Do you want to install Google Analytics in WordPress?
Knowing how your audience interacts with your website is crucial for your success. The best way to know your audience is through your traffic stats, and this is what Google Analytics provides for FREE.
In this article, we will share why Google Analytics is important, and how you can easily install Google Analytics in WordPress (step by step).
First, we will explain why Google Analytics is important and how it can help you grow your website.
After that, we will show you how to sign up for a Google Analytics account and different methods to install it on your WordPress site.
Finally, we will explain how to view your traffic reports in Google Analytics.
Here is a quick overview of what you’ll learn in this article.
- Why is Google Analytics Important
- How to Sign up with Google Analytics
- How to Install Google Analytics Using MonsterInsights (Recommended)
- How to Set Up Dual Tracking with both Google Analytics 4 and Universal Analytics
- How to Install Google Analytics Using Insert Headers & Footers Plugin
- How to Install Google Analytics in WordPress Theme (Advanced)
- Viewing Reports in Google Analytics
- Making the Most out of Google Analytics
Ready? Let’s get started!
Why is Google Analytics Important for Bloggers?
Once you start a blog, your #1 goal is to get more traffic and subscribers. Google Analytics helps you make data-driven decisions by showing you the stats that matter. You can see:
Who visits your website?
This part of analytics answers what is the geographical location of your audience, which browser did the user use to visit your site, and other important information such as screen resolution, JavaScript support, Flash support, language, and more.
This data is extremely useful, and it can help in numerous ways. When creating a custom website design, you can use the user data to make sure that your site will be compatible with your audience.
If most of your users don’t have Flash support, then you should avoid adding the flash element to your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.
What do people do when they are on your website?
You can track where the users are going on your website, how long do they stay on your website, and what is the bounce rate (the percent of users who exit your site on the first visit).
By using this information, you can decrease the bounce rate and increase your pageviews.
You can also find your most popular articles, articles that are not doing so well, and what kind of content your users are looking for.
When do people visit your website?
By looking at the hottest hours in the day for your site, you can pick the best time to publish your post. If that time zone is not compatible with yours, then you can schedule your post to meet at that hour.
How do people find your website?
This section of the analytics shows you where did the users come from. For example, do they use search engines, enter direct links, or click on referral links from another site.
It also shows you what percentage of your visitors came from each of these sources. Google Analytics gives you the breakdown of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, Google, Yahoo, Bing, etc.
The breakdown of referral sources shows you which sites you need to work with the most. If your top referral source is Facebook, then you need to have exclusive Facebook content to make your Facebook audience feel special.
If your top referral source is an external website, then you might want to consider having a partnership with that website (guest post exchange or something else).
How do people interact with your content?
Google Analytics shows how your users interact with your site’s content. It shows you what percent of the user clicked on which link on your site and much more.
You can run A/B split tests by creating content experiments in Google Analytics to understand what works best to meet your goals.
By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and avoid strategies that don’t work.
Simply put, eliminate the guesswork and focus on stats that matter, so you can make data-driven decisions.
How to Signup with Google Analytics
Google Analytics is available for free and all you need is a Google or Gmail account to sign up. The signup process is quite simple, follow the step-by-step instructions below to create your Google Analytics account.
Step 1: First you need to visit the Google Analytics website to sign up. When you’re on the website, simply click the ‘Get started today’ button.
Next, you will be asked to login with your Google account. If you already have a Google or Gmail account, then you can use that to sign in. Otherwise, you can go ahead and create a Google account for yourself.
Step 2: Once you sign in with your Gmail account, you will be prompted to a welcome screen like the one below.
This is where you will signup for Google analytics with your Gmail account. Go ahead and click the ‘Start measuring’ button.
After that, you will be asked to provide an account name. This name will be used internally so you can use anything like your business name.
Google Analytics will also show multiple account data sharing settings. These settings give you control over sharing your Google Analytics data. You can keep the default settings and move on to the next step.
Step 3: On the next screen, you will need to create a Google Analytics property.
