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How to Add a Privacy Policy in WordPress

Do you want to add a privacy policy to your WordPress site?

A privacy policy page is a document required by law that discloses the information you collect about visitors to your website. It is recommended to add a privacy policy page to your website whether you are a blogger, freelancer, or business owner.

Now, the problem is most beginners don’t know how to create a legitimate privacy policy and then display it on their websites.

In this article, we will show you how to easily add a privacy policy in WordPress.

How to add privacy policy to WordPress

What Is a Privacy Policy, and Do You Need It on Your Website?

All websites collect information about their visitors in different ways.

In many countries (including the United States), websites are required by law to disclose the information they collect about their visitors and how this information is used.

Here are some of the ways in which a typical WordPress site collects user information:

All websites on the internet should have a privacy policy page. It protects your business from legal issues and also helps build consumer trust.

You also need to add a privacy policy page to comply with the General Data Protection Regulation (GDPR).

For those who don’t know, GDPR is a European Union (EU) law that gives its citizens control over their personal data. This law applies to every business (including WordPress blogs) around the world, even if you are not from a EU country.

For more details, you may read our ultimate guide on GDPR and understand its impact on your WordPress site.

What Should You Include in a Privacy Policy?

The basic requirements for a privacy policy are quite simple. You need to list all the ways you collect or intend to collect user information on your website.

A simple privacy policy page should contain the following information:

  • Information you collect about users visiting your website.
  • Methods used to collect information, e.g., cookies and web beacons, sign-ups, registration, comment forms, and more.
  • Mention all third-party advertisers collecting user information on your website, like Google AdSense.
  • Include links to the privacy policy of each advertising program you participate in.
  • How users can block cookies and opt-out of third-party advertisements.
  • Your contact information so that users can reach out if they have questions.

There are many websites on the internet that allow you to automatically generate text for your privacy policy or terms of service pages.

WordPress itself comes with a basic privacy policy generator that you can use.

You can also take a look at WPBeginner’s privacy policy page as a starting point. Simply replace all references to WPBeginner and our parent company with the name of your website or business.

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If you’d prefer written instructions, then just keep reading.

Adding a Privacy Policy Page in WordPress

WordPress makes it easy to generate a privacy policy page for your website. It also gives you a generic privacy policy template to use with instructions on how to add content to it.

First, you need to visit the Settings » Privacy page. You’ll notice that WordPress has already created a Privacy Policy page draft for you.

Privacy settings in WordPress

You can click on the ‘Use this Page’ button to save this page as your privacy policy.

You can also click on the ‘Create’ button to generate a new Privacy Policy page. WordPress will automatically create a new page and open it for you to make changes.

If you are using the default draft, then you need to click on the ‘Edit’ link to make changes and publish it.

Edit existing privacy policy page

Once you open the privacy policy page for editing, you will see a notification on top.

It has a link to the default WordPress privacy policy page guide.

Privacy policy notification

The content of the privacy policy also contains instructions on how to edit and change each section.

You will notice that it has sections for different ways a WordPress website may collect personal information. For example, it lists comments, login cookies, embeds, and more.

Edit privacy page content

It will also have sections with no information below them, including contact form and analytics.

As for contact forms, you can mention the information you collect and what it is used for.

If you are using the WPForms plugin to create a contact form, then you can already create GDPR-compliant contact forms.

For Google Analytics, you can follow this complete Google Analytics and GDPR compliance guide.

After thoroughly reviewing the privacy policy page, you can click on the ‘Publish’ button to save your changes.

Adding a Link to Privacy Policy Page in WordPress

Most websites display a link to their privacy policy page in the footer area of their website. This way, the link appears on every page but does not take space in your main navigation menu.

There are multiple ways to do this. Let’s start with the easiest one.

Adding Link to Privacy Policy Page in Classic Themes

Many WordPress themes come with widget-ready areas in the footer, also called the Footer sidebar. You can go to the Appearance » Widgets page to confirm if your theme has a footer widget area.

