered.
- Improves deliverability to avoid spam folders.
- Easy-to-use setup wizard.
- Supports all top SMTP mailer services (like SendGrid, Brevo, Gmail).
- Pro version includes email logging, tracking, and delivery failure alerts.
- A great free version is available for basic needs.
Cons of WP Mail SMTP
- Does not style or design emails; its focus is solely on deliverability.
- Requires you to sign up for a third-party mailer service, which is an extra step.
Why we recommend WP Mail SMTP: We consider WP Mail SMTP an essential plugin for any WordPress site, especially a WooCommerce store. Without it, the beautiful emails you design with the other plugins might not even reach your customers.
Pricing: WP Mail SMTP prices start from $49 per year. There is also WP Mail SMTP free version you can use for your site.
Which is the Best WooCommerce Email Customizer?
If you’re looking for a complete tool that offers WooCommerce email customization and automation, then we highly recommend using FunnelKit Automations.
The plugin is super easy to use and offers a drag-and-drop email builder along with different email templates. You can create stunning WooCommerce emails in just a few clicks and don’t need coding knowledge.
FunnelKit Automations also lets you set up automated email workflows for your WooCommerce site. It helps save time, as you can automatically send an email series to new customers, recover abandoned carts, send promotional emails to selected audiences, and more.
You can even combine FunnelKit Automations with an SMTP service like WP Mail SMTP. Doing so will ensure that your emails are delivered to your customers and won’t get lost or end up in the spam folder.
FAQs about WooCommerce Email Customizer Plugins
Here are some common questions people have about WooCommerce email plugins.
1. How do I customize my email in WooCommerce?
Using a WooCommerce plugin, you can easily customize your emails. There are free and paid options to choose from. For example, FunnelKit Automations offers a drag-and-drop email builder with pre-built templates. Simply install the plugin on your site and start customizing your emails.
2. What is the best email editor for WooCommerce?
There are many email editors for WooCommerce to choose from, including free and premium options. Based on our testing, FunnelKit Automations is the most beginner-friendly email customizer for WooCommerce. It comes with email templates, a drag-and-drop builder, and lots of customization options.
3. How do I change my email layout in WooCommerce?
By default, WooCommerce doesn’t offer options to change the email layout. You can only change the email type to HTML, plain text, or multipart. However, using a WooCommerce email customizer plugin, you can easily change the layout. Many plugins offer different layouts and templates to control the appearance of your emails.
Bonus Guides to Help Your WooCommerce Store Grow
Here is a list of some beginner’s guide that can really help your WooCommerce store scale and bring in more revenue:
- How to Setup WooCommerce Conversion Tracking (Step by Step)
- How to Convert WooCommerce Visitors into Customers (Expert Tips)
- WooCommerce SEO Made Easy – A Step-by-Step Guide to Ranking #1 in Google
- How to Edit WooCommerce Pages (No Coding Required)
- How to Speed Up WooCommerce Performance (Expert Tips)
- Ways to Increase WooCommerce Sales (Actionable Tips)
- How to Optimize the Customer Journey for WooCommerce Store
We hope that this article helped you learn about the best WooCommerce email customizer plugins. You may also want to see our guide on how to add a free shipping bar in WooCommerce and the best WooCommerce dropshipping plugins.
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