Deseja saber mais sobre trackbacks e pingbacks no WordPress?
Recentemente, um usuário nos perguntou sobre trackbacks e pingbacks no WordPress. Esses são essencialmente modos de comunicação entre blogs do WordPress. Eles existem desde os primórdios dos blogs, mas poucos usuários conhecem esses recursos.
Neste artigo, explicaremos os trackbacks e pingbacks no WordPress. Falaremos sobre suas diferenças, como funcionam e como usá-los.
Sinta-se à vontade para usar os links rápidos abaixo para navegar pelos diferentes tópicos deste artigo:
O que é um Trackback?
Um trackback no WordPress é como uma mensagem amigável entre dois sites. Quando um site menciona ou faz um link para uma publicação em outro site, ele envia um trackback para que o outro site saiba disso. Veja como funciona:
- Digamos que você esteja escrevendo uma postagem no WordPress. Em sua publicação, você inclui um link especial chamado URL de trackback para outra publicação em um site diferente do WordPress. É como um código secreto encontrado nas informações da postagem vinculada.
- Quando você publica sua postagem, seu site envia um trackback para o link que você incluiu. Esse trackback contém detalhes sobre sua postagem, como o título e um pequeno trecho de texto.
- O outro site WordPress recebe seu trackback e verifica se é um link válido e relevante. Isso funciona como uma verificação amigável para ver se sua postagem se encaixa bem na deles.
- Se tudo estiver certo, o trackback aparecerá na seção de comentários da publicação vinculada. Ela tem uma aparência um pouco diferente dos comentários comuns, geralmente mostrando o título da publicação e um trecho do conteúdo.
O que é um Pingback?
Um pingback no WordPress é uma mensagem automática que um site envia a outro quando há um link para seu conteúdo. Veja como funcionam os pingbacks no WordPress:
- Você escreve uma postagem com um link para outra postagem em um site diferente do WordPress.
- Quando você publica uma postagem, o site do WordPress envia automaticamente um pingback para o site para o qual você fez o link. Esse pingback inclui detalhes sobre sua publicação, como o título e um pouco de texto.
- O outro site WordPress recebe seu pingback e verifica se o link é bom e faz sentido. É uma verificação amigável para ver se sua postagem se encaixa bem com a deles.
- Se tudo estiver correto, o pingback aparecerá na seção de comentários da publicação vinculada como um link para o seu site.
Os pingbacks também funcionam em seu site. Isso significa que, se você criar um link para um de seus próprios artigos no mesmo site, o WordPress enviará automaticamente um pingback para si mesmo.
Isso é chamado de self-ping e, quando você começa a blogar regularmente, pode achar os pings irritantes. Não se preocupe, eles podem ser facilmente desativados, como mostraremos mais adiante neste artigo.
Qual é a diferença entre trackbacks e pingbacks?
Na verdade, não há muita diferença entre pingbacks e trackbacks. Ambos fazem a mesma coisa, mas adotam uma abordagem ligeiramente diferente.
A primeira diferença é que os trackbacks são manuais, enquanto os pingbacks são automáticos, pois usam tecnologias de comunicação diferentes.
Em segundo lugar, os pingbacks não enviam o trecho da publicação, enquanto os trackbacks o fazem.
Como enviar trackbacks e pingbacks no WordPress
Desde o WordPress 5.0, a capacidade de enviar manualmente um trackback para outros blogs foi removida da tela do editor de blocos. Poucos usuários usam muito esse recurso, e o WordPress já ativou os pingbacks automáticos por padrão.
No entanto, se você usar o editor clássico, a funcionalidade ainda estará disponível. Basta editar uma postagem no editor clássico e você encontrará a opção de enviar trackbacks abaixo da área de edição.
Se não conseguir encontrar a meta-caixa de trackbacks no editor clássico, clique no botão “Screen Options” (Opções de tela) no canto superior direito da tela.
Você precisa marcar a caixa ao lado da opção “Enviar trackbacks”, e o WordPress começará a mostrar uma caixa de envio de trackbacks abaixo da área de edição.
Como moderar pingbacks e trackbacks no WordPress
Em nossa experiência, 99% de todos os trackbacks e pingbacks são spam. Essa é a maneira mais fácil para os spammers obterem um backlink de seu site.
