Most of us have at least heard of the golden ratio, but have we considered its practical implications? Chris Pearson gave a very good presentation on why we should keep this mathematical phenomenon in mind.
Every pattern in nature is designed according to the proportions of the golden ratio from the spirals of galaxies to our very own DNA. We are designed to find this ratio artistically appealing and artists throughout history have used it as a guideline for their work. For those of you that don’t know, the ratio is a constant equal to about 1.6. So what does this mean for web design? It means that almost every aspect of design can be modelled according to its proportions.
According to Chris, however, its greatest implications are in the world of typography. This is because typography is the vehicle by which you deliver your content to your readers. The line-height and font-size are critical components of your design and will play and important role in determining the readability of your content. For these reasons it is important to know which tools are available to help you determine these values, the greatest being given to us by nature itself.
If you would like to see Chris’s full session or any of the other sessions you can do so at Blog World Expo