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WPBeginner» Blog» Beginners Guide» How to Install Google Analytics in WordPress for Beginners

How to Install Google Analytics in WordPress for Beginners

Last updated on February 14th, 2019 by Editorial Staff
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How to Install Google Analytics in WordPress for Beginners

Do you want to install Google Analytics in WordPress? Knowing how your audience interacts with your website is crucial for your success. The best way to know your audience is through your traffic stats, and this is what Google Analytics provide for FREE. In this article, we will share why Google Analytics is important, and how you can install Google Analytics in your WordPress blog (step by step).

How to Install Google Analytics in WordPress

Why is Google Analytics Important for Bloggers?

Once you start a blog, your #1 goal is to get more traffic and subscribers. Google Analytics help you make data-driven decisions by showing you the stats that matter. You can see:

Who visits your website?

This part of analytics answers what is the geographical location of your audience, which browser did the user use to visit your site and many other important information such as: screen resolution, JavaScript support, Flash support, language and more.

This data is extremely useful, and it can help in numerous ways. When getting a custom design, you can use the user data to make sure that your site will be compatible with your audience.

If most of your users don’t have Flash support, then you should avoid adding flash element in your site. If most of your users are on 1280 screen resolutions, then make sure that your design is compatible with that resolution or smaller.

What do people do when they are on your website?

You can track where the user is going on your website, how long do they stay on your website, and what is the bounce rate (the percent of users exit your site on the first visit).

By using this information, you can decrease the bounce rate and increase your pageviews.

When do people visit your website?

By looking at the hottest hours in the day for your site, you can pick the time when you publish your post. If that time zone is not compatible with yours, then you can schedule your post to meet that hour.

How do people find your website?

This section of the analytics show you where did the user come from (for example: Search Engines, Direct Links, Referral links from another site).

It also shows you what percentage of your visitors came from each of these sources. Google analytics gives you the breakdown of each of these categories. If it is the search engine category, then it shows you which search engine got you the most traffic, Google, Yahoo, Bing etc.

The breakdown of referral sources show you which sites you need to work with the most. If your top referral source is Facebook, then you need to have exclusive Facebook content to make your Twitter audience feel special.

If your top referral source is an external website, then you might want to consider having a partnership with that website (guest post exchange or something else).

How do people interact with your content?

Google analytics shows how your users interact with your site’s content. It shows you what percent of the user clicked on which link on your site and much more.

You can run A/B split tests by creating content experiments in Google Analytics to understand what works best to meet your goals.

By seeing the user interactivity, you can work your content around your users. By seeing the answers to the questions above, you can focus on the strategies that work for your site and eliminate the strategies that don’t work.

Simply put, eliminate the guess work and focus on stats that matter, so you can make data driven-decisions.

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If you don’t like the video or need more instructions, then continue reading.

How to Signup with Google Analytics

Step 1: First you need to create a Google Analytics account. To do this, visit Google Analytics Signup Page.

You will see a screen like the one below. If you already have a Google or Gmail account, then you can use that to sign-in. If you do not have a Gmail account, then you would have to create an account for yourself.

Google Analytics login

Step 2: Once you sign-in with your Gmail account, you will be prompted to a screen like the one below. This is where you will signup for Google analytics with your Gmail account.

Google Analytics signup

Step 3: On the next screen, you will be given choice to choose between a website or mobile app. Make sure you select website.

After that you need to enter account name (It will be the Google Analytics profile name for this website), Website name, website’s URL, country, and the time zone.

Set up your Google Analytics account

Once you have entered this information, click on the Get Tracking ID button. You will be presented with Google Analytics terms and service which you must agree to, so click on I Agree button.

Step 4: Now you will be presented with your Google Analytics tracking code. You can copy this tracking code because you will need to enter it in your WordPress site depending on the method you use below.

Google Analytics tracking code

We suggest leaving the analytics browser tab open as you may need to revisit it, once you have installed the code on your WordPress site.