Google introduced a new version of Analytics called Google Analytics 4 or GA4. It’s the latest version that tracks your website and mobile apps in the same account. Plus, you get new features, metrics, and a different interface for your reports.
Important Note: If you already have a Universal Analytics account, then it’s critical to start tracking data in Google Analytics 4 (GA4) as well. That’s because Google will sunset Universal Analytics on July 1, 2023. After the sunset date, Universal Analytics will not receive any data and will eventually stop working.
Setting up a Google Analytics 4 property after the sunset date will mean starting from scratch. However, you can start sending data into GA4 today while still using Universal Analytics. This way, you’ll have historical data in Google Analytics 4 for comparison and analysis when Universal Analytics closes.
To start, go ahead and enter a property name, select your reporting time zone, and currency. Then click the ‘Next’ button.
On the next screen, you’ll need to select an ‘Industry category’ from the dropdown menu for your website and choose a ‘Business size’ from the given options.
Next, you’ll need to scroll down and select how you intend to use Google Analytics with your business, like measure engagement, optimize advertising cost, increase conversions, and more.
You can choose multiple options or all of the given options that meet your needs. When you’re done, simply click the ‘Create’ button.
Once you click on the Create button, a popup window will open with Google Analytics terms of service agreement.
Simply click the checkbox for ‘I also accept the Data Processing Terms as required by GDPR’ and then click the ‘I Accept’ button.
Next, you’ll see a popup with options on which communication emails you’d like to receive from Google Analytics.
Simply click the checkbox for the updates you want to receive and then click the ‘Save’ button.
Step 4: Now you will be presented with your Google Analytics Webs stream options.
Since we’re setting up Google Analytics for a WordPress site, go ahead and select the ‘Web’ as the platform.
After that, you’ll need to enter your website URL and Stream name.
By default, Google Analytics will have an Enhanced measurement option enabled. This allows you to track page views, scrolls, outbound clicks, file downloads, and more in Google Analytics.
Next, you can click the ‘Create stream’ button.
You can now see your Stream URL, name, and Measurement ID.
It will also show different enhanced measurements that it will record.
Google Analytics will also show different ways to add Google Analytics code to your WordPress website under the ‘Tagging Instructions’ section.
If you click the ‘Global site tag (gtag.js) option, you’ll see the Google Analytics tracking code.
You can copy this tracking code because you will need to enter it in your WordPress site depending on the method you use below. You can also simply leave this browser tab open and switch back to copy the code when needed.
We suggest leaving the Analytics browser tab open as you may need to revisit it once you have installed the code on your WordPress site.
Now that you have set up a Google Analytics account, let’s take a look at how to install Google Analytics in WordPress.
How to Install Google Analytics in WordPress
There are a few different ways to set up Google Analytics in WordPress. We will show you three methods where the first option is the easiest and the last is the hardest.
You can choose the one that best suits your needs.
Note: You need to use only one of these methods on your website to avoid double tracking of page views in your Google Analytics account.
Method 1. Google Analytics for WordPress by MonsterInsights
MonsterInsights is the most popular Google Analytics plugin for WordPress. Over 3 million websites use it including the likes of Bloomberg, PlayStation, Zillow, WPBeginner, and more.
It is the easiest and by far the best way to add Google Analytics to WordPress (for all users beginners and experts alike). Plus, it offers a Dual Tracking feature that lets you add Universal Analytics and Google Analytics 4 to your WordPress website without editing code.
MonsterInsights is available as both, a paid premium plugin, and a free version. In this tutorial, we will be using the MonsterInsights free version.
You can use the MonsterInsights Pro version if you want more advanced features like eCommerce tracking, Ads tracking, Author tracking, etc. The process of setting them up is the same.
Let’s get started.
The first thing you need to do is install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Upon activation, the plugin will add a new menu item labeled ‘Insights’ to your WordPress admin menu and you’ll see a welcome screen. Go ahead and click the ‘Launch the Wizard’ button.