Em nosso caso, frequentemente vemos pingbacks de scrapers de conteúdo (ladrões de conteúdo) que copiam nossos artigos inteiros, palavra por palavra, incluindo todos os links.
Devido a esses links, o software de blog deles envia automaticamente pingbacks para nossos artigos.
As poucas vezes em que achamos que os trackbacks/pingbacks foram úteis foi quando blogueiros legítimos criaram links para nós. Na verdade, eles nos ajudaram a descobrir que estávamos em destaque no Mashable e no NYTimes.
Em resumo, descobrimos que 99% de todos os trackbacks/pingbacks são spam. Esse é o motivo pelo qual os desativamos totalmente. Não vale a pena perder tempo moderando uma tonelada de spam.
Há outras maneiras de descobrir quem criou links para seus artigos. A maneira mais fácil é usar o Google Analytics para descobrir quem está vinculado ao seu site.
Dito isso, se você ainda quiser usar trackbacks e pingbacks, é bom moderá-los para evitar spam. O que você precisa fazer é ir para Configurações “ Discussão na área de administração do WordPress.
Em seguida, na seção “Antes de um comentário aparecer”, marque a caixa que diz “O comentário deve ser aprovado manualmente”. Isso garantirá que os trackbacks e pingbacks não apareçam automaticamente e precisem ser verificados quanto a spam.
Em seguida, você pode ir para a área de moderação de comentários do WordPress para verificar se há pingbacks e trackbacks pendentes.
A partir daí, você pode aprovar, excluir ou marcá-los como spam.
Como desativar Trackbacks, Pingbacks e Self Pings
Se você está cansado de receber trackbacks e pingbacks com spam, há uma maneira de desativá-los completamente.
Basta acessar a página Configurações ” Discussão e desmarcar a opção “Permitir notificações de links de outros blogs (pingbacks e trackbacks)”.
Desmarcar essa caixa só desativará trackbacks e pingbacks para postagens futuras (não para postagens existentes).
Para desativar trackbacks em postagens existentes, você deve seguir nosso tutorial sobre como desativar trackbacks e pingbacks em postagens existentes do WordPress.
Se você está cansado de ver o seu blog se autopingando, basta instalar e ativar o plug-in No Self Pings. Para obter mais detalhes, consulte nosso guia passo a passo sobre como instalar um plug-in do WordPress.
Após a ativação, o plug-in desativará as autoping em seu site do WordPress.
Esperamos que este artigo tenha ajudado você a aprender sobre trackbacks e pingbacks do WordPress. Talvez você também queira ver nossa lista dos plug-ins obrigatórios do WordPress e nosso guia sobre como escrever um esboço de postagem de blog.
Se você gostou deste artigo, inscreva-se em nosso canal do YouTube para receber tutoriais em vídeo sobre o WordPress. Você também pode nos encontrar no Twitter e no Facebook.
Syed Balkhi says
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John Shea says
Helpful article, been getting spam trackback notifications from someone who ran what almost appears to be a negative seo campaign
Jude Quin says
I’ve been struggling with trying to understand this for years. I read the explanations over and over but it’s like a “Whos’ on first?” dialog!
So, if my post includes a link to another article on the web, that site gets the “pingback” notice? then, if they approve it, it appears as a comment under the article that I linked to? and that comment consists of a link to my article?
the track back is REALLY CONFUSING, the explanation appears to suggest that If I comment on an article on another blog, the track back links that post, with my comment, to one of my posts as a comment with title and excerpt from the other post..? whew! ..if this is correct, how is the track back sent? and how does it know which article I want my comment to link to?
Allen Underwood says
It’s a little ironic – you must have gotten tired of the WordPress SPAM as well now that you’ve got Disqus!
I had installed Disqus on our site CodingBlocks.NET but we were still getting a TON of SPAM which I mistakenly thought was comment SPAM. Turns out it was trackbacks – I was grepping the log files on the server and saw a large number of these trackbacks which led me to your site (in search of an answer). It’s unfortunate that I have to disable this feature because of all the dishonest people out there – one of the fake trackback’s I received was from a DENTIST!! I mean seriously…anyways, thanks for the explanation of trackbacks, pingbacks and how to disable if necessary (which I believe is probably incredibly necessary nowadays).
kuldeep says
how can we get pingback reference link for non wordpress sites and for facebook page etc
WPBeginner Staff says
you need to ask the site owner to remove it.
