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Guía paso a paso para configurar FeedBurner para WordPress

Nota editorial: Ganamos una comisión de los enlaces de socios en WPBeginner. Las comisiones no afectan a las opiniones o evaluaciones de nuestros editores. Más información sobre Proceso editorial.

Actualización: Ya no recomendamos usar FeedBurner porque es un producto moribundo lleno de fallos. Por favor, lea este artículo para ver por qué no debe utilizar FeedBurner y averiguar acerca de las alternativas.

Todos los blogs importantes utilizan FeedBurner para grabar sus feeds RSS porque es un sistema gratuito con muchas características que no puedes rechazar. FeedBurner proporciona estadísticas, opción de optimización de feed, opción de publicación de feed y mucho más. La integración de FeedBurner y Google Analytics es una necesidad para cada blog de WordPress. En este artículo, le mostraremos cómo puede configurar los feeds de su blog de WordPress con FeedBurner y utilizarlo para ayudar a llevar su blog al siguiente nivel.

¿Por qué FeedBurner es importante para los bloggers?

FeedBurner es un servicio gratuito que está cargado de opciones que no obtienes con el feed por defecto de WordPress. Algunas de las características incluyen:

  • Estadísticas acerca de tus suscriptores RSS para que puedas analizar y optimizar las entradas de tu blog.
  • Ofrece a tus usuarios múltiples opciones para suscribirse, como correo electrónico y otros lectores de feeds (Netvibes, Google, etc.).
  • Prueba social (recuento de suscriptores)
  • Opción para personalizar sus feeds como modificar encabezados de entradas, imagen de marca y más.
  • Opción de hacer ping a varios servicios de lectura de feeds una vez que publiques tus entradas.
  • Integra Google Adsense para monetizar tus feeds RSS.
  • Y mucho más…

Sólo con la breve lista de características, se puede ver que es una necesidad para todos los blogs. Ahora podemos pasar a establecer la cuenta de FeedBurner.

Establecer su FeedBurner para los feeds de WordPress

Primero necesitarás tener una cuenta de Google (cualquier cuenta de gmail funcionará). Visite la página del servicio Feedburner para comenzar este proceso.

En el primer paso, deberás enlazar el feed de tu blog WordPress. Si usted tiene SEO Friendly WordPress URL Structure, entonces su enlace feed debe ser como sudominio.com/feed/

Step 1 - Claim Your Feeds on Feedburner

En el paso 2, usted elegirá el título de su feed y la dirección de su feed. Se aconseja mantener el título de su feed el mismo que su blog. Lo mejor es que la dirección del feed sea corta y fácil de recordar.

Step 2 - Select Title and Feed Address

Técnicamente tus feeds están creados, así que ya no necesitas seguir estos pasos. Haga clic en Omitir directamente a la gestión de feeds.

Step 3 - Go to Feed Management

Verás una página con un enlace a un montón de plataformas de blogs. Ignore todo eso ya que volveremos a ellos más adelante en este artículo. Simplemente haz clic en la pestaña de optimizar que ves en la imagen de abajo.

Step 4 - Click on Optimize

En el paso 5, trabajaremos en la optimización del feed de tu blog WordPress. Necesitas asegurarte de que tienes la opción Browser Friendly activada, Smart Feed activado y FeedFlare activado. Puedes activar otros servicios si quieres, pero estos 3 son imprescindibles. BrowserFriendly hace que suscribirse sea mucho más sencillo. SmartFeed garantiza la máxima compatibilidad con todas las aplicaciones de lectura de feeds. FeedFlare crea interactividad en las entradas añadiendo este correo electrónico y otras opciones para compartir.

Step 5 - Optimize your Feeds

En el paso 6, vamos a echar un vistazo a todas las opciones de Divulgar para el feed. Es necesario permitir suscripciones de correo electrónico en su sitio porque hay usuarios que prefieren recibir actualizaciones por correo electrónico en lugar de utilizar el lector de Google. Pingshot debe estar activado porque avisa a los servicios cuando publicas entradas. El widget Feedcount te permite mostrar tu número de suscriptores. Es uno de los mejores métodos de prueba social. Awareness API es muy útil si estás intentando aparecer en anuncios / catálogos / fichas de sitios como BuySellAds, ya que pueden extraer tu número de suscriptores fácilmente. Existen otras opciones como el Animador de Titulares, BuzzBoost que puedes activar si lo deseas.

Step 6 - Publicize your feed

Monetizar tu feed es otra buena característica de FeedBurner excepto que solo te permite usar Google Adsense. Así que accede a Google Adsense y sigue sus instrucciones.