Now that you have setup a Google Analytics account, lets take a look at how to install Google Analytics in WordPress.

How to Install Google Analytics in WordPress

There are many different ways to setup Google Analytics in WordPress. We will show you three different methods where the first option is the easiest and the last being the hardest.

You can choose the one that best suits your needs.

1. Google Analytics for WordPress by MonsterInsights

MonsterInsights is the most popular Google Analytics plugin for WordPress. Over 1 million websites use it including the likes of Bloomberg, PlayStation, Zillow, and more.

It is the easiest and by far the best way to add Google Analytics to WordPress (for all users beginners and experts).

MonsterInsights has both a free version and the Pro version. In this tutorial, we will be using the MonsterInsights free version.

You can use the MonsterInsights Pro version if you want more advanced features like Ecommerce tracking, Ads tracking, Author tracking, etc. The process of setting them up is the same.

Let’s get started.

The first thing you need to do is install and activate the MonsterInsights plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation the plugin will add a new menu item labeled ‘Insights’ to your WordPress admin menu. You need to visit Insights » Settings to configure the plugin settings.

On this screen, you need to click on ‘Authenticate with your Google account’ button to connect Google Analytics with your WordPress site.

Authenticate with your Google account

This will redirect you to Google accounts where you will be asked to sign in or select a Google account if you are already signed in.

Sign in or select your Google account to continue

Click on ‘Next’ to continue.

Now you will be asked to allow MonsterInsights to access your Google Analytics account.

Allow MonsterInsights to access your Google Analytics account

Click on the ‘Allow’ button to continue.

The final step is to select the profile you want to track. You need to select your website here and then click on the ‘Complete authentication’ button to continue.

Select your website profile

You will be now redirected back to your WordPress site.

That’s all you have successfully installed and setup Google Analytics on your WordPress site.

Remember, it will take Google Analytics sometime before showing your stats.

The best part about MonsterInsights is that you can view your Google Analytics report inside your WordPress dashboard. Simply visit Insights » Reports page to checkout a quick overview of your analytics data.

MonsterInsights reports

You can go also go in the Tracking tab to customize the tracking settings based on your needs:

MonsterInsights tracking

Note: MonsterInsights was formerly known as Google Analytics for WordPress by Yoast. WPBeginner’s founder, Syed Balkhi, acquired the plugin in 2016 and rebranded it to MonsterInsights. Now it is part of our family of premium WordPress plugins.

2. Insert Headers and Footers Plugin

This method is not as not as good as MonsterInsights because you will not be able to do advanced tracking configuration, and you will not be able to view Google Analytics data in your WordPress dashboard.

First, you need to install and activate the Insert Headers and Footers plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Settings » Insert Headers and Footers page. Here you need to paste the Google Analytics code that you copied in step 4 into the headers section.

Adding Google Analytics tracking code using Insert Headers and Footers plugin
Don’t forget to click on the save changes button to store your settings.

3. Install Google Analytics in WordPress Theme

This method is for advanced users only who are familiar with code. It is somewhat unreliable because your code will disappear if you switch or update the theme. We almost never recommend using this method.

If this is your first time adding code to your WordPress files, then you should check out our guide on how to copy paste code snippets in WordPress.

Add code in header.php file

Simply edit the header.php file in your WordPress theme and paste the code you copied in step 4 right after the <body> tag.

Don’t forget to save your changes and upload the file back to your server.

Add via Functions File

You can also add Google Analytics tracking code to WordPress functions file. It will then automatically add code to every page on your WordPress site.

You will need to add this code to your theme’s functions.php file.

<?php
add_action('wp_head', 'wpb_add_googleanalytics');
function wpb_add_googleanalytics() { ?>

// Paste your Google Analytics code from Step 4 here

<?php } ?>

Viewing Reports on Google Analytics Website

Google Analytics is capable of showing you a treasure of data collected from your stats. You can view this data by visiting your Google Analytics dashboard and clicking on the reporting tab.

