Are you looking for an Easy Affiliate review to help you decide whether this popular affiliate plugin is right for you?
Easy Affiliate has everything you need to create a self-hosted referral program and avoid third-party fees. This means you can grow your audience and get sales via affiliate marketing, while keeping more of your profits.
In this Easy Affiliate review, we’ll explore its features, support options, and pricing, to help you decide whether it’s the right affiliate plugin for you.
What is Easy Affiliate?
Since it’s self-hosted, you don’t need to pay any middleman fees including transaction fees. You can simply buy an Easy Affiliate license, and then keep all your profits.
Easy Affiliate is designed to be easy to use so you can add an affiliate program to your site in just a few clicks. Simply install and activate the plugin, and the setup wizard will guide you through the process of creating an affiliate registration page, setting your commission rates, adding payout methods, and more.
Easy Affiliate also comes with advanced features such as fraud detection, commission overrides, and support for tiered commission rates. This allows you to reward your highest-performing affiliate partners with bigger commissions.
Easy Affiliate Review: Is It the Right Affiliate Plugin for Your WordPress Website?
By creating your own affiliate program, you can avoid many third-party fees, and make more money online. However, if you’re going to create a successful self-hosted program, then you’ll need the right affiliate marketing plugin.
With that being said, let’s look at Easy Affiliate’s features, support options, and pricing to see whether it’s the right affiliate plugin for your WordPress website.
1. Easy to Setup
Easy Affiliate is designed with ease of use in mind and even comes with a helpful setup wizard. This will guide you through the process of getting Easy Affiliate up and running on your WordPress blog or website.
During set up, Easy Affiliate will even scan your site for available eCommerce plugins you may want to use. For example, Easy Affiliate can track affiliate sales with Easy Digital Downloads, WooCommerce, MemberPress, and more.
Simply follow the onscreen instructions to set up your commission rates, upload creative resources, configure your payout methods, and perform other important tasks.
After completing the setup wizard, Easy Affiliate will create a registration page and affiliate dashboard for you, so you’re ready to start onboarding affiliate partners.
2. Migrate Your Affiliate Program
If you’ve already created an affiliate program using an alternative plugin, then you can easily migrate to Easy Affiliate. In fact, during the set up process Easy Affiliate will scan your site for alternative affiliate plugins.
If it detects a plugin, then it’ll prompt you to migrate your data, settings, and links into Easy Affiliate with a single click.
3. Grow Your Program With Affiliate Registration
To grow your affiliate network quickly, it should be easy for people to join.
Easy Affiliate gives you a few different options. To start, you can accept applications, and then approve or deny each organization based on their application.
In this way, you can control exactly who joins your referral program. It’s also an effective way to stop spammers, fraudulent websites, and other low-quality sites from joining your network.
If you want even more control, then you can make your registration private. This means you’ll need to add each affiliate manually or send personalized invites.
By contrast, you can create a public program, so anyone can become an affiliate without waiting for approval. This is a good solution if you want to grow your program quickly.
No matter what option you choose, you can decide when to collect the affiliate’s address and tax information, and whether this information is mandatory.
Finally, you can add an optional affiliate agreement to the registration page.
In this way, you can make sure affiliates understand exactly how your program works before they even sign up.
You can either type in your agreement or Easy Affiliate can generate an agreement for you.
Simply enter some basic information about your company, and Easy Affiliate will create a custom agreement that you can add to your registration page.
4. Support for Fixed Amount, Percentage, and Tiered Commissions
With Easy Affiliate, you can offer fixed rate or percentage based commissions.
Fixed rate may be a good option if all your products have a similar price.
Meanwhile, offering a percentage-based discount will encourage affiliates to prioritize your online store’s big ticket items.
If you install Easy Affiliate’s Commission Levels add-on, then you can offer tiered commissions. This means you can keep your highest-performing affiliates happy by giving them a bigger commission.
You can also reward high-performing affiliates by moving them to a higher tier. In this way, you can motivate all your affiliates to work hard and get good results, in the hopes of graduating to a higher tier.
Another option is to use the Commission Rules add-on to create powerful custom rules. For example, you might pay a lower percentage if the customer uses a coupon code, or offer a bigger commission for certain products.
No matter how you set up your commissions, you can override these settings for individual users. Simply open the affiliate’s account in your WordPress dashboard and you can create a commission that’s unique to them.
5. Offer Commissions for Your Subscription-Based Products
Do you sell subscriptions, such as access to an online ebook library or even a physical subscription box service? In that case, affiliates can help you get new subscribers and improve your renewal rates.
To start, you may want to pay a one-time commission when someone new subscribes to your site. This encourages affiliates to focus on driving new customers to your online marketplace or store.
