Allison began her digital journey in 2017, transitioning from office administration to freelance writing. She quickly immersed herself in WordPress and content creation, building a blog that helped other aspiring writers start their freelance careers.
She joined Awesome Motive in 2018 and became part of the WPBeginner team in 2021, where she's dedicated to creating WordPress tutorials that make sense to everyone—especially beginners.
She has written thousands of articles and tutorials for WPBeginner, Blog Tyrant, IsItWP, OptinMonster, and more. Beyond writing, her expertise extends to content strategy, keyword research, email marketing, and analytics.
When she's not writing, she enjoys listening to punk rock music, doing yoga, playing Stardew Valley, and reading a good book.
I still remember building one of my first portfolio sites and spending hours getting the photos just right. A friend pointed out that visitors couldn’t enlarge images upon click in WordPress, and I realized I’d missed a huge step that was hurting the user experience.… Read More »
You’ve spent hours perfecting your WordPress website. The design looks great, your content is solid, and your products or services are top-notch. But something’s wrong. Visitors aren’t staying long, and you’re not getting the results you expected. Sound familiar? You’re not alone. Many small business… Read More »
When I first tried to add podcast episodes to my WordPress website, I quickly realized that embedding them from Apple Podcasts wasn’t as straightforward as I’d hoped. Like many of you, I wanted a simple solution that wouldn’t require coding knowledge. Through trial and error… Read More »
Do you remember when sharing music on a website meant uploading MP3 files and dealing with clunky audio players? Thankfully, many streaming services have made it easier to share music online, and Spotify is leading the way. As one of the world’s largest music platforms,… Read More »
I’ve learned that the easier you make it for users to log in to your website, the more likely they are to become active members and engage with your content. That’s where OAuth login comes in – it lets people sign in to your WordPress… Read More »
Many customers abandon their carts because they don’t feel confident entering their payment information. Trust badges are a simple yet powerful way to reassure shoppers, show them that your checkout process is secure, and increase conversions. In this tutorial, I’ll walk you through multiple ways… Read More »
With so many online course platforms, it’s easy to feel overwhelmed. Should you choose a simple option like Teachable or Skillshare, or build your own site with MemberPress? Here’s the key: don’t decide based on marketing hype; decide based on what you actually need. Teachable… Read More »
If you’ve ever tried collecting donations on your WordPress site, you already know how difficult it can be. A slow form, an extra step at checkout, or a missing payment option is often all it takes for someone to give up before completing their donation.… Read More »
When I first started helping businesses build marketplaces with WooCommerce, I was surprised by how many different multi-vendor plugins were available – and how vastly different they could be in terms of features and usability. Through years of testing, I’ve learned exactly what makes a… Read More »
Big brands like Sephora and Starbucks have shown just how powerful loyalty programs can be. They keep customers coming back, increase repeat sales, and make shopping feel more fun. The good news is that you can add a similar rewards system to your WooCommerce store.… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.