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Common Affiliate Marketing Scams and How to Avoid Them

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At WPBeginner, we have extensive experience in affiliate marketing. We’ve seen it all, both as marketers and as businesses running our own affiliate programs.

With over 15 years in the industry, we’ve run across various scams and frauds.

Most people in affiliate marketing are honest and hardworking. However, there are always some who are looking to exploit others.

In this article, we’ll share the top affiliate marketing scams and how to avoid them.

We’ll cover this topic from both perspectives. Whether you’re a business owner or an affiliate marketer, you’ll find valuable tips to protect yourself.

Common affiliate marketing scams explained for beginners

How Do Affiliate Marketing Scams Affect Businesses?

Affiliate marketing scams try to steal from businesses by pretending to be affiliate marketers. Similarly, they may also defraud unsuspecting affiliate marketers by pretending to be a legitimate business.

Thousands of people make money online with affiliate marketing. It is a lucrative industry worth over $17 billion (Source).

Due to the low barrier of entry, good payouts, and higher returns on invested time and resources, it attracts many businesses and marketers.

Affiliate marketing industry

However, this success also attracts many bad actors who want to profit by scamming and defrauding affiliate marketers and businesses running affiliate programs.

For these reasons, affiliate marketers and businesses may struggle to distinguish between legitimate opportunities and scams:

  • Financial loss – Affiliate marketing scams may use deceptive practices to hijack ads, change payment terms, or block payments, causing financial loss to marketers.
  • Reputational Damage – Some scammers create fake websites, advertisements, and landing pages pretending to be from a legitimate business. This causes harm to the business’s reputation.
  • Legal Damages – Some affiliate marketing scams may promote illegal products or fraudulent activities. This can lead to legal consequences and damage the affiliate’s personal and professional standing.
  • Increased Skepticism – Due to encountering scams, affiliate marketers may become more skeptical and hesitant to join new programs or promote certain products. This can limit their opportunities for legitimate partnerships and revenue generation. Similarly, businesses may find it difficult to trust affiliate marketers if they have been deceived by fraudulent actors in the industry.

However, this can be mitigated by carefully researching an affiliate program’s terms and conditions. Before signing up, you can also look for the common shady tactics scammers use.

Here are some of the most common affiliate marketing scams you should avoid.

Common Affiliate Marketing Scams Targeting Affiliate Marketers

Scammers often target affiliate marketers to promote illegal or dubious products with little to no payout in return.

Here are some of the most common scams targeted at affiliate marketers.

1. Get Rich Quick Schemes

Get rich quick scams

Get-rich-quick schemes are perhaps the industry’s most common and longest-running affiliate marketing scam.

They promise affiliate marketers a much higher commission for promoting their products with dubious promises and big claims about earning potential.

These scams can be harder to identify. Many niches in the affiliate industry offer higher incentives, and it is not uncommon to make big claims even by legitimate businesses.

These scams differ because they often sell questionable products with little to no value. The terms and conditions of these programs are set up so that the affiliate marketers pay nothing.

How to Identify This Scam:

These businesses often make big promises of incredibly high earning potential. They are often selling dubious products with little to no value. Their affiliate program is not transparent, and terms and conditions are often vague or have hidden clauses to avoid any payment.

2. Fake Products

Another common scam targeting affiliate marketers is fake products. These scammers would sell a cheap (and often illegally obtained) copy of a legitimate product by a recognized brand.

However, often, they don’t even deliver cheap copies and just steal money from customers.

Another variation of this scam involves digital products. After customers have paid, there is no product to download or access, and the company’s customer support is non-existent.

On the other end of things, these scammers will also simply refuse to issue any payment to the affiliate marketers, meaning they get money for nothing.

How to Identify This Scam:

Fake products are often created by copying an existing brand or business. Their pricing is often lower than that of the actual products to lure customers into believing they are getting a cheaper deal. Do your research about the product, search for real reviews, or dig into background information about the business.

3. Pyramid Schemes and Multi-level Marketing Programs

Pyramid schemes, or their modern name, multi-level marketing (MLM), are scams dating back to the pre-internet era. They are still effectively used to target innocent people.

They target affiliate marketers by asking them to recruit investors into often imaginary, fake, or shoddy products. Marketers are promised a commission on each new sign-up that their recruits or people they bring in make.

