Voulez-vous en savoir plus sur les rétroliens et les pingbacks dans WordPress ?
À propos des rétroliens et des pingbacks dans WordPress, un compte nous a récemment posé une question. Il s’agit essentiellement de modes de communication entre les blogs WordPress. Ils existent depuis les premiers jours des blogs, mais très peu d’utilisateurs/utilisatrices connaissent ces fonctionnalités.
Dans cet article, nous allons expliquer les rétroliens et les pingbacks dans WordPress. Nous parlerons de leurs différences, de leur fonctionnement et de leur utilisation.
N’hésitez pas à utiliser les liens rapides ci-dessous pour naviguer entre les différents Sujet de cet article :
Qu’est-ce qu’un rétrolien ?
Un rétrolien dans WordPress est comme un message amical entre deux sites. Lorsqu’un site mentionne ou fait un lien vers une publication sur un autre site, il envoie un rétrolien pour en informer l’autre site. Voici comment cela fonctionne :
- Imaginons que vous rédigiez une publication WordPress. Dans votre publication, vous incluez un lien spécial appelé URL de rétrolien vers un autre article sur un site WordPress différent. C’est comme un code secret trouvé dans les informations de la publication liée.
- Lorsque vous publiez votre publication, votre site envoie un rétrolien au lien que vous avez inclus. Ce rétrolien contient des informations sur votre publication, comme son titre et un court texte.
- L’autre site WordPress reçoit votre rétrolien et vérifie s’il s’agit d’un lien valide et pertinent. Il agit comme une vérification amicale pour voir si votre publication correspond bien à la leur.
- Si tout se passe bien, le rétrolien apparaît dans la section des commentaires de la publication liée. L’aspect des commentaires est un peu différent de celui des commentaires ordinaires, puisqu’il affiche généralement le titre de votre publication et un extrait de son contenu.
Qu’est-ce qu’un ping ?
Un pingback dans WordPress est un message automatique qu’un site envoie à un autre lorsqu’il fait un lien vers son contenu. Voici comment fonctionnent les pingbacks dans WordPress :
- Vous écrivez une publication avec un lien vers une autre publication sur un site WordPress différent.
- Lorsque vous publiez votre publication, votre site WordPress envoie automatiquement un pingback au site vers lequel vous avez créé un lien. Ce pingback comprend des détails sur votre publication, comme son titre et un peu de texte.
- L’autre site WordPress reçoit votre pingback et vérifie si le lien est bon et a du sens. Il s’agit d’une vérification amicale pour voir si votre publication correspond bien à la leur.
- Si tout semble correct, le pingback s’affiche dans la section des commentaires de la publication commentée sous la forme d’un lien vers votre site.
Les pingbacks fonctionnent également à l’intérieur de votre site. Cela signifie que si vous créez un lien vers l’un de vos propres articles sur le même site, WordPress s’enverra automatiquement un pingback.
C’est ce qu’on appelle le self-ping, et une fois que vous commencerez à bloguer régulièrement, vous trouverez peut-être les pings agaçants. Ne vous inquiétez pas, ils peuvent être facilement inactivés, comme nous l’afficherons ultérieurement dans cet article.
Quelle est la différence entre les rétroliens et les pingbacks ?
Il n’y a pas vraiment de différence entre les pingbacks et les rétroliens. Ils font tous deux la même chose mais adoptent une approche légèrement différente.
La première différence est que les rétroliens sont manuels, alors que les pingbacks sont automatiques puisqu’ils utilisent des technologies de communication différentes.
Deuxièmement, les pingbacks n’envoient pas l’extrait de la publication, contrairement aux rétroliens.
Comment envoyer des rétroliens et des pingbacks dans WordPress
Depuis WordPress 5.0, la possibilité d’envoyer manuellement un rétrolien à d’autres blogs a été retirée de l’écran de l’éditeur/éditrices de blocs. Peu d’utilisateurs/utilisatrices ont recours à cette fonctionnalité, et WordPress a déjà activé les pingbacks automatiques par défaut.
Toutefois, si vous utilisez l’éditeur/éditrices classique, la fonctionnalité est toujours présente. Il vous suffit de modifier une publication dans l’éditeur/éditrices classique et vous trouverez l’option d’envoi de rétroliens sous la zone d’édition.
Si vous ne trouvez pas la boîte méta des rétroliens dans l’éditeur classique, cliquez sur le bouton « Options de l’écran » dans le coin supérieur droit de l’écran.
