Trusted WordPress tutorials, when you need them most.
Beginner’s Guide to WordPress
25 Million+
Websites using our plugins
Years of WordPress experience
WordPress tutorials
by experts

How to Properly Move Your Blog from Tumblr to WordPress

Editorial Note: We earn a commission from partner links on WPBeginner. Commissions do not affect our editors' opinions or evaluations. Learn more about Editorial Process.

Do you want to move your Tumblr blog to WordPress?

WordPress is the most powerful website builder and blogging platform in the world. It gives you complete freedom to build any website that you want.

In this article, we will show you how to move your blog from Tumblr to WordPress properly.

Moving from Tumblr to WordPress

Why You Should Move Your Tumblr Blog to WordPress?

Tumblr started out as a fully hosted microblogging platform and gained popularity among the more casual bloggers.

However, it offers limited ability to monetize the content. Users find it difficult to design their blogs and connect their content to eCommerce and subscription features.

WordPress, on the other hand, is the most popular blogging platform in the world. It powers more than 43% of all websites on the internet.

It gives users more flexibility to design websites, add an online store, offer membership features, and more.

To learn more about WordPress and what you can do with it, please see our complete WordPress review with pros and cons.

There are two types of WordPress.

First, there is, a hosted platform, and then there is, also called self-hosted WordPress. To understand the difference, please see our comparison of vs.

We recommend using because it allows you to build any website. It also gives you access to all powerful WordPress features out of the box.

Things You’ll Need to Move Tumblr to WordPress

To start with, you’ll need a domain name and a web hosting account.

We recommend using Bluehost. They are an officially recommended WordPress hosting provider and one of the largest hosting companies in the world.

They are offering WPBeginner users a free domain name, a free SSL certificate, and a discount on hosting. Basically, you can get started for $1.99 / month.

If you can spend a little more, then we recommend SiteGround. They are also an officially recommended WordPress hosting service.

Note: Bluehost and SiteGround don’t allow the hosting of adult content on their servers.

If your Tumblr blog contains adult content, then we recommend Hostinger. They are also on our list of the top WordPress hosting companies.

Once you have purchased hosting, the next step is to install WordPress. Most hosting providers offer 1-click WordPress installation. If you cannot find the option, then ask your hosting company, and they will install WordPress for you.

Alternatively, you can follow our step-by-step guide on how to install WordPress to do it yourself.

After installation, you’ll reach the WordPress dashboard screen, which looks like this:

WordPress dashboard

Moving Your Content From Tumblr to WordPress

To migrate your Tumblr blog to WordPress, First, you need to visit the Tools » Import page in your new WordPress site’s admin area.

After that, click on the ‘Install Now’ button below Tumblr.

Installing Tumblr importer

WordPress will now fetch and install the Tumblr Importer tool for you.

Once done, click on the ‘Run Importer’ link to continue.

Run Tumblr importer

On the next screen, you’ll need to provide the OAuth Consumer Key and Secret key. These keys allow your WordPress site to connect and import your content from Tumblr servers.

To get these keys, you need to click on the URL shown on the screen.

Connecting to Tumblr

This will take you to the Tumblr website. If you are not logged in, then you will be asked to log in.

After that, click on the ‘+ Register application’ button to continue.

Register app

Next, you need to fill in the ‘Application Name’, ‘Application Website’, ‘Application Description, and ‘Default Callback URL’ fields. All the rest can be left blank.

For the website and default callback URL fields, you need your WordPress site’s full URL. You can use anything you want for the Application name and description.

Register application

Once you are done, click the ‘Register’ button at the bottom to continue.

Tumblr will now register the application and return you to the application dashboard.

From here, you can copy the consumer key. You need to click on the ‘Show Secret’ to reveal and copy the secret key.

Copy keys

You now need to go back to your WordPress admin area, go to the Tools » Import page, and rerun the importer.

You can enter the keys you copied earlier in the importer settings and click on the ‘Connect to Tumblr’ button.

On the next screen, you need to click on the ‘Authorize the Application’ button.

Authorize application

This will take you to Tumblr, where you will be asked to allow the app to connect with your account.

Click on the ‘Allow’ button to continue.

Allow app

Next, you’ll be redirected back to your WordPress site, and the importer will now show your Tumblr blogs.

Simply click on the ‘Import this blog’ button next to the blog you want to import.

Import your Tumblr blog

The importer will now start importing your Tumblr content to WordPress. The import process may take some time, depending on how much content you have.

Once finished, you will see the success message.

Import finished

You can now visit the Posts and Pages sections of your WordPress blog to see your imported content.

You can also visit your WordPress website to see how the posts are displayed on your live website.

Redirecting Tumblr Visitors to Your New WordPress Blog

Now that you have imported the content, you will want your Tumblr visitors to be able to find your new blog.

To do this, you need to edit your Tumblr blog’s theme. First, go to the Tumblr settings page.

