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How to Set Up Google Ads Conversion Tracking in WordPress

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Do you want to know how much revenue you are generating from Google Ads on your website?

Setting up Google Ads conversion tracking will help you uncover insights about your ad campaign’s performance. You can find out which campaign is performing the best, how users interact with your ads, and how you can improve conversions.

In this article, we will show you how to properly set up eCommerce Google Ads conversion tracking in WordPress. This is the exact same method that we use on our own websites.

How to setup Google Ads conversion tracking

Why Set Up Google Ads Conversion Tracking in WordPress?

If you are running Google Ads for your WordPress blog, eCommerce store, or membership site, then it is important to know how the ads are performing. You can’t improve what you can’t measure.

Tracking Google Ads conversions helps you see how much revenue you earned from users who clicked on your ad campaigns. It also helps you see which paid keywords and ad groups drive the most conversions. This way, you can optimize your campaigns and budget for more profitable search terms.

Besides that, Google Ads conversion tracking also uncovers how users behave on your WordPress site after clicking an ad. For instance, you might see a lot of users arrive on a landing page but abandon it after adding products to the cart.

You can use this information to improve the checkout process, offer discounts and incentives as users are about to leave your site, and provide a better user experience.

That said, let’s see how you can add Google Ads conversion tracking in WordPress.

Adding Google Ads to WordPress Website

The easiest way of connecting Google Ads with WordPress is by using MonsterInsights. It is the best analytics plugin for WordPress that helps you set up Google Analytics without adding code.

The MonsterInsights Google Analytics plugin

To learn more, see our detailed MonsterInsights review.

MonsterInsights offers an Ads addon that lets you set up comprehensive conversion tracking without touching a single line of code or hiring a developer.

We will use the MonsterInsights Pro license for this tutorial because it includes the Ads addon. There is also a MonsterInsights Lite version you can use for free.

First, you’ll need to install and activate the MonsterInsights plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you will be redirected to the welcome screen in your WordPress dashboard. Go ahead and click the ‘Launch the Wizard’ button.

Launch setup wizard

Next, you can follow the onscreen instructions to connect Google Analytics to your site. For more details, you can see our guide on how to install Google Analytics in WordPress.

Once you’ve connected Google Analytics with WordPress, the next step is to install the Ads addon. Simply go to Insights » Addons from your WordPress dashboard and navigate to the ‘Ads’ addon.

Install the ads addon

Go ahead and click the ‘Install’ button. The addon will now automatically install and activate on your site.

Creating a Conversion Action in Google Ads

Next, you’ll need to create a conversion action in Google Ads.

First, you can visit the Google Ads website and log in to your account.

After that, go ahead and click the ‘+’ sign in the left column.

Click the plus sign in google ads

Next, you’ll have different options to create.

Simply click on the ‘Conversion action’ option.

Select conversion action

Next, Google Ads will ask you to select the type of conversions you want to track. It will show you 4 options, including a website, app, phone call, or import.

For this tutorial, we will choose the ‘Website’ option for tracking ad conversions.

Select the kind of conversion to track

After that, you’ll need to enter the website URL where you’d like to measure conversions.

Once that’s done, simply click the ‘Scan’ button.

Enter your domain to scan

Google Ads will now show 2 options to create conversion actions, including an automatic and manual method. In the automatic method, you’ll need to select the conversion goal, choose a match type, and enter the URL. This way is suitable if you know which events to count as conversions.

However, we recommend selecting the manual method. Simply scroll down and click the ‘+ Add a conversion action manually’ option.

Add conversion action manually

Next, you’ll need to enter the Conversion action details.

First, you can select the ‘Goal and action optimization’ for your conversion. This is the action you’d like to track. For example, when a user subscribes to your newsletter, makes a purchase, adds a product to a cart, submits a contact form, and more.

For the sake of this tutorial, we will select ‘Subscribe’ as the goal. After that, you can enter the Conversion name.

Enter conversion action details

You can now scroll down and select a Value for your conversion. Google Ads lets you choose the same value for each conversion, assign different values for conversions, or don’t use a value for conversion action.

We will select the ‘Use the same for each conversion’ option, select the currency, and enter a value for this tutorial.

Enter value for conversion action

Besides that, you can also choose how many conversions to count per click.

If you are tracking email newsletter signups, then we recommend selecting the ‘One’ option. This way, each subscriber is counted once. However, you can use the ‘Every’ option in an eCommerce store and count each purchase as a conversion.

After selecting these options, simply click the ‘Done’ button at the bottom.

Enter value and count

You can now see your conversion action under the ‘Create conversion actions manually using code’ section.

Go ahead and click the ‘Save and continue’ button to get instructions for adding the tracking tags for conversion action to your site.

