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How to Verify Your WordPress Site on Pinterest (Step by Step)

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Are you looking for a simple way to verify your WordPress site on Pinterest?

Verifying your website on Pinterest will unlock great features like Pinterest analytics, ads program, stats for your photos, and more.

In this article, we will show you how to easily verify your WordPress site on Pinterest.

How to Verify Your WordPress Website on Pinterest

Why Should You Verify Your WordPress Site on Pinterest?

Pinterest is one of the most popular social media platforms for sharing photos, videos, and other visual content. It allows you to create an account and manage your images like Instagram or Flickr.

It also allows other users to collect website links and other visual content by creating boards.

If you are running a photography website or any other type of blog with images and videos, then Pinterest can be an important source of traffic.

Verifying your website on Pinterest will help you learn more about your visitors using Pinterest Analytics. You will also be able to participate in their ad program and plan a strategy to grow your Pinterest traffic.

That being said, let’s take a look at how to easily verify your WordPress blog on Pinterest.

How to Verify Your WordPress Site on Pinterest

Before we start, you will need to upgrade your Pinterest profile to a business account. This will allow you to use all their Pro tools like analytics, ads program, and more. The Pinterest business account is free and easy to set up.

Then, let’s get started.

Video Tutorial

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If you’d prefer written instructions, just keep reading.

Step 1: Upgrade Your Pinterest Account to Business

First, you need to log in to your Pinterest account and click on the down arrow in the top right corner of your screen. Next, click on the ‘Unlock business tools’ option.

Click the Unlock business tools option

On the next screen, you will see a list of features the business account will offer.

To upgrade your personal account and use these features, click the ‘Switch to business’ button.

Select the Switch to business button

After that, enter your business account details like a profile name, website URL, country, and language.

Once you have entered all these details, click the ‘Next’ button.

Build your profile

Pinterest will now ask you to describe your business. You can select an industry from the dropdown menu and pick 3 goals from the given options.

After that, click the ‘Next’ button.

Describe your business

On the next screen, you will be asked to select an option to get customized recommendations.

Once you have done this, make sure you click the ‘Next’ button.

Get customized recommendations

Now, you will be asked to select an option if you are interested in advertising on Pinterest and then click the ‘Next’ button.

For this tutorial, you can select the ‘No, I am not planning to advertise’ option.

Planning to run Pinterest ads

Next, Pinterest will show you different options to get started with your business account.

You can click the ‘cross’ icon in the top right corner to skip this part.

Where would you like to start

Step 2: Claim Your Website on Pinterest

The next step is to claim your website on Pinterest.

To do that, you can click on the ‘Claim domain’ button from your Pinterest Business hub page, and it will directly take you to the claim settings page.

Claim domain in Pinterest

Another way to claim your website is by clicking on the down arrow in the top right corner and selecting the ‘Settings’ option. Then, head over to the ‘Claim’ section in the left menu.

To get the credit for your content on Pinterest, click the ‘Claim’ button for Websites.

Click websites claim

Once you click the button, a popup window will appear with three options to claim your WordPress website.

We are choosing the ‘Add HTML tag’ option because it is the easiest.

Choose how you want to claim

However, if you prefer, you can choose the other option where you download the HTML file and upload it to your website’s root directory using an FTP client or your WordPress hosting file manager.

You can also add a verification TXT record to your domain settings using your domain registrar.

Step 3: Add HTML Tag to Your WordPress Website

There are multiple ways to add an HTML tag to your website’s header, but we will only cover the two easiest methods.

Add Pinterest HTML Tag With an SEO Plugin

First, you can use the All in One SEO (AIOSEO) WordPress plugin and enter the HTML tag to your website. For more details, follow our guide on how to install a WordPress plugin.

AIOSEO is the best SEO plugin for WordPress and makes it very easy to optimize your site for search engines without hiring an expert.

While we recommend the Pro version, you can also use the free version of AIOSEO to add Pinterest verification.

To add the HTML tag, go to All in One SEO » General Settings and then click the ‘Webmaster Tools’ tab from the top menu.

After that, click the ‘Pinterest Site Verification’ block.

AIOSEO Webmaster Tools

Now, enter the HTML tag you copied in the previous step in the Pinterest Site Verification field.

Then, you need to click the ‘Save Changes’ button.

Enter Pinterest Verification Code

Add Pinterest HTML Tag With a Code Snippets Plugin

Apart from using AIOSEO, another way of adding the HTML tag is by installing and activating the WPCode plugin.

