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How to Properly Move Your Blog from Tumblr to WordPress

Do you want to move your Tumblr blog to WordPress? WordPress is the most powerful website builder and blogging platform in the world. I gives you complete freedom to build any type of website that you want. In this article, we will show you how to properly move your blog from Tumblr to WordPress.

Moving from Tumblr to WordPress

Why You Should Move Your Tumblr Blog to WordPress?

WordPress is the most popular blogging platform in the world. It powers more than 32% of all websites on the internet.

To learn more about WordPress and what you can do with it, please see our complete WordPress review with pros and cons.

There are two types of WordPress. First, there is WordPress.com which is a hosted platform, and then there is WordPress.org also called self-hosted WordPress. To understand the difference, please see our comparison of WordPress.com vs WordPress.org.

We recommend using WordPress.org because it gives you the freedom to build any kind of website. It also gives you access to all powerful WordPress features out of the box.

Things You’ll Need to Move Tumblr to WordPress

To start with WordPress.org, you’ll need a domain name and a web hosting account.

We recommend using Bluehost. They are an officially recommended WordPress hosting provider, and one of the largest hosting companies in the world.

They are offering WPBeginner users a free domain name, free SSL Certificate, and discount on hosting. Basically, you can get started for $2.75 / month.

→ Click Here to Claim This Exclusive Bluehost Offer ←

If you can spend a little more, then we recommend SiteGround. They are also an officially recommended WordPress hosting service.

Note: Both Bluehost and SiteGround don’t allow hosting of adult content on their servers.

If your Tumblr blog contains adult content, then we recommend HostGator. They are also in our list of the top WordPress hosting companies.

Once you have purchased hosting, the next step is to install WordPress. Most hosting providers offer 1-click WordPress installation. If you cannot find the option, then ask your hosting company, and they will install WordPress for you.

Alternately, you can follow our step by step guide on how to install WordPress to do it yourself.

After installation, you’ll reach the WordPress dashboard screen which looks like this:

WordPress dashboard

Moving Your Content from Tumblr to WordPress

First, you need to visit Tools » Import page and click on the ‘Install Now’ button below Tumblr.

Installing Tumblr importer

WordPress will now fetch and install the Tumblr Importer tool for you. Once it is done, click on the ‘Run Importer’ link to continue.

Run Tumblr importer

On the next screen, you’ll need to provide OAuth Consumer and Secret keys. These keys allow your WordPress site to connect and import your content from Tumblr servers.

To get these keys, you need to click on the URL shown on the screen, which will take you to Tumblr website where you need to click on the ‘Register Application’ button.

Register app

Next, you need to fill in the ‘Application Name’, ‘Application Website’, ‘Application Description, and ‘Default Callback URL’ fields. All the rest can be left blank.

For the website and default callback URL fields, you need to your WordPress site’s full URL. You can use anything you want for the Application name and description.

Register application

Once you are done, click on the Register button at the bottom to continue.

Tumblr will now register the application and return you to the application dashboard. From here you can copy the consumer key. You need to click on the ‘Show Secret’ to reveal and copy the secret key.

Copy keys

You now need to go back to your WordPress admin area and go to Toools » Import page and run the importer again.

You can enter the keys you copied earlier in the importer settings and click on ‘Connect to Tumblr’ button.

On the next screen, you need to click on the ‘Authorize this application’ button.

Authorize application

This will take you to Tumblr where you will be asked to allow the app to connect with your account. Click on the Allow button to continue.

Allow app

Next, you’ll be redirected back to your WordPress site, and the importer will now show your Tumblr blogs. Simply click on the ‘Import this blog’ button next to the blog you want to import.

Import your Tumblr blog

The importer will now start importing your content from Tumblr to WordPress. This may take some time depending on how much content you have.

Once finished, you will see the success message.

Import finished

You can now visit the Posts and Pages sections of your WordPress blog to see your imported content.

You can also visit your WordPress website to see how the posts are displayed on your live website.

Redirecting Tumblr Visitors to Your New WordPress Blog

Now that you have imported the content, you would want your Tumblr visitors to be able to find your new blog.