Tumblr Settings

From here, it will show you a list of blogs you have created under your Tumblr account.

Click on the blog name that you want to edit to open its settings.

Select your blog

This will open your blog settings.

On this screen, you need to click on the ‘Edit theme’ button to continue.

Edit theme

Next, click on the ‘Edit HTML’ option under the theme name.

This will allow you to edit the HTML code of your Tumblr theme.

Edit HTML of your Tumblr theme

Tumblr will now show you the HTML code of the theme.

First, you need to paste this code snippet right after the <head> tag:

<!-- Inside head -->
<meta name="description" content="this is a legacy blog page, and will redirect to the same post on my new blog">
<script type='text/javascript'>
   let new_slug = window.location.pathname;
   let new_root = "";
   let new_url = new_root + new_slug;
   console.log(`<link rel=\"canonical\" href=\"" + ${new_url} + "\">`);

Don’t forget to replace with the actual URL of your new WordPress blog.

After that, you need to paste this second piece of code right after the <body> tag:

<!--Inside of <body> -->
<script type='text/javascript'>
    window.location = new_url;

You can now click on the ‘Update Preview’ button and then click on the ‘Save’ to store your settings.

This code will send your Tumblr visitors to your WordPress site. However, users visiting a specific page or post will see a 404 error. That’s because the URL format of Tumblr and your WordPress site are different, so you will need to redirect users to the correct posts.

Setting Up Redirects in WordPress for Your Tumblr Posts

There are two easy ways to set up redirects in WordPress for your Tumblr posts. We will show you both of them, and you can choose one that best suits you.

1. Set Up Redirects Using All in One SEO

All in One SEO for WordPress is the best WordPress SEO plugin on the market. It allows you to easily optimize your WordPress website for search engines.

It also comes with a powerful Redirection Manager, which we will be using for this tutorial.

First, install and activate the All in One SEO for WordPress plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit the All in One SEO » Redirects page. Under ‘Add New Redirection’, you need to enter the following values:

Source URL: ^//post/\d+/(.)

Target URL: /$1/

Don’t forget to check the ‘Regex’ box under the Source URL option.

Setting up redirects using All in One SEO

After that, click on the Add Redirect button to save your changes. All in One SEO will redirect users to the correct articles on your site.

2. Set Up Redirects Using Redirection

This method is helpful if you are not using the All in One SEO plugin.

First, you need to install and activate the Redirection plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Tools » Redirection page to configure settings. Under the ‘Add new redirection’ section, you need to add redirection using regular expressions like this:

Source URL: .*/post/\d+/(.*)

Target URL: /$1

After that, check the ‘Regex’ checkbox and then click on the ‘Add Redirect’ button to save your settings.

Setting redirection

That’s all. Your Tumblr blog posts will now redirect to the correct article on your new WordPress blog.

Congratulations! You have successfully moved your blog from Tumblr to WordPress.

Things to Do After Moving From Tumblr to WordPress

Now that you have moved your content from Tumblr to WordPress, you may want to explore WordPress, learn the basics, and take advantage of this powerful platform.

Following are a few pointers to help you get going.

Set Up a WordPress Theme

The first thing most users want to do after moving to WordPress is to change their blog’s design. WordPress comes with thousands of free and paid WordPress themes to choose from.

Here are some of our expert picks of the best WordPress themes for different kinds of blogs:

Need help setting up a new theme? See our step-by-step guide on how to install a WordPress theme.

Installing WordPress Plugins

Next, you would want to take advantage of WordPress plugins.

WordPress plugins are like apps for your WordPress site. They allow you to add new features and functionality to your website, like adding a contact form, installing Google Analytics, adding membership features, social media buttons, and more.

However, choosing the right plugins can be overwhelming for new users. That’s why we have compiled a list of essential WordPress plugins that you can install.

Learning WordPress

WordPress is quite easy to use and manage. However, there is a learning curve involved whenever you start with a new platform. This is where WPBeginner can help.

WPBeginner is the largest free WordPress resource site for beginners. We have lots of helpful content that is created specifically for beginners, business owners, and bloggers.

Following are a few of the helpful resources you will find on WPBeginner (all of them are completely free):

  • WPBeginner Blog – The central place for all our WordPress tutorials and guides.
  • WPBeginner Dictionary – Our WordPress glossary will help you quickly familiarize yourself with the WordPress lingo
  • WPBeginner Videos – New WordPress users can start with these videos to master WordPress.
  • WPBeginner on YouTube – Need more video instructions? Subscribe to our YouTube channel with more than 337,000+ subscribers and 50 Million+ views.
  • WPBeginner Engage – WPBeginner’s Facebook group has 97,000+ active users. It is a good place to ask your WordPress questions and get answers from the WPBeginner community.
  • WPBeginner Blueprint – Check out the plugins, tools, and services we use on WPBeginner.
  • WPBeginner Deals – Exclusive discounts on WordPress products and services for WPBeginner users.

