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Beginner’s Guide to Creating 301 Redirects in WordPress

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Do you want to create 301 redirects on your WordPress website?

When someone visits your site using an old link to a page that has moved, a 301 redirect will automatically take them to the new page so that they don’t see a 404 ‘page not found’ error. This provides a better user experience and will also improve your keyword rankings.

In this article, we will show you how to create 301 redirects in WordPress.

Beginner’s Guide to Creating 301 Redirects in WordPress

What Is a Redirect in WordPress?

A redirect is a way for your WordPress website to automatically send users to a new address when the page they wish to visit has been moved or replaced. This is similar to the way a post office will redirect your mail when you move house.

There are various types of redirects that are identified with numbers such as 301, 302, and 307. They automatically point your user’s web browser to a different URL when trying to visit a page that doesn’t exist.

In this beginner’s guide, we will focus on 301 redirects since they are the most important type. They tell the browser that the page has been permanently moved to the new location and that you don’t intend to move it back.

That said, let’s take a look at when you should use a 301 redirect.

When Do You Need a 301 Redirect in WordPress?

The primary reason to use a 301 redirect is when your site or a page on your site has been moved, and you want to point the user to a new page instead.

It is also needed when you plan on changing the permalink of a post or page.

If you don’t set up redirection, then it will cause your users to see a 404 error when the page is not found. This provides a bad user experience and can impact your WordPress SEO.

404 Page Example

You can also lose valuable backlinks if there are a lot of broken links on your site. This will result in a significant drop in your domain authority and keyword rankings.

That’s why 301 redirects are very important. They allow you to tell search engines and your users that the page they are trying to reach has been permanently moved to a new location.

This way, all your old page’s traffic and backlinks are transferred to the new page.

Now, let’s take a look at how you can create 301 redirects in WordPress. We will show you how to do that easily with several WordPress redirect plugins and manually using code.

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If you prefer written instructions, just keep reading.

Method 1: Creating 301 Redirects With AIOSEO Plugin

The simplest way to manage and create 301 redirects is with the All in One SEO (AIOSEO) WordPress plugin. It’s the best SEO plugin for WordPress and is used by over 3 million professionals to improve their site’s SEO.

AIOSEO offers a powerful redirection manager addon that makes it very easy to find broken links on your website and set up 301 redirections to fix them.

Note: You will need AIOSEO Pro to use the redirection manager. There is also a free version of AIOSEO, but it doesn’t include 301 redirects.

First, you need to install and configure the AIOSEO Pro plugin on your website. For more information, please refer to our step-by-step guide on how to set up All in One SEO correctly.

Once the plugin is active, you will need to go to All in One SEO » Redirects in your WordPress dashboard and then click the ‘Activate Redirects’ button.

Activate AIOSEO Redirects

Next, you can click the ‘Settings’ tab and select ‘PHP’ as the Redirect Method.

This is the simplest method for creating redirects and doesn’t require any server-side configuration.

Select the Redirect Method

AIOSEO also lets you select the Web Server redirect method. However, it requires configuring Apache or NGINX on your web server. This requires technical knowledge and is not recommended for beginners.

Creating 301 Redirects

Now you are ready to create 301 redirections. To get started, head over to the ‘Redirect’ tab.

First, you need to enter the link you’d like to redirect in the ‘Source URL’ field. After that, you should enter the new destination for the link in the ‘Target URL’ field.

Enter Source URL and Target URL

Now make sure that the Redirect Type is ‘301 Moved Permanently,’ and then click the ‘Add Redirect’ button.

If you want to redirect multiple URLs to a new location, then simply click the ‘Add URL’ button under the Source URLs field.

Next, you can scroll down to view the logs of the redirects you have created. It shows the number of people who visited the redirected link under the ‘Hits’ column and a toggle option to enable or disable individual 301 redirects.

View Redirect Logs in AIOSEO

Adding 301 Redirects to Fix 404 Errors

AIOSEO can also help you track 404 error pages and fix them.

To turn this option on, you have to scroll down to the ‘Redirect Logs’ section in the Settings tab. Then enable the options for ‘404 Logs’ and ‘Redirect Logs.’