To do this, you need to edit your Tumblr blog’s theme. First, go to the Tumblr settings page.

Tumblr Settings

After that click on your blog name to open its settings.

Select your blog

This will open your blog settings. On this screen, you need to click on the ‘Edit theme’ button to continue.

Edit theme

Next, you need to click on the ‘Edit HTML’ option under theme name. This will allow you to edit the HTML code of your Tumblr theme.

Edit HTML of your Tumblr theme

Tumblr will now show you the HTML code of the theme.

First, you need to paste this code snippet right after the <head> tag.

<!-- Inside head -->
<meta name="description" content="this is a legacy blog page, and will redirect to the same post on my new blog">
<script type='text/javascript'>
   var new_slug = window.location.pathname;
   var new_root = "http://example.com";
   var new_url = new_root + new_slug;
   document.write("<link rel=\"canonical\" href=\"" + new_url + "\">");
</script>

Don’t forget to replace the example.com with the actual URL of your new WordPress blog.

After that, you need to paste this second piece of code right after the <body> tag.

<!--Inside of <body> -->
<script type='text/javascript'>
    window.location = new_url;
</script>

You can now click on the ‘Update Preview’ button and then click on the ‘Save’ to store your settings.

This code will send your Tumblr visitors to your WordPress site. However, users coming to a specific page or post will see a 404 error. That’s because the URL format of Tumblr and your WordPress site are different, so you will need to redirect users to correct posts.

Setting up Redirects in WordPress for Your Tumblr Posts

To set up redirects in WordPress, first, you need to install and activate the Redirection plugn. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit Tools » Redirection page to configure settings. Under the ‘Add new redirection’ section, you need to add redirection using regular expressions like this:

Source URL: .*/post/\d+/(.*)

Target URL: /$1

After that check the ‘Regex’ checkbox and then click on the ‘Add Redirect’ button to save your settings.

Setting redirection

That’s all, your Tumblr blog posts will now redirect to the correct article on your new WordPress blog.

Congratulations! You have successfully moved your blog from Tumblr to WordPress.

Things to do After Moving from Tumblr to WordPress

Now that you have moved your content from Tumblr to WordPress, you may want to explore WordPress, learn the basics, and take advantage of this powerful platform.

Following are a few pointers to help you get going.

Set up a WordPress theme

The first thing most users want to do after moving to WordPress is to change their blog’s design. WordPress comes with thousands of free and paid WordPress themes to choose from.

Here are some of our expert picks of the best WordPress themes for different kind of blogs.

Need help setting up a new theme? See our step by step guide on how to install a WordPress theme.

Installing WordPress plugins

Next, you would want to take advantage of WordPress plugins. WordPress plugins are like apps for your WordPress site and allow you add new features to your website like adding a contact form, installing Google Analytics, adding membership features, and more.

However, choosing the right plugins can be a bit overwhelming for new users. That’s why we have compiled a list of essential WordPress plugins that you can install.

Learning WordPress

WordPress is quite easy to use and manage. However, there is a learning curve involved whenever you start with a new platform. This is where WPBeginner can help.

WPBeginner is the largest free WordPress resource site for beginners. We have lots of helpful content which is created specifically for beginners, business owners, and bloggers.

Following are few of the helpful resources you will find on WPBeginner (all of them are completely free).

  • WPBeginner Blog – The central place for all our WordPress tutorials and guides.
  • WPBeginner Dictionary – Our WordPress glossary will help you quickly familiarize yourself with the WordPress lingo
  • WPBeginner Videos – New WordPress users can start with these 23 videos to master WordPress.
  • WPBeginner on YouTube – Need more video instructions? Subscribe to our YouTube channel with more than 120,000 subscribers and 11 Million+ views.
  • WPBeginner Blueprint – Check out plugins, tools, and services we use on WPBeginner.
  • WPBeginner Deals – Exclusive discounts on WordPress products and services for WPBeginner users.

Many of our users use Google to find answers on WPBeginner by simply adding ‘wpbeginner’ at the end of their search term.

We hope this article helped you move your blog from Tumblr to WordPress. You may also want to see our actionable tips to drive traffic to your new WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us.