Eventually, it becomes impossible to find new recruits, and the whole scheme fails. These scammers then go ahead and launch the scheme with different names.

Even if a real product is being sold, an MLM company floods the market with affiliates, meaning no one makes any meaningful money, and it saturates the market.

How to Identify This Scam:

These scams often ask you to promote a fake business or product like a get-rich-quick scheme, dietary supplements, or cheaply made fake products. You will be promised higher payouts when people you bring in recruit more people. You may also be asked to deposit a joining fee, which they may label as an investment.

4. Pay to Join Affiliate Programs

Another common scam is to ask for you to pay a fee to join an affiliate program. These pay-to-join programs will claim that they run an exclusive affiliate partnership program, and in order to ensure that only serious marketers join their program, they need you to make a small payment.

Such programs will pretend to sell high-value items and promise to offer unrealistically high commissions.

All genuine affiliate programs are free to join. It is possible that some affiliate programs may require you to demonstrate product knowledge or industry expertise, but they would never ask you to pay them in order to promote their products.

How to Identify This Scam:

The most obvious sign of this scam is that they will ask you to make a payment. Some may even want you to pay with Bitcoin so the transaction can’t be reversed or traced back. If you are asked to make any payment just to join an affiliate program, then it is most likely a scam.

5. Fake Gurus and Influencers

Social media influencer

Another popular scam is when you are asked to promote a fake guru or social media influencer. These fake influencers or self-claimed gurus often pretend to be experts in something and typically sell courses and 1-on-1 training sessions.

You may be asked to bring in unsuspecting customers and will be promised a lucrative commission when they sign up for the course, follow the influencer on social media, or join an email list.

These scammers would then sell customers useless courses with little to no value. They would refuse to pay affiliate marketers by not recognizing any leads or conversions they bring.

On the other hand, there are legitimate experts in various industries selling online courses and mentorship programs. This makes it harder for affiliate marketers to distinguish between legitimate businesses and scammers.

How to Identify This Scam:

These scammers usually have no track record of their supposed expertise. Their testimonials would sound phony and unverifiable. They would use pushy tactics to make sales, and most of their followers on social media profiles would be bot accounts.

6. Phishing Scams

Phishing scams

Another way scammers target affiliate marketers is by using phishing tactics to steal sensitive information.

They create fake websites or emails that appear to be from legitimate affiliate programs, tricking affiliates into providing login credentials or personal information.

Besides fake websites and emails, scammers may also target affiliate marketers on social media websites and messaging apps. They may use brand images of popular affiliate platforms to deceive victims into believing that they are talking to an official account.

How to Identify This Scam:

Ensure that you are visiting a legitimate website. If you are unsure, then close your browser window and try to reach the actual website manually. Any email account asking you to visit a website should be sifted through. Don’t provide any login information to any fake website.

Common Affiliate Marketing Scams Targeting Businesses

If you are a business running an affiliate program to generate more sales, scammers may target you in several ways.

Here are some of those common scams to look out for:

1. Fraudulent Transactions

Transaction fraud

Scammers may target a business by generating fake sales using stolen credit cards, dummy payment accounts, and other fraudulent techniques.

Once a sale is generated, they are qualified for commission. However, your business may pay a refund or chargeback on the fake transaction.

More sophisticated scammers may even attempt to manipulate your conversion tracking data to credit them for more sales.

How to Identify This Scam:

The easiest way to detect this scam is by monitoring your refund and chargeback requests. However, this could be due to customers being genuinely unsatisfied with their purchase.

You can look for patterns to detect fraudulent activities that cause higher refunds. To detect suspicious activity, compare the refund rates of suspected affiliates with those of other affiliates.

2. Cookie Stuffing

This is a sophisticated affiliate marketing scam targeting businesses that run an affiliate program.

Here is how it works: The scammers use phishing tactics, malware, and popups to install cookies with their affiliate tracking IDs on unsuspecting users. When users visit the website and make a purchase, these marketers earn a commission.

These cookies are often set never to expire unless a user deletes all cookies in their browser. The user would have never interacted with the affiliates’ content and wouldn’t even be referred by their URL.