Clicking on it will open the MonsterInsights setup wizard.
First, you will be asked to choose a category for your website (a business website, blog, or online store). Select one and then click on the ‘Save and Continue’ button.
Next, you need to connect MonsterInsights with your WordPress website.
Simply click on the ‘Connect MonsterInsights’ button.
This will take you to Google accounts where you will be asked to sign in or select a Google account if you are already signed in.
Go ahead and choose your Google account or enter your email to sign in.
Next, you will be asked to allow MonsterInsights to access your Google Analytics account.
Click on the ‘Allow’ button to continue.
The next step to completing the connection is to select the profile you want to track.
You need to select your website here and then click on the ‘Complete Connection’ button to continue.
After that, simply click on the ‘Complete Connection’ button to continue. MonsterInsights will now install Google Analytics on your website.
Next, you will be asked to select the recommended settings for your website.
The default settings would work for most websites. If you use an affiliate link plugin, then you need to add the path you use to cloak affiliate links. This will allow you to track your affiliate links in Google Analytics.
MonsterInsights will also ask who can see the reports. You can choose different WordPress user roles. Once you’re done, click on the ‘Save and Continue’ button to save your settings.
Next, MonsterInsights will show you a list of website tracking features you would like to enable.
You can scroll down and click on the ‘Continue’ button or the ‘Skip for Now’ option.
On the next screen, MonsterInsights will show that you’ve successfully setup Google Analytics tracking.
You can see that Google Analytics is connected, tracking code is installed, and data is now being collected.
Next, you can scroll down and see a field to enter your license key.
Go ahead and click the ‘Complete Setup without Upgrading’ option for now.
You’ve successfully added Google Analytics to your WordPress website.
Next, you’ll need to create a Measure Protocol API Secret. This will allow MonsterInsights to track events like eCommerce purchases, form conversions, and more.
To start, you can login to your Google Analytics account. Then head over to the ‘Admin’ settings page and click on the ‘Data Streams’ option.
Next, you’ll see your Data Streams.
Simply select the data stream you connected with MonsterInsights.
On the next screen, scroll down to the ‘Advanced Settings’ section.
After that, click on the ‘Measure Protocol API Secrets’ option.
You’ll now see a new window slide in with your Measurement Protocol API Secrets. Initially, this page will be empty, and you won’t have any API secrets.
Go ahead and click the ‘Create’ button.
Next, you’ll need to enter a nickname for your API secret.
Once you’ve done that, simply click the ‘Create’ button.
Your API secret will now be created.
Go ahead and copy the API secret that’s under the ‘Secret Value’ field.
Next, you’ll need to enter the Secret Value in MonsterInsights.
You can do that by going to Insights » Settings from your WordPress admin panel and then clicking the ‘General’ tab.
Then head over to the ‘Google Authentication’ section.
Simply enter the Secret Value under the ‘Measurement Protocol API Secret’ field.
You’ve successfully set up the Measurement Protocol API Secret.
Now, let’s see how to use dual tracking in MonsterInsights if you have a Universal Analytics account.
How to Set Up Dual Tracking When Using Universal Analytics
If you already have a Universal Analytics account, then MonsterInsights makes it super easy to track both Universal Analytics and Google Analytics 4 through its Dual Tracking feature. The best part is that you don’t have to edit any code.
Just note that Universal Analytics will sunset on July 1, 2023, and you won’t be able to track your website data after the sunset date. We highly recommend that you set up a Google Analytics 4 property today and start sending data to GA4.
To set up dual tracking, you can start by going to Insights » Settings from your WordPress dashboard and then click the ‘General’ tab.
After that, scroll down to the ‘Google Authentication’ section.
Under the ‘Dual Tracking Profile’ field, you can enter the Univeral Analytics (UA) code.
You can find the Universal Analytics code in Google Analytics by going to the ‘Admin’ settings page.
After that, click on ‘Property Settings’ under the Property column.
You’ll see the ‘Tracking Id’ in the following format: UA-123456789-1.