Upon activation, you need to visit the Code Snippets » Header & Footer page in your WordPress dashboard. In the ‘Header’ section, you need to paste the HTML tag. Then, click on the ‘Save Changes’ button.

Insert HTML tag in header script section of WPCode

Once the HTML code is added to your website’s header section, you need to go back to the Pinterest screen and click on the ‘Continue’ button in the popup.

It will now ask you to enter the URL of your website and then click the ‘Verify’ button.

Verify your site in Pinterest

Once you do that, you will see a message saying, ‘Verification in progress.’

Normally, the process takes 24 hours, and you get an email about your website’s verification.

Verification in progress

That is it! You have now successfully verified your WordPress website on Pinterest.

Tip: If Pinterest fails to verify after you have added the verification code, then it means you need to clear your WordPress cache.

Expert Guides on Using Pinterest in WordPress

Now that you know how to verify your WordPress site on Pinterest, you may like to see some other guides related to using Pinterest in WordPress:

We hope this article helped you learn how to verify your WordPress site on Pinterest. You may also want to see our guide on how to create a contact form in WordPress or our expert picks for the must-have WordPress plugins for your website.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

220 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
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    • WPBeginner Support says

      It would depend on the specific issue you are running into, is it not verifying or are you seeing a different error?


  2. Iruoma says

    Thanks for this info!
    I used the AIOSEO and tried going back to my interest to confirm and it says no relevant meta tag was found. Do I have to wait some more to allow for verification?
    Thank you.

    • WPBeginner Support says

      You would want to check that you’ve cleared any caching on your site as that is the most common reason for that message after adding the verification to your site.


  3. Kelly Grace says

    I have Wordfence on my website and it gives me a warning when I try to add the HTML tag I copied from Pinterest. Is it safe to ignore that and proceed?

  4. Taufiq Azad Siam says

    Can you please tell me why should I verify my WordPress website on Pinterest?
    Please don’t get me wrong. I am a huge fan of this website. I just want to know the benefits.

    • WPBeginner Support says

      We would recommend taking a look at the beginning of our article where we cover what is gained from verifying your site :)


    • WPBeginner Support says

      Once the site is verified you can remove it from your site but AIOSEO is used for much more than only verifying your site on Pinterest.


      • Eddie Morgan says

        Thank you so much, I followed the steps and got the notification verification in progress. How will I know when the website has been successfully claimed? Is it the email they will send? or what changes will I see on Pinterest to know its been successfully claimed.

  5. Salma says

    Thank you for such helpful guides. Your guides are very thorough and helped me through a lot of complications I didn’t think I’d run through while making a blog. So, I just thought I’d thank you for putting in so much work.

  6. Nesha says

    This video was so helpful thank you. I have been trying to do this in multiple ways for a while now and never succeeding. Working with your video I managed it in less than 5 minutes. Thank you for sharing!!

  7. Chay says

    This was a lifesaver!!!! I’ve have been struggling with claiming my website foreverrr. Yoast really is the easiest way and I already had it. Thanks :)

  8. Miles says

    I’m great at adventures, not so great at websites… You rock thank you would have never gotten this alone

  9. John says

    I was going to add your plugin but it’s saying it’s untested with my version of WordPress 5.5.1. (which is saying I’m running the latest version).

  10. Tasia says

    Your site is super helpful. I’ve come across it many times for answers to questions I’ve googled. Great work!

  11. Lydia says

    I have been trying to figure this out for a week! I should have come to WPBeginners in the first place, duh. The way you showed it in connection with Yoast was so easy, thanks.

  12. Sanaz says

    I keep getting “Authorization Failed” after entering my website URL, does anyone know why this is happening?

    • WPBeginner Support says

      It would depend on where you are getting the error but the most likely reason would be if you hadn’t cleared all your caching we would recommend doing that to ensure Pinterest can see the tag properly


  13. Marlene says

    I have claimed my website already and I accidentally deleted my header and footer plugin and now I’ve lost my meta tag for my claimed Pinterest account. I’m using SEO Yeost now. How do I find that meta tag again so I can input that into my SEO Pinterest section?

    • WPBeginner Support says

      Unless you edit the website claim on Pinterest, your site will remain claimed without you needing to include the tag


  14. Lynn says

    I have followed the instructions but it never claims my website and after a couple of days I try again! Could there be another reason?

    • WPBeginner Support says

      You would want to ensure you’ve cleared all of your caching and that you don’t have a coming soon page up preventing Pinterest from seeing your code.