How to Identify This Scam:

This sort of scam is harder to identify. However, depending on your affiliate management program, it may automatically detect fraudulent activities. You also need to monitor your conversions in Google Analytics to find suspicious URLs and activities.

Many affiliate programs only allow marketers to send traffic from a pre-approved list of websites, and any conversions not originating from their approved websites are discredited.

3. Google Ad Keyword Hijacking

Google Ad Hijacking

Another problematic affiliate scam that affects businesses is Google Ad Keyword Hijacking.

Basically, the scammers sign up for an affiliate program and run Google ads on brand keywords or keywords where your business may already be advertising.

This increases your cost to bid on those keywords, and you end up paying additional commission to a source of traffic that you could have acquired yourself by running the ads.

An even more problematic situation arises when these scammers first redirect the users to their websites before sending them to yours. This makes it harder for you to detect fraudulent activity for a longer period of time.

How to Identify This Scam:

Monitor your top keywords for PPC ads on Google. The easiest way to do this is by using a search marketing tool like Semrush.

Another way to identify this scam is to monitor your website traffic and look for unusually high-traffic sources. You can also carefully monitor affiliate activity to look out for unusually high conversions, sudden jumps in referral traffic, and other signs of suspicious activity.

4. Fake Leads

Fake leads can be a problematic affiliate scam for businesses paying affiliate marketers to bring in leads.

Scammers can generate fake leads using sophisticated techniques, such as stolen user data, unverified leads bought from third-party sources, or simply paying someone to create fake user accounts.

More sophisticated scammers may even send bot traffic from their legitimate-looking websites. These bots then fill in forms with fake user data to submit a lead.

How to Identify This Scam:

One way to thwart fake leads is to require customers to double-opt in. Another way to detect quality leads is to contact customers.

If more leads appear to be non-existent, you can dig deeper and find the affiliate accounts sending those leads.

Look for your affiliate reports to find patterns like a website sending a specific number of leads per day could be a sign of fake leads.

5. Click Frauds

Businesses running pay-per-click affiliate programs are vulnerable to click fraud. Scammers can use a wide variety of techniques to generate fake clicks and traffic.

Some of these techniques use automated bots to click on links. These bots may use IP spoofing and appear as legitimate traffic in your analytics or affiliate marketing reports.

Other scammers may use click farms, where scammers pay pennies to click farms where actual humans click on links as part of their job. These click farms may use hacked computers worldwide to generate those clicks.

How to Identify This Scam:

Monitoring your Google Analytics reports can help you look for signs of click fraud. You can look for suspicious traffic sources, traffic coming from random places, and low conversion rates compared to the industry average.

Keep track of IP addresses to look for signs of click fraud. Your affiliate management software may also provide tools to detect and prevent click fraud.

6. URL Hijacking

Another common scam targeting businesses is when an affiliate partner registers similar domain names or misspelled URLs.

For instance, if a business’s website is a, the scammers may register or similar domains.

This scam is also called domain squatting. It can be easily tracked by looking at referral domains in Google Analytics. However, some of these affiliates may set up dubious redirects to ensure that the squatted domain doesn’t appear as a referral domain.

How to Identify This Scam:

You can track most such tactics by regularly monitoring the referral domains in Google Analytics. Also, looking for traffic sources that look suspicious can be helpful. Sometimes, these traffic sources may not have any content promoting your products and services.

Avoiding Affiliate Marketing Scams Tips and Tricks

Following are some handy tips that will help you avoid common affiliate marketing scams both as a marketer and as a business.

1. Join Reputable Affiliate Platforms

Join the top affiliate networks and platforms to work with top businesses, the best products, and legitimate affiliate marketers.

Platforms like ShareASale, Impact, and Amazon offer a large number of products and businesses to promote. They also help businesses partner up with the best marketers, handle payouts, and prevent fraud.

However, these programs cost money and may reduce the profitability of your business.

Luckily, there are platforms like AffiliateWP. It is the best affiliate tracking and management software that runs on top of WordPress.

AffiliateWP comes with easy affiliate management, advanced fraud detection, easy payouts, and no middleman fees.

Another excellent alternative is Easy Affiliate. Similar to AffiliateWP, it runs on top of WordPress and allows you to manage and run your own affiliate program.