Vous devez cocher la case à côté de l’option « Envoyer des rétroliens », et WordPress affichera une boîte d’envoi de rétroliens sous la zone de modification.
Comment modérer les pingbacks et les rétroliens dans WordPress
D’après notre expérience, 99 % des rétroliens et des pingbacks sont indésirables. C’est le moyen le plus facile pour les spammeurs d’obtenir un lien retour à partir de votre site.
Dans notre cas, nous voyons souvent des pingbacks provenant de « content scrapers » (voleurs de contenu) qui copient l’intégralité de nos articles, mot par mot, y compris tous les liens.
Grâce à ces liens, leur logiciel de blog envoie automatiquement des pingbacks vers nos articles.
Les quelques fois où nous avons trouvé les rétroliens/pingbacks utiles, c’est lorsque des blogueurs légitimes ont créé un lien vers nous. Ils nous ont aidés à trouver une fonctionnalité dans Mashable et NYTimes.
En bref, nous avons trouvé que 99 % des rétroliens et des commentaires sont indésirables. C’est la raison pour laquelle nous les avons entièrement désactivés. Cela ne vaut pas la peine de modérer une tonne d’indésirables.
Il existe d’autres moyens de trouver qui a créé des liens vers vos articles. La plus simple est d’utiliser Google Analytics pour trouver les liens vers votre site.
Cela dit, si vous voulez toujours utiliser les rétroliens et les pingbacks, alors il est bon de les modérer pour éviter les indésirables. Ce que vous devez faire est d’aller dans les Réglages « Discussion dans la zone d’administration de WordPress.
Ensuite, dans la section « Avant qu’un commentaire n’apparaisse », cochez la case « Le commentaire doit être approuvé manuellement ». Confirmez ainsi que les rétroliens et les pingbacks ne s’afficheront pas automatiquement et qu’ils doivent être vérifiés pour éviter les indésirables.
Vous pouvez ensuite vous rendre dans la zone de modération des commentaires de WordPress pour vérifier si des pingbacks et des rétroliens sont en attente.
De là, vous pouvez les approuver, les supprimer ou les marquer comme indésirables.
Comment désactiver les rétroliens, les pingbacks et les self-pings ?
Si vous en avez assez de recevoir des rétroliens et des pingbacks indésirables, il existe un moyen de les désactiver complètement.
Il vous suffit de vous rendre dans la page Réglages » Discussion et de décocher l’option » Permettre les notifications de liens provenant d’autres blogs (pingbacks et rétroliens) « .
Si vous décochez cette case, les rétroliens et les pingbacks seront uniquement désactivés pour les futures publications (et non pour les publications existantes).
Pour désactiver les rétroliens sur les publications existantes, vous devez suivre notre tutoriel sur la désactivation des rétroliens et des pingbacks sur les articles WordPress existants.
Si vous en avez assez que votre blog s’auto-pingue, alors vous pouvez simplement installer et activer l’extension Aucun Self Pings. Pour plus de détails, consultez notre guide étape par étape sur l’installation d’une extension WordPress.
Dès qu’elle est activée, l’extension désactive les self-pings sur votre site WordPress.
Nous espérons que cet article vous a aidé à vous familiariser avec les rétroliens et les pingbacks de WordPress. Vous pouvez également consulter notre liste des extensions WordPress incontournables et notre guide sur la façon de rédiger les grandes lignes d’un article de blog.
If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.
Syed Balkhi says
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Muhammad Atif says
Hi, There is mistake under « what is pingback », 4th point » we « wikk »
WPBeginner Support says
Thank you for catching that, we will get that typo fixed soon!
Administrateur
Iftekhar Bhuiyan says
Helpful post indeed. Thank you.
On a personal level though, I stopped using it for quite some time now.
Marcia says
I’m curious is it weird to approve self-pings? Internal linking is still a good thing but would there be any cons//would it just look weird? Thanks!
WPBeginner Support says
It’s a bit of a personal preference question. It adds more admin tasks for you to do with the links to approve and you already have an internal link to cause the pingback so most do not find value in allowing self pings.
Administrateur
Christopher Wilson says
I am so glad I discovered this website because it make everything so crystal clear especially if you are a beginner (I guess that’s why it’s named appropiately). I love it.
WPBeginner Support says
Glad you found our content helpful
Administrateur
Mithu A Quayium says
What about the real blogger who don’t spam. Don’t you accept their trackback/pingback then , even though they are legit ?
LaShaun W says
Are there any advantages to approving a trackback. I just got one and I don’t know if I should or shouldn’t approve it. If someone clicks it, I risk losing a visitor, don’t I?
