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How to Create a Squeeze Page in WordPress That Converts

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Are you looking for a way to collect email addresses from your visitors?

Adding a squeeze page is an easy way to narrow down your users’ attention and build an email list. It helps convert your audience by offering incentives in exchange for their email address.

In this article, we will show you how to create a squeeze page in WordPress.

How to create a squeeze page in WordPress

What Is a Squeeze Page?

A squeeze page (also known as a lead page) is a type of landing page that’s designed to collect or squeeze your visitor’s email address and name. In return, you can offer a valuable resource, ebook, exclusive learning material, or free products.

Unlike a standard landing page, where you could have multiple goals, a squeeze page’s purpose is to get users to give up their email addresses.

For example, here’s a squeeze page by a Digital Marketer that encourages users to sign up for their Insider Newsletter.

Digital Marketer squeeze page example

It has a clear call to action button, and the page includes a clear copy of what users will get in return. Plus, the headline is eye-catching, and there are images on the page that help capture users’ attention.

Creating a squeeze page is a proven way of building an email list, which you can use to promote your products or services in the future. Collecting emails also lets you start a newsletter and inform subscribers of new products, deals, and campaigns.

That said, let’s see how to create a squeeze page in WordPress.

Creating a Squeeze Page in WordPress

The easiest way of setting up a squeeze page in WordPress is by using SeedProd. It is the best and easiest WordPress website and landing page builder.

To get started, you can choose from different high-converting templates and customize the page using the drag-and-drop builder. The plugin also integrates with popular email marketing tools.

Aside from a squeeze page, SeedProd lets you create a coming soon page, 404 error page, custom login page, and more. Its theme builder also allows you to create a custom theme without editing code.

Please note that we’ll use SeedProd Pro for this tutorial because it includes more templates and customization options. However, there is also a SeedProd Lite version you can use for free.

Setting Up SeedProd in WordPress

First, you’ll need to install and activate the SeedProd plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you will see a welcome page in your WordPress dashboard. On this page, you can enter the license key and click the ‘Verify key’ button. If you’re unsure where the key is, then you can easily find it in the SeedProd account area.

Adding the SeedProd license key to your WordPress website

After that, you’ll need to go to SeedProd Landing Pages from the admin panel.

From here, simply click the ‘+ Add New Landing Page’ button.

Add new landing page

Next, SeedProd will offer different templates to choose from.

You can click the ‘Lead Squeeze’ filter at the top to view squeeze page templates.

Select lead squeeze option and template

To choose a template, simply hover it and click the orange tick button.

Next, a popup window will open where you can enter a name and URL for your squeeze page. Once that’s done, click the ‘Save and Start Editing the Page’ button.

Enter a name for squeeze page

After that, you’ll see the SeedProd drag-and-drop landing page builder.

Customizing Your Squeeze Page Using SeedProd

In the page builder, you can edit different elements on the template. For instance, there are different blocks to choose from.

Customize squeeze page

You can add standard blocks like headlines, text, lists, buttons, and more. Or select advanced blocks such as social sharing, countdown, video popup, testimonials, and more.

SeedProd also lets you customize each element or block further. For example, selecting the headline block will let you edit the text and change its font, color, and style.

Edit elements on squeeze page

With SeedProd, you can also use the power of artificial intelligence to automatically create images and text for your page. However, do note that the AI Text and Image Generation tool is a paid addon.

If you switch to the ‘Sections’ tab, then you’ll find entire sections to add to your squeeze page. For example, you can add custom headers, footers, call to action buttons, and more to your page.

Edit page sections

Connecting Email Marketing Tool with SeedProd

After you’ve customized the squeeze page, you’ll need to connect an email marketing tool with SeedProd.

To do that, switch to the ‘Connect’ tab, and you’ll see different services. For instance, SeedProd easily integrates with ActiveCampaign, AWeber, Drip, Mailchimp, Constant Contact, and more.

Connecting email marketing services to SeedProd

Simply follow the onscreen instructions to connect your desired email marketing service with SeedProd.