WPBeginner Staff says
you will need to ask them to remove it.
Allison says
Is there a way to remove a trackback on another person’s site or do they have to do it? There is a link to my site on another site and I want it deleted.
Apologies if this posted twice. I refreshed and think it disappeared.
Allison says
Is there a way to remove a trackback on a site you do not maintain? There is a link to my site on a third party site that I do not want there. Is there a way for me to make it go away or do I need to ask the site it’s on to remove it?
PixieHouse says
I wonder – If I deactivate track/pingbacks at my site, yes even use a plugin to prevent such, do I still ping other blogs and eventually get a backlink every now and then?
Or does the deactivation goes both ways?
Allen Underwood says
On that same settings page (Settings -> Discussion) where you can deactivate the trackbacks and pingbacks, there’s another option just above that (in WP 3.9.1) called “Attempt to notify any blogs linked to from this article”. If you leave that checked then your blog will still attempt to send out pingbacks.
Clive Maloney says
That was really helpful. Thanks. I’ve had a lot of spammy trackbacks and pingbacks but a recent legitimate trackback got me wondering.
Joy says
If i allow a pingback that is legitimate just to see how it will look on a site, can i change y mind and delete it later?
WPBeginner Support says
Yes you can.
Administrador
SPFischer says
JIRCAS posted a good question but it was never answered. I’m finding that a number of bloggers will post huge lists of links to “other great posts on _____.” The blank, in my case, is to posts made in response to a weekly photo challenge. I will receive a pingback and while their post will be relevant to the challenge, I really see no value in allowing the pingback. Am I correct in this assumption? While I have a number of these being held for moderation, on the various posts in question, the link to my post still appears. If I don’t approve it, does this just mean that the link won’t work or that the link will work, but the pingback won’t appear as a comment on my post? So it turns into a one-way referrer to my post but I’m not reciprocating?
WPBeginner Support says
SPFischer, Does the post linking to your post is really relevant to your blog? You see there are lots of people who run auto-blogging software and RSS aggregators. You don’t need to accept those trackbacks at all. However, blogging is very much like a discussion. You write something thought provoking on your blog and some other blogger builds their original content on your thoughts thats how the discussion moves forward in the blogsphere. So if you want, you can approve those trackbacks. However, we have noticed that the number of genuine trackbacks and pingbacks almost completely disappeared recently.
Administrador
yvonnew says
Loved the post. Found “How to Disable Trackbacks, Pingbacks, and Self Pings” very useful thank you.
Sam Hembury says
Thanks for this, really helped.
Having already put a good captcha in place I wondered why I was still getting loads of spam on my sites. Will be disabling on all.
Quick question; what do you use to tackle comment spam? I’ve been using google captcha as seen on
Ron M. says
Thank you for this. I’m a new blogger and was confused on what they really do. Thanks for the clarification. I kind of had an idea but didn’t know the difference between pingbacks and trackbacks.
May I ask, whether it is good to allow them or to block them?
WPBeginner Support says
If you are getting too many spam in trackbacks and pingbacks then block them. If you are getting some legitimate trackbacks from blogs and other sites in your niche then you should keep it.
Administrador
Peter says
I have a question if someone can answer for me please…
I unchecked Allow Link notifications from other blogs, and I also disabled trackbacks and pingbacks on existing wordpress posts…
…but do I still need to use the plugin called “No Self Pings” if I want to stop self-pinging myself? Or will the 2 actions I performed above ensure that I won;t be self-pinged?
In Many Thanks,
Peter
WPBeginner Support says
You can test this by creating a new post on your site and linking to another old post.
Administrador
Sven says
Simple beginner question.
And no, its not for any kind of spam reason. Is there any way to send trackbacks from wordpress “pages”? Posts have that feature but i need a soluton for pages.
Regards Sven
Billy P says
Great article. I unchecked the allow link notification but still seem to be receiving a lot of spammy trackbacks. Are there any plugins you can recommend? We run a lacrosse pinnies site:
My other question is how do we go about gaining “legit” trackbacks/pingbacks for our site. Thanks for your time. BP
WPBeginner Support says
Do you have Akismet enabled? You can approve legit trackbacks and pingbacks like you would moderate comments.
