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How to Add Nofollow Links in WordPress (Simple Guide for Beginners)

Are you wondering how to add nofollow links in WordPress?

Perhaps you have heard of nofollow links, but you’re not sure what they are or why you should use them.

In this article, we’ll show you how to easily add nofollow links in WordPress. We will also cover what nofollow links are and why they matter.

Adding nofollow links in WordPress

Here’s a quick overview of what we’ll cover in this article. Simply click on these quick links to jump straight to different sections.

A nofollow link is a type of link that tells search engines to not pass any link authority from your page to the other website that you’re linking to. You can turn any link into a nofollow link by adding the link attribute rel="nofollow".

Links or backlinks are an important search engine ranking factor.

When you link to an external website, search engines consider that as a ranking signal, and they will pass a small portion of your authority (link juice) to the other website.

Some SEO experts believe that making external links nofollow can help your own WordPress website rank higher. However, this is not proven to be the case.

A few years ago, Google announced that their search algorithm now uses nofollow as a hint rather than a directive for crawling and indexing purposes.

How to Check if a Link Is Nofollow

All nofollow links contain the rel="nofollow" HTML attribute.

Here is the HTML code for an example of a nofollow link:

<a href="" rel="nofollow">Google</a>

To check if the nofollow attribute is added to a link on a website, you need to take your mouse to that link, right click on it, and then select Inspect on your browser.

Check nofollow attribute in the link

Your browser window will now split into two parts.

In the Inspect pane, you will be able to see the HTML source code of the link along with the nofollow attribute.

Alternatively, you can use a Chrome extension like Strike Out Nofollow Links. This lets you instantly see which links have the nofollow attribute.

As a general SEO best practice, you should add nofollow to all external websites that you don’t trust.

It’s completely acceptable and actually recommended to link to authority websites like Wikipedia, WPBeginner, and New York Times without the nofollow attribute. Linking to authority sites helps add credibility to your own website.

However, we recommend you nofollow links to less credible websites.

Here are some cases when you should always add nofollow attributes to the links:

1. Affiliate and Sponsored Links

Many bloggers make money online using affiliate marketing.

Affiliate links are tracking links for products and services that you recommend. You get a referral commission if someone purchases after going through your link.

You should always add the nofollow attribute to affiliate links. This applies whether you’re using a direct affiliate link or cloaking it using Pretty Links.

Another popular way bloggers make money is by adding sponsored links. You should always nofollow sponsored links. Otherwise, search engines may consider your site to be selling links or spamming. This can get you penalized in search engine results.

Tip: In 2019, Google introduced some additional link attributes. You can use sponsored instead of nofollow for affiliate and sponsored links, if you want. For our purposes, it has the same effect.

2. External Links

Sometimes, you may link to external sources as references. Since you don’t control the content on those websites, you should consider adding nofollow to them.

In simple words, you are telling the search engines that you are linking to a source, but it is not something you can vouch for.

Note: You don’t need to nofollow links to authority websites.

3. Sidebar Links

Some bloggers add a list of external or affiliate links to the sidebar of their WordPress blog. These external links may be from authority sites or websites that they trust.

The problem is every time a new page is created on your site, you also create a new backlink for those websites from your sidebar on that page.

It is important to make these links nofollow. That way, you are not passing the SEO juice from every page to certain links.

The easiest way to add nofollow links to your site is to use the All in One SEO (AIOSEO) plugin for WordPress. This lets you add the nofollow attribute without needing to edit any HTML code. You can use the free or premium version of AIOSEO plugin.

First, install and activate the All in One SEO Premium or AIOSEO free plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, create a new page or post and add the anchor text for your link. Next, select the anchor text and click on the link icon.

Highlighting text and clicking the link icon in the block editor

This will open a box for your link, with several options that you can toggle on or off. We recommend enabling both the ‘Open in a new tab’ option as well as ‘Add “nofollow” to link’.

The nofollow attribute option added by All-in-One SEO

Tip: Many bloggers select the ‘Open link in a new tab’ checkbox when adding an external link. This is a great way to improve engagement and keep your visitors from leaving your website.