2. Monitor Your Website Traffic

Whether you are an affiliate marketer or an affiliate manager, monitoring your website traffic regularly helps you detect and prevent fraud and scams.

The easiest way to do this is by installing MonsterInsights. It is the best Google Analytics plugin for WordPress and helps you easily track your website traffic.


MonsterInsights has features like eCommerce tracking, conversion tracking, outbound link tracking, and more. Plus, it helps you easily see where your traffic is coming from and what those users do while visiting your site.

3. Use Better Link Management Tools

As an affiliate marketer, you will need tools to manage all your affiliate links easily. This helps you insert links easily and increase your earnings, but it will also help you track link performance and detect your clicks.

This is where ThirstyAffiliates comes in. It is the best affiliate link management tool for WordPress and allows you to easily manage and track all your affiliate links.


ThristyAffiliates helps you detect broken affiliate links, track link clicks, set up redirects, and cloak affiliate links.

Another excellent alternative is PrettyLinks. It is a link management tool for WordPress that allows you to shorten affiliate links, cloak links, manage all your links, and easily insert them into your website.

Pretty Links Pro Website

For more on this topic, see our complete affiliate marketing guide for beginners.

Frequently Asked Questions About Affiliate Marketing Scams

The following are some of the most commonly asked questions about affiliate marketing scams by our users.

1. Is affiliate marketing risky?

Affiliate marketing is just as risky as other type of marketing strategies. Due to the increasing number of fraudulent activities and scams, it may give an impression of being risky.

However, most of these affiliate marketing scams can be easily avoided. Affiliate marketing still provides excellent opportunities for publishers to make money online and businesses to promote their products and services.

2. Is affiliate marketing similar to pyramid schemes?

No, affiliate marketing is not similar to pyramid schemes. Unlike pyramid schemes, affiliate programs are free to join, and affiliate marketers are paid to bring in customers. However, some pyramid schemes may present themselves as an affiliate program in order to appear legitimate.

3. Is it possible to avoid affiliate marketing scams altogether?

Yes, it is possible to avoid affiliate marketing scams by joining reputable affiliate platforms and carefully selecting affiliate marketers, products, and businesses that you work with.

We hope this article helps you avoid common affiliate marketing scams. You may also want to explore these online business ideas or take a look at these additional ways to make money online.

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Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how WPBeginner is funded, why it matters, and how you can support us. Here's our editorial process.

Editorial Staff

Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

10 CommentsLeave a Reply

  1. Syed Balkhi says

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  2. Hajjalah says

    Really useful article. I had never thought about something like that because i thought all reputable companies activities are legit. Luckily , i have not fallen a victim of those scammers because i mostly promote products from popular marketplaces. But i will now take more caution against every affiliate program i join. Thanks for the alert.

  3. Jiří Vaněk says

    Thanks for the great tips. I also received a few offers for cooperation, and thanks to this guide, at least I know what to watch out for so that you don’t have problems with scammers.

  4. Prajwal Shewatkar says

    This is a really helpful post for those who are new to affiliate marketing. I’ve had horrible experiences with many companies who scammed me into promoting their products only to realise letter that I’ve been scammed as only a few conversions were counted valid on their side.

    • WPBeginner Support says

      Sorry to hear about the previous times but hopefully our article can help those looking to join Affiliate programs in the future!


    • Jiří Vaněk says

      I have a similar experience with ads on my website. I conducted my own conversion measurements, and they didn’t match what I was later paid for. That’s why I started being cautious with different companies, and this article just confirmed that not everyone in this industry is honest, and it’s essential to be very careful. As a result, I ended up sticking with two trusted companies, and since then, I’ve been extremely careful about who I sign contracts with.

  5. Yeona B. says

    Thanks for the heads up on affiliate marketing scams! Your tips are invaluable for avoiding those sketchy schemes and focusing on real opportunities. Your insights serve as a helpful reminder to prioritize research before diving into any affiliate marketing ventures. Grateful for the valuable advice!

  6. Mrteesurez says

    Thanks for this list, it really helpful to identify fake and scam affiliate marketing. I think that cookie stuffing is deadly, no one will notice it. Thanks for sharing this. I have bookmarked to send to my colleague bloggers doing affiliate marketing.

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