Google Analytics reports

You will see the built-in Google Analytics reports in the left column. Each section is divided into different tabs and clicking on a tab will expand it to show more options.

  • Audience tab will show reports to help you understand your users.
  • Acquisition reports explore where your users came from.
  • Behavior reports summarize what your users do after they arrive on your site.
  • Conversion reports show how well you’re doing against your goals.

We hope this article helped you learn how to install Google Analytics in WordPress. You may also want to see our ultimate WordPress SEO guide for beginners.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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629 Comments

Leave a Reply
  1. Dave says:
    Apr 25, 2018 at 10:34 am

    I run a marketplace website that enables content owners sell their products. So I want each owner to be able to see, in real time, the analytics of each product they own, like number of items sold, how much was made, customer location, etc. when they login to their portal. Is this feature available with MonsterInsights?

    Reply
    • WPBeginner Support says:
      Apr 25, 2018 at 7:16 pm

      Hi Dave,

      It is actually done by your eCommerce software. Please see our guide on how to create an online marketplace using WordPress.

      Reply
  2. Paul Larkin says:
    Apr 25, 2018 at 9:59 am

    Excellent. Brilliant. Very clear explanation. Easy to follow. I used Monster Insights and it was exactly as you said. Many, Many, Thanks, Paul

    Reply
  3. Darlene says:
    Apr 20, 2018 at 9:09 pm

    Hi. I already have a google analytics account and just want to transfer or sync it with my wordpress blog. How can I do that without starting a whole new account and starting over?

    Reply
    • WPBeginner Support says:
      Apr 22, 2018 at 8:21 pm

      Hi Darlene,

      If it is for the same website, then you can follow the instructions above to install Google Analytics.

      Reply
  4. Troy says:
    Apr 20, 2018 at 6:54 pm

    Will it work in a free plan?

    Reply
    • WPBeginner Support says:
      Apr 22, 2018 at 8:27 pm

      Hi Troy,

      Yes it would.

      Reply
  5. Tikyda says:
    Apr 3, 2018 at 3:46 pm

    Thanks a lot for sharing this tutorial. It seems that it went faster than I expected. I have used Monster Insights plugin.

    Reply
  6. Diogo says:
    Mar 21, 2018 at 9:15 am

    Great post!
    Just one doubt: Can I use this on WordPress.com Premium plan?
    Cheers!

    Reply
    • WPBeginner Support says:
      Mar 22, 2018 at 8:29 pm

      Hi Diogo,

      You can only install plugins on WordPress.com Business plans. Please see our guide on the difference between self hosted WordPress.org vs free WordPress.com blog.

      Reply
  7. Thessa says:
    Mar 20, 2018 at 11:25 am

    Thank you so much for all the information, I understand this all much better than what any other person taught me.

    Reply
  8. Christian Laurin says:
    Mar 5, 2018 at 7:58 am

    Great instructions, so clear and works perfectly, thanks a lot guys !

    Reply
  9. Charlene Marsh says:
    Feb 22, 2018 at 1:12 pm

    I just installed and activated this plugin but I do not have the Dashboard option listed. Under Insights on my WordPress Dashboard I have Reports, Settings, Tools, and Addons. Is the Insights Dashboard a paid feature? I am using version 7.0.0 of MonsterInsights by Google Analytics for WordPress by MonsterInsights. Thanks.

    Reply
    • WPBeginner Support says:
      Feb 22, 2018 at 5:28 pm

      Hi Charlene,

      No you are seeing it correctly. The Reports page is the plugins overview page as well as dashboard where you can see your Google Analytics reports.

      Reply
  10. Malik says:
    Feb 17, 2018 at 11:02 pm

    Awesome
    I have followed same procedure and it worked quite well
    Thanks

    Reply
  11. Joel says:
    Feb 8, 2018 at 11:30 pm

    Your a life saver, thanks for the post!

