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Gutenberg vs WordPress Page Builders – What’s the Real Difference?

As the WordPress block editor, Gutenberg, continues to develop, we’ve been asked several times if it is meant to be a replacement for drag and drop WordPress page builder plugins.

The WordPress block editor is quite powerful and allows you to build beautiful content layouts. However, it’s still no match for the powerful page builder plugins.

In this article, we will compare Gutenberg vs WordPress page builder plugins to help you understand the real difference. We’ll also share the future roadmap of Gutenberg to help you see how it will change in the future.

Gutenberg vs Page Builder Plugins

Gutenberg vs WordPress Page Builder Plugins (Explained)

Gutenberg or the Block Editor is the default WordPress editor. It uses blocks to add and arrange content elements for posts and pages, hence the name block editor.

New WordPress editor called Gutenberg

Since the block editor allows you to easily add custom content styles and drag & drop elements, it’s easy to get confused and start calling it a page builder.

But it’s not anywhere close (at least not yet).

WordPress page builder plugins are drag and drop design tools that allow you to create completely custom WordPress website designs without writing any code.

Creating a page with Beaver Builder best page builder plugin

Top WordPress page builders like SeedProd, Beaver Builder, Divi, and Visual Composer are significantly more powerful. They come with ready-made templates that you can use and offer a lot more design flexibility than WordPress block editor.

Let’s take a deeper look at the differences between Gutenberg vs Page Builders to get a better understanding.

7 Key Differences Between Gutenberg and Page Builder Plugins

The biggest difference is that Gutenberg is a default WordPress editor and comes built-in with WordPress. On the other hand, page builder plugins are created and supported by third-party developers. team does not call Gutenberg a page builder. Instead, they call it the block editor, and it’s presented as a modern way to edit content in WordPress.

There’s a big reason for that, and it’ll become very clear as you read the differences between the two.

1. Drag & Drop Features

Gutenberg is not a drag and drop page builder (at least, not in its current form). You can add blocks and move them up and down, but you cannot adjust their width/height, add blocks inside other blocks, or create complex layouts using columns and rows.

On the other hand, page Builders allow you to drag and drop blocks/widgets, adjust their height and width, and even create columns and add blocks inside other blocks.

Nested blocks, rows, and columns

2. Theme Support and Compatibility

The WordPress block editor relies heavily on your WordPress theme styles. It does add some of its own CSS and even allows you to add custom CSS for blocks, but it doesn’t override your theme styles and settings.

While page builder plugins can work with your theme styles, they also give you the option to completely take over a page and override your theme’s styles. This is extremely helpful if you want to create custom page layouts.

3. Live Editing vs Backend Editor

When you are editing a post or page in the block editor, what you see on screen is not a live preview of your actual post or page. Gutenberg is a backend editor, and it does its best to depict what your content will look like when you preview it.

On the other hand, page builder plugins give you an actual live preview of your page as you edit it. You can see exactly how things would appear without saving the page.

Editing pages with live preview

4. Content Layout vs Page Design

Gutenberg blocks give you the freedom to create content layouts, but they’re quite limited. You can use columns, tables, and full-width cover images.

Page builders are more flexible. You can not only add content, but you can also change the whole page layout. They offer more design options for each widget and block.

Creating page designs with page builder

5. Widgets and Blocks

WordPress block editor comes with a decent set of default blocks covering all the commonly used content elements. You can also save and reuse blocks in other posts and even on other WordPress websites.

It has a powerful API allowing plugin developers to create their own blocks too. All top WordPress plugins already have their own WordPress blocks that you can use.

Gutenberg blocks

Page builders come with even more blocks, modules, and widgets. They offer advanced content elements including carousels, sliders, call to action buttons, contact forms, countdown timers, and more. You can also save individual blocks, rows, or entire templates to reuse later.

Content modules in Beaver Builder

Popular page builders also have their own APIs allowing other developers to make extensions and blocks. For example, the Ultimate Addons pack for Beaver Builder, and Divi Monk for Divi Page Builder.

6. Formatting and Styling Options

The blocks in the WordPress block editor come with their own styling and formatting options. However, these options are limited. For more styling and formatting, you’ll have to add your own custom CSS for a block.

Styling options

Page Builders, on the other hand, offer a lot more styling options. You can change the background colors of blocks, use gradients, use font-icons, select fonts, line height, adjust the width of elements, use styles on images, and more.

7. Scope

The purpose of adding Gutenberg to WordPress is to offer a modern writing experience to users. It is intended to be used by everyone including bloggers, writers, photographers, and businesses.

Page builder plugins provide a visual drag and drop interface to design entire pages. They are intended to be used by small businesses, aspiring designers, WordPress agencies, eCommerce stores, and more.