Finalize Your Squeeze Page Settings

Next, you’ll need to head to the ‘Page Settings’ tab in SeedProd.

Here, you can change different settings and publish your page. For instance, SeedProd lets you change the page title, edit the meta description, add Google Analytics, and more.

Once you’ve made the changes, it’s time to make your squeeze page live. Simply change the ‘Page Status’ from Draft to Publish.

Publish squeeze page

You can now click the ‘Save’ button at the top and exit the landing page builder.

From here, simply visit the squeeze page URL and see it in action.

Squeeze page preview

Bonus: Tips to Boost Conversions on Your Squeeze Page

Now that you know how to create a squeeze page on a WordPress site, you can take it to the next level by following these tips for boosting conversions.

1. Converting Exiting Visitors into Subscribers

Did you know that 70% of visitors will abandon your website and never return? What if you could change that and boost conversions on your squeeze page?

With the help of OptinMonster, you can show personalized messages to users at precise times and convert them into subscribers.

It is the best conversion optimization and lead generation software in the market that offers an Exit-Intent technology. OptinMonster will automatically detect users’ behavior and show a popup message just as a user is about to leave your squeeze page.

Exit intent example case study

You can learn more by following our guide on how we increased email subscribers by 600% using OptinMonster.

2. Get Users to Subscribe to Push Notifications

You can add a click-to-subscribe button on your squeeze page and encourage users to sign up for push notifications.

Push notifications are custom messages with links that you can send to your subscribers. They are great for bringing people back to your site, prompting your content, and boosting sales.

Push notification preview on desktop

One of the best ways to set up push notifications to WordPress is by using PushEngage. It is the best push notification software and is very easy to use.

For more details, please see our guide on how to add web push notifications to a WordPress site.

3. Leverage the Power of Social Proof to Boost Conversions

You can also use social proof to increase the number of people who submit their email addresses on a squeeze page.

For instance, you can show other users who subscribed to your email list. This makes other visitors more comfortable and helps build trust.

Use Social Proof

You can go through our guide on how to use FOMO on your WordPress site to increase conversions to learn more.

We hope this article helped you learn how to create a squeeze page in WordPress. You may also want to see our guide on proven ways to make money online and how to increase blog traffic.

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Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

9 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Dennis Muthomi says

    I think the key thing to keep in mind when creating a squeeze page is providing genuine value to visitors in exchange for their email address.
    Especially if it could be something that helps solve a problem they have. It converts REALLY well!

  3. Chris says

    I find this article on how to create a squeeze page in WordPress quite informative. I was wondering how the information (for example, the user’s email) submitted by the user was handled. Code could be written for that, but is user’s information sent to one of the email-marketing companies?

    • WPBeginner Support says

      You can collect the user’s email for your newsletter if you set that up but the emails are not sent to anywhere that you do not tell it to go.


    • Jiří Vaněk says

      It depends on how you set up the collection of email addresses and which service you choose. You can store addresses locally in WordPress or, like me, use an external service. For example, I use a combination of Optin Monster with Mailchimp. It’s important to consider that Mailchimp collects and stores the email addresses. According to the law in your country (GDPR for the EU, for example), it is advisable to inform users about this in advance and possibly use the Opt-in method (double opt-in).

  4. Jiří Vaněk says

    So far, I have been handling the newsletter through a pop-up window using Optin Monster when users leave the page. This has allowed me to significantly increase the list of email addresses. The idea of creating an ebook or offering something in return, such as access to a private section, is interesting and I hadn’t considered it before. However, it makes perfect sense, and I will probably adjust the pop-up window to try offering people something in return if they leave their email address to subscribe to the newsletter. It’s great how you can come across ideas on these sites that you hadn’t thought of before.

  5. Mrteesurez says

    While all email marketing companies offer different types of page templates to customize and used to collect lead, I still prefer using Seedprod to build the squeeze page. This gives me flexibility to control the design outlook and add more elements that aid convertion like incentives, FOMO and more.

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