You can also select the time period to keep the logs. We recommend keeping them for a maximum of one month for smooth and fast server performance.

Enable 404 Logs

After enabling these options, make sure to click the ‘Save Changes’ button.

You should now see a new ‘404 Logs’ tab appear in the Redirects section. This is where AIOSEO will track and show your broken links and allow you to set up redirections. You will also see the number of visits to the link under ‘Hits’ and the last accessed date and time.

404 Logs Under Redirects

Note: You won’t find any data when you first enable the 404 logs. The plugin only starts to record 404 error pages after the setting is enabled.

Next, click the ‘Add Redirect’ link next to the 404 error URL you’d like to redirect. This is not the button at the bottom.

You will now see options to enter a Target URL and select the Redirect Type from the dropdown menu.

Redirecting a 404 Error Using AIOSEO

Go ahead and enter your new URL and choose ‘301 Moved Permanently’ as your redirection type. Now you should click the ‘Add Redirect’ button.

AIOSEO will now create a 301 redirect for your broken link. To see if the redirection is working properly, simply visit the old URL to check if you’re taken to the new target destination.

Adding 301 Redirects Directly From a Post or Page

AIOSEO also lets you redirect a published post or page while you are editing it.

If you scroll to the bottom of the page in the WordPress editor, you will find an AIOSEO Settings section. You need to click on the ‘Redirects’ tab.

Redirect a Post From the WordPress Editor

The source URL has been filled in for you. Simply enter the new URL in the ‘Target URL’ field, and select ‘301 Moved Permanently’ from the Redirect Type drop-down menu.

Also, if you change the permalink of a post while editing, AIOSEO will offer to redirect the old URL to the new one.

Either way, click the ‘Add Redirect’ button, and you are done.

Redirecting Full Websites

If you move your website to a new domain name, then your visitors may encounter broken links, and your site SEO may suffer.

You can use AIOSEO to move your entire website to a new location without losing traffic or search engine rankings. This is a full site 301 redirect.

AIOSEO Full Site Redirect

It’s important that you do this the right way, so we have created a step-by-step beginner’s guide on how to do a full site redirect with WordPress.

Method 2: Creating 301 Redirects With Redirection Plugin

Another way to add and manage redirects in WordPress is with the Redirection plugin.

First, you need to install and activate the plugin. You can follow our detailed guide on how to install a WordPress plugin.

Note: While setting up 301 redirects using a WordPress plugin is easy, it has some minor performance setbacks. Depending on your WordPress hosting provider, your redirects may be a few microseconds slower than other methods.

If you want to make your redirects as fast as possible, then you can do so by editing your .htaccess file using Method 5 below.

Once activated, visit Tools » Redirection and then click the ‘Start Setup’ button.

 Start Setup of Redirection Plugin

Next, you can select options to monitor permalink changes in WordPress and keep a log of all your redirects and 404 errors.

You can simply enable these options and click the ‘Continue Setup’ button.

Basic Setup Redirection Plugin

The plugin will now automatically test the Rest API.

When the status comes back as Good, go ahead and click the ‘Finish Setup’ button.

Rest API Test in Redirection

The redirection plugin will perform a few more tasks to complete its setup. When the progress bar reaches 100%, you can click the ‘Continue’ button and then the ‘Ready to Begin’ button.

The plugin is now ready for you to create your 301 redirects. To get started, navigate to the Tools » Redirection section of your WordPress panel. You should look at the ‘Add new redirection’ section at the bottom of the screen.

Add a New Redirection at the Bottom of the Screen

You will see the basic settings to add a redirection. However, if you click the gear icon, you’ll see more options to choose your redirection type.

Simply enter the Source URL of your old page and add the ‘Target URL’ you want to redirect to. You should also make sure the HTTP code option is set to ‘301 – Moved Permanently.’

Add New Redirection to Your Website

Once you have entered all the details, go ahead and click the ‘Add Redirect’ button.

Method 3: Creating 301 Redirects With Simple 301 Redirects Plugin

One of the easiest ways to create 301 redirects is with the Simple 301 Redirects plugin. As the name suggests, it makes 301 redirects really simple.

To start, you will have to install and activate the plugin on your website.