Step 7 - Monetize your feed

Una vez que hayas hecho todos los pasos anteriores, puedes hacer clic en la pestaña Analizar. Lo más probable es que veas una pantalla como la de abajo porque las estadísticas no están registradas. Espere hasta 24 horas y empezará a ver los números. Utiliza el recuento de suscriptores, los clics y otros datos útiles para mejorar tu blog. Ve lo que les gusta y lo que no les gusta a tus usuarios con estas stas, y luego enfócate en el tipo de entradas que a tus usuarios les gustan y disfrutan.

Step 8 - Analyze your Feed and Improve

Integrar FeedBurner en WordPress

Aunque haya configurado su feed con FeedBurner en los pasos anteriores, pero todavía no lo ha integrado realmente con WordPress. Lo primero que debe hacer es dejar de diluir su feed y convertirlo en uno solo. Necesitas crear una redirección, para que cuando los usuarios intenten visitar tudominio.com/feed/ sean redirigidos a tu página de feed de Feedburner. De esta forma podrás llevar un seguimiento de los suscriptores de tu blog.

Hay un plugin llamado FD FeedBurner que te permite crear esta redirección fácilmente. También puede redirigir sus feeds utilizando el archivo .htaccess, pero no vamos a compartir ese método porque no es algo que recomendamos para principiantes.

La mayoría de los temas de WordPress vienen ahora con la integración de FeedBurner como Headway Theme, Standard Theme, y otros. Si su tema no es compatible, a continuación, utilice el plugin de arriba.

Añadir el cuadro de suscripción de correo electrónico en su sitio

Primero visita Divulgar ” Suscripciones por correo electrónico y luego copia y pega el código que te dan en el archivo de plantilla que más te guste (principalmente barra lateral.php). Recuerda que para personalizar el aspecto de tu formulario de correo electrónico, necesitarías tener conocimientos previos de HTML y CSS.

Si tu blog no tiene feed de FeedBurner, consíguelo ahora mismo.

Descargo: Nuestro contenido está apoyado por los lectores. Esto significa que si hace clic en algunos de nuestros enlaces, podemos ganar una comisión. Vea cómo se financia WPBeginner , por qué es importante, y cómo puede apoyarnos. Aquí está nuestro proceso editorial .

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Editorial Staff at WPBeginner is a team of WordPress experts led by Syed Balkhi with over 16 years of experience in WordPress, Web Hosting, eCommerce, SEO, and Marketing. Started in 2009, WPBeginner is now the largest free WordPress resource site in the industry and is often referred to as the Wikipedia for WordPress.

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Reader Interactions

227 comentariosDeja una respuesta

  1. Syed Balkhi says

    Hey WPBeginner readers,
    Did you know you can win exciting prizes by commenting on WPBeginner?
    Every month, our top blog commenters will win HUGE rewards, including premium WordPress plugin licenses and cash prizes.
    You can get more details about the contest from here.
    Start sharing your thoughts below to stand a chance to win!

  2. Aakash says

    I tried to burn the feeds. However I am getting an error.
    When I burn the feed I get this error –

    The URL does not appear to reference a valid XML file. We encountered the following problem: Error on line 97: The markup in the document following the root element must be well-formed.

    What seems to be the problem ? I can’t figure it out.

  3. Farah says

    Hi! So I’m a total newbie at this, and I’m being driven crazy! My website is a food blog composed of mainly two parts: restaurant reviews (written as posts) and recipe (Written as recipes in my premium food and cook theme). My posts have all of jetpack/feedburner options applied to them, as in the comment box under posts, and email notification when I update posts (Restaurant reviews). However, if I add a new recipe, no email notification goes out, and my rss feed doesn’t show recipes at all it only shows restaurant reviews. I tried to add a seperate rss feed for the recipe category and it didn’t work. I know this is confusing but I’d greatly appreciate any help!!
    website: http://www.everylittlecrumb.com
    rss feed: http://everylittlecrumb.com/feed/

  4. martin says

    Hey:)

    First of all, no need to say but great tutorial like always:) It is all working just that I don’t have the monetize tab to integrate google adsense. Do I have to sign up with adsense first in order for it to appear or what should I do?
    Thanks in advance:)
    Martin

  5. shah says

    Hi everybody please help me , i have WordPress site and i have used custom post ( plugin ) so when i create feeds it takes my posts from Word press default posts while i want to see my custom plugin posts in feeds , can you help me ?? please ???