Administrador
Malik says
I find that a LOT of people believe that, but it is not true. If you get a pingback, and look to edit it in the edit comments window, you will see that there is in fact an excerpt there. Almost no themes will allow it to display, but it is there just the same.
My question is this: Why is this such a technical challenge? Why can’t I use, for example, a whitelist of whose trackbacks and pingbacks I will accept, whether that’s based on author name, URL, IP address, having certain permissions/roles on my site, or whatever? Why wouldn’t that work? And if it will work, can you show me how to do it?
Thanks.
WPBeginner Support says
We did mention it in the article that you can moderate pingbacks and trackbacks just like you would moderate comments. If you have comment moderation turned on, then all pingback and trackbacks would appear in the moderation queue. You can then approve or trash these trackbacks.
Administrador
Malik says
Yea, but if you’re really getting hammered that’s going to take a while and be a hassle. I am looking for an automated solution.
lyn says
I need help about my wp site.. I was surprise that there is an automatic post into mt site by somebody.. I dont know if it is cause by trackbacks or what.. so many articles automatically posted on my site without my permission I don’t know if it is a virus or what..pls help tnx
WPBeginner Support says
It seems like your website’s security is compromised. Check out our guides on how to scan your site for malicious code, and also take a look at how to find a backdoor in a hacked WordPress site and fix it.
Administrador
leeuniverse says
Hello…. I’ve had Trackbacks disabled “forever”, but I constantly still get trackback notifications.
Why is this…. Please help, I’m tired of all the spam.
leeuniverse says
Nevermind…. I just answered my own question due to your other post.
A small last statement in your other post gave me the clue. There were “PRIOR POSTS” that had Trackbacks enabled before I disabled them.
That was the key. I just went into those posts and disabled trackbacks.
Thanks for the info.
kalyan says
I dont know what I would have done with out WPbeginner , its so helpful in every step of my wp setup . thanks a lot .
VeeNus says
Thank you for Tips, now I know. My question is, what about the previous posted comments when I am still enabling these Pings&TrackBacks, How can I delete unnecessary links from blog?
Rama Krishna says
Thanks. Explained Clearly And Found What I Came For.. Instead Of Disabling We Need To Mark Spam Trackbacks And PingBacks As Same…
mohit says
is it necessary to disable them?? for sites growth i mean seo will hamper by this?
Editorial Staff says
You can keep it if you like. We disable it on our site.
Administrador
Anno Digital says
Great article, even the off topic stuff (I’ll setup an avatar shortly).
I think for small or start-up blogs it’s a good idea to leave ping/trackback enabled and sort through the SPAM. I know it uses up time but each good link back to your site is so important in the early days and needs to be followed up as it could be a great source of traffic, or an opportunity for guest blogging etc.
Once the SPAM becomes unmanageable a filtering service could be used but eventually the SPAM will win and I agree that ping/trackbacks will need to be disabled.
Kay Fudala says
Syed,
Very useful information! I didn’t exactly know how to take care of this problem. I am glad I found wpbeginner.com.
Cheers,
Kay
Editorial Staff says
Thanks for the kind words Kay. Glad that you find it helpful
Administrador
Graham Wiffen says
I have unchecked this box, but the pingbacks are still going on! How can I stop them without using a plugin? Any other ideas please?
Katie says
So are trackbacks we let through then “follow” links? Is there any way to set them as “nofollow” links?
Mathew says
Please Help: I have received many backlinks, but I very rarely ever see it as a ping back. I have ping back turned on in the settings. What could be my problem? I’m worried that if I don’t accept them then Google will not see it as a backlink. Is this true? When I internal link to another article it registers as a trackback not a ping back and it only links to the first link. For example if I have 5 recommend posts it will give a trackback ot the first one only. I’m worried my system is a mess and not working properly.
Editorial Staff says
Pingbacks are not for Google and have no impact on your search engine rankings. You don’t receive pingbacks for every backlink that you receive.
Administrador
Marco says
Hey, I just wanted to go a bit off topic and talk about this as a user.