After that, you need to visit Settings » 301 Redirects. Here you can enter the old URL in the ‘Request’ field and your target URL in the ‘Destination’ field.

Simple 301 Redirects

Once you’ve done that, click the ‘Add New’ button to create the 301 redirect. That’s it.

Simple 301 Redirects will begin working immediately.

Sometimes you may want to keep a post in your site’s feed or a page listed a certain way on your site but have the content hosted elsewhere. This is where the Page Links To plugin comes in handy.

Once you install and activate the plugin, it adds a meta box to your WordPress editor. Here you can enter the address of the new location where you want to send your users.

Page Links To in WordPress Editor

When you press ‘Update’ or ‘Publish,’ WordPress will treat the post or page as normal, but when someone visits it, they will instead be redirected to the custom URL you chose.

For example, you might have a blog where you occasionally create downloadable content, but you want users in your online store site to see certain posts as products. You can use this plugin to do that without risking duplicate content penalties from Google or splitting your user base.

Method 5: Creating 301 Redirects Manually Using .htaccess

WordPress users can also set up 301 redirects by editing the .htaccess web server configuration file.

Please keep in mind that a small mistake in your .htaccess code can make your WordPress site inaccessible, and it may start showing the Internal Server Error.

That’s why it is important that you back up your .htaccess file before making any changes.

Edit Your .htaccess File Using the All in One SEO Plugin

If you have the All in One SEO plugin installed, then it offers an easy way to edit your .htaccess file.

Note: You will need All in One SEO Pro to use the .htaccess editor.

Simply visit the All in One SEO » Tools page and switch to the ‘.htaccess Editor’ tab.

Editing .htaccess File Using All in One SEO

From here, you will see the contents of your .htaccess file in the editor. You can simply place any redirect code that you want to add at the bottom after the ‘# END WordPress’ line.

Here is a simple redirect where we are trying to send a user visiting an old post to a new post.

RewriteEngine On
Redirect 301 /a-very-old-post/

Don’t forget to change the old post and new post URLs. When you are done, click the ‘Save Changes’ button to store your settings, and All in One SEO will update your .htaccess file.

Directly Edit Your WordPress .htaccess file

You can also edit your WordPress .htaccess file directly to set up any redirects.

To edit your .htaccess file, you will need to connect to your website using an FTP client. The .htaccess file resides in your WordPress site’s root directory.

If you can’t see your .htaccess file, then see our guide on why you can’t find .htaccess file on your WordPress site.

You can download .htaccess to your computer and edit it using a text editor like Notepad.

You can use this redirect code below to send a user visiting an old post to a new post. You should paste the code at the end of your .htaccess file after the ‘# END WordPress’ line.

RewriteEngine On
Redirect 301 /a-very-old-post/

Make sure you change the old post and new post URLs. After that, you can save your changes and upload the .htaccess file back to the server.

Now you can test your redirect to make sure it is redirecting properly as you intended.

Edit .htaccess File

In addition, you can also access and edit your .htaccess file through your hosting provider’s dashboard and built-in file manager.

For example, you can find your .htaccess in SiteGround‘s file manager by going to Site Tools » Site » File Manager and navigating to your site’s /public_html/ folder.

SiteGround File Manager in Site Tools

Then, you can right-click the .htaccess file and select ‘Edit.’

Just add the 301 redirect code directly and save the file. Again, be sure to download the original .htaccess file for backup to be safe.

Editing your htaccess using SiteGround's file manager

We hope this beginner’s guide to creating WordPress redirects helped you set up redirects on your site. You may also want to see our guide on how to start a WordPress blog the right way or see our expert picks for the best email marketing services for small business.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

163 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Nick Grainger says

    Hi, thanks for the helpful article above.
    I have switched the permalink format from plain to post, and used the AISEO Pro Redirect function to redirect to the new page URLs. That all seems to be working fine – but now I can’t edit the pages. The system seems to be looking for the original plain format page address to edit. Help!
    Thanks in advance for your advice. Nick

    • WPBeginner Support says

      The WordPress editor uses the Post ID so changing the permalinks should not affect the editor. Please be sure to clear any caching and if you’re on a localhost installation, ensure you have mod_rewrite enabled in the tool you are using.