Add a widget

If your theme has one, then you can use the navigation menu widget to display a list of links to your informational pages, including the privacy policy.

First, you will need to create a new custom navigation menu.

Simply visit the Appearance » Menus page to create a new custom menu. You will need to click on the ‘Create a new menu’ link on the top.

Create a new menu

After that, you can enter a name for your menu.

Then, click the ‘Create Menu’ button.

Enter a name for menu

Next, you need to select pages from the left column to add to your menu.

After selecting them, simply click on the ‘Add to Menu’ button.

Choose pages for menu

You should notice your selected pages appear under your newly created menu. You can now arrange menu items by clicking and dragging them up or down.

Once you are done, don’t forget to click on the ‘Save Menu’ button to store your changes.

For more help with creating menus, you can see our beginner’s guide on how to create navigational menus in WordPress.

Now go to the Appearance » Widgets page and then click the ‘+’ button to add a ‘Navigation Menu’ widget block.

Add a navigation widget

Next, you can optionally enter a title for your widget.

Then select your menu from the dropdown menu.

Select menu from dropdown

Once you’ve made the changes, don’t forget to click the ‘Update’ button on your widgets page.

You can now visit your website to see the privacy policy links in the footer area of your website.

Privacy policy preview

Adding Link to Privacy Policy Page in Block Themes

If you are using a block theme, then you can use this method to add links to your privacy policy page with the full site editor.

To add a navigational menu using the full site editor, visit the Appearance » Editor from your WordPress dashboard.

We will use the default Twenty Twenty-Two theme in this tutorial.

Go to full site editor

Once you are in the full site editor, go ahead and click on the navigational menu that appears at the top of the website header.

Next, you will see different options to customize the navigational menu block from the panel on your right.

Navigational menu setting in FSE

To edit the navigational menu on your website, you can click on the ‘Select Menu’ option to open a dropdown menu.

For example, you can select any menu you previously made under the Classic Menus section.

Click select menu button

Once you select a menu, you can add more pages to it, including the link to your privacy policy.

Simply click the ‘+’ sign to add a block to your navigational menu, and then select the link to your privacy policy from the dropdown menu.

Add more blocks to navigational menu

When you are done, you can preview the changes to see how the menu looks in real time. Then, don’t forget to click the ‘Save’ button at the top.

Manually Add a Link to Privacy Policy Page in WordPress

If your theme does not come with a footer widget area or a footer navigation menu, then you can manually add a link to your privacy policy page using HTML code.

You’ll need to edit the footer.php file for your theme. If you haven’t done this before, then take a look at our guide on how to copy/paste code in WordPress.

In your footer.php file, add the following HTML to an appropriate location just before the </body> tag:

<a href="">Privacy Policy</a>

Don’t forget to replace the href value with the URL of your privacy policy page. You can now save your changes and preview your site to see the link in action.

That’s all! You have successfully added a privacy policy page to your WordPress site.

We hope this article helped you learn how to add a privacy policy in WordPress. You may also want to see our step-by-step WordPress SEO guide for beginners and our expert picks of the best WordPress security plugins.

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Reader Interactions

42 CommentsLeave a Reply

  1. Can we have an alternate privacy footer? We have an entire subfolder of content with a separate privacy policy. I’m wondering if there’s a way to select a different Privacy Footer to reflect this, instead of showing two privacy policies.

  2. i had privacy policy page on site. i had submited my site to Google Search Console. It had not index my privacy policy page and showing error ( Duplicated content)..
    Should i no index the privacy poliicy page ?

    • You wouldn’t want to worry about the duplicate content warning for pages like your privacy policy.


  3. Hi,

    I don’t have that option in my settings – is it only available if you have a business account? I have a premium account.



  4. Very useful information! After researching and trying to find a solution on how to add a link properly, I got it thanks to you!

  5. This is a really great and aimple step by step guide. You really publish great content. All your posts have helped me alot.

  6. Thank you for this! I have been working on my privacy policy for a while, with a legal background I figured it would be easier for me but I was struggling with making sure I understood all the background things happening that I needed to cover. This was so helpful!