You’re now successfully tracking Universal Analytics with Google Analytics 4 on your WordPress site. Remember, it will take Google Analytics some time before showing your stats.
The best part about MonsterInsights is that you can view your Google Analytics reports inside your WordPress dashboard. Simply visit the Insights » Reports page to check out a quick overview of your analytics data.
It also comes with a Popular Posts addon that allows you to show your top-performing content to boost your traffic and pageviews.
You can use it to automatically add inline popular posts links to boost engagement.
If you’re using an online store, then it can also automatically add your top-performing products at the end of each blog post to boost sales:
Note: MonsterInsights was formerly known as Google Analytics for WordPress by Yoast. WPBeginner’s founder, Syed Balkhi, acquired the plugin in 2016 and rebranded it to MonsterInsights. Now it is part of our family of premium WordPress plugins.
Method 2. Insert Headers and Footers Plugin
This method is not as good as MonsterInsights because you will not be able to do advanced tracking configuration, and you will not be able to view Google Analytics data in your WordPress dashboard.
First, you will need to copy your Google Analytics tracking code (Global site tag) that you copied in Step 4 earlier when creating a Google Analytics account.
You can find it in the Web stream details under the ‘Tagging Instructions’ section.
Next, you need to install and activate the Insert Headers and Footers plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.
Upon activation, you need to visit the Settings » Insert Headers and Footers page. Here you need to paste the Google Analytics tracking code that you copied earlier into the ‘Scripts in headers’ section.
Don’t forget to save your changes to store your settings.
That’s all, you have successfully installed Google Analytics on your site.
3. Install Google Analytics in WordPress Theme
This method is for advanced users who are familiar with the code. It is somewhat unreliable because your code will disappear if you switch or update the theme.
We almost never recommend using this method.
If this is your first time adding code to your WordPress files, then you should check out our guide on how to copy paste code snippets in WordPress.
First, you will need to copy the Google Analytics tracking code that you copied in Step 4 earlier. You can view it in the Web stream details section under the ‘Tagging Instructions’ section.
Now there are two common ways to add this code to your WordPress theme files. You can choose either one of them (not both).
1. Add code in header.php file
Simply edit the header.php file in your WordPress theme and paste the Google Analytics tracking that code you copied earlier right after the <body> tag.
Don’t forget to save your changes and upload the file back to your server.
2. Add via Functions File
You can also add Google Analytics tracking code to the WordPress functions file. It will then automatically add the tracking code to every page on your WordPress site.
You will need to add this code to your theme’s functions.php file.
<?php
add_action('wp_head', 'wpb_add_googleanalytics');
function wpb_add_googleanalytics() { ?>
// Paste your Google Analytics tracking code from Step 4 here
<?php } ?>
Viewing Reports on Google Analytics Website
Google Analytics is capable of showing you a treasure of data collected from your stats. You can view this data by visiting your Google Analytics dashboard.
See Reports in Universal Analytics
You will see the built-in Google Analytics reports in the left column. Each section is divided into different tabs and clicking on a tab will expand it to show more options.
Here’s what different reports in Universal Analytics tell you:
- Real-time report will show you a real time view of your traffic.
- Audience tab will show reports to help you understand your users.
- Acquisition reports explore where your users came from.
- Behavior reports summarize what your users do after they arrive on your site.
- Conversion reports show how well you’re doing against your goals.
See Reports in Google Analytics 4
Google Analytics 4 reports are a bit different from Universal Analytics reports. In the left column, you’ll see a dedicated Reports option. The reports are grouped together under 2 broad categories, including Life Cycle and User.
One of the most noticeable differences you’ll find in GA4 reports is that there’s no bounce rate metric. Other than that, you’ll find a new reporting interface, new metrics like engagement time, there are no goals in GA4, and more.
That said, you can expect more new features, reports, and metrics coming soon to Google Analytics 4 since development on Universal Analytics has ended and it will sunset in July 2023.
