We are often asked by users: when is it worth investing in premium WordPress plugins?
Plugins are some of the main reasons for the popularity of WordPress as the best website builder in the world.
In this article, we will answer the question: when is it worth buying premium or paid WordPress plugins?
What Are Premium WordPress Plugins?
Premium plugins are paid versions of WordPress plugins with additional features, priority support, documentation, and regular updates.
You can learn more about WordPress plugins by reading our beginner’s guide on WordPress plugins and how they work.
WordPress has become the most popular blogging platform in the world because it has a healthy ecosystem of both free and paid plugins.
At the time of writing this article, there are more than 60,000 free plugins available in the WordPress.org directory. You can use these free plugins to access various features without paying anyone.
Often, beginners wonder how WordPress makes money if the plugins are free. Well, WordPress does not own all these plugins.
Since WordPress is open-source, the majority of these free plugins are written by third-party developers and companies. These businesses and individuals want to give back to the WordPress community and build a business.
But the issue is that, like any other software, WordPress plugins also need to be properly maintained and updated. Although the individual developer is not required to offer support, most of them go above and beyond to help users and even add new features as requested.
As you can imagine, all these things take a lot of time and resources. Plugin authors often cannot give free plugins proper attention as they grow and get a larger user base.
For some plugin developers, it becomes difficult to take time out of their work and personal life to maintain a free product over a long period.
This is where premium WordPress plugins come in.
You get access to dedicated support, guaranteed updates, and premium features for a small licensing fee.
The license fee provides plugin authors with a steady income, so they can improve the product and dedicate more time to growing their WordPress plugin business.
On the other hand, it gives you, the customer, a more refined product with reliable support and updates.
That being said, let’s talk about when you should consider buying premium WordPress plugins for your WordPress website.
Are Premium WordPress Plugins Worth the Money?
Yes, premium WordPress plugins are worth the money. This is especially true when the features or support offered by a premium plugin are crucial for the growth of your business and website.
If you have read our guide on controlling the cost of a WordPress website, then you will know that we are not a fan of unnecessary spending.
We believe that most beginners can control their costs by using free WordPress plugins whenever they can.
There are free versions for many of the best WordPress plugins on the market. Here are just a few examples of great premium WordPress plugins offering free or lite versions:
- WPForms Lite is the best free contact form plugin.
- MonsterInsights Lite – The free version helps you easily install Google Analytics in WordPress.
- All in One SEO – The best free WordPress SEO plugin.
- WooCommerce – WordPress eCommerce plugin to start an online store.
- SeedProd – The best coming soon page and maintenance mode plugin.
However, as your website or business grows, you will want access to more features, priority support, and reliable plugins that you can count on for regular updates.
To help you decide, we have added the top reasons to invest in a premium WordPress plugin.
1. Solutions-Specific WordPress Plugins
Free plugins alone cannot do justice to these complex solutions. Even if you find a free plugin for the job, you will likely have to purchase paid addons to support the business.
If you are building a website that requires a very specific/advanced functionality, then you will be better off with a premium WordPress plugin.
2. Advanced Features
While there are free plugins for most basic tasks, you will only find advanced features in paid plugins. That’s mainly because building and maintaining advanced features takes a lot of resources.
For example, while WPForms Lite is the most beginner-friendly WordPress contact form plugin, the pro version of WPForms comes with advanced features like user registration forms, surveys and polls, payment forms, and more.
3. Dedicated Support From Plugin Developers
Support is not guaranteed with free WordPress plugins because free plugin authors are not required to offer support.
If you are new to WordPress with no programming skills, then support becomes very important for you. Premium WordPress plugins give you faster email responses for your support questions.
For more details, you can see our guide on how to ask for WordPress support and get it.
4. Extensive Documentation and Tutorials
Premium and paid WordPress plugins provide extensive documentation to help you get started without even contacting support.
Many premium WordPress plugins have docs or resources sections where you can find guides, tutorials, and video instructions. These resources help you use the plugin without waiting for someone to help you out.
5. Regular and Frequent Updates
Free WordPress plugins are sometimes abandoned by their developers. This leaves your website open to WordPress security vulnerabilities and bugs. Sometimes, you might not even realize that a plugin has been abandoned until you see your site behaving strangely after updating WordPress.
Premium WordPress plugins give you regular updates to address bugs, glitches, and, most importantly, any security issues. You don’t have to do anything, as those updates would automatically appear in your WordPress dashboard, and you can install them with just a few clicks.
You can see our guide on how to properly update WordPress plugins for detailed instructions.
6. New Features and Enhancements
Free WordPress plugins usually don’t have the incentive to enhance and improve something that is already working for many websites.
On the other hand, paid WordPress plugins are businesses with competition. In order to stay on top, they continuously work on their products by adding new features and improving existing features. Depending on your license terms, you will get access to those features right away.
7. Supporting the WordPress Ecosystem
Premium WordPress plugin companies are small businesses. By purchasing a license, you help them build a sustainable business that provides for their families and even creates new jobs all over the world.
Your small payment helps those developers create killer products for other small businesses like yours and improve the WordPress ecosystem (See: the most influential companies in WordPress).
Frequently Asked Questions About Premium Plugins
We have answered a lot of questions about premium WordPress plugins via email. To help you find the answer quickly, we have compiled a list of the most frequently asked questions.
1. Should I only use all premium plugins on my website?
No, there is no need to only use paid WordPress plugins on your website. You should only buy premium plugins when you actually need them. There are a lot of great free plugins that don’t have a premium alternative or are much better than their paid alternatives.
2. How do I find premium WordPress plugins?
Premium WordPress plugins are not sold on the official WordPress.org website. You must buy them from their own websites. But because all of these websites are scattered, how do you know which plugin is good?
This is where WPBeginner can help. We are the largest WordPress resource site on the internet. We regularly write how-tos about different free and premium WordPress plugins. We do the research for you by actually testing the plugin and breaking down its features with pros and cons.
Here are just a few plugin showcases that you will find on WPBeginner (they contain both free and paid WordPress plugins):
- Best contact form plugins for WordPress
- Best WordPress SEO plugins and tools
- Best WordPress security plugins
- Best WordPress backup plugins
- Best free WooCommerce plugins
- Best WordPress caching plugins
- Best WordPress membership plugins
- Best WordPress LMS plugins
- Best WordPress drag & drop page builder plugins
- Best WordPress plugins for small business
Need more recommendations? Just type your keyword in Google and add ‘wpbeginner.com’ at the end of your search term.
Another way to find great premium WordPress plugins is by upgrading to the paid plans of a free plugin that you already love and use.
3. Are all premium WordPress plugins good?
No, not all of them are great. In fact, some paid plugins can be quite terrible. That’s why you need to carefully evaluate them before making the purchase. Find out who are the people behind the plugin, what kind of reputation they have, and what other people are saying about the plugin on the internet.
Whatever you do, DO NOT buy a paid plugin from an unofficial source like Fiverr. Always buy the plugins from the official author website to make sure that you are buying the secure version of the plugin.
4. Do I need to keep paying for premium WordPress plugins every year?
Once you purchase a WordPress plugin, you can keep using it for as long as you want.
Premium WordPress plugins come with different licensing terms. The most common licensing term is for 1 year of updates and support. If you are on a yearly license plan, then your plugin will continue to work, but you will not get updates and support after your license is expired.
If you like the plugin you are using, then you should definitely renew your license when it expires.
We hope this article helped you learn when you should buy premium WordPress plugins. You may also want to see our guide to free vs. premium WordPress themes and our expert picks for the best email marketing services to grow your website.