    Thanks

    • WPBeginner Support says

      You can try this code in your theme’s functions.php file:

      function wpb_custom_rss_feed( $output, $feed ) {
          if ( strpos( $output, 'comments' ) )
              return $output;
      
          return esc_url( 'http://www.yoursite.com/feed/?post_type=your_custom_post_type' );
      }
      add_action( 'feed_link', 'wpb_custom_rss_feed', 10, 2 );
      

      Don’t forget to replace the URL with the URL of your custom post type feed URL.

      Administrador

  6. Iana says

    Thanks for this tutorial!! Really well done! I was just wondering if you could answer this. My post images aren’t showing up. Instead its a little grey box. Any idea’s on how to show the post image? Is it necessary to have it other then for aesthetics??

  7. Rick says

    How do you separate feeds by different category posts?

    For example, if I have 2 categories: one titled “dogs” and one titled “cats”.

    Currently, when a reader subscribes to my feed, it will email them whenever a story is written about a “dog” or a “cat” (the feed includes all category types and all posts on the entire site).

    I’d like for the subscribers to only receive (via email) the stories about “dogs” (or a specific category)….how do I set it up this way?

    Thanks for the advice, Rick

  8. Paige says

    I am switching from Blogger to WordPress and I’m getting the message “URI is already taken” and it if from my Blogger page, which I didn’t know I had set up. Can you help?

    • WPBeginner Support says

      We think you are talking about WordPress.com ? Well this is one of the limitations of a free WordPress.com account. See our guide on WordPress.com vs Self Hosted WordPress sites. As for your problem, you can contact WordPress.com support.

      Administrador

  9. Daniel says

    Hi, wpbeginner. I have a problem trying to sign up for feedburner using my url. I have tried many different url links to sign up but it still says that the url is wrong. I have installed wordpress and i am using Duena template. Can you please help me out to try to figure out what is the problem.

    • WPBeginner Support says

      Try temporarily switching to a default theme like Twenty Twelve and then submit your feed. If it works, then there is something wrong with your theme and you should contact the Theme Author for support.

      Administrador

  10. Kristin Gordley says

    Thank you for this wonderful information. I successfully signed up with feedburner for my RSS feed and email signup link. Then it occurred to me…will I lose the email subscribers that I had on my old wordpress email sign up link?

  11. somesh says

    thanks a million …i’ll recommend this post to everyone because it elaborate How to enable feeds for WordPress website very easily . But, now there is no tab available for monetization

  12. Mike says

    Appreciate the learning tools you offered. I am on a learning path with WordPress.

    Understanding how tools like Feedburner work elude me and hoping you can clarify one particular point.

    My beginner site (on a topic I know very little about – but one assigned to me) has several pages with ‘feeds’ related to the site. These change automatically on a regular basis. I believe I have ‘RSS’ feeds setup correctly. However, as those change I am left with ‘dead’ links on the site. The feeds also take a user to an external site without a return to my site.

    My thought is using a tool like Feedburner might allow for the updating and keeping visitors on my site.

    If it helps, the site is

    Any help or suggestions are greatly appreciated.

    Thank you again for the link to the WP tools. Those are next on my list to check out.

    Best regards,

    Mike

  13. Explorista says

    Hi! Thanks for all of your great content. I’ve found it very helpful so far. I do have a problem with setting up a feed in Feedburner. When in step 1 I type my URL into the box, it simply won’t accept it. I’ve tried all sorts of variations, with /feed/ behind it and so on. Could this be due to the fact that there are no blogposts on my site yet? I wanted to set everything up first, before I started posting blogs…

  14. Didi says

    Hi Syed,
    Please, I need your help because nobody know why not register correctly the count I installed on my culinary blog (http://dulceiutesarat.wordpress.com).
    The problem is it still register just one subscribe for a long time and I checked registering myself with 3 different gmail addreses but display just one and I think I get from a visitor this one. Don’t work properly.
    Have you a suggestion what I have to do?
    Maybe a alternative for free count, not from FeedBurner?

    Thank you so much for the answer.

  15. Stuart Mackey says

    I didn’t understand why I needed feedburner instead of the plain wordpress rss until I read this. The clincher for me is “Statistics about your RSS Subscribers so you can analyze and optimize your blog posts.”

  16. Don Hutchinson says

    Do I need feedburner on each page or post of my site or does cover all changes o in my entire site
    If so jow do I arrange it to cover all postings

  17. heather says

    I’ve read that “feed burner is dying”. Does that imply that Google will no longer be supporting it? What is going on with feedburner and should I be concerned?

  18. Rajdeep Mukherjee says

    Thanks a ton…your article was extremely helpful for our blog…As a beginner we had no idea about this, but now we have managed it by the help of your article…..Thanks again..