From a user point of view, ping-backs and trackbacks in the comment section of a blog are very confusing, especially if you don’t know what they are for. When you do know what they are for, it comes over as a hacked way of adding functionality to a site, the comment section is meant for comments about the content and not for relevant links after all
So if you feel like you should implement them, I would suggest to do it smart and add a special section on your page for them, or add them as a footnote in your post.
Just my 2 cents.
Jan says
Let me understand…Does disabling trackbacks prevent anyone from linking your post to their blog? There’s another blogger that keeps pulling my posts, and I don’t want to be associated with their blog (we’re worlds apart on subject matter and they are clearly doing it to pull traffic to them). I have disabled trackback/pingbacks now. Thanks. I just need to stop this person.
Editorial Staff says
No it doesn’t stop them from linking to your posts. It just removes the ability for them to have a chance of getting some publicity from your site if your theme displays trackbacks.
Administrador
bogdan says
Hi,
Lets asume that my site A links to site B, site B approves the trackback and its shown on the blog post.
If i remove the link from site A what will happen with the trackback from site B?Will it remain or will be automaticaly deleted?
Thank you in advance.
Editorial Staff says
The trackbacks/pingbacks will stay as is even if you remove the link. This is how spammers manipulate it…
Administrador
Jennifer says
Great article! Thank you so much for posting.
One question: I have a couple of wordpress.com sites and have turned off the pingbacks and tracksbacks. But I understand WordPress uses (and owns) Ping-o-matic. Can I assume that turning them off means Ping-o-matic does nothing for me then?
Is there something else I should be doing to make sure these web-site posts “get out there”?
Thanks again!
Editorial Staff says
Notice in the screenshot in the post, you are only unchecking the box that allows trackbacks / pingbacks on your site. You are not turning off the ability to send pingbacks.
Administrador
anony says
I have an unrelated question.
I notice that people have personal “avatars” and photos displayed with their comments on this page. Since I am looking into which commenting system is the best (for my purposes) I’d like to know where your “log in” options are?
For instance, can I comment on this website through my Twitter account? Or can I create an account with you and add my own avatar? If so, how?
Thanks again!
Editorial Staff says
Most commenting platforms use a service called Gravatar to pull the personalized images.
https://www.wpbeginner.com/beginners-guide/what-is-gravatar-and-why-you-should-start-using-it-right-away/
Administrador
anony says
Thank you for explaining, although I still have no idea how I’d go about “manually” sending a trackback? I assume I’d send them via the software I use to run my blog? I’ve never set up a blog or website before so I wouldn’t know.
Thanks again for the pointers!
Editorial Staff says
You would send the trackback using WordPress (which is what will be powering your blog if you use it).
Administrador
Nihar says
Thanks for this information.
Is self ping good or bad ? Some time bad read that it is bad. Could you throw some light ?
Editorial Staff says
Self pinging is useless. Good and Bad is out of question.
Administrador
Lisa says
Hi, thanks for the information. I’m wondering if a WordPress blog sends a pingback if you use nofollow in that link? For example, say I do a round-up of recipes and link to my other friends’ WordPress blogs but add the nofollow tag to those links, will it still send a pingback to that blog to notify them of the content I wrote about them?
I’m having a few, what I think is, cron problems. Scheduled posts have never worked and neither do automatic backups. I’m pretty sure that my blog isn’t sending any pingbacks/trackbacks too but I can receive them from others.
Is there a way to test pick backs/trackbacks without writing a test post and bombarding my readers with an out of the ordinary test post? Or any other way to test and/or fix the issue?
Thanks in advance.
Editorial Staff says
From as far as we know, it does send pingbacks even if it is a nofollow link. To test if your site is sending pingbacks, simply link to one of your older posts. Then see if your site sends a pingback to your own site. If it does, then it is working fine.
As for trackbacks, you have to manually send those.
Administrador
Peter DeHaan says
This is most helpful. The explanation about self-pinning cleared up my confusion over this matter. Thanks
Keith Richards says
is it better to flag them as spam or just use trash?
Editorial Staff says
If it is a site that you would like to see updates from, then just trash it. If it is a spam site, then just spam it.
Administrador
Rhys says
Cheers, guys. All makes perfect sense once you understand it, but until then I was wondering why my site was throwing up trackbacks to everything I’d crosslinked internally.