  15. Emma says

    I came across this article when needing more information on getting my Pinterest business account up and running, this was really helpful and easy to follow, thank you very much.
    I will be bookmarking your website to return to in the near future as I continue my learning

  16. Michelle says


    I’ve done this, but after 22 hours or so Pinterest says it can’t find the meta data. Is it be because I have the coming soon page on? Or is security to high or something? If you can help. It happened with confirming gsuite email address aswel.

    • WPBeginner Support says

      That would be due to your coming soon page likely not including the meta information


  17. Tracy Crites says

    Thank you so much for this!!! I was trying to figure out how to link Pinterest for the 4,000th time, and your tutorial is the first that made sense to me. You are a teacher at heart. It worked!

  18. Mary says

    Do you need to have the premium/paid version of the Yoast plug-in? I don’t have the options you refer to in your step by step process. The only place I can input anything regarding social is through the wizard, and this only allows for your social site url.

    • WPBeginner Support says

      The method in this guide does not require the paid plugin, you may want to ensure your Yoast SEO is up to date and you should be able to see the options under SEO>Social in your wp-admin area


  19. Candace Colt says

    Thanks for this concise video! I went through all kinds of confusing posts and finally found this! This solution worked. Pinterest leaves you hanging!

  20. laura says

    Awesome, thank you so much for this! The instructions I found through WordPress did NOT work, so this was perfect.

  21. Saad Ali says

    Still having problems claiming my website, when I click save changes button after entering meta tag for pinterest, it directs me to 404 error page

    • WPBeginner Support says

      You would want to reach out to your hosting provider to ensure nothing on their end is causing this error.


  22. Denaye says

    Hello, could you do the html tag with a personal plan? I don’t have a business plan yet. I do I need a business or a premium plan to install hmtl?

  23. Sushovita Nelson says

    I was really so lost and confused. I was going around in circles to get this done. I then found this page that is so beautifully explained, I am so thankful for the support you give others.

  24. Tara says

    Hi there. I have been trying to claim my website for 3 days with no luck. I have literally tried every single way possible, but I just get a message after many hours telling me that they couldn’t find the HTML meta tag or the verification file. I am waiting on a reply from Pinterest. I don’t know what esle to do.

    • WPBeginner Support says

      Have you cleared all caching and reached out to your hosting provider to ensure they don’t have caching that would be showing the old page without the HTML tag?


  25. Elizabeth says

    WP Beginner’s text version of how to claim your website helped me get further in the process than any of the similar how-to articles I’ve encountered on the internet. So, many thanks.

    When I say I got further in the process, I mean that I nearly completed it but not quite. When I selected the Pinterest tab, entered the meta tag at the Pinterest confirmation window, and hit save changes, no box appeared, pop-up or otherwise. Any idea what I should do next?

    • WPBeginner Support says

      There shouldn’t be a popup from Yoast when you save normally but it should be added to your site. Once you clear your cache and give Pinterest 48 hours to recrawl your site it should be able to see the tag.


  26. Elizabeth says

    Hi there

    I’m not on a wordpress business plan, I think my plan’s called premium or personal (one step before business). Can I still verify my Pinterest account another way? The ways shown here don’t work for me, I don’t have yoast / seo link on my dashboard, and I don’t want to upgrade to a business plan at this stage just to enable plugins for this site verification.

    Thanks in advance for any help you can offer.

    • WPBeginner Support says

      If you check’s support documentation they should let you know what options they have available currently


  27. Keith says

    Hi I tried using both yoast and insert header footer widgets but both didn’t work. For yoast, there weren’t any options for SEO at all. For insert header footer widget, do I have to use it with elementor as I’m using that to build my website? Thanks.

    • WPBeginner Support says

      The insert headers and footers plugin is not a widget, it adds code to your header. You could check with Yoast if there is a conflict but the most common issue is if you have a caching plugin that is preventing the required code from being seen.


  28. Brooke says

    Thanks so much for this! I’ve been putting off doing this because every time I try and figure out how to, I’m left frustrated! This tutorial was exactly what I needed!

  29. Corin says

    Hi, thanks for your post. Very informative! You wrote about claiming a website on Pinterest. Is there a way to unlink it? Thanks in advance.

    • WPBeginner Support says

      Unless I hear otherwise, there isn’t a method for unlinking at the moment other than closing the account.


  30. Joy Lumu-Schmid says

    I am having trouble accessing the wp-admin dashboard to select and customize a theme. Is it possible to upgrade the plan through Pinterest? If so, how much would it be? I do not need the expensive Word press business plan; I am not Tech savvy. I just need to launch a simple blog and promote educational, health, hair and beauty products without copyright violation. I would be grateful for your wise counsel.

    Kind regards

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