Here’s a breakdown of different reports in Google Analytics 4:
- Realtime report is similar to Universal Analytics and shows active users on your site in real time.
- Acquisition report shows which medium users use to find your websites, like organic, referral, email, and affiliate.
- Engagement report shows conversions and events that take place on your site.
- Monetization report brings all your eCommerce data in one place along with new reports like In-app purchases and Publisher ads.
- Retention report basically shows new vs returning visitors and helps get insights about user retention.
- Demographics help you see website traffic from top countries, cities, and more. It also shows gender breakdown and interest reports.
- Tech report shows which device, browser, operating system, app version, and screen size people use the most to view your website.
Making the Most out of Google Analytics
Google Analytics is an incredibly powerful tool with tons of awesome features. Some of them are quite obvious and easy to use, others require some additional setup.
Here are some of the resources that will help you make the most out of Google Analytics reports.
- Track user engagement in WordPress with Google Analytics
- Track WooCommerce customers in Google Analytics
- Track outbound links in WordPress
- WordPress Conversion Tracking Made Simple – A Step-by-step guide
Google Analytics works best with Google Search Console (formerly Google Webmaster Tools). It allows you to see how your website is doing in search results. See our complete Google Search Console guide to learn how to use it to grow your website.
If you want to improve your WordPress SEO rankings and get more traffic, then we recommend using the AIOSEO plugin for WordPress which is an all-in-one SEO toolkit.
We hope this article helped you learn how to install Google Analytics in WordPress. You may also want to see our ultimate guide to increasing your blog traffic and our comparison of the best email marketing services.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Toby says
Please I am having issues registering my blog to the google analytics. I keep being told that my blog URL is not allowed.
WPBeginner Support says
The most common reason for that is if you are on a free WordPress.com site, if you are, then you would want to take a look at our comparison article here:
https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Admin
Manzoor says
Hey, i have installed monster insights. When i open it shows “You appear to be offline” I can’t see any stats or other things. Why? I can see stats by going to Google analytics website.
WPBeginner Support says
It sounds like when you opened the page with MonsterInsights you had an internet issue. You would want to clear your cache and that should resolve the issue.
Admin
Jaliah Nabbowa says
Hi, I am using a personal plan so I can’t install any plugins.
I have gone to my dashboard to try and install the code manually, so I scrolled to appearance but I don’t have an editor option.
Does this mean I have to upgrade to business plan? Because that would be too costly for me.
WPBeginner Support says
That would depend on WordPress.com’s current limitations, our guides are for WordPress.org sites, you can see the difference here: https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Admin
reena says
i have added my google analytic code to.my wordpress site ,so then also i am not getting traffic to my website,what will be the readon for the same
WPBeginner Support says
There are multiple possible reasons for low traffic, for increasing your site’s traffic you would want to take a look at our article here: https://www.wpbeginner.com/beginners-guide/how-to-increase-your-blog-traffic/
Admin
Mina says
Thank you for the information. I am currently using the first option but I recently got a message that says: No Hits
Property is not receiving hits.
I am no longer getting a page view analysis or any info.
What can I do to resolve it?
WPBeginner Support says
Have you tested with an incognito browser to see if it counts a hit? The MonsterInsights plugin would normally filter out admin activity
Admin
Colleen says
I love when you make WordPress so easy for me!
WPBeginner Support says
Glad we can help remove any confusion
Admin
Amer says
I have blog on wordpress.com with premium (8 dollars a month) subscription and I can’t implement code from Google Analitycs. Is there any script for that or I must upgrade for bussienes plan or maybe migrate on wordpress.org
WPBeginner Support says
Currently, you would need to use their business plan or move to WordPress.org.
Admin
Nancy Moore says
Thank you so much! The tutorial was fantastic. I use MonsterInsight.