Another option is to pay affiliates each time a subscription is renewed. This is useful if you want to reduce churn and increase the average customer lifetime value.
6. Multiple Payout Methods
If you don’t pay your affiliates accurately and on time, then they may leave your program. Even if they don’t leave, chances are they’ll be demotivated and won’t put much effort into driving conversions.
The good news is that Easy Affiliate has multiple payout methods including PayPal 1-Click payments. This is the quickest and easiest way to pay all your affiliate partners.
Easy Affiliate also supports PayPal Mass Payments. When it’s time to pay your affiliates, simply download a mass payments file from the Easy Affiliate dashboard. You can then head over to your PayPal Mass Payments page and submit the file for processing.
Finally, you may want to pay your affiliates offline, such as sending them cash or a gift card. If you do opt for offline payments, then it’ll remove the PayPal Email field from the affiliate registration page, which makes the registation process slightly easier.
When it’s time to pay your commissions, you can see detailed information about all the outstanding payments in your WordPress dashboard.
The options you see may vary depending on the payout methods you’re using. However, no matter what method you use, Easy Affiliate will guide you through the payout process.
7. Send Automated Emails
Easy Affiliate comes with built-in messages that it will send to your WordPress admin email. For example, it’ll notify the admin every time someones applies to your referral program. This helps you respond to incoming applications quickly.
Easy Affiliate can also send automated emails to your affiliate partners. For example it will notify them every time they earn a commission.
All these emails are fully customizable so you can add your own messaging, branding, and custom logo.
Easy Affiliate also supports dynamic text.
This means you can personalize messages with the user’s name and email address, or add helpful links to your site’s login page, affiliate dashboard, and other important pages.
Pro Tip: You’ll want to make sure these messages arrive safely in the user’s inbox and not in the spam folder. That said, we recommend using an STMP service provider to improve your email deliverability rates and fix the problem with WordPress not sending emails properly.
8. User-Friendly Affiliate Dashboard
Easy Affiliate automatically adds a custom affiliate dashboard to your digital product marketplace or online store.
Here, affiliates can see their current balance, their estimated upcoming payout, clicks, conversion rates, voids, and more. This can keep them motivated, by showing the progress they’re making.
Affiliates can also access any creatives you’ve uploaded such as banners and marketing copy, ready for them to use in their own campaigns.
In this dashboard, affiliates can view their payment history and edit their profile manually, so they don’t need to contact you for help.
There’s a lot to explore, but the settings and data is organized into tabs so affiliates can easily find what they’re looking for.
This affiliate dashboard looks great out of the box.
However, you can customize it with your own color scheme and logo.
You can even create a custom welcome message for affiliates.
For example, you might explain how your affiliate program works, add links to useful resources, or share your contact information.
9. Upload Unlimited Creatives
With Easy Affiliate, you can upload as many image and text resources as you want, directly from the WordPress dashboard.
If you don’t already have resources, then you can create some using web design software such as Canva. After uploading these resources, affiliates can access them at any time from their affiliate dashboard.
In this way, you can easily distribute helpful resources to all your partners.
10. Custom Link Generation
With Easy Affiliate, you don’t need to manually create custom links for each partner. Instead, affiliates can create these links in their dashboard.
To start, they can simply type or paste in the destination URL, such as a WooCommerce product page. Then, the affiliate just needs to click on ‘Create Custom Link.’
Easy Affiliate will then create a custom affiliate URL, ready for them to use.
11. Built-In Affiliate Reports
It’s important to track your affiliate program, so you can see what’s working and what isn’t.
You can also identify your top-performing affiliates and partners who are underperforming. That done, you can take actions to reward your highest achievers and motivate the people who aren’t driving as many conversions.
To help you out, Easy Affiliate shows an overview of important stats, including your total clicks, transactions, and total commission.
Easy Affiliate even tracks link clicks, so you can see exactly what URLs are getting the most engagement and conversions.
Sometimes, you may want to share your affiliate data with team members who don’t have access to WordPress. For example, you might need to share information with your marketing team or import data into your CRM app.
With Easy Affiliate, you can export all your affiliate and referral data as a CSV file, ready to share with other people and programs.
12. Track Your Affiliates With Google Analytics
Easy Affiliate can automatically add UTM parameters to each affiliate’s referral links. This allows you to analyze the effectiveness of your affiliate campaigns inside Google Analytics 4.
Even better, you can enable this feature with a single click.
With that done, you can track exactly which domains your affiliates are publishing links on, spot your highest-converting affiliate partners, and identify suspicious behavior such as PPC click frauds.