Jensha says
Thanks this post about pings and track backs really helped me.
I have one question thought if it’s okay?
If we uncheck the box that allows trackbacks, how about those other bloggers that are really making a good comment. If they include their website as a back link, I think they deserve it?
Is there no way for us to allow that once we un check the box?
Please advise.
Editorial Staff says
Short answer: No. If you want to give good bloggers the chance to get exposure, you have to deal with the spammers yourself.
Administrador
Rob says
Thanks for that, after years of using WP I’ve finally decided to find out what pingbacks and trackbacks are . . . and have now promptly disabled them!
Justin says
Can you please help me with trackbacks. I tried it on my own site and hours later it finally showed up in my comment mod area, but it isn’t showing up on the actual page. Please help…
Editorial Staff says
It has to do something with your design if it is not showing up in your comments layout.
Administrador
salman baig says
Hi,
Can you tell us that if we allow ping backs or trackbacks, it effects on our SEO or not? or if we don’t allow then?
Is there is any benefit of it or any thing dangerous with them?
Editorial Staff says
If you allow trackbacks or pingbacks from bad neighborhood sites, it can negatively impact your SEO because you will be linking to bad neighborhood sites.
Administrador
Luke Sousa says
hey guy, I had the same question in mind as this guy…Kinda. What if the track back we’ve been notified of is self promotional, like a backlink we created ourselves on a web 2.0 site or something of that nature. If I disable the trackback simply because I don’t want it to show up on my site does that mean I lose credit for the link?
Editorial Staff says
If you add a link of your site A to site B, then site B will send a trackback to your site A. The goal probably was to build link juice for Site A which is not affected at all by disabling trackbacks. However Site B will not get any juice because you do not accept trackbacks.
Think of trackbacks as Response Videos on Youtube (almost like a longer comment of your post that has other aspects to it).
Linda@recette facile et rapide says
Finally! I looked and looked over again to find something about trackbacks and pingbacks on the web, but nothing as clear and simple as in your post. I now understand what they are and what to do with them. Will this info be integrated in the Help section of WPress? That would be great. Thanks again.
Melodie Licht says
Thank you so much for this article – I don’t know when it was written, but it really doesn’t matter – I learned about trackbacks & pingbacks – something I didn’t quite understand previously. Your post made it so clear and understandable, I won’t be leaving this unchecked in the future. Thanks again for the clarity your post provides!
Editorial Staff says
Thanks, we are glad that it helped. The article date is right below the title
Administrador
T. J. says
While boasting of “over 80,000 WordPress Users” on this website. There are websites, with quality content, attempting to gain mass audience but instead are hindered because many websites do not allow trackbacks/pingbacks and overuse “no-follow”.
Established websites, boasting “over 80,000 WordPress Users”, do not have that problem once established because they most likely used trackbacks/pingbacks in the past and once established: they dis-continue use and shut the door to smaller, legitimate, websites.
Editorial Staff says
Since the very beginning of this website, we did not use trackbacks or pingbacks. In the early days, we didn’t disable them, but we had them removed from the theme. So even if you send a trackback to our site, it would never be visible on the site publicly. As the site grew, we saw an increase in SPAM which led to us turning it off entirely.
This is not a disservice that established sites are doing. Rather it is a disservice that spammers are doing by abusing a nice feature. Same thing happens on Youtube. On our account, we have so many spammy “response videos”. Because of that, we don’t accept any response video. It comes down to how much you value your time. If you are willing to sort through thousands of spammy trackbacks to find one good one, then more power to you.
Administrador
Holly says
So I’ve had that box unchecked for some time now, and yet I still receive an immense amount of spam trackbacks. Any thoughts?
Editorial Staff says
You should read the article on how to disable trackbacks on older posts.
Administrador
Lou Rodriguez says
Just the info I needed! Just started my new blog and woke up to 49 comments (ping backs) waiting for approval in my email inbox along with 102 that were caught as spam. Better to learn this lesson NOW! Thanks
Dilawer Pirzada says
Same problem occurred here with me LOU RODRIGUEZ! But now feeling better after passing through this wonderful tutorial.. Thanks Wpbeginner
jircas says
How about multisite pingback and trackback?
Any good information? Thanks.