WPBeginner Support says
You’re welcome, glad our article was helpful
Admin
Maria says
Hi there! Thank you for yet another amazing article. So I had installed GA via Monster Insights a couple of years ago but I also have the Headers & Footers plugin for other uses anyway. I am currently looking into getting rid of some plugins so I want to ditch the Monster Insights one as I never look at the metrics from WP anyway. What should I do? Add the GA tracking code to header first and then delete Monster Insights plugin or vice versa? Will this change affect my stats somehow? Will I lose any stats in the process? Thank you so much in advance.
WPBeginner Support says
You would want to add your code after removing MonsterInsights, you shouldn’t lose any data you would only lose any specific setup that you had in MonsterInsights such as filtering out your visits.
Admin
CocktailTravellers says
Amazing tutorial, thank you for taking the time to record and show all 3 methods. I have watched so many video’s that simply say, now add the code to your website, and then move on to the next topic. Have been looking for ages to find a video that shows you how to add the code.
Thanks to Jaison from bluehost help for connecting me with this video!
WPBeginner Support says
Glad our video could be helpful
Admin
Mohamed says
I could not pass this point
Connect MonsterInsights’
should i try another way????
WPBeginner Support says
It would depend on the issue you’re running into, if there is an error, reach out to MonsterInsight’s support and they will be able to assist
Admin
Laura says
Thank you! This article made it easy and quick to get set up! Blessings to you!
WPBeginner Support says
Glad our article could be helpful
Admin
Paige says
Well, unfortunately this plugin crashed my website and WP is asking for $185 to fix it. I cannot access my website to uninstall Google Analytics. Any suggestions? I am a true Beginner to all of this.
WPBeginner Support says
A developer may be asking for $185 but WordPress shouldn’t be requesting money to fix your site. If you believe the error is from this plugin you can disable it using the method in our article here: https://www.wpbeginner.com/plugins/how-to-deactivate-all-plugins-when-not-able-to-access-wp-admin/
Admin
Ridwan says
Thanks for the article, it’s helpful
WPBeginner Support says
You’re welcome, glad you found our content helpful
Admin
Chris says
Hi. In section 3 where you say to add the code immediately after the tag, shouldn’t that be immediately after the opening tag?
WPBeginner Support says
We recommend the location we do in the article as your site would load the scripts above it first to start displaying your site before loading Google Analytics rather than first waiting for Google Analytics tracking then displaying your content.
Admin
Juliette says
Thank you for yet another great article!
WPBeginner Support says
You’re welcome
Admin
Becky Antkowiak says
Hi, yesterday I installed using Monster Insights and kept scrolling to read, then closed down for the evening. Today, I opened it back up, forgot that I’d already installed MI and used the header/footer method. Will they cancel each other out, or is it okay to leave it?
Thanks,
Becky
WPBeginner Support says
You would want to remove the header method and keep the MonsterInsights method if you want to keep using MonsterInsights. If you don’t remove the extra method then it would show incorrect information.
Admin
Roma says
Thanks so helpful, and so easy to follow. I stuck with your header and footer plugin as analytics stop communicating with another plugin that I was using.
WPBeginner Support says
You’re welcome, glad our guide could be helpful
Admin
Patrick Schmitt says
The insert header and footer plugin helped me a lot. I use Flatsome child plugin and dont know how it works with that system…
with the plugin it was easy going
Thanks a lot!
Cheers,
Patrick
WPBeginner Support says
Glad our plugin could be helpful
Admin
Nicolai says
Thanks! This made the process so easy!
WPBeginner Support says
Glad our recommendations could help
Admin
aniodo samuel says
great job it really helped.
WPBeginner Support says
Glad our article helped
Admin
San says
Hi,
Thanks for this article, it’s very clear and easy to follow. I have successfully installed monsterInsights and have been tracking for a few days now.
However Analytics seems to track only normal pages and not post-type pages (posts, news, etc.) on my site. Any ideas how to fix this? Thanks!
WPBeginner Support says
If it’s not tracking your analytics correctly for your posts, if you reach out to MonsterInsights’ support they should be able to help you check for any errors with the plugin.