Pro Tip: If you’re not already using Google Analytics on your WordPress website, then we recommend using MonsterInsights. It allows you to install Google Analytics in WordPress and start monitoring your site with just a few clicks.
13. Protect Your Site Against Fraud
Affiliate marketing fraud is a big problem for all businesses, so it’s important to take WordPress security seriously.
The best way to avoid revenue loss is by installing Easy Affiliate’s Fraud Prevention add-on. This add-on can flag and reject suspicious behavior, including self-referrals.
This is where an affiliate uses their own link to get a discount on your products or services.
When an affiliate applies for your program, they’ll type in all the URLs where they plan to promote your links. If the affiliate generates a commission from a site that isn’t included in this list, then it could indicate fraud.
With that in mind, Easy Affiliate can flag or automatically reject commissions that come from unknown websites.
Finally, very high conversion rates may suggest fraud or other suspicious behavior. That said, you may want to define the average minimum and maximum conversion rates for your site.
If an affiliate’s rate falls outside of these averages, then Easy Affiliate can automatically flag these commissions as suspicious so you can examine them in more detail.
14. Integrates With Popular Plugins and Services
Easy Affiliate integrates with many must-have WordPress plugins, payment gateways, APIs, and more.
To start, you can automatically track your affiliate IDs in Google Analytics using the MonsterInsights integration.
Although Easy Affiliate comes with basic forms such as login and registration forms, you can take them to the next level using WPForms. This integration gives you access to a ton of pre-designed templates and a drag and drop form builder.
For example, you might create surveys and polls to get feedback from your partners and improve the affiliate experience. You can even use WPForms’ add-ons to collect electronic signatures from your affiliates, or reduce form abandonment rates to get more signups and grow your network faster.
Communicating with your affiliates is crucial for keeping them engaged with your program. With that said, Easy Affiliate integrates seamlessly with many popular email service providers including ConvertKit, ActiveCampaign, and Mailchimp.
15. Professional and Community Support
With Easy Affiliate you can create self-hosted affiliate programs for your eCommerce store with just a few clicks. However, sometimes you may need some extra help, or have questions about how to run a successful referral program.
If you prefer to research yourself, then Easy Affiliate has a detailed knowledge base.
There’s also the Easy Affiliate blog.
Here, you’ll find detailed step-by-step tutorials, plus general advice on how to grow your business online.
All the Easy Affiliate plans also include professional support. Simply raise a support request in your account, and a member of the Easy Affiliate team will respond within 1-2 business days.
Easy Affiliate Pricing Plans
Easy Affiliate has three pricing plans that are designed to suit businesses of all sizes.
- Basic. If you’re just getting started, then Basic has everything you need to create your first affiliate program. For $99.60 per year, you can create as many affiliates as you want, and pay them with a single click. Easy Affiliate Basic is also compatible with WooCommerce, MemberPress, and Easy Digital Downloads so it’s a great choice if you use any of these plugins.
- Plus. Priced at $149.60, Plus gives you access to the Fraud Protection add-on so you can automatically flag suspicious behavior. You can also use the Commission Levels add-on to create tiered commissions. If you’re using GetResponse, Mailchimp, or ConvertKit, then Plus integrates with these top email service providers. Keeping all that in mind, we recommend Plus to startups, entrepreneurs, and small business websites.
- Pro. For $199.60, you’ll get access to the Commission Rules and ActiveCampaign add-ons. That said, we recommend Pro to eCommerce websites that want to get big results. You can also use Easy Affiliate Pro on up to 5 websites, so it’s a good option if you have a portfolio of sites.
After taking a closer look at Easy Affiliate, we’re confident that it’s one of the best affiliate plugins for WordPress.
It has everything you need to create your own self-hosted affiliate marketing program. You can then add, manage, and track as many affiliate partners as you want, directly in the WordPress dashboard.
If you’re creating your first affiliate program, then the Basic plan is a great place to start. It has all the essential features so you can add an affiliate program to your WooCommerce store or WordPress website.
Meanwhile, if you run a small business then Plus unlocks some useful add-ons. This includes Fraud Detection, so you can automatically flag suspicious clicks, conversions, and commissions, and protect your affiliate income. It also integrates seamlessly with some of the best email marketing services.
Finally, if you’re an established online store or eCommerce site, then Pro is a powerful all-in-one affiliate marketing solution that you can use on up to 5 websites. It also gives you access to the Commission Rules add-on, so you’ll have complete control over your commission rates.
We hope this Easy Affiliate review helped you decide whether it’s the right affiliate marketing plugin for your WordPress website. You may also want to learn how to set up Google Analytics goals for your WordPress site, or see our expert pick of the best business phone services for small businesses.