  7. Thank you very much for offering to use your PP! I have a question: how to stop Privacy Policy page display in main “Pages” area. I currently ticked “Pending review” within “quick edit” of Pages category. Then add a text link in the footer area.

  8. Hi WP Beginner,

    Firstly, I would like to thank you for the wonderful beginner’s guide you have shared with newbies like us. It has helped me immensely in designing and building my website. I have modified and reused your Privacy Policy. I would like to share the credit for the same on my website. Is there any text you would like to recommend?

    Had a question. My website is not about a company. I am the only person involved here and I have created this website to spread awareness about my service as a Life Coach. What name should I use in place of Awesome Motive? Will it be my website name or my name?

    Thanking you,

  9. WordPress version 4.9.6 has Privacy creator option under settings. It shows a sample page and you can edit the page. You can use an existing page also. I already have a small privacy page. Can I use it or create another good one from WordPress.

    Noticed that most sites have updated their privacy policy due to change in European Union policy change. Can you tell what changes should be done in existing privacy policy?

  10. Hi,

    I used your Privacy Policy to create mine in Dec 2017.
    Has it now been changed to comply with GDPR, so that I need to redo it?
    Many thanks in advance.

    • Hey Beathe,

      WordPress will address this issue soon in an upcoming version 4.9.6. We will update our privacy policy accordingly and hopefully you will be able to do the same from WordPress admin area.


  11. When i copy and paste your privacy policy and I have to change the name over to my own, do I need to change the “Awesome Motives” as well?

  12. Thanks. I think I can handle this, but what is the simplest way to put a checkbox (so people have to confirm they have read the privacy policy) on comment forms (which I use for enquiries) so they can’t send the enquiry until they have confirmed they have read the privacy policy?
    Thanks in advance.

  13. Hi,

    Firstly, I would like to thank you for this blog. It has been really helpful in starting my website. I added the privacy policy, but how to synchronize it with my theme?
    My website is and I’m using simple catch theme. In Footer, the privacy policy is seen as a white tab which doesn’t fit in the footer. Is there any code, so it will appear in the footer?

    Thanks so much

      • Thanks for your reply. I added in the footer by using insert header and footer plugin. Is there any code which will add it to footer rather than creating a separate white block at the bottom?

        • Hi Kavita,

          Insert header and footer plugin adds code after your WordPress theme code. That’s why it appears as a white block. You will need to add it directly in your theme’s footer.php file. Alternately you can add the code in a text widget and display it in your sidebar.

  14. Maybe I missing something here but I have the latest install of WordPress Ver. 4.9.4 and there is no “custom menu” widget available in widgets so this article did not help. Any other suggestions? Thanks appreciate it.

    • Thanks. Took some work, my theme only supports 2 menus the layout wasn’t exactly the way I wanted it. Hard to explain but it is working to my satisfaction. Once again thanks for the tutorial.

  15. Dear Sir, Do I need to add privacy policy for Facebook page that I connected to my WordPress website? If yes , do I need to create separate privacy policy for Facebook page or and where to add it. Kindly give me suggestion.

    Thanking you

  16. will I be bound to give you credit if I want to use the text of your privacy policy page?

  17. Thanks WP Beginner…I’m using your policy with a few updates…Okay just name changes for now…Thanks for us newbies to use it…I’ve given you credit – well you deserve it and have linked to site.

    Good Lord it’s a lot of work building a business and a website for that business…The only way I know I’m on to something (and don’t ask me what that is) is that I just keep going…The more do, the more I learn….You guys have made this entire process some much easier.

    All the best!

  18. Thank you, thank you, a thousand times, thank you. Thrashing about through one website after another, and finally landed on this, the golden grail – clear, articulate, easy-to-follow instruction.

    Beautifully done, and saved my sanity!

  19. How about creating a post instead of a page? What’s the difference when we create a page or post for privacy policy.

    I have created a post instead of page

    • You can create a post instead of a page in the same way. However, this post will be visible in your blog page also. If you create a page then this page won’t shown in your blog page.

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