Click the save and continue button

On the next screen, you’ll see 3 options to add the conversion action to your site.

Simply select the ‘Use Google Tag Manager’ option. You should see the Conversion ID and Conversion Label. Copy these to a notepad file or keep the browser window/tab open.

Select the use tag manager option

To finish the setup process, you’ll need to head to your WordPress website dashboard and view the MonsterInsights settings.

From here, go to Insights » Settings and click on the ‘Publisher’ tab.

Publisher settings in MonsterInsights

After that, you can scroll down to the ‘Ads Tracking’ section.

Go ahead and enter the Conversion ID. Make sure you follow the format, which will look like this: AW-123456789.

If you are tracking Google Ads on Easy Digital Downloads, WooCommerce, or MemberPress, then enter the Conversion Label in the respective field.

Enter conversion ID and label

That’s it. You’ve successfully set up Google Ads conversion tracking on your WordPress website.

View Google Ads Conversion Tracking Data in Google Analytics

You can take it a step further and connect Google Ads with Google Analytics to get more insights about how people use your website after clicking on an ad.

For instance, you can see the number of visitors from paid search and find out which pages they view after landing on your site. You can also use different filters and create custom reports in Google Analytics.

Let’s see how you can link your Google Ads account with Google Analytics.

First, you’ll need to log in to your GA4 account and then go to the ‘Admin’ settings.

Go to admin settings

After that, you can click the ‘Google Ads Links’ option.

It is located in the Property column.

Click on Google ads links

A new window will now slide in from the right.

Go ahead and click the ‘Link’ button in the top right corner.

Click the link button

Next, you will see different options for Link setup.

First, you can click the ‘Choose Google Ads accounts’ option.

Choose Google ads account to link

On the next screen, you’ll need to select the Google Ads account you wish to connect.

Once that’s done, simply click the ‘Confirm’ button at the top.

Select your google ads account

You will now see the Google Ads account that you want to link.

Go ahead and click the ‘Next’ button.

See selected google ads account

In the next step, Google Analytics will give you options to enable personalized advertising and auto-tagging.

You can use the default settings and click the ‘Next’ button.

Change configure settings

After that, you’ll see a summary of your Link setup settings.

If everything checks out, then go ahead and click the ‘Submit’ button.

Review and submit link setup

You should now see a ‘Link Created’ notification in front of your Google Ads account. This means that you’ve successfully connected Google Ads with Google Analytics.

Do note that it can take up to 24 hours for your Google Ads data to appear in Analytics reports.

See link created notification

Next, you can view the Google Ads conversion tracking report in Google Analytics 4.

First, you can head to Acquisition » Traffic acquisition from the menu on your left and scroll down to see how many visitors came from the Paid Search channel.

View paid search traffic

After that, you can go to Acquisition » Overview under the Life cycle section and view the Session Google Ads campaign report. This will show which campaign got the most traffic.

You can also click the ‘View Google Ads campaigns’ option at the bottom to view more details.

View Google ads report in GA4

For each campaign, you can see the total number of users, sessions, number of Google Ads clicks, cost per click (CPC), conversions, and more.

Using the information from this report, you can see which campaigns perform the best.

View detailed stats for each campaign

View Google Ads Report in Universal Analytics

Note: If you had Google Ads tracking set up on your Universal Analytics property, then you can still view past data. Note that Universal Analytics is no longer processing your current data, but it still lets you access its reports.

To view data from your ad campaigns, head to Acquisition » Google Ads » Campaigns from the menu on your left.

View Google ads report in UA

You can see the number of clicks, cost, CPC, and more for each campaign.

Final Thoughts on Google Ads Conversion Tracking in WordPress

When it comes to setting up any conversion tracking, the most important thing you want to make sure is that the setup is done properly.

This is why we use and recommend MonsterInsights because it does everything for you behind the scenes without touching any code.

However, if you prefer to add code directly to your WordPress site, then you can do that as well by using the free WPCode plugin. This will help future-proof your customizations.

You can follow our tutorial on adding custom code in WordPress for more details.

There’s also a premium version of WPCode that lets you easily add eCommerce tracking pixels for Google Ads and other popular platforms like Facebook, Pinterest, and TikTok.

WPCode - Best WordPress Code Snippets Plugin

With WPCode’s Conversion Pixels addon, you can track events like view item, add to cart, begin checkout, purchase, and more.

Simply copy and paste your Google Analytics ID, Google Ads Tag ID, and Ads Conversion Label into the corresponding fields, and you are ready to track conversions for your Google Ads.

Track Google Ads conversions with WPCode

We hope this article helped you learn how to set up Google Ads conversion tracking in WordPress. You may also want to see our ultimate WordPress SEO guide and the best WooCommerce plugins to grow your store.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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