WPBeginner Support says
Hi,
Yes, you can delete it.
Administrateur
Philip says
Thank you for explaining TrackBacks.
I got two but the commenters name etc looked false and immediately raized the alarm.
So, if they do copy your article word for word, no one should panick, because Google will not give that copied post good ranking and they will hurt their website rankings! Or, am I missing something more important here?
I will disable trackbacks.
Thanks.
WPBeginner Support says
Hi Philip,
Yes, you got that right. However, if you notice that someone with stolen content is outranking your articles in Google, then you can file DMCA and Google will remove those results. For more information, please see our guide on how to prevent blog content scraping in WordPress.
Administrateur
Sherry says
Thank you so much for Tweeting this article! I just last week received 6 Pingbacks and had no idea what to do about them.
I had just moved from Blogger to WordPress.org earlier this year and I have been learning the platform and had never heard of Trackbacks and Pingbacks until last week.
I watched Your talk with Micheal Hyatt and learned so much too. I’m so glad I subscribed to Platform University and heard about your site it has been so helpful. I’m implementing a lot of the things you talked about with Micheal Hyatt.
Sherry
Editorial Staff says
Thank you so much for the kind words Sherry. I’m happy to help
-Syed
Administrateur
Sinea says
Thanks for the explanation. I would instantly stop all trackbacks and pingbacks if I were more experienced. I’ve been blogging for 7 years but only just moved from Blogger to WP. THANK GOODNESS FOR YOUR WEBSITE. Without it, I do not know what I would do!
I host two blog hops. I love meaningful comments from my guests at the parties as well as on other posts. Will disabling trackbacks or pingbacks interfere with my parties or real commentary? If it won’t, I’m disabling immediately. Another question… on existing spammy comments, is it better to mark them as spam or send them to the trash?
WPBeginner Support says
Hi Sinea,
Thank you for kind words, we are glad that you find WPBeginner helpful. To answer your questions:
1. No, disabling pingbacks and trackbacks will not affect comments on your website.
2. It is better to mark spam comments as spam.
Administrateur
Sinea says
Well, then, I will be disabling them! Thanks so much!
Sin Yee says
Thanks for the explanation. Finally know what both of them are!
Janine says
Thank you for addressing this! Honestly its a confusing topic. I recently had my post pinged back upon. (How on earth would one say that!?!)
I noticed that when she pinged me her post (in wordpress) automatically used my featured image for the post I had written.
I have pinged a different blogs post (not a wordpress blog) today and I don’t see if there is a way to include the image.
Is it still pinging if it is not a wordpress blog? Could that be what is different?
Thanks!
Tapiwa Zvakavapano says
Greetings
I see there is an unanswered question in all this; If I do not approve a Pingback, will the link still work. I am afraid I am not as fawning as all the other people above. I run a recently launched blog; Network Bees and I have lots of links to your pages. All of them are genuine, ie, I read your articles and link to relevant, well written materials.
It worries me therefore, that all that effort is for nought because you are labeling all my links as spam. I may be confused about the whole thing, however. I think one of the comments above asked the same issue. Does disabling pingbacks and trackbacks mean that people cant link to a page? Or do the links still work nevertheless?
One of the things that I have discovered is that established bloggers tend to be a bit « detached » when it comes to interacting with new bloggers. There is this blog that allows guest posts but does not allow even a single link to the author’s blog! I mean, what would be the point? In any case, that’s a digression. My question is above….
WPBeginner Support says
Hi Tapiwa,
When you link to another WordPress powered website, the link on your website will work just fine. If the site you are linking to has the pingbacks and trackbacks disabled, then they will not see the link in their moderation queue and will not be able to mark it as spam. You should keep working on your blog as you normally would.
Administrateur
Michelle Belanger says
Thanks for this article and your site!
I got a rather generic comment with a link to a site in the UK that had content unrelated to my blog post (a garden photo post linked to a job seeking website). i approved the comment initially because I want people to read and respond to my posts. After reading this article, I went in and removed the links and left the comment by itself.
Is this method ever used as a way to break into someone’s site to hack it? Or is it just a way to get someone from another site to click their link and go to their site? Thanks again for your help with this subject.
WPBeginner Support says
Hey Michelle,
Most links submitted in a comments are often spam. Some times these links can lead users to malicious websites. You need to carefully review comments before approving them. See our guide on how to deal with comment spam in WordPress for more information.
