Often beginners get confused when trying to pick the right WordPress plugins for their needs. We frequently get questions like what is the best WordPress plugin to build an online store, add testimonials, accept payments, create a contact form, and so much more. Unlike other sites, our expert team at WPBeginner tests and review the best WordPress plugins for each task and create step-by-step installation guides to make your life easier. We do the research, so you don't have to.
If you're just getting started, then you may want to start with our popular WordPress plugin guides:
We also have a WPBeginner Solutions Center where we have our expert reviews and our community reviews of top WordPress plugins and tools.
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Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
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om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.