Technical SEO can feel like a giant, frustrating puzzle when your hard work gets buried in search results. I know how defeating it is to miss a single hidden setting that derails your website traffic. After more than a decade of optimizing WordPress sites, we… Read More »
Back when we were just getting started with WordPress, something as simple as centering a video could be surprisingly frustrating. After helping many beginners through WPBeginner, we realized we weren’t alone – it’s one of the most common formatting questions we get asked. The good… Read More »
Confusing image alt text with image titles is a mistake we see WordPress users make every day. It’s an easy oversight, but one that can quietly affect your site’s SEO and accessibility. After optimizing thousands of images on our own websites, we’ve learned just how… Read More »
Creating an eBook from your blog posts is one of the smartest ways to repurpose your hard work. But the technical details of formatting pages and designing covers can feel overwhelming. The good news is that you don’t need expensive software or specialized skills. The… Read More »
At WPBeginner, alongside our partner brands, we have learned the importance of collecting marketing data while growing our own businesses. Tracking the right metrics helped us make smarter decisions and avoid common mistakes. We have seen too many small businesses relying on intuition to guide… Read More »
Ever spent an afternoon reorganizing a messy bookshelf? After a little effort, everything is neatly grouped, and you can instantly find the exact book you’re looking for. Organizing your WordPress site with categories works the same way. A smart structure guides visitors right to the… Read More »
We once had a client whose site visitors were redirected to shady websites after clicking external links. The problem was a tiny bit of missing code that created a major security hole. It’s a scary thought, but this vulnerability can affect any WordPress site. Technical… Read More »
Imagine you find the perfect WordPress plugin to add a cool feature to your website. But there’s a catch: it hasn’t been updated recently. You are probably wondering whether it is safe to use or might break your site. This is a common question for many WordPress… Read More »
Are your WordPress blog posts ranking for the right keywords? We’ve learned that tracking keyword performance is the key to consistent traffic. It turns guesswork into a clear strategy. At WPBeginner, we use tools like All in One SEO (AIOSEO) and Google Search Console to… Read More »
With everyone talking about TikTok and Instagram, you might wonder if blogging is still relevant. The answer is yes! Blogging has been around since 1993 and offers unique advantages that social media cannot replace. While social media is great for quick updates and conversations, blogging… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
-
omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.