Administrateur
Arulmjoseph says
Thanks for the information.
gumusdis says
Perfect, Thanks for sharing these useful information with us.
Dattaraj says
Very good article. Thanks for detailed explanation.
Liz Ziser says
Great post! Thank you for sharing.
Personally, my confusion lies with moderation options. For example, if a legitimate blog links to my site, and I move it to « Trash », is the link deactivated? i.e. It’s fine for them to link to me, but I don’t want the pingbacks displaying at the bottom of my post… so would this be the best selection?
I’d just like to better understand the consequence of each moderation selection: Approve, Unapprove, Trash, Spam, and Trash. What actually happens when each of these are selected.
Thanks a lot!!
ketul says
hello i am confusion about pingback in my wordpress its affect on seo keywords?
Daren says
Perfect! Been wondering about this for a while. Thanks for the focused « Don’t waster your time » advice.
Nebu John Thaliyath says
Really Helpfull. Thank You
Sanjay Kumarr says
Now I have good knowledge of Trackbacks and PingBacks, trackbacks are mannual with contents and pingbacks are automated / software based both will 99% spam.
Your article is very good and clearly belongs to questions that I was trying to find.
Good websites and information as well.
WPBeginner Support says
Hey Sanjay, glad you found it helpful
Don’t forget to join us on Twitter for more useful WordPress tutorials.
Administrateur
Vasu says
This was very useful. Just the information what I was looking for.
thanks
Vasu
Amit says
This is very useful information for me too. Actually i was very confused before this. When i research on my website, that one trackback post show there.
After read this knowledgeable article about trackback and pingback . my problem has been solve.
Breanna says
So, are pingbacks/trackbacks bad or good to get?
Chris Webb says
Great Post, very thorough explanation on what these two types of linking mechanisms do.
Phil Owens says
Hi,
Considering your title is what, how, why, you haven’t explained how to create a trackback. I am a complete noobie to blogging, so treat me like an idiot
Brendan Hall says
I was going to use track backs on our site. We tried them for a while and we were just inundated with spamming comment (of which this comment is not lol). In the end I decided that is was not worth using track back at all.
Pushkar Kathayat says
How to make a pingback for another blog?
Heather says
Does disabling trackbacks and pingbacks affect my sites SEO?
WPBeginner Support says
No it does not.
Administrateur
Luke Ward says
Hi, If I disable pingbacks/trackbacks as you’ve suggested, will that also stop internal pinkbacks?
Thanks
Heike Martin says
Internal pingbacks can be avoided by making sure that the url used only shows the extension of the full url. Look at the url for this post. To avoid self-pings you want the link to only read « /beginners-guide/what-why-and-how-tos-of-trackbacks-and-pingbacks-in-wordpress/ ». This info is from the make.wordpress site. To do this add the link and check in text editor mode and delete the domain portion of the url
Robert says
Thanks for this article on trackbacks and pingbacks. I had been thinking of the advantages of allowing trackbacks from genuine bloggers but if your experience is that 99% comes from spam then I don’t think the 1% is worth it.
I think I will place a prominent notice advising bloggers to use the Contact Me form to request a link up.
James says
Have been reading the release notes on 4.0.1, specifically the XSS vulnerability in comments which launches upon moderating comments.
I don’t suppose any one would know if the trace ping backs could be exploited in the same way.
John Shea says
Helpful article, been getting spam trackback notifications from someone who ran what almost appears to be a negative seo campaign
Jude Quin says
I’ve been struggling with trying to understand this for years. I read the explanations over and over but it’s like a « Whos’ on first? » dialog!
So, if my post includes a link to another article on the web, that site gets the « pingback » notice? then, if they approve it, it appears as a comment under the article that I linked to? and that comment consists of a link to my article?
the track back is REALLY CONFUSING, the explanation appears to suggest that If I comment on an article on another blog, the track back links that post, with my comment, to one of my posts as a comment with title and excerpt from the other post..? whew! ..if this is correct, how is the track back sent? and how does it know which article I want my comment to link to?
Allen Underwood says
It’s a little ironic – you must have gotten tired of the WordPress SPAM as well now that you’ve got Disqus!
I had installed Disqus on our site CodingBlocks.NET but we were still getting a TON of SPAM which I mistakenly thought was comment SPAM. Turns out it was trackbacks – I was grepping the log files on the server and saw a large number of these trackbacks which led me to your site (in search of an answer). It’s unfortunate that I have to disable this feature because of all the dishonest people out there – one of the fake trackback’s I received was from a DENTIST!! I mean seriously…anyways, thanks for the explanation of trackbacks, pingbacks and how to disable if necessary (which I believe is probably incredibly necessary nowadays).
kuldeep says
how can we get pingback reference link for non wordpress sites and for facebook page etc
WPBeginner Staff says
you need to ask the site owner to remove it.