Admin
Shireen says
Your PHP code changes were rolled back due to an error on line 534 of file wp-content/themes/infinite/functions.php. Please fix and try saving again.
syntax error, unexpected ‘<'
That's the message I get :-/
WPBeginner Support says
It would depend on the method you were using to place the code for why that error is popping up. If you’re using the manual method you may want to try adding to your functions.php
Admin
Alessio says
Can I use Google Analytics with a Premium subscription in WP?
I’ve this doubt ’cause on the official subscription page they say that the Premium account doesn’t support Google Analytics.
WPBeginner Support says
If you’re on WordPress.com then they normally require the business plan, our tutorials are for WordPress.org sites
Admin
Ubaid says
How I check google analytics is successfully installed on my website?
WPBeginner Support says
You would either use inspect element to see if your code was added to your site or you could wait the 14-48 hours to see if it starts collecting your site information.
Admin
Melissa says
When I try to set up google analytics it says my URL is invalid. I have checked it and triple- triple checked it. I’m not sure what im doing wrong.
any suggestions?
WPBeginner Support says
You may want to check that if your site is using https the url you have set in Google Analytics is also the same.
Admin
Ally says
Hello, I have a free wordpress.com account and to use the MonsterInsights or headers/footers plugins, it is requiring me to upgrade to a premium business account. Is there a way to use Google Analytics without paying for a business account?
Thank you in advance.
WPBeginner Support says
Not for WordPress.com at the moment, for clarification our tutorials are for WordPress.org sites: https://www.wpbeginner.com/beginners-guide/self-hosted-wordpress-org-vs-free-wordpress-com-infograph/
Admin
Julie M says
Thank you so much for this tutorial! Step by step instructions were perfect!
WPBeginner Support says
Thank you, glad our article could help
Admin
Merrily says
Hi, I have tried following the steps in your tutorial, but when I try to connect to google analytics, I am constantly told that I google analytics is only available with a “g suite” email, not an email ending in gmail.com. But I see in your example where it says “allow monster insights to access your google account” that your sample email ends in gmail.com. How can I get past this to access google analytics for my site? Thanks.
WPBeginner Support says
You would want to ensure you are using the same email you used to create your Google Analytics account and if you continue to have that problem, if you reach out to the plugin’s support they should be able to assist.
Admin
Carrie says
Is it okay to have the Yoast SEO plug in AND monster Insights, or should I get rid of the plug in? (I was finding it difficult anyways and don’t think I have it set up properly)
WPBeginner Support says
You can use both plugins, MonsterInsights helps you see what Google Analytics is saying about your site while Yoast helps Google understand what your site is about
Admin
Anthony says
Is it OK to add the UA-XXXXXXXX code to BOTH the “Monster Insights” plugin – AND TO – the “All in One SEO ” plugin at the same time ?
WPBeginner Support says
You would want to only add it using one method to reduce the chance of issues
Admin
Faizan Zafar says
I am very much confused how to add google analytics to my site. If i donot want to use the pluggin which steps I should take?
WPBeginner Support says
If you do not want to use a plugin then you would want to create a child theme and use the third method in the article to add the code. For how to create a child theme you can take a look at: https://www.wpbeginner.com/glossary/child-theme/
Admin
Eric says
Very good post. As a newbee in this field, I was able to install the Insert Headers and Footers Plugin and connect with Google Analytics. This was for my Photography website.
Besides this, I also have a business website where I want to install this plugin and have Google Analytics. How can I do this? When I signin with Google, I am always redirect to Google Analytics of my Photography website?
How can I have a new script for my business website?
I hope to get a clear answer as I’m a newbee
WPBeginner Support says
Hi Eric,
Google Analytics allows you to add multiple websites. It calls them properties. Under your Google Analytics account click on the “Admin” menu at the bottom left corner of the screen. After that you will see an option to Add Property.
Admin
Michelle says
I’m so grateful for this article! I have been banging my head trying to figure this out on my own. Thank you!
