The most experienced team of WordPress experts and educators.
Over 16+ years of WordPress and web development experience.
The team that advises some of the largest WordPress plugins in the industry used by over 25 million websites.
Led by WPBeginner founder, Syed Balkhi, a well-respected WordPress expert.
Experience
Our editorial staff includes a dedicated team of programmers, writers, video creators, and editors with over 16 years of experience in WordPress, web hosting, eCommerce, SEO, and online marketing.
Our editorial team manages every piece of content we publish at WPBeginner. Unlike other copycat tutorial websites, every person in our team is a true WordPress practitioner. You can learn more about our Editorial Process here.
The team is led by the most well-known and well-respected WordPress expert in the world, Syed Balkhi. He graduated from University of Florida and have been building WordPress websites since 2006.
Syed is also the founder of some of the most popular WordPress plugins in the market.
About WPBeginner
WPBeginner is the largest free WordPress resource for beginners to learn WordPress. We are part of the Awesome Motive family and reach over 100 million visitors every year. Our content is fact checked and reviewed by our Editorial team for accuracy and integrity. You can learn more about us and our editorial process.
October brought a wave of new AI tools and smart features across the WordPress ecosystem. From faster website creation to smarter SEO and form automation, there’s plenty of WordPress news for both beginners and pros to explore. Each update this month focuses on saving time… Read More »
The first beta for WordPress 6.9 is now available for testing. When it’s officially released later this year, it will be the second and final major WordPress update of 2025. This version will bring big improvements to writing, collaboration, and performance. For example, you’ll see… Read More »
One of our readers recently asked us about the relationship between WPBeginner and Awesome Motive. This question has come up several times in the past, and some of our competitors have even created a false narrative around this topic. We wanted to set the record… Read More »
We’re back with the September 2025 edition of WPBeginner Spotlight: our monthly roundup of WordPress news, plugin updates, and community highlights. This issue is packed with major product releases, new AI tools, and insights from WordCamp US 2025 in Portland. Among the most significant updates… Read More »
From cleaning hacked WordPress sites to running a 7-person security plugin company, Robert Abela never planned to become an entrepreneur. But when he discovered a critical gap in WordPress security logging, everything changed. That led him to build WP Activity Log, which grew from a… Read More »
August has been full of exciting updates in the WordPress ecosystem. From new features in major plugins to early previews of the redesigned admin interface, WordPress site owners have plenty to look forward to. This month’s highlights cover tools for creating professional forms, accepting modern… Read More »
If you’ve been part of the WordPress community for a while, then you’ve almost certainly heard of OceanWP. Launched as a free theme with premium-level features, it quickly became a staple for freelancers, agencies, and DIY site owners. The creator, Nicolas Lecocq, stepped away from… Read More »
July was a big month for WordPress, with major updates across AI, automation, and community initiatives. Several plugins rolled out real AI features right inside the dashboard, making content creation and SEO faster and easier. On the community side, we saw exciting momentum. WordPress.org launched… Read More »
Justin Ferriman didn’t set out to build one of the most successful WordPress plugins of all time. In fact, he didn’t even consider himself a developer. But with a deep background in eLearning and a sharp eye for market opportunities, he turned a gap in… Read More »
Welcome to the June 2025 edition of WPBeginner Spotlight! This month brings exciting updates across the WordPress ecosystem, including new plugin features, AI tools, and community highlights. Highlights include Charitable’s donor management system, expanded AI in Uncanny Automator, and takeaways from WordCamp Europe 2025 There’s… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.