    • Sheryl says

      what should I do with the original page after redirecting? Is it better to delete or unpublished?

      • WPBeginner Comments says

        As long as proper redirects are in place, you could choose to delete the page if you are certain you no longer need it.

        However, sometimes it can be a good idea to turn it into a draft in case you need to reference it later.

  3. Lori Michelle says

    So I am just trying to understand. We have a wordpress website We rebranded the company and would love to use, but don’t want to lose any hyperlinks floating out in the world. Can I use the 301 redirect for the whole website on this website? Am I making sense? Help!!!

  4. Sean says

    What if you want to redirect a few specific blog posts to a new domain? For example: to BUT, you don’t need to redirect ALL the old blog content. Just a few specific URLs?

    • WPBeginner Support says

      If you wanted it to go to a completely new URL, you would want to place the full URL in the target URL field.


  5. Donald McKenzie says

    If I remove comments from my blog, do I need a redirect for the material that was removed. Not the post, just the comments.

  6. Kanka says

    Hi, I have a post that I want to delete however after deleting it I plan on redirecting it to a page. Is this okay?

    • WPBeginner Support says

      Yes, you can do that, as long as you have the correct URL for your redirect it should be fine :)


  7. Anka says

    I actually don’t have any problems while doing redirects, however, I have more than 50 redirects and plan to do more. Does this cause a problem as I also need to delete categories and some posts?

  8. hamada says

    i have made redirection with plugin “Redirection”then i deleted the redirection item from Redirection’s setting ,but i want to get it back the same what should i do

    • WPBeginner Support says

      The simplest method would be to recreate the redirect rather than attempting to restore it.


  9. Esmaeil says

    I have transfer my site from a domain to a brand new domain. how can I do the 301 redirect without entering address by address?
    I mean I want to define something like this : all URLs of goes to for example.
    thank you so much in advance.

  10. Tim says

    I have the redirects set up and working great, but I have a question about finding and replacing all these redirected urls.

    Is there a way to find/replace them across your complete WordPress site? Not just within the WordPress database, but also within personal HTML code, and urls within tables using TablePress added to the website.

    I’m looking for a global find/replace solution, is there one?

  11. Diana says

    Is there any chance I can implement 301 in free It says I’m not allowed to install plugins. Only if I’m on business plan. And I want to migrate to

  12. Farukh Hussain says


    I have done a redirect some time ago using ‘Redirection’ plugin.

    But now I cant find that url in the plugin. Even there is no code for that url in htaccess file too.

    I want to disable that redirect now. Is there any way to do this? Pls help?

    • WPBeginner Support says

      If the redirect is not in the plugin, you would want to check your htaccess file or reach out to your hosting provider for their assistance with finding the redirect.


  13. Ginger says

    If I’m redirecting several web pages (not posts), do I make duplicates of the code you showed above (both lines 1 and 2) for each of the new page I am redirecting? And do I keep copying those codes at the bottom of the .htaccess file?

    I read another article that suggests adding redirection codes in the functions.php file in the theme folder. The code is long and seems complicated. But I wonder, which option is more efficient — editing the .htaccess or editing the functions.php?

    • WPBeginner Support says

      You would add a new version of the second line of code, you only need the first line once. For where the redirect happens it is personal preference on which method is best.


  14. Lindsey says


    Apparently my site has a 301 redirect on it, but I cannot discover where this is, nor what it is redirecting. There is nothing in the htaccess file. The site was originally built using a different name on localhost, and all the urls were changed to become the new domain name. Could this be the problem? How do I track down where the 301 is because it is causing problems with the SSL certificate. Thanks

    • WPBeginner Support says

      Updating the urls shouldn’t be an issue if they were updated correctly. If you reach out to your hosting provider they should be able to help you find what is causing the redirect.


  15. Jessica says

    I can’t thank you enough for this simple guide as I’ve always been told to not touch redirects unless you know what you’re doing, so my seo suffered a bit because I ended up not doing anything. Fact is, I know enough and can follow instructions if they’re not written for developers and I don’t have to rely on a plugin that may cause problems later ’cause they all do at some point, right? Thank you. This link is going in my toolbox to share with others having the same problem.