WPBeginner Support says
Glad our guide could help you
Admin
Daniel Ajumobi says
Thanks so so much.
Quite helpful and relieving.
WPBeginner Support says
Glad our article could be helpful
Admin
Tiago says
Hi, I already had the Headers and footers plugin, since I have installed Monstterinsights, can I now uninstall Headers and Footers? Thanks.
WPBeginner Support says
Hi Tiago,
If you were using Insert Headers and Footers plugin just for Google Analytics code, then you can uninstall it after setting up MonsterInsights.
Admin
Melanie says
Being a newbie at blogging, I see now that when I first set up my blog I used the Insert Headers and Footers for my Analytics code. A year later (not knowing what I was doing) managed to set up MonsterInsights with a new Google Analytics account. I have now realized that I have two Google Analytics accounts tracking the same blog- one through Insert Headers and Footers and the other through MonsterInsights. Interesting to note, Insert headers and footers shows more visitors a month (almost 5,000 more). Which one do you think is more accurate? Which one do you think I should keep? Are there any negatives if I stop using one of them? Thanks so much for this video and advice!
Tyler says
I can NOT seem to access the functions.php folder ANYWHERE!!!
For whatever reason when I click on “Appearance” in the sidebar all I see is “Themes, customize, widgets, menus, header, background, theme options, amp, and Mobile” Where is Editor?? What is going on??
WPBeginner Support says
Hi Tyler,
functions.php is a file not a folder. You can also access it using FTP, simply connect to your website and go to wp-content/themes/your-theme-folder/ inside you will see your theme’s functions.php file which you can then edit using a plain text editor like notepad.
Admin
zoziano says
Well, i thought you were kidding. Many Tutorials make it so complicated and you got it done in 3 minutes!
Thank you so much for that!
krider says
which one is best plugin one or directly adding code to header…which one make page slow or website slow as compare to other
Daniel says
It is awesome thanks for the guidance!!!!!!!!
Sagar Mandan says
Hi,
I was using last method previously. I recently upadated theme. I was adding code in header.php and was adding code below tag. Because now I am unable to track and also unable to see code in view source Does mosterinsights show on analytics.google.com.
Am I correct.
Helena says
I don’t know what’s wrong but my Analytics only detects AMP view so I tried to add new GA account and followed all these steps. Hope my stats back to normal. Thank you.
Gabriel says
Hi…
Is it posaible to add two websites to a single google analytic account?
If yes, how can I do that?
WPBeginner Support says
Hi Gabriel,
Yes, you can add multiple websites to Google Analytics using the same Google account. Simply go to Google Analytics dashboard and click on the ‘Admin’ button. On the next screen, you can click on ‘Create New Account’ button and add another website.
Admin
Speaker Tim White says
Hi guys!
Long time fan and customer (Love my WPForms!).
Question regarding this great post:
Are there any negative effects if I add BOTH plugins?
Thanks for your great work,
Speaker Tim White
WPBeginner Support says
Hello Tim,
Yes, there are negative effects if you used both plugins. They will both be loading Google Analytics which would affect reporting. We recommend using MonsterInsights, because it will give you access to beautiful reports and advanced features.
Admin
Timo says
Great description! I’m a WordPress-beginner and found it incredibly useful. I set it up in just a few minutes thanks to your detailed step-by-step-instructions!
Cory says
Thank you so much! This was incredibly helpful! The video made it so easy.
Thank you guys
Le Huu Tai says
Hey dude,
This is really complete. However, I rather to know that is it better to install GA later when a new site reaches a certain decent traffic
thank you
Joey S says
I’m not sure I agree with this. I don’t think it’s ever too early to setup GA. in fact it’s one of the first things I setup. Almost no fun if you can’t see what kind of traction your blog is getting.
majju says
when i’m clicking on monsterinsight install. nthng is happening and install button is not accessible to me.
Rohit jaiswal says
Simply edit the header.php file in your WordPress theme and paste the code you copied in step 4 right after the tag.
Is it really true ” right after the tag.” ?