    Reply
  12. Polina says:
    Jan 31, 2018 at 5:13 am

    Hi, when I’m trying to Authenticate my Google Analytics account with MonsterInsights , it’s said “error, cannot connect to google”, where can be my mistake? thank you

    Reply
    • WPBeginner Support says:
      Jan 31, 2018 at 6:03 pm

      Hi Polina,

      Please try again in a few minutes. If you still see the error make sure you are signed in with the same Google account you use for Google Analytics.

      Reply
  13. CeCe says:
    Jan 28, 2018 at 12:58 am

    When I tried entering the Google Analytics code, I got an error saying “Bad Google Code. Try Again.” I haven’t launched my blog yet (Feb 1st to be exact), so I don’t have any posts published. Is that why I would get that error?

    Reply
    • WPBeginner Support says:
      Jan 28, 2018 at 6:14 am

      Hi CeCe,

      No, you can still add Google Analytics to your website. You need to carefully cope the authentication and paste it. Make sure you are signed in using the same Google Account you used to create Google Analytics.

      Reply
  14. katchen gerig says:
    Jan 23, 2018 at 4:00 pm

    awesome, you totally answered all my questions. Thank you!

    Reply
  15. Joy says:
    Jan 23, 2018 at 2:26 pm

    Thank you so much for these directions.

    Reply
  16. Tish Winchester says:
    Jan 16, 2018 at 1:40 pm

    These directions were spot on. Thank you so much!

    Reply
  17. Jessy says:
    Jan 3, 2018 at 1:35 pm

    Very helpful indeed. Thanks for helping us the novice users of WordPress.

    Reply
  18. Pramita says:
    Dec 1, 2017 at 12:03 am

    Thanks so much. I lost my website like 2 years ago and i can’t remember how to get the google analytics plugin which previously was maintained by Yoast, now that i read this, i know it now goes with the name monsterinsight. Keep it up!

    Reply
  19. Sylvia says:
    Nov 30, 2017 at 4:05 pm

    Thanks for the tutorial video I was able to install it on my site.

    Reply
  20. Theresa says:
    Nov 25, 2017 at 7:59 pm

    Hi,

    I hope you can help me out. I’ve been trying to set up google analytics but ghostery and adblock might be preventing me to get the tracking id. I’ve already whitelisted and unblocked the site but to no avail. Thanks.

    Reply
    • WPBeginner Support says:
      Nov 26, 2017 at 8:47 am

      Hi Theresa,

      You can use a different browser like Firefox or Opera without installing those addons, you can also uninstall those addons temporarily. Set up your Google Analytics and then start using your regular browser with these addons.

      Reply
    • TYRONE says:
      Dec 14, 2017 at 1:08 am

      you’ll need to disable ghostery and adblock in order for the Google website to load properly.

      Reply
  21. Ivan says:
    Nov 22, 2017 at 10:15 pm

    The Monster insights plugin works! Other methods that I found online like inserting the code into the header.php file did not generate any results at all. Thank you for posting this.

    Reply
  22. Adrian Wagar says:
    Nov 22, 2017 at 5:15 pm

    This is exactly what I was looking for – thanks! The Monster Insights plugin works perfectly.

    Reply
  23. brabusday says:
    Nov 6, 2017 at 7:47 am

    thank you very much that you share really useful gratitude teacher

    Reply
    • rafik says:
      Nov 19, 2017 at 6:44 pm

      hi , i just insert the google analytics in header.php , and it desapear , i guess i did it wrong , the think is my google map in my website aint working no more , so there is any way i can reverse that code or roll back to deleted it ?, thank you

      Reply
  24. Porag says:
    Nov 2, 2017 at 9:49 am

    Will there be any problem(s) if I don’t install the “Insert Headers and Footers Plugin” after installing and setting up Google Analytics on my site?