  19. Tamara says

    Thank you very much! I am hoping you can assist me with a problem I have run across with my moms blog. We set up her feed, her website is deliciouslyinspired.com, and it looks like it is working but we can never see her images on bloglovin. We have tried everything. Any ideas?
    Thank you.

  20. Vivian says

    You always have very clear and easy to follow tutorials! I did able to set up a feedburner, but I would like to set up a second one w/ same google account but different feedburner url (for different website). How do I do this? I have looked everywhere, but can’t find a solution. Thank you.

    • rolanstein says

      Hi. I wonder if you would mind explaining something about Feedburner that has been puzzling me. I’ve spent hours googling for answers and found none.

      I used to have my WP blog hosted as a subdomain of one of my other websites, before migrating it to its own dedicated domain. When I log into Feedburner, it seems I still have feeds and subscribers connected to the old sub-domain URL. In fact, in all, I have 3 listed Feedburner feeds showing, all under the title of my blog, and each with different numbers of subscribers.

      For each of the 3 listings, the blog title is the same (ie: my blog title), but the ‘original feed’ and ‘feed address’ are different in each case.

      Should I should delete the two Feedburner feeds that relate to the old subdomain address, do you think? Would I lose subscribers if I did?

      Feedburner is showing that there are still subscribers on those old feeds. Would this be because they are automatically re-directed to the new URL and therefore continue to be able to receive newly posted blog articles through their Feedburner subscriptions?

      I’d be most appreciative if you could help me understand what is going on with these 3 feeds, and what to do to reduce them to one, relating to my current blog address but without losing subscribers.

      Cheers!
      rolanstein

    • Editorial Staff says

      Not sure what you are speculating there. Blogs like TechCrunch make their living by writing catchy headlines :) Yes sure FeedBurner might go away, but we will cross that bridge when we get to it.

      Administrador

  21. Bryan Rainey says

    Great tutorial. Just to keep things current, your reference to the plugin “FeedBurner FeedSmith” is no longer available.

    Keep up the good work.

    Bryan

  22. roopa says

    i have set up rss for my blog but can i’m not able how to give category so that user can tick mark like you have done for wpbeginner. i dont want every user will get all news.

  23. Monica Pruett says

    I just moved from blogger to WP and am trying to transfer my feed burner subscribers from one blog to the other. I have tried every possible combination and still have not managed to move my subscribers. Please help. I’m at happy and blessed home dot com (no spaces). Thanks!

  24. Tom Kaczocha says

    Fantastic post. Very informative.

    Some feedback: try to separate your text from text screenshots in some way. Bit hard to read.

  25. Heidi says

    Thanks for this great tutorial. Is there a way to include the featured image from a post in the feed? I get my blog’s feed in my email box, but there is no picture included. I get emails from other sites that do include pictures. Are they using something else?

  26. Alyce says

    Thank you so much for this article. This takes some of the mystery (and fear) out of setting up a feed. I just set up my first site so I can use all the help I can get!

  27. Alan Boyd says

    Excellent Post. This made my feedburner sign up a breeze. I mostly use Genesis and most child themes have the feedburner subscribe widget built in. Thanks again.

  28. Bethany says

    Wow, thanks so much for this. I’ve been struggling with RSS subscription management for weeks now. I’m so grateful I found your post–I’m all set now! You guys are awesome.

  29. John Lee Dumas says

    Thank you! It is surprising how few step by step tutorials there are, but this is the only one you’ll need! Do you still recommend Feedburner Feedsmith as the best plugin to use, or has a better one come along recently? Thanks!

  30. TVDinner says

    Thanks for the great article. Question – when does your Readers number adjust? Is it daily? For example I had 60 confirmed people sign up today for my feedburner feed and the reader number on the site has not gone up or changed. When does this typically happen? Thank you in advance.

  31. SBlasnik says

    How do I add a second blog that I do not own but that I manage to my existing feedburner account.  This blog needs everything setup from scratch including a Subscriber Box Widget in the sidebar.  I need to manage 2 blogs independent of each other.
     
    Thanks
     

    • wpbeginner says

      Settings > Reading (there is an option in there)If only your titles are showing, then it could be something wrong with one of the plugins or theme functions. 

  32. ClickTom says

    Many thanks for the article. Now that WP has integrated subscriptions in Jetpack, is Feedburner still better due to its google integration (adwords)? Any advice as to how else they differ?

  33. KellyGallagher says

    Thanks for this tutorial! It definitely made the process easy to do. One quick question though…Everything seems to be working fine but the posts in my feed don’t have any titles at all. Did I miss something about how to title posts? I went back through and did everything again and its still the same. My feed is http://feeds.feedburner.com/familytreehelper Thanks in advance, Kelly

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