While the block editor helps you create better content, page builder plugins help you create better landing pages that help you increase sales, boost subscribers, and grow your business.

Can or Will Gutenberg Replace WordPress Page Builders?

In its current form, Gutenberg is just a better content editor than WordPress had before. It is NOT a replacement for the powerful WordPress page builder plugins.

With that said, it is in the WordPress roadmap to expand Gutenberg’s functionality to more areas of the website such as menus, widgets, and even the customizer.

We will have to wait and see the improvements to determine if Gutenberg will ever come close to the powerful WordPress page builder plugins.

Which Page Builder Plugin to Use with Block Editor?

All top WordPress page builder plugins work well with WordPress 5.0, and the new Gutenberg editor. You can take a look at our pick of the best WordPress page builder plugins, and how they stack up against each other.

If you’re looking for an easy-to-use and powerful WordPress landing page builder, then we recommend SeedProd. It offers a drag and drop builder and over 100 built-in themes to create any type of landing page without coding.

The plugin is lightweight and ensures that your pages load quickly, helping your rank higher in SEO. It also integrates with popular email marketing services such as Constant Contact, Drip, ConvertKit, and more.

On the other hand, if you are building a small business WordPress website and have little to no technical skills, then we recommend Beaver Builder. It is the most beginner-friendly WordPress page builder and packed with features.

We hope this article helped you understand the difference between Gutenberg block editor vs WordPress page builder plugins. You may also want to see our guide on how to grow your website on a shoestring budget.

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Reader Interactions

23 CommentsLeave a Reply

  1. So fast forward to now with wordpress 5.9 and how does Gutenburg/Wordpress stack up against page builders?

  2. We have pages created using Block editor, can we edit these pages using Beaver builder. Thanks

  3. Thank you for this article. I am new to WordPress and this article made things much clearer. The page builders provide so much more functionality.

  4. I will like to know if page builders affect SEO. i am asking this because all the videos i watch on you tube for on page SEO, non o them were using page builder.

  5. I do like Gutenberg. It makes the whole WordPress structure clear and easy to understand. The styling options, which are giving there, are sufficient for running a website, that’s for sure. But if they seem limited for someone, they can easily use Gutenberg Free Addons.
    Gutenberg – this is something new and fresh and I want to give it a chance. Especially when WordPress community says there will be new Gutenberg releases.

  6. I prefer Gutenberg editor than page builder. For me, page builder comes with too many features that make website load slowly. I love create “framework” with Gutenberg then improve it with some additional CSS.

  7. «In its current form, Gutenberg is just a better content editor than what WordPress had before. It is NOT a replacement for the powerful WordPress page builder plugins.»

    I totally agree with this statement. I’m a Divi user and since the introduction of WordPress 5.0, my workflow with that builder hasn’t changed at all.

  8. Honestly, I didn’t like the Gutenberg editor on WordPress. It may look easy, but I personally found it annoying and always prefer switching back to WordPress page builders.

    Is there a way to remove it completely? That editor seems to be installed by the theme developers itself. This was installed automatically on my website, any way to remove it?


  9. While I understand updating is the way to move forward, I somehow don’t enjoy working with the new gutenberg editor because it seems to have conflicts with page builder tools such as Visual Composer – in a couple of instances, my existing client sites were built on VC and this gutenberg had to be disasbled because either the classic editor was not functioning correctly or VC stopped working.

    • Hi Vamsi,

      We definitely understand that some people will not be able to upgrade right away. This is why WordPress team made the Classic Editor plugin and gave it end-of-life date till end of 2021. In the coming releases, as more plugins adapt to Gutenberg, some of the issues that you mentioned will not occur :)


  10. I think this comes a little bit “too little, too late”. If they were gonna do such a jump, they should have done something much more powerful, not a light “improvement” after 5 editions and so many years behind.

    On the other had, I think in the globalized environment we live in, I find incredible WP has not native functions for multi-lingual websites, and they force us to either go for the free half-functioning cumbersome plug-ins (poly), or for the not-so-good-but-better (WMPL) unjustifiably expensive plug-ins that require a lifetime yearly paid subscription, with no added value once initial set-up is completed. To me such a feature is harder to implement nowadays, while the block editor is much easier with many free powerful plug-ins (or paid ones, that are generally included free as part of a theme).

    • Hi Ed,

      Yes it is in the roadmap to work on translations in core. It was announced last year in State of Word. Since WordPress powers a large number of websites, its sometimes challenging to move fast.


  11. Most people dont like it. But everytime I say WpBakery is the best page builder for WordPress.

    • Page builders vary based on personal preference but thank you for sharing your preferred page builder :)


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