Allison began her digital journey in 2017, transitioning from office administration to freelance writing. She quickly immersed herself in WordPress and content creation, building a blog that helped other aspiring writers start their freelance careers.
She joined Awesome Motive in 2018 and became part of the WPBeginner team in 2021, where she's dedicated to creating WordPress tutorials that make sense to everyone—especially beginners.
She has written thousands of articles and tutorials for WPBeginner, Blog Tyrant, IsItWP, OptinMonster, and more. Beyond writing, her expertise extends to content strategy, keyword research, email marketing, and analytics.
When she's not writing, she enjoys listening to punk rock music, doing yoga, playing Stardew Valley, and reading a good book.
I’ve reviewed a lot of online stores, and one thing that always stands out is how different the customer experience can feel, sometimes just from the emails alone. Some stores send plain, generic notifications that are easy to overlook. Others use beautifully designed messages that… Read More »
Setting up Telegram with WordPress sounds simple… until you’re staring at bot tokens, chat IDs, and plugins that all claim to do the same thing. It’s easy to feel stuck or worry you’ll break something if you press the wrong button. The good news is… Read More »
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With nearly half a billion active users, Pinterest is a huge potential source of traffic for your blog. However, a lot of WordPress site owners post amazing content there but fail to get the traffic they deserve. I discovered the missing piece is usually site… Read More »
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Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.