Many of our users use Google to find answers on WPBeginner by adding ‘wpbeginner’ at the end of their search term.

We hope this article helped you move your blog from Tumblr to WordPress. You may also want to see our actionable tips to drive traffic to your new WordPress blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

The Ultimate WordPress Toolkit

Get FREE access to our toolkit - a collection of WordPress related products and resources that every professional should have!

Reader Interactions

29 CommentsLeave a Reply

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Mario says

    I have problem with this
    I do not understand in the codes to be written on
    var new_root = “”;
    I claim my website instead and have 404 EROR
    And from the phone does not want to redirect my page
    Please answer me as soon posible

    • WPBeginner Support says

      You would change to the address of your new site in the same format as and you would want to clear your caching to help your devices notice the changes sooner


  3. Krishna says


    I have followed the above process and imported posts form Tumblr to my WordPress website (hosted in AWS server). I have 10,000+ posts in Tumblr with images.

    All the imported posts are having images in content area with URL “” how can I change this to my domain URL?

  4. Jason gomes says

    Should i post the same article on my website and on Tumblr? Will it become plagarized content for my website?

    • WPBeginner Support says

      If you have a post on both then it could be considered duplicate content by search engines which could hurt your SEO


  5. Marieam Kimbro says

    Once I complete this set up how would I make a new blog post? Would I do it through Tumbler or WordPress and if I make a new post on Tumbler would it automatically update on WordPress?

  6. Tony Zeoli says

    First, this post needs to be updated because the screenshot of Tumblr setting screen is old and outdated.

    Second, I am trying to redirect from subdomain at Tumblr to subdomain at WordPress self-hosted. I used the code an inserted into HEAD and BODY, but it does not seem to work.

    Any ideas?

  7. Sofia says

    I was able to successfully move all of my posts from tumblr to my new wp site, however when i tried to redirect and follow all of the steps, it isn’t working! I have and my new site is
    when I copied and pasted the html codes in the theme editor on tumblr, nothing changed. i do not understand html at all, so not sure if i’m doing something wrong? i currently put a temporary “i’ve moved” post to direct other users to my new site, but i’m desperate and need help!!!

  8. Rachel says

    I completed all of these steps to move my tumblr blog to my WordPress website. I do not have a custom domain for my tumblr site so I had to paste in the html code in tumblr for the redirect, but I do not think I did this correctly. When I click “Update Preview” on my tumblr html page I get a 404 error on my website. I no absolutely nothing about coding so perhaps I pasted the code in wrong? Is anyone able to help me verify?

    Also it looks like none of my photos or videos were moved from my tumblr posts to my WordPress posts. Is there another step I need to take?

  9. Stan Williams says

    Awesome! I can’t wait to try this
    , i have several self hosted wordpress installs. being one, and 3 Tumblr blogs, 2 Tumblr blogs are using custom domain names and 1 isn’t.
    I will have fun trying i suppose…

  10. Christina says

    I imported my tumblr site {I had a custom domain} with the wordpress import {disabling the custom domain to import}. My site is functioning great and my images and content were imported. However I need to redirect my images from tumblr to wordpress because my older articles cannot be found with the old address. I did the “Redirecting Old Tumblr URLs to WordPress” for a custom domain and my links are not being forwarded. Its showing track 404s. Am I supposed to redirect every single link I have in order for it to work? Thanks.

    • WPBeginner Support says

      Christina no you do not need to redirect every single link. Under Tools &requo; Redirection, you can define source URL with regular expressions. Check the screenshot above for an example.


  11. hannah says

    Is there a way to port a tumblr blog over to a free wordpress blog site? I’m interested in porting from tumblr to a site that would be, not a site with my own name. I don’t speak developer, so if someone could explain whether or not this is possible in simple terms, this would be quite helpful

  12. Krzysiek says

    Is this action is copying only posts or whole whole blog even with theme? I’m trying to move whole blog (even with theme) to WP and I realy don’t have any idea how.

  13. Glenn Dixon says

    Two items to be aware of:

    1 – If you are using your own domain name on Tumblr, you need to disable this before you start, otherwise you will have to do most of these steps all over again…

    2 – During the authorization process something went awry and I ended up with a bunch of extra characters in the URL. Here are the characters I had to manually replace before the authorization would complete…

    %25 is %
    %26 is &
    %3D is =
    %3A is :
    %3F is ?
    %2F is /

  14. Matt Cromwell says

    When I try to authorize the Tumblr app from the WP admin panel I get

    “The requested URL /oauth/ was not found on this server.

    (Where “” is my domain of course). Any suggestions or how I can resolve this?

Leave A Reply

Thanks for choosing to leave a comment. Please keep in mind that all comments are moderated according to our comment policy, and your email address will NOT be published. Please Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.