Once done, just click the arrow button or press Enter on your keyboard. This instantly adds the nofollowed link to your page or post.

Using All in One SEO to Add a Nofollow Link in the Classic Editor

Although we recommend using the block editor, some users still prefer to use the Classic Editor for writing posts and creating pages.

AIOSEO lets you easily add nofollow links in the classic editor, too. Simply open up the post or page you want to edit.

Next, add some anchor text for your link, then highlight it and click the link button. Then, enter your link.

Adding a link in the classic editor, using the link button

Now, click the cog icon to open up the settings for the link. After that, check the box for ‘Add rel="nofollow" to link’. You may also want to set your link to open in a new tab. Once you’re done, click the ‘Add Link’ button.

The nofollow option added by All-in-One SEO, in the classic editor

Your nofollowed link will then be added to your WordPress post.

If you don’t want to use the AIOSEO plugin, then you will have to manually add nofollow links in the WordPress block editor.

Let’s take a look at the step by step process on how to add nofollow links in WordPress posts or pages with the block editor.

First, go to Posts » Add New to create a new page.

As before, select the anchor text for your link and click on the link icon. Go ahead and enter your link. If you want the link to open in a new tab, simply toggle that option on.

Entering the text for the link and (optionally) setting it to open in a new tab

Once done, just click the arrow button or press Enter on your keyboard to add the link.

To add the nofollow attribute to your link, you need to select the block containing your link and then click on the 3 vertical dots icon present at the top bar.

Opening up the 'More Options' dropdown for your block

This will open a dropdown menu.

You need to click on the ‘Edit as HTML’ option.

Selecting the option to edit your block as HTML

You will now see the HTML code of your link. Go ahead and add the rel="nofollow" attribute to the link element.

If you see the rel="noopener noreferrer" attribute in the HTML code, then add simply add nofollow within the quotation marks.

Adding the nofollow attribute to the link in your HTML code

Once done, just click on the 3 dots icon again then select ‘Edit visually’ to go back to the standard visual format.

Switch back to editing your block visually

This will convert your normal link to a nofollow link. You can follow the same process for adding the nofollow attribute to all other external links.

Even though AIOSEO is the easiest way to add nofollow links, you can also add links manually if you are using the classic editor.

First, go to Pages » Add New to create a new page. Add some anchor text for your link, then highlight it and click the link button. Then, enter your link.

Adding a link in the classic editor, using the link button

If you want to set your link to open in a new tab, just click the cog icon and click the ‘Open link in a new tab’ checkbox. Then, click the Add Link button.

Setting a link in the classic editor to open in a new tab

Now, click on the Text tab of the classic editor. You just need to add rel="nofollow" to the link here. If rel="noopener" is already present, simply add nofollow too.

Adding the nofollow attribute in the classic editor

You have already learned how to add individual nofollow links in the Gutenberg editor manually. However, that method is best when you only plan to add a few nofollow links.

If you have a lot of external and affiliate links in your post, then you should switch to the Code Editor. This lets you add the nofollow attribute faster.

Open code editor to edit external links

On the post or page editing screen, click on the 3 vertical dots icon in the top-right corner. This will open a dropdown menu. Simply select the ‘Code Editor’ option.

Using the code editor view instead of the visual view of your blocks

You will now see the HTML code of your page. Go ahead and find all your external links, and add the nofollow attribute to each of them.

Once done, you need to click the ‘Visual Editor’ option to switch back.

Adding a nofollow attribute to your WordPress menu links is extremely simple, but the option isn’t very visible. This is why many WordPress users don’t even realize it’s there.

Let’s take a look at how to add nofollow links in WordPress navigation menus.

First, you need to go to the Appearance » Menus page in your WordPress admin.

Next, choose the menu where you want to add the external link. Go ahead and click on the ‘Select’ button to open it.

Select a navigation menu to edit

After that, you need to click the ‘Custom Links’ tab to add the link text and external link URL. Once done, click on the ‘Add to Menu’ button to create a new menu item.