    • WPBeginner Support says

      You’re welcome, glad our guide could be helpful for you and anyone you share it with :)


  16. Wendy says

    I used the method in the video, but my site still has Uncategorized listed at the top and the side. I tried to find the third part of the video about changing the 301 redirect links in my settings, but it is not there. However, when I click on Uncategorized it changes to general, but when I visit my site again or refresh it is back to Uncategorized. The plugin for redirects said it was compatible with my theme. Any help is appreciated, thank you.

  17. Hannah says

    Hey there! thank you for the helpful info! I am wondering does this plugin work for a change of domain on my blog? I recently changed my domain and read that it is very important to implement a 301 redirect in order to not lose rankings and exposure. Would this do the trick? If so, would I put my old domain in the source line and the new domain in the target line?

    Thank you!

  18. Matt says

    Can I use “page links to” and “redirection” one the same site?

    They seem like they serve different needs, but I have seen warnings that you shouldn’t use more than one redirection plugin at a time. True?

    I like redirection features, but I like having something on the “edit post” view that I can use to set up a redirect (e.g., teaser/excerpt linking out to a landing page or to another site). Thanks!

    • WPBeginner Support says

      We would not recommend using the two plugins at the same time to prevent any conflicts between the two, you could check with the plugin authors for if there is a recommended method for the two plugins to work together.


  19. Bill says

    I migrated a WP website to a new domain and set up a redirect from the old domain to the new one within cPanel. The redirects are nearly instantaneous (that’s good, right?) but I’d like to delay them for a few seconds, long enough to display a screen on the old homepage explaining why they’re being redirected.

    I’m not a programmer. Is there a plugin that will allow me to adjust the time before the redirect occurs? TIA

    • WPBeginner Support says

      Unless I hear otherwise, we do not have a simple method we would recommend to set that up sadly.


  20. Lee says

    A great post by the way.
    I have numerous pages which have been redirected to new urls, I have updated all page link urls to the new urls, so no broken links on front end.
    My question is after a few months is it safe to delete any redirects which were created?
    Many thanks.

    • WPBeginner Support says

      If there are no references to the broken links you could remove the redirects, otherwise it may be best to keep the redirects active.


  21. Matthew says

    Hi, I have been using the redirection plugin for a while now trying to sort my old posts out from when I first started ( the permalinks were awful )
    What I have been doing is creating another post with a better permalink and copy and pasting the content from the old URL to the new one and then 301 redirecting them.
    After reading this post I’m starting to think that I don’t need to create a completely new post but just change the permalink on the old one and redirect it like that, Am I Correct?
    If so, can I delete all the old duplicate posts from before or should I leave them as they are?
    Thanks if you can help :)

    • WPBeginner Support says

      Correct you can modify the permalink and redirect without the need for the old post to be active. As long as the redirects are in place you can remove the old posts if you wanted.


      • Matthew says

        So just to clarify, I can delete the old posts that I copied and pasted into a new one and redirected the URL, and that all I have to do is to modify the permalink and not copy and paste the whole URL into a different post but just redirect the old permalink to the new one?
        Thanks so much for replying to me, you have saved me so much time if that’s the case :)

  22. Wilbert Beltran says

    Hi, I recently duplicated a site. Let’s say the original site’s url is and I created a subdomain where the duplicate site is located. Now, the question is how do I do the redirection with this kind of setup. I want to make the site at to be the main site.


  23. Gina says

    Hi – thank you for this! Love you guys. I downloaded the plugin and have redirected some pages. Can you tell me if I should redirect to – how do I do that? somewhere along the line the “/” fell away. There were 4 different redirect plugins on the WP site I am working on for a client and the site crashed last week – I deactivated them all and installed this one – all is good except for the/ thing. Am I even asking a logical question?

    • WPBeginner Support says

      You shouldn’t need to worry about redirecting the site to an address with a / at the end


      • Gina says

        Hi – I have now discovered that my page is being redirected to – without the /

        I don’t know where this happened or how except from possibly one of the plugins I downloaded?? It is a 301 and I do not know now if this has damaged anything? All the search results show the address with the /. but when the result is clicked it go to the non /. please can you help or send me to somewhere that can help of fix

        • WPBeginner Support says

          You would first want to take a look at your plugins if any of them are designed for redirects you would want to see if that is set there. If none of those are causing the redirect you would want to see if the redirect is created in your htaccess file or under Settings>General if the address was changed there.