    Reply
  25. Graham says:
    Oct 31, 2017 at 11:56 am

    Hate WordPress, but loved the tutorial. Learned a lot and solved my problem (how to add Google Analytics code to my header) within minutes. Many thanks.

    Reply
  26. sanjay dhunna says:
    Oct 17, 2017 at 2:18 am

    Hi, the article is really helpful, i used Monster Insight for my site as suggested and explained clearly.

    Reply
  27. David says:
    Oct 12, 2017 at 1:41 pm

    Hey, great article! I used monster plugin but now I want to verify my google search console by my google analytics account and its not working. Can I verify google search console by syncing my GA account with my website only through monsterinsights?
    Thanks!

    Reply
  28. Anand says:
    Oct 8, 2017 at 12:11 pm

    Thanks for the simple and useful article. I was able to use this to setup Google analytics for my site
    Thanks & Regards

    Reply
  29. Kelly says:
    Oct 1, 2017 at 12:11 pm

    I have just set up Monsterinsights on my WordPress website (I use .org). I use the theme Onepress Plus. Does this mean if I do a update of the theme my analytics will be gone from the code?

    Reply
    • WPBeginner Support says:
      Oct 1, 2017 at 10:22 pm

      Hi Kelly,

      If you are using MonsterInsights, then your Google Analytics settings will not change when you update or change your WordPress theme.

      Reply
  30. Nikhil bansal says:
    Sep 29, 2017 at 10:45 am

    Please help me i unabke to choose my profile of analytify in profile option there is nothing. Why?
    How to solve it?

    Reply
    • WPBeginner Support says:
      Sep 29, 2017 at 10:36 pm

      Please update your plugin or contact plugin’s support team.

      Reply
  31. Chris says:
    Sep 27, 2017 at 6:04 am

    We have a problem here, the site stopped tracking in july and we cant find why… Thoughts? we changed servers but only point the domain to the new ones to url:s didn’t move…

    Reply
  32. Karthik says:
    Sep 19, 2017 at 8:33 am

    Hi,
    After i install the Google Analytics and Header & footer plugin my whole website stopped working.
    Now how do i remove those plugins from my WordPress?

    Reply
  33. Rosana says:
    Sep 11, 2017 at 1:53 pm

    Thank youuuu!! Help me a lottt!

    Reply
  34. Tony Ricardo says:
    Sep 4, 2017 at 5:49 pm

    Thanks a lot for ur help :)

    this is help me a lot

    Reply
  35. Kamille says:
    Sep 3, 2017 at 2:47 pm

    What plugin and how do you insert “subscribe button” on your embedded YouTube video? Thank you. Hoping for a response.

    Reply
  36. Zoe Brannagan says:
    Aug 16, 2017 at 12:31 am

    So grateful for this! Thank you!

    Reply
  37. Shelley says:
    Aug 12, 2017 at 1:00 am

    This is only one out of many of your articles that has helped me get my website up and going. Thank you!

    Reply
  38. bamidele says:
    Aug 3, 2017 at 4:44 am

    thank you for the info,is very helpful. GOD bless you guys at wpbeginner.

    Reply
  39. Ellen says:
    Jul 18, 2017 at 10:48 am

    Doesn’t work because I have a free wordpress.com blogsite. So not possible to add plugins. So disappointed :(
    If you have any advice for me. Please let me know :(

    Reply
    • Kenneth says:
      Jul 22, 2017 at 3:33 pm

      I know! Same problem for me. Did you find a solution?

      Reply
    • Beth says:
      Oct 31, 2017 at 3:58 pm

      Same here. Any workaround?

      Reply
  40. Giacomo Lawrance says:
    Jul 9, 2017 at 11:11 am

    Does monsterinsights reduce page loading speed?