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Reader Interactions

28 CommentsLeave a Reply

  1. I have problem with this
    I do not understand in the codes to be written on
    var new_root = “example.com”;
    I claim my website instead example.com and have 404 EROR
    And from the phone does not want to redirect my page
    Please answer me as soon posible

    • You would change example.com to the address of your new site in the same format as example.com and you would want to clear your caching to help your devices notice the changes sooner

      Admin

  2. Hello,

    I have followed the above process and imported posts form Tumblr to my WordPress website (hosted in AWS server). I have 10,000+ posts in Tumblr with images.

    All the imported posts are having images in content area with URL “tumblr.com” how can I change this to my domain URL?

  3. Should i post the same article on my website and on Tumblr? Will it become plagarized content for my website?

    • If you have a post on both then it could be considered duplicate content by search engines which could hurt your SEO

      Admin

  4. Once I complete this set up how would I make a new blog post? Would I do it through Tumbler or WordPress and if I make a new post on Tumbler would it automatically update on WordPress?

  5. First, this post needs to be updated because the screenshot of Tumblr setting screen is old and outdated.

    Second, I am trying to redirect from subdomain at Tumblr to subdomain at WordPress self-hosted. I used the code an inserted into HEAD and BODY, but it does not seem to work.

    Any ideas?

  6. I was able to successfully move all of my posts from tumblr to my new wp site, however when i tried to redirect and follow all of the steps, it isn’t working! I have sofies-world.tumblr.com and my new site is http://www.sofies-world.com
    when I copied and pasted the html codes in the theme editor on tumblr, nothing changed. i do not understand html at all, so not sure if i’m doing something wrong? i currently put a temporary “i’ve moved” post to direct other users to my new site, but i’m desperate and need help!!!

  7. I completed all of these steps to move my tumblr blog to my WordPress website. I do not have a custom domain for my tumblr site so I had to paste in the html code in tumblr for the redirect, but I do not think I did this correctly. When I click “Update Preview” on my tumblr html page I get a 404 error on my website. I no absolutely nothing about coding so perhaps I pasted the code in wrong? Is anyone able to help me verify?

    Also it looks like none of my photos or videos were moved from my tumblr posts to my WordPress posts. Is there another step I need to take?

  8. Awesome! I can’t wait to try this
    , i have several self hosted wordpress installs. stans-songs.com being one, and 3 Tumblr blogs, 2 Tumblr blogs are using custom domain names and 1 isn’t.
    I will have fun trying i suppose…

  9. I imported my tumblr site {I had a custom domain} with the wordpress import {disabling the custom domain to import}. My site is functioning great and my images and content were imported. However I need to redirect my images from tumblr to wordpress because my older articles cannot be found with the old address. I did the “Redirecting Old Tumblr URLs to WordPress” for a custom domain and my links are not being forwarded. Its showing track 404s. Am I supposed to redirect every single link I have in order for it to work? Thanks.

    • Christina no you do not need to redirect every single link. Under Tools &requo; Redirection, you can define source URL with regular expressions. Check the screenshot above for an example.

      Admin

  10. Is there a way to port a tumblr blog over to a free wordpress blog site? I’m interested in porting from tumblr to a site that would be myblog.wordpress.com, not a site with my own name. I don’t speak developer, so if someone could explain whether or not this is possible in simple terms, this would be quite helpful

  11. Is this action is copying only posts or whole whole blog even with theme? I’m trying to move whole blog (even with theme) to WP and I realy don’t have any idea how.

  12. Two items to be aware of:

    1 – If you are using your own domain name on Tumblr, you need to disable this before you start, otherwise you will have to do most of these steps all over again…

    2 – During the authorization process something went awry and I ended up with a bunch of extra characters in the URL. Here are the characters I had to manually replace before the authorization would complete…

    %25 is %
    %26 is &
    %3D is =
    %3A is :
    %3F is ?
    %2F is /

  13. When I try to authorize the Tumblr app from the WP admin panel I get

    “The requested URL /oauth/http://www.mywebsite.com/wp-admin/admin.php?import=tumblr was not found on this server.

    (Where “mywebsite.com” is my domain of course). Any suggestions or how I can resolve this?

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