  24. Vinca says

    does this work the same for 302 redirects in an htaccess file? A client has asked to 302 redirect around 800 urls from a wordpress site to a Wix site. There are moments when it all operates fine, then we get several 404’s. Not sure if it’s because there are way too many urls or if we are overlooking something?

    • WPBeginner Support says

      The htaccess method would work for 302 redirects if you changed the number to 302. 302 redirects are temporary which could be part of your problem as well as your caching.


  25. Md firoz ahmed says

    I have a WordPress site. I face some problem. I am using the woo commerce plugin. Woocommerce site automatically added product category page in my permalinks as- I want to redirect this link like- how can i solve this? any help

    • WPBeginner Support says

      For editing WooCommerce’s permalinks, you would want to check under Settings>Permalinks to modify them. If you take a look at WooCommerce’s documentation they explain more in depth. :)


  26. Daniel Akinyele says

    Hi, Wp beginnger, if you could help me i will be do happy, I used the Htacces code and it worked perfectly. But i want My Media Files to redirect to itself,
    So is there a code to stop The d=redirection in Wp-contents Folder..pls help me my Website is Dieing

  27. Emmanuel Ekanem says

    Hello, does this redirection works for a URL complete change?

    For example, I’m using and I bought, and want to redirect to open up

    Any help on that??

  28. Mauwiks says

    How can I redirect a single homepage to another domain but the rest of the pages from my redirected domain won’t be affected?/

  29. Kavitha says

    I have a subdomain for affiliate store. I want to know how to redirect from my site page to subdomain page. Please help.

  30. Maegen says

    Thank You so so much! I have been blogging for about 8 months and have worked so hard to build my Pinterest account. It is where almost all my traffic comes from. A month ago I changed over to https and I didn’t realize until last night that none of my pins were redirecting to the https. I just fixed it all thanks to you!

  31. raj says

    thanks for the information. i have small doubt how can i redirect old post to new post without loss of comments. i mean i need previous comments

  32. Angelica says

    Just FYI – the screenshots are out of date I think. Under Add New Redirection, I just see Source/Target URL and Group.

  33. Aaron says

    Hi, I am trying to find a way to redirect to a single page similar to a 404 when a user enters a non-existent subdomain. for example if they mash the keyboard or make a typo when keying in the domain. I want to get rid of the standard wordpress ‘No Results Found…The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.’

    Can someone point me to the solution of this problem? Or what this is called so I can try find the solution? All I’m getting is results about making my multisite a single url…

    Thank you!

  34. Abdul Rehman says

    I only want to redirect when a visitor to my website clicks on an external link from my website. For example, if you were to click on a product from my page it would then redirect you first to a “You are being redirected” page, then off to the affiliate’s website.
    I have been spending hours trying to do this. Please help. At this point I just want to know if it is possible with any wp plugin or any other workaround and if so how to do it.

  35. cipriana leme says

    How do I redirect from a wordpress blog (free) to a .com blog? I cannot install plugins in the free blog, so how could I do the redirect? Any advice?
    Thanks in advance

  36. Hannah says

    Hello! I just created a website on and imported all of my content from my old site, (using Is there a way to redirect all of the content from that site to my new one? The redirect instructions provided by WordPress gave me an error that the domain already exists, probably because it thought I was trying to create a new domain on

    My website traffic before is pretty minimal, so if anyone clicks on previous blog posts on my social channels, they’d be taken to the shut down version of my old site without the redirects – not the end of the world because I don’t have the following that would generate clicks at a later date, but you never know?

    Any advice anyone has would be great!



  37. Shakoat Hossain says

    Brilliant solution to reduce redirects for worpress!

    For a few days, I’m looking to solve my WP redirects issues. I don’t find out better solution even read this content.

    Here, I got few good points and try to reduce redirect to increase my page load speed.

    Thanks! :)

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