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I’ve been running WordPress blogs for years, and one thing that used to frustrate me was seeing my visitors get stuck on archive pages. They’d land on a category or date archive, scroll for a bit, and then leave without finding what they needed. People… Read More »
Recently, I found over 18,000 spam entries had flooded one of my lead generation forms overnight. And more kept coming, which meant trouble. If I emailed all those fake addresses, it would have increased my email bounce rate – the percentage of emails that don’t… Read More »
Unexpected shipping costs are one of the biggest reasons customers abandon their carts. If your WooCommerce store charges too much or the pricing feels confusing, then you could be losing sales without realizing it. That’s why it’s so important to offer clear, fair shipping rates.… Read More »
When visitors can’t find what they’re looking for, they don’t stick around – they click away, often for good. The default WordPress search doesn’t make it easy. It’s slow, clunky, and outdated: type a keyword, hit Enter, wait for a full page reload… only to… Read More »
I’ll be honest: there was a time when privacy compliance felt overwhelming. Between GDPR, CCPA, VCDPA, and other regulations, it seemed like I needed a law degree just to run a simple WordPress site. But after spending a lot of time helping website owners figure… Read More »
A few years ago, I got my first data deletion request from a user. I’ll admit, I panicked a little. I knew I needed to respect their privacy rights, but I had no idea how to actually remove their data from my WordPress site without… Read More »
When I first learned about the Virginia Consumer Data Protection Act (VCDPA), I’ll admit I felt a bit overwhelmed. As someone who’s managed WordPress sites for many years, the idea of learning yet another privacy law felt like a lot. But when I dug into… Read More »
AI is changing how people find information on the web. Tools like ChatGPT, Claude, and Google Gemini don’t just search the web. They ‘read’ it to learn about your content. But how do you make sure these AI bots understand your site correctly? The answer… Read More »
When I launched my first WordPress site, privacy laws were pretty straightforward. You added a privacy policy, maybe updated your terms of service, and moved on. But things have changed in recent years. States like Utah have introduced strict privacy laws that apply to businesses… Read More »
Substack is easy to start, but that simplicity often comes with a hidden cost for creators. You quickly run into walls when you want to change fonts or build a custom landing page. The real issue is that you don’t fully own your audience or… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.