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When I first started building WordPress websites, tracking visitor data just meant installing Google Analytics and calling it a day. But times have changed. With new privacy regulations, using cookies to collect personal information without user consent can lead to legal headaches and lost visitors.… Read More »
There’s a specific kind of panic that sets in when you type your website’s address and find it has simply vanished. I’ve seen this happen to countless small business owners who suddenly lose their site, emails, and online identity overnight. Letting a domain name expire… Read More »
Last week, a friend who manages multiple WordPress sites called me in a panic. A routine plugin update had broken his client’s navigation menu, but he didn’t notice until customers started complaining. This is a common problem I’ve seen countless times, and it’s exactly why… Read More »
I once watched a friend miss out on their dream domain name. They had been waiting for months, only to see someone else register it the second it became available. That feeling of frustration is something no new website owner should have to experience. It… Read More »
Since Threads launched in 2023, I’ve been experimenting with different ways to share my WordPress blog posts there automatically. Like many website owners, I initially posted manually, but that quickly became time-consuming as I managed multiple sites and social channels. Between summarizing content, researching the… Read More »
“How do I make this page private for members only?” That’s one of the most common questions I get asked by my friends who use WordPress. I remember asking the same question myself when we were building our video membership site at WPBeginner. Luckily, it’s… Read More »
When I first tried to add podcast episodes to my WordPress website, I quickly realized that embedding them from Apple Podcasts wasn’t as straightforward as I’d hoped. Like many of you, I wanted a simple solution that wouldn’t require coding knowledge. Through trial and error… Read More »
Feeling trapped by HubSpot is a familiar story. I’ve helped countless users who were worried about losing content or wrecking their SEO rankings during a move, and I understand those concerns completely. But I can tell you from experience that moving to WordPress is not… Read More »
Do you remember when sharing music on a website meant uploading MP3 files and dealing with clunky audio players? Thankfully, many streaming services have made it easier to share music online, and Spotify is leading the way. As one of the world’s largest music platforms,… Read More »
Alt text (alternative text) is an important part of image SEO and accessibility. But adding alt text to every image on your WordPress site can be time-consuming, especially if you have hundreds of photos in your media library. The good news is that you can… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.