Allison began her digital journey in 2017, transitioning from office administration to freelance writing. She quickly immersed herself in WordPress and content creation, building a blog that helped other aspiring writers start their freelance careers.
She joined Awesome Motive in 2018 and became part of the WPBeginner team in 2021, where she's dedicated to creating WordPress tutorials that make sense to everyone—especially beginners.
She has written thousands of articles and tutorials for WPBeginner, Blog Tyrant, IsItWP, OptinMonster, and more. Beyond writing, her expertise extends to content strategy, keyword research, email marketing, and analytics.
When she's not writing, she enjoys listening to punk rock music, doing yoga, playing Stardew Valley, and reading a good book.
When I first wanted to start selling online, I immediately searched for free eCommerce platforms. At the time, I didn’t have much money to invest, so anything with “no upfront cost” felt like the right choice. But I quickly learned that many of these platforms… Read More »
I remember spending hours picking the perfect featured image for an early blog post. But when I hit publish, visitors couldn’t tell the photo was from my sunrise hike in Jasper National Park. Without a caption, a stunning cover photo loses its meaning and story.… Read More »
Launching a new WordPress website can be exciting, but there’s one super important page many people overlook: the privacy policy. It’s easy to think of privacy policies as something only large companies need. But with privacy laws becoming more common, every blog and website needs… Read More »
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Many real estate agents spend hours tweaking themes that look great in the demo but fall apart once actual listings go in. Galleries load slowly, property filters don’t work the way they should, and IDX support is often missing. Overall, when the theme doesn’t deliver,… Read More »
When I first started using WordPress, I often confused featured images with cover images. As a result, some of my early blog posts didn’t quite hit the mark. Either they were missing key visuals, or the images were misplaced, leaving the design a bit off.… Read More »
Got a glowing 5-star review sitting on Google, Facebook, or Yelp? That kind of feedback is a powerful trust booster, but if it’s not front and center for your WordPress site visitors, you’re missing out. These days, people don’t just want to hear you say… Read More »
Managing appointments shouldn’t feel like a full-time job. If you run a salon, consulting business, or service-based website, you need a system that lets customers book appointments easily while keeping your schedule organized and your business running smoothly. The good news is that WordPress has… Read More »
I’ve been blogging for years, and I learned early on that showing your total number of posts can seriously boost your credibility with visitors. When people see you’ve published hundreds of articles, they instantly know you’re serious about your content. But, here’s the thing, most… Read More »
When you’re organizing an event or conference, you need a website you can set up quickly – without custom code or endless tweaking. Unfortunately, not all WordPress themes are built with events in mind. Instead of helping you promote your event, the wrong theme can… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.