Add Custom Link to Navigation menu in WordPress

The external link will now appear in the Menu Structure column along with the other menu items.

Next, click the ‘Screen Options’ button at the top-right corner of the page.

Screen Options navigation menus

You just need to select the ‘Link Relationship (XFN)’ and ‘Link Target’ options.

Now, scroll back down and click the downward arrow icon of the new menu item to expand it.

Add nofollow to Link Relationship XFN option

To add the nofollow attribute, just type nofollow in the Link Relationship (XFN) textbox. You can also check the ‘Open link in a new tab’ option if you want.

Don’t forget to click the ‘Save Menu’ button to save your changes.

Click on the Save Menu button

Some WordPress users want to automatically add the nofollow attribute to all external links on their site.

Most solutions that offer this are done with the help of JavaScript. This is not helpful for Google or for your site’s SEO. Instead, you should manually nofollow the links using the above methods.

Some bloggers worry about comment links. The good news is that WordPress adds the nofollow attribute to all comment links by default.

If you’re still looking for a solution to automatically nofollow all external links, then you can use the WP External Links plugin. It adds the nofollow attribute to all external links in your posts, pages, navigation menus, and the sidebar.

First, you need to install and activate the WP External Links plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, go to the new External Links page in your WordPress dashboard.

Setting up the External Links plugin

Here, you need to change the ‘Set follow or nofollow’ dropdown to ‘nofollow’. Above this, you have the option to set links to open in a new tab using the ‘Open external links’ dropdown.

Using the plugin to set external links to be automatically nofollowed

Don’t forget to click the ‘Save Changes’ button when you’ve finished. This plugin will now automatically turn all the external links on your site into nofollow links.

We hope this guide helped you to learn how to add nofollow links in WordPress. You may also want to see our beginner’s guide to image SEO, and our comparison of the best WordPress LMS plugins to build courses.

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Reader Interactions

30 CommentsLeave a Reply

  1. Thanks for sharing all the option possible to render nofollow external links.

    But don’t you think noreferer noopener means nofollow as well, too.

  2. I have been told that my Privacy Policy page should be no follow. How do i do that for a page?

    • If you have an SEO plugin, there is normally an option added in the page’s settings to nofollow a page.


  3. How do I add a no follow to links in the photo caption? Image credits contain links to the photographer and the site I downloaded it from.

    • For the simplest method, you could use the external links plugin from this article.


  4. Nice Post,

    May I Know that rel=”nofollow noreferrer opener” and rel=”noreferrer opener nofollow ” both are same? I don’t know exactly where I need to insert “nofollow” when it comes to “noreferrer opener”.

  5. I activated the External Links plugin and saved the changes, but when I check the HTML code in the post, I don’t see “no follow” anywhere in the code. Is it supposed to show up there?

  6. Hi there,

    Can you perhaps suggest another plugin to use with the Classic Editor?

    It seems ‘Title & No Follow for links’ is outdated . Im getting this msg:

    “This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress.”


  7. Every time i try to achieve this i break my post and get an error message ,but i suspect the message is caused by myself not entering the code correctly (i have no coding experience) my little portion of code looks different to your example.for individual links

    Solution i entered the code manually using the code editor as described in your tutorial and that seemed to work this method was much easier for me.

  8. This tutorial is incorrect I keep getting error messages that has ruined my post and I cannot recover them.This Block Has Encountered An error and Cannot Be Previewed

  9. Hi, is there a way to add a no-follow to a WooCommerce product affiliate link (without a plugin).
    Ex. I can add a product in WooCommerce and change from a “Simple product” to a “Extern/Affiliate product”. I can insert the link, but not edit any html or option to set to no follow.

    • You would want to reach out to WooCommerce’s support for how to customize the external link to be nofollow when there is not a default option to.


  10. Thanks for sharing all the possible option to make external links nofollow.

    But don’t you think that noreferer noopener also means nofollow.

    • While they look similar, those are used for slightly different reasons than nofollow. Nofollow is more for crawlers such as Google to not follow that link in terms of SEO while noreferrer and noopener limits how much the site you link to knows about your link to the site.


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