During our years of testing WordPress features, we’ve watched the platform evolve from traditional widgets to the new block system. While both tools help you customize your site, they work in fundamentally different ways and serve different purposes. At WPBeginner, we know that understanding the… Read More »
Are you ready to download WordPress and start the journey of creating an outstanding website? Whether you’re a beginner or an experienced user, we believe that understanding how to manually download and install WordPress is a valuable skill. WordPress is an open-source project, and you… Read More »
When we launched WPBeginner back in 2009, we faced the exact same question you’re probably asking yourself now: should you start a blog or a YouTube channel? Since then, we’ve built successful blogs and YouTube channels that reach millions of users every month. We’ve seen… Read More »
WordPress replaced the old classic editor in 2019 with a brand new content editor called Gutenberg. This editor uses blocks to create content in WordPress. However, sometimes, you may come across annoying issues when using it. Even at WPBeginner, we’ve experienced multiple errors when using… Read More »
Technical SEO can feel like a giant, frustrating puzzle when your hard work gets buried in search results. I know how defeating it is to miss a single hidden setting that derails your website traffic. After more than a decade of optimizing WordPress sites, we… Read More »
Back when we were just getting started with WordPress, something as simple as centering a video could be surprisingly frustrating. After helping many beginners through WPBeginner, we realized we weren’t alone – it’s one of the most common formatting questions we get asked. The good… Read More »
Confusing image alt text with image titles is a mistake we see WordPress users make every day. It’s an easy oversight, but one that can quietly affect your site’s SEO and accessibility. After optimizing thousands of images on our own websites, we’ve learned just how… Read More »
Creating an eBook from your blog posts is one of the smartest ways to repurpose your hard work. But the technical details of formatting pages and designing covers can feel overwhelming. The good news is that you don’t need expensive software or specialized skills. The… Read More »
At WPBeginner, alongside our partner brands, we have learned the importance of collecting marketing data while growing our own businesses. Tracking the right metrics helped us make smarter decisions and avoid common mistakes. We have seen too many small businesses relying on intuition to guide… Read More »
Reorganizing a live WordPress website can feel terrifying. You might worry about breaking links, losing traffic, or messing up your search engine rankings. However, a smart category structure guides visitors right to the content they need. When your blog posts are neatly grouped, it creates… Read More »
Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution.
1 year
_gat_omTracker*
Set, controlled and used by Google Analytics to collect and store data and then send that data to Google Analytics. OptinMonster provides the name if there is no existing tracker found on that page.
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omCountdown-{id}-{elementId}
Used for countdown elements {elementId} in campaigns {id} to determine when it should complete.
-
om-{id}-closed / omSlideClosed-{id}
Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor.
30 days
om-success-cookie / omSuccessCookie
Used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using our Content Locking feature.
365 days
om-success-{id} / omSuccess-{id}
Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site.
365 days
omSeen-{id}
Used to determine if a visitor has been shown a campaign by the slug.
30 days
om-{id}
Used to determine if a visitor has interacted with a campaign ID of {id} on your site.
30 days
_omappvs
Used to determine when a new visitor becomes a returning visitor.