WPBeginner Staff says
you will need to ask them to remove it.
Allison says
Is there a way to remove a trackback on another person’s site or do they have to do it? There is a link to my site on another site and I want it deleted.
Apologies if this posted twice. I refreshed and think it disappeared.
Allison says
Is there a way to remove a trackback on a site you do not maintain? There is a link to my site on a third party site that I do not want there. Is there a way for me to make it go away or do I need to ask the site it’s on to remove it?
PixieHouse says
I wonder – If I deactivate track/pingbacks at my site, yes even use a plugin to prevent such, do I still ping other blogs and eventually get a backlink every now and then?
Or does the deactivation goes both ways?
Allen Underwood says
On that same settings page (Settings -> Discussion) where you can deactivate the trackbacks and pingbacks, there’s another option just above that (in WP 3.9.1) called « Attempt to notify any blogs linked to from this article ». If you leave that checked then your blog will still attempt to send out pingbacks.
Clive Maloney says
That was really helpful. Thanks. I’ve had a lot of spammy trackbacks and pingbacks but a recent legitimate trackback got me wondering.
Joy says
If i allow a pingback that is legitimate just to see how it will look on a site, can i change y mind and delete it later?
WPBeginner Support says
Yes you can.
Administrateur
SPFischer says
JIRCAS posted a good question but it was never answered. I’m finding that a number of bloggers will post huge lists of links to « other great posts on _____. » The blank, in my case, is to posts made in response to a weekly photo challenge. I will receive a pingback and while their post will be relevant to the challenge, I really see no value in allowing the pingback. Am I correct in this assumption? While I have a number of these being held for moderation, on the various posts in question, the link to my post still appears. If I don’t approve it, does this just mean that the link won’t work or that the link will work, but the pingback won’t appear as a comment on my post? So it turns into a one-way referrer to my post but I’m not reciprocating?
WPBeginner Support says
SPFischer, Does the post linking to your post is really relevant to your blog? You see there are lots of people who run auto-blogging software and RSS aggregators. You don’t need to accept those trackbacks at all. However, blogging is very much like a discussion. You write something thought provoking on your blog and some other blogger builds their original content on your thoughts thats how the discussion moves forward in the blogsphere. So if you want, you can approve those trackbacks. However, we have noticed that the number of genuine trackbacks and pingbacks almost completely disappeared recently.
Administrateur
yvonnew says
Loved the post. Found « How to Disable Trackbacks, Pingbacks, and Self Pings » very useful thank you.
Sam Hembury says
Thanks for this, really helped.
Having already put a good captcha in place I wondered why I was still getting loads of spam on my sites. Will be disabling on all.
Quick question; what do you use to tackle comment spam? I’ve been using google captcha as seen on
Ron M. says
Thank you for this. I’m a new blogger and was confused on what they really do. Thanks for the clarification. I kind of had an idea but didn’t know the difference between pingbacks and trackbacks.
May I ask, whether it is good to allow them or to block them?
WPBeginner Support says
If you are getting too many spam in trackbacks and pingbacks then block them. If you are getting some legitimate trackbacks from blogs and other sites in your niche then you should keep it.
Administrateur
Peter says
I have a question if someone can answer for me please…
I unchecked Allow Link notifications from other blogs, and I also disabled trackbacks and pingbacks on existing wordpress posts…
…but do I still need to use the plugin called « No Self Pings » if I want to stop self-pinging myself? Or will the 2 actions I performed above ensure that I won;t be self-pinged?
In Many Thanks,
Peter
WPBeginner Support says
You can test this by creating a new post on your site and linking to another old post.
Administrateur
Sven says
Simple beginner question.
And no, its not for any kind of spam reason. Is there any way to send trackbacks from wordpress « pages »? Posts have that feature but i need a soluton for pages.
Regards Sven
Billy P says
Great article. I unchecked the allow link notification but still seem to be receiving a lot of spammy trackbacks. Are there any plugins you can recommend? We run a lacrosse pinnies site:
My other question is how do we go about gaining « legit » trackbacks/pingbacks for our site. Thanks for your time. BP
WPBeginner Support says
Do you have Akismet enabled? You can approve legit trackbacks and pingbacks like you would moderate comments.
Administrateur