    Reply
  41. simon rodie says:
    Jun 22, 2017 at 2:43 am

    Hi,

    I just upgraded to the business plan so i could install monster insights but as some others have written when I go to put in the code it says BAD CODE. When I go back to the beginning and login to my google account and click Get Code and go through the steps it just returns to the original screen.

    What should i do guys?

    Reply
    • WPBeginner Support says:
      Jun 22, 2017 at 5:54 pm

      Hi Simon,

      We recommend using self hosted WordPress. Please see our guide on the difference between self hosted WordPress.org vs free WordPress.com blog.

      You can also reach out MonsterInsights support team for help as well.

      Reply
  42. Nee says:
    Jun 14, 2017 at 5:49 am

    Can I paste the code into function.php of child theme?

    Reply
    • WPBeginner Support says:
      Jun 15, 2017 at 1:03 am

      Yes, you can.

      Reply
  43. Anna Sjostrom Walton says:
    Jun 12, 2017 at 10:49 am

    Thanks for the great guide! On the Google Analytics page where the tracking ID appears, it also has the Universal Analytics Tracking Code and says:
    To get all the benefits of Universal Analytics for this property, copy and paste this code into every web page that you want to track.

    Do I need to do this, or does MonsterInsights take care of tracking each page on my website? (I didn’t need to enter the Tracking ID from this page, as MonsterInsights found it).

    Thanks!

    Reply
    • WPBeginner Support says:
      Jun 12, 2017 at 10:03 pm

      Hi Anna,

      Once you have installed MonsterInsights, it will take care of tracking all pages on your WordPress site.

      Reply
      • Hifa says:
        Aug 18, 2017 at 9:00 am

        Hello,
        After I install the plugin its add the analytics.js for 2 pages only why??
        Thank you in advance

        Reply
  44. Erin says:
    Jun 11, 2017 at 2:32 pm

    Do you need to have WordPress.org for this or can I still use it with WordPress.com?

    Reply
    • WPBeginner Support says:
      Jun 11, 2017 at 5:35 pm

      Hey Erin,

      You cannot use Google Analytics on WordPress.com unless you upgrade to their business plan. Please see our guide on the difference between self hosted WordPress.org vs free WordPress.com blog.

      Reply
      • Jessica Greenhood says:
        Jul 9, 2017 at 1:14 pm

        It would be really great if you had said that at the beginning. Do you know how many places I’ve looked for how to do this and not one of them mention you have to have the business plan and not be on .com but on .org.

        Reply
  45. Radha says:
    Jun 11, 2017 at 6:19 am

    Thanks a ton for saving tremendous man hours through your guidance….. This article especially helped me in setting up analytics for my blog in less than 30 mins (that includes reading,setting up, testing on WP&GA)

    Reply
  46. Nee says:
    Jun 8, 2017 at 12:17 pm

    Hi, I have a few different views for my analytics. Say I have activated View 1 for Monster Insight, does all the views in Google Analytics still runs?

    Reply
  47. Tomas says:
    Jun 3, 2017 at 2:50 am

    Great stuff. One way would have been ok. Three are even greater. Thanks!

    Reply
  48. Siaki says:
    May 25, 2017 at 2:09 pm

    Thank you. You were very helpful! :D

    Reply
  49. Nicky says:
    May 13, 2017 at 9:29 am

    Thanks, that was really helpful & easy.

    Reply
  50. Kate says:
    May 10, 2017 at 5:40 am

    Hi, I’ve followed all your instructions for the monster insights steps, but when I get the code, it keeps saying bad code, or ensure your account is signed up for analytics. I think it all is, I’ve authenticated it? Are you able to help? I don’t know what else to try!

    Reply
    • WPBeginner Support says:
      May 10, 2017 at 10:14 pm

      Hey Kate,

      Please make sure that you are using the same Google account that you used to sign up for analytics. You can signout of your Google account, and then sign back in to make sure that you are using the same Google account.

      Also go to your Google Analytics dashboard and see if you can see your website profile there.

      Reply
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